Best Nudge Theory Podcasts (2025)

1
"In Covid's Wake" Part 2: Wrong About The Right 1:10:19

10h ago1:10:19

1:10:19

Last episode we met two Princeton political scientists who are bad at virology. Today we learn that they are also bad at political science. Where to find us: Peter's newsletter Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Lawrence Wright’s “The Plague Year” Jonathan Howard’s “We Want Them Infected” How the Pandemic De…

1
"In Covid's Wake" Part 1: Lying About Lockdowns 57:47

2d ago57:47

57:47

Two political scientists look back at a deadly pandemic and ask, "could we have done even less?" Where to find us: Peter's newsletter Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Lawrence Wright’s “The Plague Year” The 2019 WHO report 30‐day mortality following COVID‐19 COVID-19: examining the effectiveness of non-pha…

1
Bonus: The Lab Leak Goes Mainstream 1:21:09

15d ago1:21:09

1:21:09

By popular demand we are releasing last month's Patreon bonus episode on the main feed! We chart the transformation of the lab leak from an unfounded theory promoted by right-wing cranks to an unfounded theory promoted by liberal journalists. Where to find us: Peter's newsletter Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Tha…

1
100 Men Vs. 1 Silverback Gorilla: A Military Analysis 27:15

15d ago27:15

27:15

"Everyone has a plan until they get punched in the face." - American boxer Mike Tyson The viral question of Spring 2025 on Social Media: who would win in a fight, 100 men or 1 gorilla? Here, we look into history for insights into how humans would behave in the situation. And remember, these examples are coming from men specifically selected and tra…

1
The Role of Choice Overload in Remote Work-Life Balance | Economics of Remote Work | Behavioral Economics in Marketing Podcast 9:39

2M ago9:39

9:39

Effectively managing choice overload is essential for promoting a healthy work-life balance in remote work environments. By streamlining tools, offering structured flexibility, curating personalized workspaces, and providing clear decision-making frameworks, organizations can help employees navigate their choices with greater ease. These strategies…

1
The Let Them Theory 53:44

2M ago53:44

53:44

Peter and Michael discuss The Let Them Theory, a self-help guide to seeking bliss through unmitigated complacency. Where to find us: Peter's newsletter Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: How to stop screwing yourself over Mel Robbins and Plagiarism Let her? Army wife claims Mel Robbins stole her idea for blo…

1
Framing Company Culture Initiatives for Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:10

2M ago10:10

10:10

Incorporating the framing effect into company culture initiatives for remote teams can significantly enhance engagement and cohesion. By framing communications, feedback, rewards, and policy changes in a positive light, organizations can foster a more motivating and supportive environment. This strategic approach not only improves employees' percep…

1
Using Gamification to Improve Remote Employee Onboarding | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:04

2M ago10:04

10:04

Incorporating gamification into remote onboarding can transform the experience by making it more engaging and enjoyable. Simple strategies such as interactive learning modules, progress tracking, and virtual badges can effectively motivate new hires, enhance their learning, and foster a sense of connection with the team. By applying these gamified …

1
What Was The Best Tank of WWII? 23:25

2M ago23:25

23:25

“Of the 403,272 tank soldiers (including a small number of women) who were trained by the Red Army in the war, 310,000 would die. Even the most optimistic troops knew what would happen when a tank was shelled. The white-hot flash of the explosion would almost certainly ignite the tank crew’s fuel and ammunition. At best, the crew—or those at least …

1
The Fundamental Attribution Error and Remote Relationship Building | Economics of Remote Work | Behavioral Economics in Marketing Podcast 11:13

3M ago11:13

11:13

Addressing the Fundamental Attribution Error is essential for cultivating robust and positive relationships in remote teams. By implementing strategies such as regular one-on-one check-ins, sharing personal context in introductions, facilitating empathy-building activities, encouraging contextual insights, using situational understanding prompts in…

1
Josh Hawley's "Manhood" [TEASER] 53:11

3M ago53:11

53:11

To hear the rest of the episode, support us on Patreon: https://www.patreon.com/IfBooksPod

1
Steve Harvey's "Act Like A Lady, Think Like A Man" 58:53

3M ago58:53

58:53

Are you a single lady struggling to find love with a man? Don't fret! A twice-divorced game show host who thinks conversation is for women is here to help. Where to find us: Peter's newsletter Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Thanks to Mindseye for our theme song!

