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The Site Shed

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

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The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business. Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades. Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether y ...
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Most tradies don’t realise how much their business name is holding them back. After working with hundreds of trade businesses, I can confidently say: The wrong name can slow your growth, confuse your customers, and make you harder to find online. In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix …
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In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values…
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In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your bu…
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In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a deep dive into the incredible growth journey of Rooter Hero, which has more than doubled in size since 2019, …
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In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale. ⏱️ Timestamps: 00:00 …
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In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and business sales, Cameron offers valuable insights into the growing trend of business roll-ups and private equity…
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In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool Shed episode featuring Matt from The Site Shed, this crossover promises practical wisdom and relatable stor…
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This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems. If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there. Listen to this episode here: https…
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This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems. If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there. Watch this episode here: https://y…
  continue reading
 
In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation a…
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In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro …
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In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency. They chat about the differences in compl…
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In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content crea…
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We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% p…
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We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% p…
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Welcome to another episode of The Site Shed! In Episode 456, host Matt Jones sits down with James Hearn of Silver Peak Construction for a powerhouse discussion on scaling a trades business, mastering the sales process, and the surprising role that customer rapport (and even a client’s pet preferences) can play in business success. James shares his …
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Join host Matt Jones as he sits down with Josh Coplin, co-founder of Eden, a startup focused on revolutionizing the HVAC industry with innovative tools like the Eden Instant Quote. In this episode, they delve into the evolving dynamics of sales processes, especially in the trades industry, and discuss how implementing on-site quoting can streamline…
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In this episode, host Matt Jones sits down with Erick Vargas, entrepreneur and co-founder of Followup CRM, for a deep dive into the world of customer relationship management (CRM) in the construction and trade industries. Kicking off the first podcast of 2025, Matt and Erick unpack the evolving role of CRMs—from their origins as lead and sales tool…
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Matt Jones kicks off by diving deep into the key lessons from the previous year and discussing the game-changing opportunities that lie ahead for trade businesses. Matt explores how the rise of accessible AI tools—like ChatGPT—has revolutionized efficiency, productivity, and marketing within the trades industry, bringing a breath of fresh air to sy…
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Matt is joined by Brandon White for an engaging discussion on the evolving landscape of AI and its profound impact on modern-day businesses. In this episode, explore the history and expansive future of AI, from its beginnings in the late 20th century to its current revolutionary status with tools like ChatGPT. Brandon, a veteran in the AI space, sh…
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We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why having a digital op…
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In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in…
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We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate bet…
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In today's episode, we dive into the intricacies of performance pay and strategic business growth with our insightful guest, Mike, from Washington State. Renowned for founding Augusta Lawn Care, a franchise successfully expanded across the US, Canada, and Australia, Mike brings a wealth of experience in incentivizing performance and leveraging soci…
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Today we're diving again into an eye-opening conversation with our special guest, Scott Irwin from Network Plumbing. After surviving a recent cyclone up north, Matt and Scotty discuss the relevant challenges and opportunities in the plumbing business. Scotty shares invaluable insights on building a business from the ground up, emphasizing the impor…
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