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Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond. Presented by LexBlog, the network powering independent legal voices worldwide.
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Welcome to the LegalTube podcast, presented by LawyerLocate.ca! Join us as we explore the latest trends, strategies, and tools for promoting your legal practice in the digital age. Hosted by Mark Robins, CEO of LawyerLocate.ca, LegalTube, and Digital emspace, where we’re all about legal marketing online for Canadian lawyers.
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Guy Alvarez on AI Adoption, Bootstrapping and Niche Content to Build Authority
45:37
45:37
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45:37
Publishing in law is moving at AI speed. Kevin O’Keefe talks with Guy Alvarez—Founder & CEO of Alvarez AI Advisors and Good2BSocial before that—about using generative tools to fuel client-centric content, sharpen business development and carve profitable niches. They cover HubSpot’s early AI push, lessons from bootstrapping, a new survey on legal-i…
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John Corey on Thought Leadership, AI and the Power of Publishing
55:28
55:28
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55:28
In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and how AI is reshaping legal publishing. John highlights the need for actionable content and the chance fo…
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The Legal Profession, Marketing, and Opening a Distillery, with Kyla Lee and Paul Doroshenko • LegalTube Podcast Ep. 13
47:51
47:51
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Mark talks to Kyla Lee and Paul Doroshenko about their criminal law practice in Vancouver, how they've approached marketing themselves over the years, and their journey in opening Deep Blue Distilleries. https://vancouvercriminallaw.com https://kylalee.ca/ https://deepbluedistilleries.ca/ Like & Subscribe for all things digital marketing for Canadi…
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The Business of Being a Lawyer, with Davina Frederick • LegalTube Podcast Ep. 12
37:28
37:28
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Mark talks to Davina Frederick, CEO and Founder of Wealthy Woman Lawyer®, about lawyers starting their own law firms, and treating it like what it is - a business. https://wealthywomanlawyer.com/ Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals.By LegalTube.ca
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Content Marketing with LexBlog CEO Kevin O'Keefe • LegalTube Podcast Ep. 11
36:55
36:55
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Mark talks to Kevin O'Keefe about content marketing, blogging vs. video, and where marketing is headed. Kevin O'Keefe is the founder and CEO of LexBlog Inc. www.lexblog.com Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals. Our affiliate links: Descript: https://get.descript.com/2nuo4iq7qmuf Lawmatics: https://ww…
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Google, AI, and Being a Canadian Content Creator with Kyla Lee • LegalTube Podcast Ep. 10
37:17
37:17
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Mark talks to Kyla Lee about being a legal influencer, whether she gets paid for her content, big brother Google, and more. Kyla Lee is a DUI lawyer in Vancouver with Acumen Law. More about Kyla: https://vancouvercriminallaw.com/ https://kylalee.ca/ https://deepbluedistilleries.ca/ Like & Subscribe for all things digital marketing for Canadian lawy…
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Learning SEO, Building a Web Presence, and Doing What You Love with Jeff Kahane • LegalTube Podcast Ep. 9
34:00
34:00
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Mark talks to Jeff Kahane about his journey into SEO and marketing, his approach to business and managing a law practice, and more. Jeff Kahane is a real estate, wills and estates lawyer in Calgary. He is the founder and managing partner of Kahane Law. Find him on LinkedIn! For more information about LawyerLocate, and how we can help you get your l…
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Traditional Media, Social Media, and Artificial Intelligence in Law with Omar Ha-Redeye • LegalTube Podcast Ep. 8
37:49
37:49
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Mark talks to Omar Ha-Redeye about his history as a Canadian legal media darling, how social media changed that, and what artificial intelligence is doing to the legal industry. Omar Ha-Redeye is a lawyer and legal academic in Toronto. Find him on LinkedIn! For more information about LawyerLocate, and how we can help you get your law firm more visi…
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Marketing and Mindset Mastery with Sandra Bekhor • LegalTube Podcast Ep. 7
46:10
46:10
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Mark talks to Sandra Bekhor about her new coaching program Mindset Mastery for Lawyers and Other Professionals. Plus, what running a law firm is like since COVID, and where to focus your efforts on social media. Sandra Bekhor is a Practice Management and Positive Intelligence Coach through her firm Bekhor Management. For more information about Lawy…
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Podcasting Tips and Advice with Podcast Extraordinaire Danny Brown • LegalTube Podcast Ep. 6
35:28
35:28
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Mark talks to Danny Brown about his work with Captivate, understanding your audience's behaviour, and his top tips for podcasters. Danny Brown is an Author, Podcaster, Head of Podcaster Support at Captivate. For more information about LawyerLocate, and how we can help you get your law firm more visible online, visit https://lawyerlocate.ca. Like & …
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Murray Miskin on Ads, Having a Niche, and Being an OG LawyerLocate Member • LegalTube Podcast Ep. 5
37:33
37:33
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37:33
Mark talks to Murray H. Miskin about his career and the role marketing has had at various stages, as well as ad spending, finding your audience, being consistent, and what it's been like as an OG LawyerLocate member. Murray H. Miskin is a a personal injury and insurance litigation lawyer, and the president of Miskin Law Professional Corporation. Fo…
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Gini Dietrich on Thought Leadership, AI, Content, and Social Media • LegalTube Podcast Ep. 4
38:13
38:13
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38:13
Mark talks to Gini Dietrich about becoming a thought leader, how content marketing has changed, her thoughts on AI and social media, plus what the future holds for marketers. Gini Dietrich is an entrepreneur and writer. She is the CEO of Arment Dietrich and the Founder of Spin Sucks. For more information about LawyerLocate, and how we can help you …
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Matt McCoy on Dragon's Den, Founding Jobby, and Backend AI • LegalTube Podcast Ep.3
37:52
37:52
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Mark talks to Matt McCoy about appearing on Dragon's Den as a university student, the vision he had founding Jobby, and what he's loving about AI and social platforms for business right now. Matt McCoy is an entrepreneur and creator. He is the co-founder and CEO of Jobby, and the creator of the 1 Question Podcast. For more information about LawyerL…
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Mark Cardy on Marketing for Paralegals and Working with LawyerLocate • LegalTube Podcast Ep. 2
44:20
44:20
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Mark talks to Mark Cardy about marketing a paralegal practice in Ontario, and what his experience having a LawyerLocate.ca membership has been like so far. Mark Cardy is a Kingston-area paralegal specializing in Ontario traffic tickets, provincial offences, or minor criminal charges. For more information on his services and to get in touch for a fr…
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Stuart Rudner on Digital Marketing & Going Remote • LegalTube Podcast Ep. 1
35:56
35:56
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Mark talks to Stuart Rudner about being a legal social media influencer, getting comfortable hosting his own show, and why Matthews is a better NHL forward than McDavid. Stuart Rudner is an employment lawyer, mediator, and founder of Rudner Law in Markham, Ontario. For more information, visit www.rudnerlaw.ca. For more information about LawyerLocat…
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