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A strong Founder Brand is the ultimate B2B marketing channel - but building one is no easy task. Join Maximus Greenwald (Founder - Warmly,) and Dave Gerhardt (Founder - Exit Five) as they go on The Founders Quest to level up Max's founder brand ahead of Warmly's Series B raise. Each month, Max tackles a new chapter from Dave's book "Founder Brand", then returns with real results, challenges, and insights from putting the strategies into practice. Watch as Max builds his authentic voice while ...
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Maximus & The Founder Quest: Episode 3 - Craft Your Message
39:38
39:38
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Welcome to episode 3 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). This month, Max shares his progress on defining Warmly's villain (ABM is dead) and niche (technical marketing leaders at mid-…
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Maximus & The Founder Quest: Episode 2 - Define Your Enemy
21:41
21:41
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Welcome to episode 2 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). Max shares how he completely overhauled Warmly's website and messaging based on Dave's advice from episode 1, and they explor…
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Maximus & The Founder Quest: Episode 1 - Becoming a Storyteller
31:44
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Welcome to the inaugural episode of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly,) will team up with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five) on a mission to level up Max's founder brand. In this episode they tackle the fundamentals of storytelling and why most founders get soc…
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