Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandu ...
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🤖 How to Actually Use ChatGPT to Run Your Business Smarter - 106
10:05
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10:05In this episode of Brand Up Podcast, we get real about how to actually use ChatGPT and AI tools to save time, think clearer, and get more done. No fluff. No hype. Just practical ways to turn tech into your personal assistant — from content and captions to business planning and backend systems. You’ll learn: Why most people are using AI wrong — and …
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🧠 Pricing, Client Avatars & Building a Brand That Scales - 105
9:54
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9:54In this episode of Brand Up Podcast, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the right ones and building your entire model around them. Here’s what we cover: Why your pricing structure determines if your business survives or stalls How to reverse-engineer your ide…
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💰 $5 Ads, 10 Questions, and Zero Excuses - 104
13:52
13:52
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13:52If you’re still blaming the algorithm or “not knowing where to start,” this episode is your wake-up call. I’m breaking down how to build a real local business from scratch using smart content, $5 ad spend, and Google search — no fluff, no agency required. Whether you’re doing lashes, lymphatic services, or any in-person service, this episode walks …
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💼 How to Launch a Service Business That Attracts High-Paying Clients - 103
55:12
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55:12This episode is a no-BS breakdown of how to actually build a profitable service business — the kind that doesn’t rely on tips, referrals, or random luck. Whether you’re offering beauty services, recovery services, or any 1:1 appointment-based service, this will help you shift from side hustle thinking to real business strategy. I will walk you thro…
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⚖️ Hobby or Business? Read the Damn Numbers - 102
12:05
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12:05Most people confuse passion with profit — and that’s exactly why they stay broke. In this episode of Brand Up Podcast, we pull back the curtain on what really separates a hobbyist from a real business owner. If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit. Here’s what w…
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💸 Touchpoints, Rent, and Real Talk: Turning Skills Into Strategy - 101
13:10
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13:10If you think passion is enough to pay the bills, think again. In this episode of Brand Up Podcast, we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Span…
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👀 Why Being the Best Isn’t Enough (If Nobody Knows You) - 100
11:34
11:34
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11:34What do Dunkin’ Donuts and your beauty biz have in common? More than you think. In this episode of Brand Up Podcast, we dive deep into one of the most overlooked business lessons: visibility beats perfection. You’ll learn why: ✅ Getting known is more valuable than being “the best” ✅ The Know-Like-Trust factor determines whether or not people buy fr…
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💡 ChatGPT Basics for Service-Based Entrepreneurs - 099
12:29
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12:29In this powerful episode of The Brand Up Podcast, we dive deep into how beauty professionals and service-based entrepreneurs can harness the true power of ChatGPT. Whether you’re completely new to AI or only using it for captions and hashtags, this episode will open your eyes to everything you’re missing. From content creation to business systems, …
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🤖 The Ultimate ChatGPT System: Organize, Prompt, and Create Like a Pro - 098
13:45
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13:45In this episode of the Brand Up Podcast, we’re diving deep into next-level strategies for leveraging ChatGPT in your business. From organizing folders for content creation and email automation to using advanced prompt engineering techniques, you’ll discover how to turn AI into your most powerful marketing assistant. Learn how to: Structure your Cha…
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🚀 How to Use ChatGPT to Run Your Business Like a Pro - 097
12:48
12:48
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12:48In this episode of Brand Up Podcast, Marian breaks down the exact ways he uses ChatGPT daily — not just for marketing, but to run his entire business smarter and faster. From automating client tasks to redesigning a backyard and generating brand names, you’ll learn: How to use ChatGPT to create personalized business systems The best prompts to get …
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🧠 ChatGPT for Service Businesses: Smarter Prompts, Less Time, More Growth - 096
48:34
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48:34In this episode of the Brand Up Podcast, Marian breaks down how service-based entrepreneurs can start using ChatGPT the right way — without wasting time, getting stuck, or sounding robotic. Whether you’re running a local business or building a personal brand, this episode will show you how to unlock the full power of AI for your content, marketing,…
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💥 Stop Trying to Be Perfect: The Truth About Growing Your Business Fast - 095
11:59
11:59
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11:59In this episode of the Brand Up Podcast, we break down the biggest myth holding most entrepreneurs back: waiting until everything is “perfect” before taking action. Whether you’re just getting started or scaling your business, this real, unfiltered conversation will help you shift your mindset and move faster. 🔥 What you’ll learn: Why “perfect” is …
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📉 Why Your Instagram Feed Strategy Might Be Costing You Growth - 094
11:07
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11:07In this powerful episode of the Brand Up Podcast, we’re pulling back the curtain on a major mistake most business owners make when it comes to their content: treating their Instagram feed and Reels as separate — or worse, disconnected — parts of their brand. You’ll learn why what looks good might actually be hurting your reach, and how today’s algo…
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📹 How to Create Content (Even If You Hate the Camera) - 093
12:56
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12:56In this episode of the Brand Up Podcast, we break down how to finally stay consistent with video, even if being on camera makes you cringe. Here’s what you’ll learn: 🎯 3 beginner-friendly ways to make videos (without showing your face) 🛠️ Tools like CapCut, InShot, and ChatGPT to speed up content creation 📈 Why short-form video is the fastest way t…
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🔍 Google Maps & Ads: Grow Your Local Business Smarter - 092
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11:32If you’re trying to grow your local business but feeling overwhelmed by all the moving parts — this episode of the Brand Up Podcast is your shortcut to clarity. We’re breaking down exactly how to set up and optimize your Google Maps listing, get real reviews that actually stick, and run Google Ads the right way — without wasting time or money. Whet…
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🚀 Mastering Marketing, Branding, and Ads to Grow Your Business - 091
1:11:11
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1:11:11In this episode of the Brand Up Podcast, we dive deep into how to effectively market yourself as a service-based entrepreneur — whether you’re just starting out or ready to scale. Here’s what you’ll learn: How to master personal branding and build real trust 🌟 Why mixing personal + business content drives more engagement Smart strategies for optimi…
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🎯 How to Build a 7-Figure Service Brand from Scratch - 090
1:27:06
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1:27:06In this episode of the Brand Up Podcast, Marian breaks down the exact mindset and moves he used to grow a service-based brand to 7 figures — even without a big team or fancy setup. Whether you’re in beauty, wellness, or any client-based business, these strategies can help you scale smart and build a brand that actually converts. Here’s what you’ll …
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