Best Marcel Petitpas Podcasts (2025)

1
The Three Immutable Laws of Profitability, With Marcel Petitpas 48:34

11d ago48:34

48:34

Points of Interest 1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability. 3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to ta…

1
Profit First for Agencies, With Mike Michalowicz 38:08

4d ago38:08

38:08

Points of Interest 0:30 – 1:31 – Meet the Guest: Marcel introduces Mike as a prolific author and entrepreneur, best known for Profit First, and previews their deep dive into simplifying profitability for service businesses. 2:00 – 3:36 – From Struggle to Simplification: Mike shares how his own entrepreneurial failures led him to journal his learnin…

1
264 - How Your Team Can Raise Your Visibility on LinkedIn with Louise Brogan 52:27

4d ago52:27

52:27

Louise Brogan teaches business owners how to properly delegate LinkedIn activities and use LinkedIn to aid in hiring efforts.By Jamie Van Cuyk

1
263 - The Difference Between a Job Post and a Job Description 14:50

11d ago14:50

14:50

Tune in as we distinguish a job post from a job description to see what works best in pulling the right people for your team.By Jamie Van Cuyk

1
Curiosity Drives Influence | Melissa Havel 39:23

15d ago39:23

39:23

Melissa Havel is a senior communications strategist, executive advisor, and team coach who blends big-idea thinking with a disciplined approach to problem-solving and delivering results. She has driven powerful storytelling and strategic communications campaigns across owned, earned, and paid channels for organizations of all sizes, drawing on her …

1
How to Appeal to More Clients Without Diluting Your Niche, With John Meyer 33:25

18d ago33:25

33:25

Points of Interest 1:04 – 1:46 – Introduction of John Meyer: Marcel introduces John Meyer, highlighting his experience as a successful agency owner, seller, and current business coach. 2:10 – 2:30 – John's Current Focus with Leadmore: John explains his mission with Leadmore: coaching agency owners to avoid solopreneur traps and scale their business…

1
262 - How Proactive Talent Development Impacts Company Success with Celina Mattocks 37:06

18d ago37:06

37:06

Celina Mattocks discusses the importance of talent development in your team for engagement, retention, and overall growth of your organization.By Jamie Van Cuyk

1
How to Downsize Your Agency, With Carson Pierce 48:29

25d ago48:29

48:29

Points of Interest 0:00 – 0:23 – Small Cuts, Big Impact: Marcel explains how trimming small recurring expenses added up to $7K/month in potential savings. 1:32 – 2:44 – Market Uncertainty Hits Everyone: Carson highlights how client indecision is stalling agency pipelines across the industry. 3:04 – 3:23 – Opportunity in Unstable Times: Marcel frame…

1
261 - How to Effectively Review a Resume 20:44

25d ago20:44

20:44

Listen to the key tips and tricks in reviewing a resume so you can find the perfect candidate you are looking for.By Jamie Van Cuyk

1
Financial Planning for Agency Owners, With Jason Peck 32:56

1M ago32:56

32:56

Points of Interest 01:01 – 01:46 – Meet Today’s Guest: Jason Peck: Jason, a certified financial planner at EverWise Wealth Management, joins the show to share how agency owners can build wealth, protect their families, and stop relying solely on their business for financial freedom. 05:00 – 06:10 – Unique Challenges for Agency Owners: Jason outline…

1
260 - Why Good Pay Isn’t Enough for Competitive Compensation with Caroline Tanis 44:25

1M ago44:25

44:25

Caroline Tanis discusses what makes up a good compensation plan that employers should offer their workers and where you can start if you feel like you can’t afford those plans.By Jamie Van Cuyk

1
Episode 376: The End of UGURUS – Last Episode with Brent Weaver and Jen Buzza 54:27

1M ago54:27

54:27

In this final episode of the Digital Agency Show, host Brent Weaver gets interviewed by UGURUS Lead Mentor, Jennifer Buzza. They talk about the shutdown of UGURUS after 12 great years, lessons learned from the business and recording 375+ episodes, and much more. Tune in for this Brent's final thoughts on a great run.…

1
Building a Model for Your Agency, With Carson Pierce 35:40

1M ago35:40

35:40

Points of Interest 00:51 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities. 02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with …

1
259 - Should You Delegate or Outsource Your Hiring? 13:56

1M ago13:56

13:56

Listen in this episode as we weigh the pros and cons of delegating vs outsourcing your hiring so you can decide what best aligns with your business.By Jamie Van Cuyk

1
Prove Your Value & Increase Retention, With Mari-Liis Vaher 41:04

2M ago41:04

41:04

Points of Interest 01:09 – 01:46 – Meet Today’s Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy. 03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all…

