Learn how to build, test, and optimize landing pages that convert website visitors into leads and customers.
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Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host @LaptopLaura, a tall Math and Psychology te ...
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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
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Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies ...
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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
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217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]
43:27
43:27
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43:27Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on…
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003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"
8:42
8:42
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8:42Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve …
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228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA
37:11
37:11
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37:11Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro --> CopyThatPops.com/212 Jonathan's new workbook: …
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Growing Acquisition and Retention for Your Online Store | Featuring JP Charles from EcommerceBoost
41:13
41:13
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41:13In the episode, Sanjay Jenkins and JP Charles dive into building a bulletproof retention marketing strategy for Black Friday and Cyber Monday (BFCM). As these major shopping days approach, it's critical to focus on email and SMS marketing to maximize your ecommerce store's potential. Jean, from one of the biggest Shopify Plus retention marketing ag…
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Mastering Ecommerce Offers Part 2 | Featuring Jordan Hayes from Hayes Media
27:56
27:56
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27:56In this video, Sanjay and Jordan Hayes continue their deep dive into advanced ecommerce offer strategies. This time, they explore the power of free trials, how to structure challenge-based offers, and how to layer multiple offer types to boost perceived value and conversions. Watch real-life examples of brands successfully implementing these strate…
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Mastering Ecommerce Offer Structures Part 1 | Featuring Jordan Hayes From Hayes Media
50:48
50:48
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50:48In this episode, Jordan Hayes dives deep into ecommerce offer strategies to help brands break through the competition and increase their average order value (AOV). Starting with the fundamentals of what makes an offer, Jordan breaks down five powerful offer types, including quantity breaks, free gift offers, and bundles, showing real-world examples…
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Ecommerce Growth For BFCM and Beyond | Featuring Oliver Kenyon From Conversionwise
52:38
52:38
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52:38In this episode, you'll get to learn proven strategies to prepare your ecommerce site for Black Friday and Cyber Monday. It's not just about announcing a sale—it's about effectively communicating your offer to drive conversions and boost revenue. Discover tactics like freezing site updates, leveraging urgency without overdoing it, and using notice …
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How Listicle To Collection Page Funnels Boost CVR | Featuring Jeff Park from Daydreamers Design Studio
20:55
20:55
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20:55In this video, the Replo team breaks down tactical steps to optimize your funnels ahead of Black Friday and Cyber Monday. Learn how to set up a powerful two-step funnel—starting with a listicle page that primes cold traffic and finishing with a high-converting collection page. If you're looking to increase conversions and customer acquisition, this…
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Building & Testing Funnel Structures That Convert | Featuring Jeff Park from Daydreamers Design Studio
27:09
27:09
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27:09In this episode, Sanjay Jenkins from Replo teams up with Jeff from Daydreamers Design Studio to break down how to supercharge your ecommerce brand with landing pages that convert. They dive deep into why landing pages are critical for Shopify merchants and share strategies on how to prioritize what pages to build first. Whether you’re already runni…
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Optimizing Landing Pages To Build Trust and Value | Featuring Jeff Park from Daydreamers Design Studio
43:03
43:03
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43:03In this episode, Sanjay Jenkins, Growth Lead at Replo, and Jeff from Daydreamers Design Studio dive into a detailed CRO teardown of a skincare brand's Shopify store. They review key design elements and share actionable tips for ecommerce brands of all sizes. You'll learn about the value of clear headlines, how to leverage social proof, and the role…
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Creating Product Driven Landing Page Designs | Featuring Jeff Park from Daydreamers Design Studio
43:39
43:39
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43:39In this episode, Sanjay Jenkins, GTM Lead at Replo, teams up with Jeff from Daydreamers Design Studio to break down the essentials of conversion rate optimization (CRO) and landing page design for Shopify stores. They dive deep into a full teardown of Qure Skincare's homepage and product page, sharing insights on design, performance optimization, a…
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Building 8-Figure Landing Pages For Every Customer Journey | Featuring Jordan Hayes from Hayes Media
51:51
51:51
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51:51In this episode, Sanjay Jenkins from Replo sits down with Jordan Hayes, founder of Hayes Media, to discuss the ins-and-outs of CRO through targeting different stages of customer awareness. Covering three unique content formats for brands to leverage and an analysis of two different DTC ecommerce sites, this episode teaches businesses how they can b…
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How To Grow A Shopify Gym Gear Brand Faster Than F1
1:14:51
1:14:51
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1:14:51Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, builtforathletes.com. Get ready for a comprehensive exploration of the brand'…
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What We'd Do To Give Customers An Easier Shopping Experience
29:01
29:01