1
The Trust-Building Process and Remote Team Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast 15:37

3M ago15:37

15:37

Effectively applying the Trust-Building Process to remote team dynamics is essential for creating a cohesive and productive virtual work environment. By demonstrating competence through skill sharing, fostering integrity with transparent practices, supporting benevolence through regular interactions, ensuring consistency with reliable scheduling, e…

1
The Mere Exposure Effect and Remote Team Integration | Economics of Remote Work | Behavioral Economics in Marketing Podcast 14:55

3M ago14:55

14:55

Applying the Mere Exposure Effect to remote team integration can significantly improve team dynamics and cohesion. By creating regular and engaging opportunities for team members to interact, such as through virtual challenges, shared digital spaces, skill-sharing sessions, and recurring social events, organizations can leverage the power of famili…

1
Communication Theory and Remote Work Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:26

3M ago10:26

10:26

Applying Communication Theory to remote work can greatly improve the effectiveness of interactions and collaboration within dispersed teams. By implementing clear communication protocols, utilizing video conferencing to capture non-verbal cues, adopting asynchronous tools, regularly reviewing expectations, fostering an inclusive culture, and sharin…

1
Of Boys And Men 1:22:42

4M ago1:22:42

1:22:42

Who's to blame for the crisis of American masculinity? On the right, politicians tell men that they being oppressed by feminists and must reassert their manhood by supporting an authoritarian regime. And on the left, users of social media are often very irritating to people who write airport books. Where to find us: Peter's newsletter Peter's other…

1
Self-Determination Theory and Remote Work Autonomy | Economics of Remote Work | Behavioral Economics in Marketing Podcast 8:59

4M ago8:59

8:59

Applying Self-Determination Theory to remote work can significantly enhance employees' sense of autonomy, leading to improved motivation, job satisfaction, and overall productivity. By implementing strategies such as flexible work hours, encouraging self-directed projects, promoting skill development, facilitating open communication, creating a sup…

1
Hyperbolic Discounting and Productivity in Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast 8:49

4M ago8:49

8:49

Addressing hyperbolic discounting is crucial for enhancing productivity in remote teams. By implementing strategies such as setting clear short-term goals, using time-blocking techniques, providing immediate feedback, incentivizing long-term goals, promoting accountability, and utilizing task management tools, teams can effectively counteract the t…

1
Hawthorne Effect | Definition Minute | Economics of Remote Work | Behavioral Economics in Marketing Podcast 3:03

4M ago3:03

3:03

The Hawthorne Effect refers to the phenomenon where individuals alter their behavior due to the awareness that they are being observed. This behavioral change can occur in response to any form of attention or monitoring, and it often leads to temporary improvements in performance or productivity. The term originates from the Hawthorne studies condu…

1
Hyperbolic Discounting | Definition Minute | Economics of Remote Work | Behavioral Economics in Marketing Podcast 2:11

4M ago2:11

2:11

Hyperbolic Discounting is a time-inconsistent model of delay discounting; or the tendency for people to have a stronger preference from immediate rewards over rewards that come later in the future, even when these immediate rewards are smaller. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episo…

1
The Reciprocity Principle and Enhancing Team Cooperation | Economics of Remote Work | Behavioral Economics in Marketing Podcast 8:06

4M ago8:06

8:06

Applying the Reciprocity Principle to enhance team cooperation can significantly strengthen the collaborative spirit within an organization. By recognizing and rewarding contributions, offering support, sharing knowledge, creating team-building opportunities, and encouraging peer recognition, teams can foster a culture where mutual support and coop…

1
The Halo Effect and Remote Leadership Perceptions 7:33

4M ago7:33

7:33

Leveraging the Halo Effect can significantly enhance remote leadership by positively shaping how leaders are perceived by their teams. By consistently demonstrating professionalism in communication, showcasing expertise, fostering positive relationships, and recognizing team achievements, remote leaders can create a strong, favorable overall impres…

1
The Hawthorne Effect and Remote Work Performance | Economics of Remote Work | Behavioral Economics in Marketing Podcast 9:33

4M ago9:33

9:33

Effectively applying the Hawthorne Effect to remote work involves implementing strategies that subtly remind employees of their visibility and the value of their contributions without intruding on their privacy. By adopting practices such as regular check-ins, visible metrics, and recognition systems, organizations can foster an environment where e…

1
The Economics of Remote Work | Economics of Remote Work | Behavioral Economics in Marketing Podcast 7:51

5M ago7:51

7:51

The economics of remote work are multifaceted and far-reaching. For businesses, the potential for cost savings and enhanced productivity are compelling reasons to embrace this shift. Employees benefit from reduced expenses and improved work-life balance, although challenges persist. The broader economic landscape will continue to evolve as remote w…

