Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Welcome to Business with God: The Faith-Driven Entrepreneur Show with Christopher Harold, aka The Kingdom Marketing Superman. This is where purpose-driven coaches, consultants, and Kingdom-minded entrepreneurs come to get clarity, courage, and conviction to grow a thriving business—without compromising their faith. Each week, you’ll discover powerful Biblical principles, marketing strategies that work, and real-world wisdom to help you stop chasing clients and start operating as a true Kingd ...
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The Doberman Dan Show is where top performing entrepreneurs share their lessons and secrets for prosperity, financial independence, time freedom and building a lifestyle-driven business.
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What is "Content Hacking"? It's an understanding of how to: * Deconstruct content marketing into a step by step system * That is then reconstructed to produce performance across platforms Think of it as "content marketing that is accountable and predictable" For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").
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Episode 478: You’re Not a Failure—You Just Made It Mean That
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Episode 477: Why Your Quiet Season Might Be the Most Powerful One Yet
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Episode 476: Stop Mixing Pagan Marketing with God’s Mission
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Episode 475: You’re Not Waiting on God. He’s Waiting on You.
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Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)
33:51
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33:51How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of CreativeX, and Thorsten Schapmann, Global Media Director at Beiersdorf. They've both chosen AI search as their shiny new object and we explore its intric…
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Episode 473: This One Kingdom Principle Will Protect Your Business
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Episode 304 / Danilo Tauro / Aperiam / Managing Partner
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23:03Danilo Tauro, Managing Partner at Aperiam and Senior Advisor at McKinsey & Company, shares his view of how AI agents will shape the future of data driven marketing. We also talk about the risks of paralysis by analysis, why marketers need to just get started and iterate along the way, and how students should adopt P&G's PIE method for their career …
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Episode 472: The Breakthrough Might Not Come How You Expect:
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Episode 471: You’re Not Stuck—You’re Just Seeing It Wrong
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Episode 470: Why You Must Invest In Personal Development
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Episode 470: Why Pride Might Be Blocking Your Breakthrough
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Episode 469: Why So Many Christians Stay Broke
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Episode 303 / Brett Marchand / Plus Company / Chief Executive Officer
23:47
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23:47Anyone can start a brand overnight, but how do you make it work and last? Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we talk about how the barriers have lowered when it comes to brand building, but how it's still as tough as ever to create meaningful marketing around it. P…
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Episode 468: New Beginnings: My January 1st Moment
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Episode 467: Dig the Ditch Before You See the Rain
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Episode 466: You Can’t Rush What God’s Building
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Episode 465: Don’t Let Flattering Voices Derail Your Assignment
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Episode 464: Why Most Christian Entrepreneurs Struggle
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Episode 463: 3 Reasons You Can’t Compromise in Business
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Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy
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25:56Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous im…
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Episode 462: Why I’m No Longer Just a Christian in Business
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Episode 460: Provision Flows Where You’re Planted
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Episode 457: The Anointing Before the Appointing
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Episode 301 / Christine Maguire / Tripadvisor / Global Vice President, Commercial Business
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22:03The power of stillness. That's the topic of this episode and the shiny new object chosen by Christine Maguire, Global Vice President, Commercial Business at Tripadvisor. Tune in to hear how Christine finds clarity and focus through stillness, as well as her top data driven marketing tips.
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Episode 455: You Can Be Chosen—and Still Fail
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Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience
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21:29Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podc…
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Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media
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28:13Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the pod…
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Episode 454: Why Most Faith-Driven Coaches Stay Broke (Even When They're Called & Gifted)
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Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands
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23:39Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherl…
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Episode 453: 3 Visibility Mistakes Coaches Make
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Episode 297 / Paola Rosciano / Remote / Social Media Manager
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21:29Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…
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Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director
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24:57Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…
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Episode 452: You Left Your Job… To Build Another One?
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Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head
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26:24Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …
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Episode 446: The Grind Isn’t the Path to $10K Months
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Episode 445: It’s Not the Algorithm — It’s Your Strategy
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Episode 444: You Can’t Out-Post a Broken System
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Episode 443: Grow Your Business Without Burnout
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Episode 442: Why You’re Still Stuck (Even Showing Up)
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Episode 441: Is Your Strategy Kingdom-Aligned?
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