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Outsmart the Hustle

Hannah McGinty

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Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts ...
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Are destination weddings the pinnacle of success? In this episode, filmmaker and creative entrepreneur Hannah McGinty pulls back the curtain on what it really takes to land and sustain destination wedding gigs. As she prepares for her first paid international wedding in Portugal, Hannah shares the years of behind-the-scenes work, strategic marketin…
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Grab your spot for the workshop before it's gone: https://bookedbystrategy.thrivecart.com/bbs-workshop-2025/ Follow our speaker lineup! @jailong.co @justinportermedia @laylee_emadi @jac.kalaher @memoir.film @entrepreneurialoperatingsystem Connect With Us: Follow @BookedByStrategy on Instagram Follow @Outsmart the Hustle on Instagram Join our free F…
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If you're a wedding videographer trying to stand out in a crowded market, content marketing rooted in storytelling is your superpower. In this episode, Jese Gary sits down with filmmaker and creative entrepreneur Hannah McGinty to explore how wedding videographers can use intentional, story-led content to grow their brand, attract aligned couples, …
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What does it really take to grab attention and create real engagement on social media? In this episode, we dive into how to make your audience problem-aware—the first step to turning casual followers into loyal clients. Learn how to use your top-pinned posts, story highlights, and captivating hooks to stop the scroll and speak directly to your idea…
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What does it really mean to hire the right person—and how do you know they’re in the right seat? In this episode, Hannah sits down with seasoned entrepreneur and business coach Ray Myers to break down one of the most overlooked keys to sustainable growth: values-aligned hiring. Whether you’re a solopreneur ready to make your first hire or scaling a…
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Episode Description: Learn how to boost buyer confidence and close more sales by focusing on the four key drivers that make clients say “yes.” In this episode, Hannah shares her biggest takeaway from the Creative Educator Conference—how understanding what your buyer needs psychologically can transform your marketing, messaging, and overall sales st…
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Dreaming of becoming a destination wedding videographer? In this episode of Outsmart the Hustle, host Hannah McGinty shares her journey from aspiring filmmaker to shooting weddings around the world. Recorded from Utah after an amazing engagement shoot at the Bonneville Salt Flats, Hannah breaks down how she books destination weddings, secures dream…
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Filmmaking disasters are inevitable—but how you handle them makes all the difference. In this episode from the Memoir Mastery Workshop in Washington, DC, host Hannah McGinty shares real-world experiences and expert strategies for overcoming unexpected challenges on set. From equipment malfunctions to last-minute schedule changes, learn how to stay …
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Struggling to keep up with the demands of running a service-based business? Automation might be the game-changer you need. In this episode, Jese Gary, a back-office systems expert and certified HoneyBook Pro, reveals how streamlining your workflows can save time, improve client experience, and help your business scale without losing its personal to…
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Our brains are doing our best to help us out, but they can be real assholes sometimes. Sometimes it seems like your own brain is out to get you—melting down in the middle of the grocery store, picking fights with your date, getting you addicted to something, or shutting down completely at the worst possible moments. You already told your brain firm…
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#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and TeslaThe great secret of our time is that there are still uncharted frontiers to exp…
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In this episode, we dive deep into networking, marketing, and the power of genuine connections. Special guest Daniel Karnafel, owner of Daniel K Films, shares his journey toward owning a high-end wedding videography business while discussing the importance of networking in the wedding industry. Key Topics Covered: The biggest challenges videographe…
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Transform your sales process by learning how to anticipate and address client objections before they become roadblocks. Discover how turning objections into opportunities can help you create perfectly tailored packages while maintaining your value and profitability. This episode provides actionable strategies for having confident pricing conversati…
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Master the art of confidently communicating your prices and packages. Learn proven strategies for presenting your value proposition and handling common pricing objections with real examples from a successful wedding photography business. Key Topics Covered: The psychology of confident price communication Transforming features into value statements …
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Episode Description: Learn how to structure and price your services using real-world examples from a successful wedding photography business. Discover concrete pricing strategies and how to maintain healthy profit margins using the Profit First method. Key Topics Covered: Value-Based Pricing with real pricing examples from $6,497 to $10,997 Introdu…
