))
A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
…
continue reading
Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows. Staying A…
…
continue reading
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions i…
…
continue reading
1
The Latest Digital Marketing Tools & Techniques
31:47
31:47
Play later
Play later
Lists
Like
Liked
31:47
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics …
…
continue reading
1
What is the best AI? ChatGPT Vs DeepSeek Vs Gemini
20:56
20:56
Play later
Play later
Lists
Like
Liked
20:56
Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your…
…
continue reading
1
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
9:39
9:39
Play later
Play later
Lists
Like
Liked
9:39
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and cha…
…
continue reading
1
Social Media Trends and Trip Hazards for 2025
16:28
16:28
Play later
Play later
Lists
Like
Liked
16:28
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over …
…
continue reading
1
5 Email Marketing Stats to Boost Your Email Marketing
24:10
24:10
Play later
Play later
Lists
Like
Liked
24:10
In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. Learn why overusing certain words, like "discover," can diminish their …
…
continue reading
1
News Years Resolutions for Marketers 2025
26:56
26:56
Play later
Play later
Lists
Like
Liked
26:56
In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in…
…
continue reading
In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel disc…
…
continue reading
1
Semrush Conference: Digital Marketing Trends for 2025
32:27
32:27
Play later
Play later
Lists
Like
Liked
32:27
In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, …
…
continue reading
1
Digital Marketing Trends and Insights for 2025, with Jay Schwedelson
30:57
30:57
Play later
Play later
Lists
Like
Liked
30:57
In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and w…
…
continue reading
If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink thei…
…
continue reading
What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and…
…
continue reading
Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like Cha…
…
continue reading
Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the …
…
continue reading
1
Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
20:16
20:16
Play later
Play later
Lists
Like
Liked
20:16
How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, …
…
continue reading
1
Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)
25:56
25:56
Play later
Play later
Lists
Like
Liked
25:56
We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towar…
…
continue reading
1
Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)
33:08
33:08
Play later
Play later
Lists
Like
Liked
33:08
We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in conten…
…
continue reading
1
Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?
31:04
31:04
Play later
Play later
Lists
Like
Liked
31:04
In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, wh…
…
continue reading
We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influ…
…
continue reading
1
Exploring the Best GPTs for Digital Marketers
16:26
16:26
Play later
Play later
Lists
Like
Liked
16:26
In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From tools that create visual diagrams and presentations to tools that summarise YouTube videos, this episode is packed with insights to help you streamling your digital marketing efforts. Remember, we hav…
…
continue reading
1
AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)
27:59
27:59
Play later
Play later
Lists
Like
Liked
27:59
We are back with another tools and trends episode and this time focusing on the latest AI tools transforming how marketers work and engage with their audiences. We explore Google's key Gemini updates, including enhanced image generation capabilities and the introduction of 'gems', as well as the evolution of search with ChatGPT's new SearchGPT prot…
…
continue reading
1
Efficiency, Effectiveness and Time Management with Abigail Barnes
38:15
38:15
Play later
Play later
Lists
Like
Liked
38:15
In this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration jo…
…
continue reading
1
Crafting Killer Titles: Hook, Rank, and Convert
17:47
17:47
Play later
Play later
Lists
Like
Liked
17:47
Struggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you’re creating content for a blog, YouTube, or social media, the title is your first, and sometimes only, chance to capture your audience’s interest. On this episode of the Digital Marketing Podcast, we share insights on why the right title ca…
…
continue reading
With Google’s recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as …
…
continue reading
