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Breaking BizDev

John Tyreman & Mark Wainwright

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What does "business development" mean, anyways? On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm. Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business. Subscr ...
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Imagine sitting down for a scoop of your favorite ice cream while chatting with an author who writes the stories you love. Welcome to Ice Cream with Authors, the podcast that brings mini-author visits straight to your home or car! Perfect for kids ages 7 through 13 and their grown-ups, each episode serves up delightful conversations with authors who create faith-filled chapter books and middle grade adventures. Whether you’re a budding bookworm or a seasoned reader, this podcast is your chan ...
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Basic Folk

The Bluegrass Situation

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Basic Folk features honest conversations with folk musicians hosted by Cindy Howes and Lizzie No. We approach interviews with warmth, humor and insightful questions. Since 2018, this podcast has dignified under the radar roots musicians by providing a platform that they might not otherwise have. You’ll hear interviews from Three-time Grammy-winning guitar gods like Molly Tuttle, Haitian American folk legends like Leyla McCalla and deep feelers like songwriter John Hiatt. Basic Folk is dedica ...
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The Certificast™ - Eurofins E&E North America

Rick Ostopowicz, Marketing Director, Eurofins E&E North America

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The Certificast™ provides a behind the scenes look at Eurofins E&E North America -- the very first NRTL and a leader in the testing, inspection, and certification industry. Guests and topics range from company information, testing standards, and business best practices. Learn more about Eurofins E&E North America at https://metlabs.com.
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You may recognize the voice, face, and vibe of wonderful human being Tony Kamel from his acclaimed bluegrass group, Wood & Wire. But Tony is on Basic Folk today to talk about his wonderful solo albums, including his latest, 'We're All Gonna Live.' The album, which just came out, is a realist-optimist's guide to navigating a complex and often heartb…
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For consulting firms that have exhausted their network and the referral well has run dry, a digital marketing strategy is essential to attract new clients. But how? In this episode, Mark and John walk through a step-by-step framework perfect for experts and firms who need to reach a broader audience to generate new business opportunities. This does…
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On this episode of Basic Folk, Kora Feder talks about her new album, 'Some Kind of Truth,' as well as reflecting on the incredible changes and growth she's experienced since we last spoke in February 2020. One of the impacts of the pandemic on her music career was the necessity of exploring other artistic ventures like crafting hats and lino-cuttin…
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Not only is John a multi-instrumentalist (e.g. mandolin and flute) who’s played with Violent Femmes, Allen Ginsberg, Hal Willner, John Prine, The Meat Puppets, et al, but he’s released around 24 albums as a solo artist or with several groups including the NYC world music outfit TriBeCaStan. He’s also a poet and author. We discuss “(Be Careful What …
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In recent years, Tami Neilson has been learning to carry both great joy and great sorrow simultaneously. The New Zealand-based, Canada-born powerhouse's new album, 'Neon Cowgirl,' is named after the towering electric figure on a sign that's overlooked Broadway in Nashville, watching over Tami's career since she was 16 years old. The songs were born…
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Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients. On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear: From selling to serving—an o…
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(Editor’s Note: Welcome to our Reissue series! For the past several weeks, Basic Folk has been digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. This is our last Reissue for now, so please enjoy! This episode featuring separate interviews with The Indi…
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This famed finger-style guitarist became famous through Jefferson Airplane’s seven albums from 1966-1972, recorded eight with Hot Tuna 1970-1976 (with subsequent reunions by both bands), recorded his first solo album in 1974 and then 10 more from 1981-2025, and still plays live constantly solo or with his Tuna/Airplane partner, bassist Jack Cassady…
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(Editor’s Note: Welcome to our Reissue series! For the past several weeks, Basic Folk has been digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. Enjoy! This episode featuring Lizzie No interviewing Joy Oladokun, was originally posted on February 24, 20…
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(Editor's Note: Oh, WOW! A bonus, surprise episode with Watchhouse? Yes! And it is a treat. We are pleased to have Jacob Sharp of Mipso as our guest host in conversation with his friends Andrew Marlin and Emily Franz of Watchhouse, talking about their new studio album, 'Rituals.' The record was co-produced with Ryan Gustafson of The Dead Tongues. T…
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*Trust* is what wins new business in professional services...but your ideal clients can't trust you if they don't *like* you, and they can't like you if they don't *know* about you. On this episode of Breaking BizDev, John and Mark break down "the mere exposure effect," also referred to as the "familiarity bias" and how firms and experts can take a…
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(Editor’s Note: Welcome to our Reissue series! For the next several weeks, Basic Folk is digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. Enjoy! This episode featuring Cindy Howes interviewing Chris Thile was originally posted on September 9, 2021 aft…
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Chris has around 20 releases since 1991, mostly under his own name, while moonlighting as a metal guy and otherwise collaborating. We discuss “She Looks Good in Black” from Obsolete Path (2025), “Intransitive Proverb” from Limitations of the Source Tape (2017), and “Angel Be Mine” from Your Own Chosen Speed (2001). End song: “Sisiphus” by Däng from…
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(Editor’s Note: Welcome to our Reissue series! For the next several weeks, Basic Folk is digging into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. This episode featuring Lizzie No interviewing Dar Williams originally posted on October 14, 2021. Enjoy!) Dar Williams…
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