1
You Are A Badass 58:58

5M ago58:58

58:58

Peter and Michael dissect Jen Sincero's "You are a Badass," a book that answers the question: What if "The Secret" was written in the painful, try-hard style of "The Subtle Art of Not Giving a F*ck"? Featuring a surprise digression about Sincero's other, even worse books. Where to find us: Peter's other podcast, 5-4 Mike's other podcast, Maintenanc…

1
Intro to Season 9 | Economics of Remote Work | Behavioral Economics in Marketing Podcast 7:27

5M ago7:27

7:27

Welcome to Season 9 of the Behavioral Economics in Marketing podcast. This season, we are dedicating our entire series to a topic that has reshaped the professional landscape: remote work. The COVID-19 pandemic accelerated the adoption of remote work, making it the norm for many organizations worldwide. As we navigate this new reality, it's crucial…

1
Season 9 Starting Soon! 1:29

5M ago1:29

1:29

🚨 Season 9 of Behavioral Economics in Marketing Starts This Thursday! 🚨 I’m Sandra Thomas-Comenole, and I’m excited to kick off Season 9 with fresh insights on remote work and its impact on marketing and leadership. In Episode 1, we’ll explore how behavioral economics shapes remote work dynamics and what you can do to boost performance and collabor…

1
Discover the New Behavioral Economics in Marketing Website! 0:42

5M ago0:42

0:42

🎧 Discover the New Behavioral Economics in Marketing Website! Explore exclusive content and discover amazing resources that will elevate your marketing strategy. Plus, don’t miss out on our exclusive merch and check out the trusted affiliates and partners that can help you take your marketing game to the next level. Visit www.BehavioralEconomicsinM…

1
Russia-Ukraine War: President Trump’s Influence on Negotiations 42:11

5M ago42:11

42:11

“That is a war that’s dying to be settled. I will get it settled before I even become president.” - Donald Trump, during a September 2024 presidential debate US President-elect Donald Trump has for two years loudly and boldly proclaimed that the Russia-Ukraine war needs to end, and that he is uniquely qualified to quickly bring that about. This epi…

1
What's The Matter With Kansas? 1:05:33

7M ago1:05:33

1:05:33

In 2004, historian Thomas Frank proposed a theory about the rightward drift of the white working class. Was he a prescient king whose work presaged the rise of Trump — or a bumbling fool with a broken thesis? Unfortunately it turns out he is a secret third thing that takes one hour and six minutes to explain. Special thanks to Julia Valdés for her …

1
Could the Axis Powers Have Won WWII?: Part II 1:03:02

7M ago1:03:02

1:03:02

“When America had defeated Japan by detonating an atomic bomb, the Führer had sent a V-3 rocket to explode in the skies of New York to prove he could retaliate in kind if struck. After that, the war had dwindled to ... a nuclear stalemate the diplomats called the cold war.” - Robert Harris, from the novel Fatherland. In this episode we continue to …

1
Sam Harris's "The End of Faith" 1:09:58

8M ago1:09:58

1:09:58

Peter and Michael discuss the book that launched the phenomenon of New Atheism and asked the question: What if we hated Muslims, but in a secular way? Where to find us: Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Views of Violence Carnival Booth: An Algorithm for Defeating the Computer-Assisted Passenger Screening Sy…

1
Who Moved My Cheese? 1:09:12

8M ago1:09:12

1:09:12

What should workers do when they get laid off? In 1998 a bleak, asinine bestseller told them to find another whey. Where to find us: Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Bright-Sided: How Positive Thinking Is Undermining America Downsizing in America Temp: How American Work, American Business, and the American…

1
UNLOCKED: Eric Adams 59:28

9M ago59:28

59:28

New York’s favorite criminal is in the news, so here is our episode about his ridiculous life. To hear all of our bonus episodes, support us on Patreon: https://www.patreon.com/IfBooksPodBy Michael Hobbes & Peter Shamshiri

1
Glenn Kessler Retire B*tch [TEASER] 36:08

9M ago36:08

36:08

Is fact-checking a legitimate enterprise? Is America's most famous fact-checker nothing more than a dweeb? Michael and Peter discuss. To hear the rest of the episode, support us on Patreon: https://www.patreon.com/IfBooksPodBy Michael Hobbes & Peter Shamshiri

1
Battle Hymn of the Tiger Mother 55:37

9M ago55:37

55:37

A memoir about parenting very badly and then getting weirdly defensive when anyone asks you about it. Where to find us: Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Effects of Authoritative Parental Control on Child Behavior, Child Development Types of Parenting Styles and Effects On Children Does “Tiger Parenting” Ex…