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29:01Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, take a deep dive into optimizing the conversion rate of jambys.com, a trendy pajama brand for both men and women. In this insightful discussion, Sanjay and Yuxin provide valuable insights and actionable recommendations to enhance the user experience and drive conve…
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How We Would Make Small Changes In 10 Minutes To Make Cookware Millions
24:48
24:48
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24:48Join hosts Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, as they dissect the digital strategy of cookanyday.com, David Chang's premium cookware brand. Delve into a comprehensive analysis aimed at enhancing the website's user experience to drive conversions and boost sales. Discover valuable insights and action…
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Growth Secrets Of An 8 Figure Shopify Coffee Brand
28:36
28:36
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28:36🚀 Dive into the world of e-commerce optimization with Replo's CRO Rodeo! Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, as they dissect the success story of jot.co in Episode 2. Witness the evolution of Jot's e-commerce strategy from a traditional model to a highly efficient and streamlined funnel, showcasing the …
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How to Grow A Luxury Eyewear Shopify Store
29:23
29:23
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29:23In this insightful CRO Rodeo, Sanjay Jenkins, the head of Growth at Replo, takes us through a quick teardown and audit of bonlook.ca, a direct-to-consumer eyewear business based in Canada. Sanjay dives into various aspects, including the homepage design, stack analysis using tools like builtWith.com, and a comprehensive review of their Facebook ad …
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Maximizing Conversion Rates of A Bedding Brand With A Few Website Tweaks
26:28
26:28
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26:28Join Sanjay Jenkins, Head of Growth @ Replo in this CRO Rodeo episode as he dives deep into Suite702's website. Sanjay provides actionable recommendations on improving conversion rates by examining the site's tech stack, ad library, and overall user experience. Get valuable insights on optimizing web elements, crafting compelling CTAs, and leveragi…
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1
The High Growth Playbook Your Shopify Store Needs To Use ASAP
33:28
33:28
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33:28What we have in store. 1) Mastering Google Ads Account Structure in 2024. - Learn the art of structuring your Google Ads account for maximum efficiency and ROI. - Dive into Branded Search strategies, including match types, bid strategies, and KPIs to dominate search pages while avoiding wasted spend. - Unlock the secrets of Branded Shopping campa…
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The Ai-Powered Shopify Growth Consultant | Make More Money From Your Store
45:24
45:24
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45:24Shopify operators are busy, and between agencies, gurus, courses, and a never-ending discourse on the latest and greatest growth tactics and strategies… It can be hard to separate signals from noise to know exactly what to do next to make more money. Thankfully, software can help. Join Replo and Sirge, an AI-powered Shopify Growth Tool that plugs…
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Powering Social Proof For Leading Brands with Stamped.io
37:30
37:30
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37:30Stamped.io is the reviews and loyalty platform for eCommerce, helping brands establish credibility by building trust and giving their customers a voice. The platform allows businesses to leverage user-generated content by collecting not only written reviews but also photos and videos from customers, enhancing credibility and engagement. Stamped.io…
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227: Live Blog Consult: Helpful Advice to Improve Your Writing (with Eric Piccione of Financial Freedom and Me)
1:44:33
1:44:33
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1:44:33Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the Copy T…
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226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word
3:33
3:33
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3:33Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" …
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225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura
7:14
7:14
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7:14Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my cli…
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224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!)
38:06
38:06
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38:06Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret C…
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eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast
48:11
48:11
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48:11Welcome to the latest episode of the Design To Convert Podcast! In this engaging conversation, Sanjay Jenkins, the head of Growth at Replo, hosts Ali Afnan, the Founder of Landing House & Lucky Lad. Get ready for a deep dive into exciting topics ranging from harnessing TikTok's potential to drive traffic to product pages, to Ali's unique perspectiv…
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Brand Innovation Unleashed: A Deep Dive into eCommerce & Digital Marketing
53:28
53:28
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53:28In this special podcast hosted by Sanjay Jenkins, the Head of Growth at Replo, in partnership with Triple Whale, Nate Champion, Co-President & Chief Growth Officer at Vaynercommerce, and Ashvin Melwani, Chief Marketing Officer & Co-Founder at OBVI, come together to discuss eCommerce & brand innovation. The focus of the discussion revolves around ho…
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Launching & Automating a 7-Figure CPG Brand In College | Design To Convert Podcast
52:01
52:01
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52:01In this episode of the Design to Convert Podcast, hosted by Sanjay Jenkins, we're diving deep into the world of eCommerce with a special guest, Josemaria Silvestrini of Happy Being. Join us as we explore the journey of Happy Being, an eCommerce brand that creates the world's healthiest drinks and protein powders, along with a range of teas rooted i…
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Scaling Your Agency to 8 Figures | Design to Convert Podcast
56:58
56:58
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56:58In this episode of the Design to Convert Podcast, host Sanjay Jenkins sits down with Jordan Ross, Founder & CEO of 8 Figure Agency, to delve into the secrets behind scaling agencies to impressive levels. Jordan's consultancy helps agencies scale through systems, operations, processes, and management, focusing on the people operations side. He share…