1
258 - How to Create & Lead Innovative Teams with Amy Climer 40:05

2M ago40:05

40:05

Amy Climer shares her model and assessment scale she has developed that identifies what teams need in order to be creative together.By Jamie Van Cuyk

1
Understanding Your Agency Model, With Carson Pierce 32:55

2M ago32:55

32:55

Points of Interest 00:55 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models. 01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agenc…

1
257 - How You’re Slowing Down Your Recruiting Process 11:55

2M ago11:55

11:55

Are you getting in your own way from growing your small business? Listen in this episode as we share how to step aside and get the proper support you need.By Jamie Van Cuyk

1
Finding Success in Creative Careers with Mark J. Jones 47:00

2M ago47:00

47:00

Mark Jones is an accomplished educator, producer, and author, known for bridging the worlds of culture, technology, and education. As the Dean of the Faculty of Animation, Art, and Design at Sheridan College and former Director at Seneca Film Institute, Mark has dedicated over 25 years to empowering the next generation of creatives. His book, The S…

1
Balancing Creativity and Profitability, With Tim Thompson 41:25

2M ago41:25

41:25

Points of Interest 0:00 – 0:32 – Show Introduction & Guest Introduction: Marcel introduces Tim Thompson, Owner and Chief Revolution Thinker at RevThink. He shares how they met at the MYOB conference, where they bonded over deep discussions on agency profitability and creative business management. 0:33 – 2:25 – Tim’s Background & The Journey to RevT…

1
256 - How to Successfully Hire and Lead Gen-Z Workers with Hannah Dannecker 45:10

2M ago45:10

45:10

Hannah Dannecker analyzes how to recruit and retain Gen-Z workers with this new shift in the work force.By Jamie Van Cuyk

1
What Paradiso Feels Like with Héctor Ayuso 40:28

2M ago40:28

40:28

Héctor Ayuso has spent the last 30 years chasing ideas and making them real. Call him an artist, filmmaker, creative director, storyteller, or just a guy who can't sit still—labels don’t matter, doing does. From Spain to Mexico, Italy to the U.S., he’s built studios, taught, spoken on stages, and created projects that live outside the usual boxes. …

1
The Process Behind Profit Management, With Kristen Kelly 40:17

2M ago40:17

40:17

Points of Interest 0:24 – 0:54 – Show Introduction & Guest Introduction: Marcel introduces Kristen Kelly, highlighting her expertise in operations and agency profitability management. 1:01 – 1:45 – The Three-Part Profitability Management System Overview: Kristen recaps the framework discussed in previous episodes: the right data, ensuring financial…

1
255 - Why Hiring is Not as Easy as It Seems 18:32

2M ago18:32

18:32

Listen to the three reasons why hiring can be challenging and how Growing Your Team can help you through this stressful process.By Jamie Van Cuyk

1
Episode 375: From Solo to Scalable: The Power of White Labeling for Agencies with Michael Knorr 29:44

2M ago29:44

29:44

Michael Knorr is the CEO of That! Company, a white-label digital marketing agency that has helped over 700 agencies scale their businesses by providing SEO, PPC, and digital marketing services under their clients’ brands. With nearly two decades of experience, Michael has built a business model that allows agency owners to grow without getting bogg…

1
From Metrics to Mastery with Marcel Petitpas 53:30

2M ago53:30

53:30

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the righ…

1
254 - Leveraging Skill Exchange and Bartering for Business Growth with Anna Wolfman 48:38

2M ago48:38

48:38

Anna Wolfman guides business owners through solopreneurship and bartering relationships to meet your company's goals.By Jamie Van Cuyk

1
Episode 374: Smarter PPC Strategies & The Future of Paid Ads with John Horn 25:08

2M ago25:08

25:08

John Horn is the CEO of StubGroup, a digital advertising agency specializing in expert PPC management for businesses of all sizes. Since joining the company as employee number one, John has helped StubGroup grow into a leading boutique agency, managing over 15,000 campaigns and generating more than 3 million leads and $400 million in revenue for cl…

1
Visual Client Communication & Building SaaS in an Agency, With Mikael Dia 38:08

2M ago38:08

38:08

Points of Interest 01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels. 06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the …

1
Episode 373: Mastering Motivation & Sales Psychology with Chris Lema 27:24

3M ago27:24

27:24

In this episode, Chris dives into the psychology of motivation and how understanding what drives people can transform the way agencies close deals, lead teams, and shape company culture. He explains how the M Code Assessment helps businesses tailor their sales approach to match different motivation types and why traditional hiring practices often o…

