Best Nativeadvertising Podcasts (2025)

1
Do Trump's Policies Help Content Marketers? (477) 1:12:30

1d ago1:12:30

1:12:30

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen. A…

1
Sam and Elon's Billionaire Pillow Fight (476) 1:15:05

9d ago1:15:05

1:15:05

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through? Creator Econ…

1
Thou Shalt Build on Rented Land (475) 1:13:06

16d ago1:13:06

1:13:06

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing. In other news, the TikTok deal is delayed (again). In marketing winners and losers, Joe takes on the Catholic church whi…

1
Into the Dumbery (474) 1:09:17

23d ago1:09:17

1:09:17

Possibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for sale. No it's not. Maybe it is. Will we know this week? Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers. And META's AI steals a bunch of …

1
The 5 Keys to Content Marketing Success [Special Episode] (473) 49:16

1M ago49:16

49:16

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measur…

1
Heading Toward Marketing Recession (472) 1:11:00

1M ago1:11:00

1:11:00

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession? Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made…

1
Content Marketing M&A Starting to Heat Up (471) 1:10:08

1M ago1:10:08

1:10:08

The boys are back and the buys are heating up. Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so. Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency? And Unilever ups t…

1
Media's Death Creates Huge Opportunity for Brands (470) 1:05:32

2M ago1:05:32

1:05:32

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens. In other news, more and more creators are going full AI. How close is it to real, or does that even matter? Marketing winners and losers include Disney and Trump'…

1
Vertical AI Content Creation Next Big B2B Boom (469) 1:11:04

2M ago1:11:04

1:11:04

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators. Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individua…

1
Is Google Primed to Buy Reddit? (468) 57:42

2M ago57:42

57:42

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet? In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partn…

1
Super Bowl Ad Winners & Highest Ratings in History (467) 1:07:10

2M ago1:07:10

1:07:10

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time? In other news, BuzzFeed launches a social …

1
OpenAI's Deep Research and Super Bowl Marketing (466) 1:03:03

3M ago1:03:03

1:03:03

It's Super Bowl week and the boys make their predictions. Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners? Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do? Winners a…

1
Cling, Cling, Cling...DeepSeek Strikes Back (465) 1:09:57

3M ago1:09:57

1:09:57

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? The buyers line up for TikTok, but is the US Government playing favorites? And Substack is paying cash for TikTok creators to make the switch. Marketing winners include Timothee Chalamet and the TGL go…

1
Will Meta Buy TikTok? (464) 1:22:00

3M ago1:22:00

1:22:00

The boys return with a cornucopia of news. TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will. In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ad…

1
How to Be Content Marketing Meh in 2025 (463) 34:20

3M ago34:20

34:20

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include: Create content on more than three platforms Create content in a highly competitive area Lean heavily into AI tools to create content Put all your influence efforts into finding external influencers and none on building i…

1
How AI Bots Will Dominate the Future of Social Media (462) 1:02:03

4M ago1:02:03

1:02:03

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this. How involved will Elon be with TikTok's future? More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here? Fina…

1
2025 Content Marketing Predictions [Special Episode] (461) 57:27

4M ago57:27

57:27

A very special This Old Marketing Predictions' episode. Not only do we cover our 2025 predictions of: Where will Bluesky Be? The Future of X X Buys Truth Social GENAI Stumbles Four (4) Trillion Dollars Companies in 2025 The 2025 Disease We All Saw Coming TikTok Will Not Be Banned The Donald Trump Presidency The Failure of Podcasts But we review our…

Podcasts Worth a Listen

Nativeadvertising Podcasts

Podcasts Worth a Listen

1
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose

1
Do Trump's Policies Help Content Marketers? (477) 1:12:30

1
Sam and Elon's Billionaire Pillow Fight (476) 1:15:05

1
Thou Shalt Build on Rented Land (475) 1:13:06

1
Into the Dumbery (474) 1:09:17

1
The 5 Keys to Content Marketing Success [Special Episode] (473) 49:16

1
Heading Toward Marketing Recession (472) 1:11:00

1
Content Marketing M&A Starting to Heat Up (471) 1:10:08

1
Media's Death Creates Huge Opportunity for Brands (470) 1:05:32

1
Vertical AI Content Creation Next Big B2B Boom (469) 1:11:04

1
Is Google Primed to Buy Reddit? (468) 57:42

1
Super Bowl Ad Winners & Highest Ratings in History (467) 1:07:10

1
OpenAI's Deep Research and Super Bowl Marketing (466) 1:03:03

1
Cling, Cling, Cling...DeepSeek Strikes Back (465) 1:09:57

1
Will Meta Buy TikTok? (464) 1:22:00

1
How to Be Content Marketing Meh in 2025 (463) 34:20

1
How AI Bots Will Dominate the Future of Social Media (462) 1:02:03

1
2025 Content Marketing Predictions [Special Episode] (461) 57:27

Quick Reference Guide