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Powering eCommerce Growth Using Affiliates | Design To Convert Podcast
55:16
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55:16Welcome to the latest episode of Design to Convert, hosted by Sanjay Jenkins. In this episode, Sanjay sits down with Mustafa Saeed, the Co-Founder & Growth Chief of Paul Street, a unique partner marketing agency that focuses on helping brands power their affiliate programs. They delve deep into the often overlooked aspects of affiliate marketing th…
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Leveraging Customer Reviews For eCommerce Success | Design To Convert Podcast
51:53
51:53
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51:53Welcome to another exciting episode of Design to Convert with Sanjay Jenkins. In this episode, Sanjay sits down with Tomasz Sadowski, the founder and CEO of Opinew Reviews. They dive deep into the world of reviews, honesty, and authenticity in the e-commerce space. Tomasz introduces Opinew, an app designed to help Shopify stores collect reviews and…
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Mastering eCommerce Growth: Insights from a Former Shopify Plus Expert | Design To Convert Podcast
1:00:42
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1:00:42In this episode of Design To Convert, host Sanjay Jenkins interviews Arsh Sidhu, founder of The Dojo, a digital commerce consultancy for scaling direct-to-consumer (DTC) businesses. Arsh Sidhu has extensive experience in the eCommerce industry, having worked on key growth initiatives for various brands, including Shopify Plus. He shares his journey…
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Growth Strategies for eCommerce Brands, SaaS & D2C Businesses | Design To Convert Podcast
35:12
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35:12Welcome to Design To Convert! In this episode, host Sanjay Jenkins is joined by Alex Golick, the founder of Intensify, a prominent digital marketing agency based in Los Angeles, as our guest. Join us as we explore the secrets behind their remarkable success in assisting eCommerce brands, SaaS businesses, and various other industries. Alex shares hi…
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Merging Storytelling & Sales for Customer Experiences | Design To Convert Podcast
52:48
52:48
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52:48In this episode of Design to Convert, host Sanjay Jenkins welcomes Dale Wilson, Partnerships Manager at Ad Quadrant, a renowned paid media and creative agency. With nearly two decades of experience, Dale takes us on a journey from his early days as a media buyer at Yahoo to his current role. He reflects on the ever-changing landscape of advertising…
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DTC Success to E-commerce Agency Growth: Insights with Ben Petraglia | Design to Convert Podcast
1:03:19
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1:03:19Welcome back to another episode of Design to Convert, hosted by Replo. In this episode, we have the pleasure of interviewing Ben Petraglia, head of Strategy and Paid acquisition at Accelerated Growth. What makes this conversation even more exciting is the fact that Ben is not only an expert in the DTC space but also an investor in Replo. We delve i…
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Insights from a Top Advertiser | Running & Scaling Facebook Ads | Design to Convert Podcast
1:13:07
1:13:07
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1:13:07In this episode of the Design to Convert Podcast, host Sanjay Jenkins interviews Charles Tichenor, the founder of Disruptor School and a top Facebook advertiser. Charlie shares his unique philosophy on running and scaling Facebook ads and emphasizes the importance of strategic thinking and problem-solving. He discusses his journey from being a tour…
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Unlocking eCommerce Growth: Insights from Webtopia CEO | Design to Convert Podcast
1:04:33
1:04:33
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1:04:33Welcome to Design to Convert, the podcast that explores the world of design and its impact on conversion rates. In this exciting episode, Sanjay Jenkins is joined by Jessie Healy, the CEO and Founder of Webtopia. Jessie is an expert in growing eCommerce brands through various marketing channels like Facebook ads, Instagram, TikTok, Google Ads, and …
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Scaling Brands: Insights from Wool Ventures
39:48
39:48
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39:48In our final episode of Design To Convert - Season 1, Simon Wool talks about his experience as a growth marketer and founder of Wool Ventures. He shares his insights on building successful marketing strategies and overcoming challenges in his career, particularly in communication and interpersonal relationships. Simon also highlights his success st…
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Driving E-commerce Growth Through Conversion Optimization with PickyStory
32:26
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32:26In the latest Design to Convert episode, Alex Green, the CEO of PickyStory, discusses the importance of optimization and conversion in e-commerce, and how PickyStory helps businesses increase their sales. He emphasizes the need for a continuous customer journey and avoiding dead-ends in the shopping experience, as well as the value of partnerships …
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1
AI Unleashed: Revolutionizing Content Creation with Jeremy Somers
38:32
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38:32In the latest Design to Convert episode, Jeremy Somers, Founder and CEO of not content.ai, shares insights on the revolutionary power of generative AI in content creation. Combining world-class creative directors with cutting-edge AI tools, not content.ai streamlines content creation, reducing campaign timelines by 95-98%. The company focuses on a …
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Unlocking Growth and Empowerment: The She's Birdie Story
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47:56
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47:56In our latest episode of Design To Convert, Richie Mashiko, Head of Growth at She's Birdie, shares his entrepreneurial journey and how his company has created a successful personal safety alarm for women. Richie highlights the power of Facebook ads in driving their growth, the product's high gross margin, and their diversified distribution channels…
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223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple
59:11
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59:11Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including th…
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