Podcast by Masterminds Mastercast
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The official podcast of GamesMaster magazine
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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My masterclass where I show you how to captivate your audience with content using your unique energy + personality, speak the language of your ideal client's deepest desires, and create content that triggers, challenges, then converts lurkers into ideal clients.
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Miles Conn, Cole Watts, and Ryan Meakim, Fly Girls
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THE PROMPT: What is something you used to believe was true about your work - that NOW, in hindsight, you no longer believe / now disagree with? Alternative prompt: what’s something you used to judge others in your industry for - that now you understand / agree with / use in your methodology? THE HOOK: "I'm a _____________________, but you won't cat…
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10. Google Analytics in the time of Coronavirus // Co-Vids Episode 2
24:46
24:46
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24:46In our second episode of Co-Vids, Damion Brown of Data Runs Deep shares how the Coronavirus has affected people's online behavior and what we should be looking at inside Google Analytics now to pivot to these changes. -- Click here if you missed what we covered in Episode 1 of our Co-Vids 👉 https://youtu.be/aegaa-I1ELk -- Follow us on LinkedIn: htt…
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09. Advertising in the time of Coronavirus: Week 4
36:30
36:30
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36:30Another week in lockdown but potentially the first sign of stabilization in the market with both consumers and business potentially thanks to the Australian government Stimulus packages. What has happened with online advertising in the last 7 days? What have Brands done globally in these last 7 days? How can Brands respond in these next 7 days? We'…
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08. Advertising in the time of Coronavirus: Week 3
41:14
41:14
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41:14Another 7 days, another more stringent Stage of lockdowns but balanced with the Australian government digging deeper to offer Stimulus packages for Employers and therefore keep Employees in jobs. What further effect has this had on online advertising in the last 7 days? What have Brands done globally in these last 7 days? How can Brands respond in …
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07. Co-Vids Ep. 1 Conversion Rate Optimisation during Coronavirus
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29:03
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29:03In these last few extraordinary weeks, Australia has moved into Stage 3 of Coronavirus lockdown. In the first of our Co-Vids, we chat with one of our specialist partner agencies, Conversionry, to ask them what effects they're seeing the virus having on e-commerce and to learn what Brands can do to lift their Conversion Rates in these challenging ti…
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06. Advertising in the time of Coronavirus: Week 2
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31:51
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31:51In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on consumers nationwide. What further effect has this had on online advertising in the last 7 days? What have Brands done in these last 7 days? How can Brands respond in these next 7 days? We'll cover these questions and more. -- Links: Adv…
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05. Advertising in the time of Coronavirus: Week 1
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41:41Now that Australia has been through perhaps the most heightened 7 days of Coronavirus activity: What effect has this had on online advertising in the last 7 days? Search Advertising Display Based Advertising What can Brands do in this new, uncertain environment? And how we can help. Follow us on LinkedIn: https://intnt.nl/linkedin Facebook: https:/…
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04. The Top 3 Marketing Funnel Mistakes (& how to fix them) // Intentional Advertising Masterclass
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12:53Whether you are a novice digital marketer or an expert, building a marketing funnel is difficult. Is the initial task of advertising finding out what’s the potential market we’re dealing with and how we're reaching them? Once we’re reaching the right pool of potentials, how do we set up success metrics so we know when prospects are progressing thro…
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03. Is ROAS keeping your Brand small? // Intentional Advertising Masterclass
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11:46
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11:46Our agency no longer lives or dies by Returns On Ad Spend(ROAS) as our only measure for success. From our experience, we have seen that when we are too focused on measuring ROAS we tend to overlook far more important numbers. In our third episode of our 'Masterclass' style videos, we will uncover some of the things we have learnt in the past focusi…
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02. How to work with Algorithms // Intentional Advertising Masterclass