1
Why Most Reporting Systems Fail, & What to Do Instead, With Ben Zittlau 51:15

3M ago51:15

51:15

Points of Interest 01:00 – 01:45 – Guest Introduction: Marcel welcomes back his co-founder, Ben Zittlau, highlighting his expertise in data operations and agency growth strategies. 03:35 – 05:50 – Scaling Data Operations: Lessons from Jobber: Ben shares insights from his experience at Jobber, detailing the challenges of building and scaling a data …

1
253 - Why is Delegation Hard? 26:58

3M ago26:58

26:58

Delegation is hard! As a small business owner, it isn't easy to let go of tasks and trust that someone else will do the work. But not delegating can hold you back from reaching your full potential. Why? Because your time is spent split across too many tasks instead of focusing your time on the tasks that are best suited for your talents. In this ep…

1
Is White Label The Future of Agencies?, With Manish Dudharejia 37:10

3M ago37:10

37:10

Points of Interest 01:02 – 01:28 – Introduction to Manish Dudharejia: Manish Dudharejia, founder of E2M, is introduced as a leader in white label agency services, serving over 300 agencies globally with a focus on profitability and scalability. 01:34 – 02:45 – Manish’s Journey and E2M’s Growth: Manish shares how E2M evolved from serving diverse cli…

1
Breaking Down Earned Revenue to Drive Better Agency Decisions, With Ben Zittlau 42:35

3M ago42:35

42:35

Points of Interest 01:00 – 01:50 – Episode Kickoff and Guest Introduction: Marcel introduces Ben Zittlau, his co-founder and the “brains behind the operation” at Parakeeto, highlighting Ben’s instrumental role in shaping the company’s philosophies and tools. 01:51 – 04:25 – Ben’s Background and Early Career: Ben shares his journey from studying ele…

1
First Principles Software Implementation In Your Agency, With Henrik Becker 37:44

3M ago37:44

37:44

Points of Interest 00:51 – 01:29 – Introduction to Henrik Becker: Marcel introduces Henrik Becker, an expert in agency coaching, EOS implementation, and CRM systems, now leading Rev Hops to improve agency sales and marketing systems. 01:30 – 02:13 – Henrik’s Career Journey: Henrik details his evolution from systematic marketing in 2010 to specializ…

1
Episode 371: Psychology-Driven Marketing: Building Trust for Long-Term Growth with Rai Cornell 28:50

4M ago28:50

28:50

Rai Cornell is the CEO and strategic marketing consultant at Cornell Content Marketing, where she helps B2B businesses build long-term demand generation strategies. With over 17 years in the industry, Rai has evolved her agency to focus on psychology-driven marketing, helping clients attract emotionally engaged buyers while moving away from short-t…

1
Episode 370: The Future of Recruitment: AI and Fact-Driven Hiring with Fletcher Wimbush 34:09

4M ago34:09

34:09

Fletcher Wimbush is the CEO of Discover.ai, a company dedicated to revolutionizing hiring processes through innovative AI-driven tools and systems. With over a decade of experience in talent acquisition, Fletcher has helped businesses streamline recruitment and build high-performing teams. His Fact-Driven Hiring System ensures leaders make better d…

1
Episode 372: Hustle Detox: Scaling from Seven to Eight Figures with James P. Friel 31:07

4M ago31:07

31:07

James P. Friel is the CEO of FG Ventures, where he advises and invests in seven-figure businesses to help them scale to eight figures and beyond. A business thought leader and former Global Head of Digital Strategy at HSBC Bank, James has built multiple seven-figure companies and worked with CEOs and executives from Fortune 500 companies to startup…

1
Episode 368: Scaling Digital Marketing for Specialized Industries with Max DesMarais 28:29

4M ago28:29

28:29

Max DesMarais is a digital marketing expert and leader at Vital Design, a full-service digital marketing and design agency. With a team of 100 employees and over 100 active clients, Max specializes in SEO, content strategy, and paid media. Vital Design has grown into a powerhouse agency, catering to industries like higher education, e-commerce, and…

1
Episode 369: Empowering Women Entrepreneurs Through Paid Media with Courtney Tarrant 28:03

4M ago28:03

28:03

Courtney Tarrant is the COO and co-owner of The Ad Girls, a boutique Facebook and Instagram advertising agency that has generated over $40 million in revenue for their clients. With a focus on empowering female entrepreneurs, Courtney’s messaging-first methodology has helped countless brands create meaningful connections with their audiences while …

1
From Silos to Synergy: Building an Integrated Approach for Your Agency, With Kristen Kelly 38:09

4M ago38:09

38:09

Points of Interest 00:52 – 01:17 – Guest Introduction and Episode Overview: Marcel introduces Kristen Kelly, a member of the consulting team, and previews the episode’s focus on agency management trends, particularly on improving profitability and breaking down silos. 02:57 – 05:00 – Challenges with Siloed Agency Models: Kristen explains how siloed…

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Marcel Petitpas Podcasts

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