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On Target

Local Search Association

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“On Target” is a new podcast from the Local Search Association (LSA) that explores the intersection of technology, media and local commerce. Each episode offers informal discussions with interesting people about a wide range of topics of interest for the local media and marketing community.
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Recent Mortgage Trends: Stability and Consumer Confidence in the Real Estate MarketOver the past couple of years, we’ve seen some of the most volatile mortgage trends in U.S. history, reminiscent of the fluctuations we saw back in the 1980s. About a year to a year and a half ago, we experienced a series of rapid rate adjustments. The cost to borrow…
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IMA Medical Supply is here to fill all your medical equipment needs.Today, as part of our Brand Ambassador program, we’re highlighting an incredible local business, IMA Medical Supply. It’s owned and operated by Richard Gobin, a 50-year community leader and role model for me. They offer special products and services that you can’t find anywhere els…
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I speak with local business owners Bob and Tam of Serafin Family Dentistry.Today I’m pleased to be speaking with some of my favorite local business owners: Bob and Tam from Serafin Family Dentistry. If you don’t know about them, they aren’t like your typical dentist’s office. We’ll discuss their business, what they do for their community, and more.…
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Three of the main benefits you’ll see from choosing to downsize.What are the three benefits of downsizing? I want to answer this question because so many Americans are at a point in their lives where they’re looking to downsize. I have family members who are primed to downsize, and I think these three things would benefit them as well:1. More money…
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The simple process by which you can choose the best buyer’s agent.So you’re buying a home; how do you choose a real estate agent? Many buyers begin the process by looking at real estate websites and saving properties they like without taking the proper steps first. You need to start the process by choosing a great agent because you’re entitled to t…
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Spotlighting a great water quality business, Black’s Water Conditioning.In today’s Brand Ambassador video, I sat down with Jason Black of Black’s Water Conditioning to learn more about what services his business offers. When it comes to issues of water quality, whether those be about hard water, iron levels, or the pH balance, Black’s Water Conditi…
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Shining my Business Spotlight on the Tuckey Companies and all they do.Today I’m so excited to sit down with Matt and Nathan Tuckey from the Tuckey Companies, a multigenerational, family-owned local business. They do many different things, so for today’s Business Spotlight, I thought it would be good to have a conversation with them to learn more ab…
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This Brand Ambassador is the perfect guest for tax season.It’s tax season! If you’ve been stressing about filing your return on time or if there are any extra pandemic-related tax forms you need to fill out, I’m back once again to highlight another awesome Brand Ambassador who can help. Today we’re with Chris Farrandas at Cohick & Associates to ans…
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Four things that can help you determine how much house you can afford.How much home can you afford? A lot of people ask us what their purchase price should be, and to answer that, you really have to go over four specific things:1. Credit. Your credit will determine the interest rate that your lender gives you, and the interest rate determines your …
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Five closing costs that every seller should factor into their costs.There’s nothing worse than selling and buying something and paying more than you thought you would due to hidden fees you weren’t aware of beforehand. Here are five closing costs that every seller should be factoring into their situation so that they aren’t surprised at the closing…
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Here’s my list of the seven habits of highly effective homebuyers.What are the seven habits of highly effective homebuyers? My favorite book is “The 7 Habits of Highly Effective People” by Stephen Covey, so we wanted to take that format and apply it to your home-buying process. Let’s get into it:1. Get pre-qualified. It will give you financial peac…
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Here are three things to know about the brand-new Bennington development.Here are the three updates you need to know about the upcoming Bennington housing development with 134 brand-new homes:1. The model home is completely finished. It’s ready for you to come in and design your dream home. Check it out at 0:35 in the video above.2. CJ Longenecker …
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Here are the three steps to starting your home-buying process.“I want to buy a home, but where do I start?” Let’s answer this question because a lot of people start their home-buying process the wrong way. Many look at properties online and window shop without taking the right steps first. This could get you in a bit of a bind. Here are three steps…
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Here are three questions you should ask when you interview listing agents.So you want to sell your home; how do you choose a real estate agent? This is a crucial question I want to answer because there’s nothing worse than calling an agent, entering a binding contract with the brokerage, and then realizing two months later that it was the wrong cho…
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Cal Yoder of Waymark Property Management joins me to discuss his business.In our Brand Ambassador videos, we like to talk with business owners in our community and share what they do for us all. Today Cal Yoder with Waymark Property Management is joining me again to share what the last year has been like for them and what they’re looking forward to…
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Here are the five steps for simultaneous buying and selling.There are a lot of people out there who’d like to make a move, take advantage of today’s interest rates, and get top dollar for their homes. However, they’re not sure what to do first because they need to buy and sell at the same time. Here are the five essential steps to selling and buyin…
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Here’s how Black’s Water Conditioning can help with all your water needs.Hey friends, I’m here with Jason Black of Black’s Water Conditioning, a locally owned, multiple-generation family business that handles anything that has to do with water. They’re excellent at what they do; they’ve helped out my family and many of our clients. The pandemic had…
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If you’re looking to buy a home but can’t find one, what do you do?In this low-inventory market, many buyers want to take advantage of our low interest rates but can’t find a home. That can be frustrating, so what can be done? Well, there are three steps to take to alleviate your stress:1. Make sure your agent is calling properties that used to be …
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Here’s the latest information about our new Bennington Community.What’s the latest update about the new Bennington Community in Carlisle? We were here just over a month ago when the roads were being laid. Gemcraft Homes is going to be building over 130 homes in this area, and today I’m standing in the first home being constructed. This home is bein…
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Here’s how Roof Maxx in Mechanicsburg can save your roof.I’m delighted to be joined by another member of my Brand Ambassador team today, DJ Lehr with Roof Maxx in Mechanicsburg. We’re learning about his business today and how they help so many homeowners in Central PA, including many of our clients.DJ actually got into the roofing business after di…
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