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Episode Description: Discover five actionable strategies to make your business stand out without relying on ads. Learn how to create "invisible moments" that transform your client experience and build a truly distinctive brand in your market. Key Topics Covered: The concept of "invisible moments" in the client journey and how to leverage them Creat…
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Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you're amplifying success, not masking deeper issues. Key Topics Covered: Why ads act as a multiplier rather than a quick fix for business struggles The i…
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Discover why targeting every engaged couple could be holding your wedding business back. Learn how to identify and attract your ideal clients who value your unique approach, leading to more fulfilling projects and better business growth. This episode challenges the common misconception that every wedding opportunity is the right opportunity. Key To…
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Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedd…
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Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pricing, selling, and valuing your expertise as a wedding professional or creative entrepreneur. Learn the mindset shifts that will empower you to confiden…
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This holiday season, discover why the "scarcity mindset" might be holding back both your spirit and your success. Join Hannah McGinty as she breaks down how shifting from scarcity to abundance thinking can transform your approach to business and life. Learn why true success isn't about holding tight—it's about lifting others up. Key Takeaways: Why …
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Your health and boundaries aren’t just “nice to have”—they’re critical to your success. In this episode, we uncover why neglecting your well-being might be quietly sabotaging your business growth. You’ll learn why working yourself into the ground isn’t a badge of honor but a recipe for burnout. Key Takeaways: How ignoring your health directly impac…
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Being frugal in your video business might be the most expensive mistake you're making. In this episode, we break down why investing in yourself isn't just about gear—it's about positioning yourself for premium clients and higher-value projects. Key Takeaways: Why working with basic equipment is costing you high-ticket clients The truth about what p…
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Dive into the crucial world of business structures with Hannah McGinty as she breaks down the pros and cons of different legal entities for creative entrepreneurs. Learn the key differences between Sole Proprietorship, LLC, and S-Corporation, plus get practical insights from Hannah's personal journey through different business structures. Key Topic…
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Episode Description: In this episode of Outsmart the Hustle, host Hannah McGinty breaks down how to create a powerful Unique Value Proposition (UVP) that will help creative entrepreneurs stand out in a crowded market. Learn the five key steps to crafting a UVP that resonates with your ideal clients and sets you apart from the competition. Key Topic…
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Episode Description: In this premiere episode, discover why endless hustling isn't the path to creative business success. Learn how to shift from constantly chasing clients to creating genuine demand for your work by leveraging your unique value proposition and authentic differentiators. Key Topics Covered: Introduction to Outsmart the Hustle podca…
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In this “entertaining mix of social science, memoir, and humor, as if a Daniel Goleman book were filtered through the lens of Will Ferrell” (The New York Times Book Review) a middle-aged man embarks on an entertaining and relatable quest to reprioritize his ties with his buddies and forge new friendships, all while balancing work, marriage, and kid…
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From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.When Elon…
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An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.Sent to the most violent battlefield in Ir…
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Dave Thomas and Andy Hunt wrote the first edition of this influential book in 1999 to help their clients create better software and rediscover the joy of coding. These lessons have helped a generation of programmers examine the very essence of software development. Now, 20 years later, this new edition re-examines what it means to be a modern progr…
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C. S. Lewis, J. R. R. Tolkien, and the other members of the Inklings met each week to read and discuss each other’s work-in-progress, offering both encouragement and blistering critique. How did these conversations shape the books they were writing? How does creative collaboration enhance individual talent? And what can we learn from their example?…
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Trauma is a fact of life. Veterans and their families deal with the painful aftermath of combat; one in five Americans has been molested; one in four grew up with alcoholics; one in three couples have engaged in physical violence. Dr. Bessel van der Kolk, one of the world’s foremost experts on trauma, has spent over three decades working with survi…
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Renovation of the Heart explains the common misunderstandings about human nature and the discipleship process by outlining the general pattern of personal spiritual transformation––not as a formula, but as a systematic process.This bestseller by Dallas Willard explains that as intentional apprentices of Jesus, we are to move deeper into a relations…
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