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10:40Understanding algorithms can be a huge obstacle for many of us, especially for those who are just getting staretd in digital advertising. But even with the right information, how does it all work? In our second podcast episode, we talk about the fundamental difference between advertising online and offline, how to work with algorithms, what is a cl…
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01. Intentional Advertising Masterclass: Introduction
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3:22Welcome to Intentional. This is the first in a series of 'Masterclass' style videos to help you to convert more of your potential when advertising online. In this series, we share the strategies and mindsets we have used to invest in millions of dollars in digital advertising on b…
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Master Cast: Ep 1; Soaring with the Fly Girls: Ft. Margaret Phelan Taylor
3:05
3:05
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3:05Soaring with the Fly Girls: Miles Conn, Ryan Meakim, and Cole Watts Section 2
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MMMC - Episode 2: Spicy Italian by Masterminds MastercastBy Masterminds Mastercast
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MMMC - Episode 1: The Reckoning by Masterminds MastercastBy Masterminds Mastercast
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Strewth! Ben’s been bombing round the Australian Outback in Forza Horizon 3, and he can’t wait tell us about the power of its soundtrack, racing steam trains, and being, er, a ‘Bantasaurus Rex’. Also: we chat Fallout 4 mods on console, answer your reader questions, and bid a fond farewell to one of the trio… Following this episode, we’re going to b…
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Matt’s back from his hands-on roadtrip across Final Fantasy XV to tell us all about its lovable lads, dark dungeons, and cheerful chocobos – plus we decide whether FIFA or PES is the better football game this year, discuss the latest on Destiny 2, answer your fan questions, and more! Download it here, on iTunes here, or subscribe to our feed here.…
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Things get filthy in the studio as we dive into the grimy world of Resident Evil 7 and it’s off-putting old ladies. Is Capcom’s latest too scary? Then it’s on to our hands-on impressions of the PlayStation VR launch line-up, the music of Final Fantasy XV, and we lock in our three most anticipated games still to come in 2016! Download it here, on iT…
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The future of Sony’s hardware comes under the microscope as we discuss PS4 Pro – should you buy one? Is 4K really the future? Is this the start of a whole new console war? Plus: Nintendo’s latest foray into mobile gaming, Super Mario Run; Matt’s hands-on experiences with Call Of Duty: Infinite Warfare; and we talk about our favourite ever videogame…
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We kick things off this episode with a game of Name That Pokémon with Sun and Moon’s brand new critters (and offer our own expert critique), before talking about the kitchen chaos that is Overcooked, and answering some epic reader questions – including nailing down once and for all which is the greatest first-person shooter ever made. Download it h…
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Finally, GamesMaster weighs in on No Man’s Sky and asks the big questions everyone else has been afraid to touch: How big exactly is a quintillion? Is space scary? And how many millions of tails can an alien possibly have? Once we’ve got the biggest videogame ever all wrapped up, Matt regales us with tales of his doomed space colonies in Rimworld, …
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Can Pokémon Go get Ben talking to other humans? Is Starbound the 2D No Man’s Sky? What exactly is ‘Christmas shrapnel’? These questions and more answered on our latest episode – and we even find time for the wild weapons of Dead Rising 4, Robin’s shaky first steps in Monster Hunter Generations, and a nostalgic reader question… Download it here, gra…
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Episode 5 is here, and it’s bursting at the seams with hot gaming info as we dive into the best upcoming games of 2016 and beyond. From Griffin’s hands-on experiences with The Legend Of Zelda: Breath Of The Wild, to the latest on God Of War, Horizon: Zero Dawn, Sea Of Thieves, Steep, and Spider-Man, we barely have time to squeeze in the deets on ou…
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In our fourth episode, we talk FIFA 17 vs PES 2017 following our extensive hands-ons with both, discuss the future of all things Nintendo, from the NX to Pokémon Sun and Moon, reveal our plans for a Terry’s Chocolate Orange-based console, and more! Download it here or on iTunes here, or subscribe here.…
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Episode 3 of the official GamesMaster podcast has arrived! We dive deep into Deus Ex: Mankind Divided (and critique Griffin’s hacker name), discuss the joys of owning your own vineyard in The Witcher 3: Blood And Wine, celebrate the triumphant return of Doom, make some dodgy predictions about games to come, and more! Download it here or on iTunes h…
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