1
Could the Axis Powers Have Won WWII?: Part I 36:51

10M ago36:51

36:51

“This is how history went after McCoy changed it … Because ALL this lets them develop the A-bomb first. With the A-bomb & with their V2 rockets to carry them, Germany captured the world.” - Spock, from the Star Trek Episode, “The City on the Edge of Forever.” In this episode we look at one of the most common “What If?” questions in history: the pla…

1
The Anxious Generation 2:00:18

11M ago2:00:18

2:00:18

Is social media to blame for the teen mental health crisis? It's complicated! Thanks to Emily Weinstein, Amy Orben, Andrew Przybylski, Dean Burnett, Michael Mullarkey and Gideon Meyerowitz-Katz for help researching and fact-checking this episode! Where to find us: Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Emily Wei…

1
Breaking News Re-Release: "Hillbilly Elegy" 51:12

11M ago51:12

51:12

To celebrate ("celebrate") Donald Trump choosing JD Vance as his running mate we are re-releasing our "Hillbilly Elegy" episode. Enjoy!

1
Richard Hanania's "The Origins of Woke" 1:01:54

11M ago1:01:54

1:01:54

Peter and Michael discuss "The Origins of Woke," a glimpse into the dark aspirations of the Republican Party and the mind of a very unusual man. Where to find us: Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: What Speech Does "Hostile Work Environment" Harassment Law Restrict? Tunis v. Corning Glass Works, 698 F. Supp.…

1
S.L.A. Marshall and the Ratio-of-Fire Theory: Did Only 15-20% of US Riflemen Fire Their Weapons during WWII? 55:01

1y ago55:01

55:01

“I had a feeling of the essential rightness of all. He was dead and I was alive; it could so easily have been the other way round; and that would somehow have been right too.” - Richard Hillary, Royal Air Force pilot, reflecting on the first German plane he shot down In this episode we look at the controversial claim made by US Army General S.L.A. …

1
The Columbia Protests [TEASER] 27:17

1y ago27:17

27:17

Peter and Michael discuss the media coverage of the protests at Columbia — from the crazed, bloodthirsty ravings of right-wing media to the more muted, respectful bloodthirst of centrist media. To hear the rest of the episode, support us on Patreon: https://www.patreon.com/IfBooksPod

1
The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions || Season 8 || Behavioral Economics in Marketing Podcast 12:56

1y ago12:56

12:56

In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In th…

1
"Going Infinite": Michael Lewis Takes On Sam Bankman-Fried 1:15:44

1y ago1:15:44

1:15:44

Peter and Michael discuss Michael Lewis’s bestselling book about the rise and fall of Sam Bankman-Fried, a young prodigy whose only flaw was that he dreamed too big. Where to find us: Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Michael Lewis Is Buying What Sam Bankman-Fried Is Selling Michael Lewis Likens Critics of …

1
Anchoring in Email Pricing: Maximizing Perceived Value Through Strategic Price Points || Season 8 || Behavioral Economics in Marketing Podcast 8:32

1y ago8:32

8:32

In the intricate world of email marketing, the concept of anchoring plays a pivotal role in shaping consumer perceptions of value. Just as a ship relies on its anchor to stay grounded, email marketers strategically utilize pricing as an anchor point to influence how recipients perceive the value of their offerings. This episode delves into the art …

1
Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast 13:28

1y ago13:28

13:28

In the realm of marketing, the "Promotion" is not merely a communication tool; it encapsulates the essence of a brand's identity and the pledge it extends to its consumers. Positioned as a cornerstone within the 4Ps framework, Promotion is the heartbeat of a company's marketing strategy, embodying advertising, public relations, sales promotions, an…

1
Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast 23:07

1y ago23:07

23:07

In this special episode of the behavioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison once sang in "Got My Mind Set on You," "It's gonna take …

1
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast 10:07

1y ago10:07

10:07

In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In…

1
"The Better Angels of Our Nature" Part 2: Campus Lies, I.Q. Rise & Epstein Ties 1:24:12

1y ago1:24:12

1:24:12

2 Better 2 Angels Support us on Patreon: https://www.patreon.com/IfBooksPod Where to find us: Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Jeffrey Epstein’s Science of Sleaze Pinker’s response to Epstein allegations How Jeffrey Epstein Captivated Harvard Jeffrey Epstein Hoped to Seed Human Race With His DNA It’s Offic…

1
Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast 13:00

1y ago13:00

13:00

In this episode, we delve into the dynamic interplay of scarcity and location within the realm of pop-up shops. As we explore the captivating synergy between these two powerful elements, we dissect ways marketers can strategically leverage scarcity and location to amplify the impact of temporary retail experiences. From the creation of exclusive pr…

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