A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.
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PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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With campaigns by PR agencies picking up fewer awards at the International Festival of Creativity than last year, PRWeek journalists Danny Rogers, John Harrington and Siobhan Holt look at why that might be. Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favouri…
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This episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public relations. Hosted by Steve Barrett, Editorial Director of PR Week, the conversation featured: Frank X. Sh…
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With Cannes Festival of Creativity , PRWeek speaks with a creative director about the value of industry awards, and how the rivalry between PR and advertising has evolved. This week on Beyond the Noise, we hear from Ottilie Ross, creative director at PR agency Mischief. Ross – who also has experience at The Romans, Halpern and Milk & Honey – shares…
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Why are so many agency bosses leaving? PRWeek podcast
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20:56The recent acceleration in CEO and MD departures and arrivals at major UK PR agencies is examined in PRWeek’s latest Beyond the Noise podcast. The past few weeks have seen changes at the top of the UK or EMEA operations of big agencies including Edelman, MSL, FTI, Weber Shandwick, FleishmanHillard and Hotwire. Joining PRWeek’s Siobhan Holt and John…
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Every brand needs to start planning for 'the biggest cultural event in history’; 2026 World Cup, PRWeek podcast
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34:29This week on Beyond the Noise, we hear from Pitch Marketing Group founder and chief executive Henry Chappell, who discusses why FIFA World Cup 26 looks set to eclipse all previous global sporting events, according to a new report from the sports marketing agency. Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download …
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Can AI make an average idea sing? Judging at Cannes, PRWeek podcast
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27:47Two shortlisting jurors for this year's PR category at Cannes Festival of Creativity are the special guests on today's episode of Beyond the Noise. This week on Beyond the Noise, we hear from Sarah Hargrave, EMEA chief executive of Porter Novelli; and Nina Pickup, former head of creative strategy at Salterbaxter – both of whom are shortlisting juro…
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Mind The Gap: 2025 Global Communication Report Recap
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47:36Based on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polarization are reshaping public relations. To download the report, go to this link To find information …
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BBC's 'When it hits the fan' hosts on media shift, ESG and Gary Lineker
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32:40Speaking to a PRWeek editor-in-chief Danny Rogers at PR360 last week, Simon Lewis and David Yelland discuss their comms careers and the biggest things they’ve learnt about the sector - and about podcasting. Lewis and Yelland are among the experienced figures in UK comms and media. The former was director of comms for Prime Minister Gordon Brown, Vo…
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Are KPIs for coverage pointless? PRWeek podcast at PR360
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21:02The latest episode of the Beyond the Noise podcast features PRWeek journalists Danny Rogers (editor-in-chief), Siobhan Holt (news editor), Eliza Wiredu (reporter) and Evie Barrett (senior reporter) as they dissect the two-day PR360 event. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via …
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Life Actually: A No Bullshit Study on the Future Gen Z Wants ft
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37:28Eli Williams of Day One Agency joins the conversation to unpack findings from the agency’s latest report, Gen Z: Life, Actually. The study challenges common assumptions about Gen Z and reveals a generation that’s more multifaceted—and in some ways, more traditional—than many marketers assume. Through the lens of public relations and cultural insigh…
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‘There were more than 350 CVs for one role’ – PRWeek podcast on recruitment
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42:51What is the PR recruitment market like at the moment – and what do comms employers want from candidates? PRWeek UK’s latest podcast takes a look. This week’s episode of the Beyond the Noise podcast features Mary Harding, joint chief executive of Tangerine Comms, and Jenny Pape, head of talent and development at Blurred. Pape also helps recruit on b…
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Cyber attack comms: 'We were rabbits in headlights'
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38:21What's the best way to handle comms when a cyber attack hits? PRWeek UK's latest podcast takes a look. With recent attacks on well-known UK retailers Marks & Spencer, the Co-op and Harrods, the Beyond the Noise podcast delves into the issue with two expert guests. Beyond the Noise looks at some of the biggest issues affecting communications and PR.…
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Why Danny and Siobhan think 2025 will be better for PR agencies
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17:51With the Top 150 now live, PRWeek journalists Danny Rogers (editor-in-chief) and Siobhan Holt (news editor) discuss the big themes from the project, which includes the annual ranking of the UK’s 150 biggest comms consultancies by revenue. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via …
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Ex-White House comms chief: 'Anti-Trump swing is beginning'
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32:50A "swing away from Trump" may be beginning, former White House communications director Ben La Bolt tells PRWeek's Beyond the Noise podcast. What are the lessons for comms? As Trump completes his first 100 days in office, PRWeek catches up with La Bolt, who was director of comms under President Biden from 2023 until last year. Beyond the Noise looks…
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The Future of PR: Exploring Four Generations in the Workforce
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57:26Fred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center for PR’s 2025 Global Communication Report: Mind The Gap, which examines how four major forces—AI, hybrid work, media evolution, and polarization—are res…
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‘Agencies should stand up for their staff’
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25:10Client-agency relationships, acquisitions and how agencies are really using AI – these are among the topics discussed in PRWeek UK’s latest podcast. This week’s edition of Beyond the Noise features insights from the PRWeek UK Top 150 questionnaire, which asked comms consultancies about a range of issues affecting their businesses. Click here to acc…
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Vodafone: getting merger comms right - PRWeek podcast
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30:18How do you handle the communications strategy for a company merger? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK news editor Siobhan Holt this week are PRWeek reporter Eliza Wiredu and Andi Donovan, head of communications at Vodafone, alongside Mandy Sharp, founder and CEO of Tin Man Communications. Beyond the Noise l…
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A conversation with Chantelle Darby, Accel's VP of Communications
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36:49Burghardt Tenderich, Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle covers these roles and offers crucial advice for student…
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PRWeek dissects the phenomenon of digitally-generated influencers, and how they’re being used by brands, in the latest Beyond the Noise podcast. Joining the podcast this week are Lewis Davey, founder of Idea Farm and co-founder of AI influencer talent management agency Pixel; and Mark Lowe, co-founder of Third City. Beyond the Noise looks at some o…
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How are PR firms coping with rising costs?
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23:24How have PR agencies adapted to April’s tax increases and other cost rises? How do they feel about current trading generally? PRWeek UK’s Beyond the Noise podcast takes a look. PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Evie Barrett (senior reporter) delve into PRWeek UK’s latest Top 150 Monthly Trading Tracker t…
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'Agencies need more social diversity' - Citypress and WPR bosses
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44:03What are the benefits and challenges of running a PR agency outside London? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK news editor Siobhan Holt this week is Charles Tattersall, executive chairman, and Martin Currie, chief executive from Citypress in Manchester; alongside Jane Ainsworth managing director of Birmingha…
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2025 USC Annenberg Relevance Report: AI Activated
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44:58Faryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the inc…
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'ESG will be reframed' - Edelman and SEC Newgate experts
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32:45What’s ahead for ESG in the Trump era, and beyond? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK editor John Harrington this week is Mo Hussein, president, UK public and government affairs, at Edelman; and Andrew Adie, MD, strategy and corporate communications and head of purpose and sustainability, at SEC Newgate. Bey…
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Omnicom-IPG, new-biz and more – FleishmanHillard UK CEO
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43:01Hugh Taggart talks about his first year as FleishmanHillard’s UK chief executive, plus the latest on the Omnicom-IPG deal, new business opportunities in 2025 and more, in the latest PRWeek podcast. FleishmanHillard’s UK CEO Hugh Taggart, previously Edelman’s co-CEO for the UK and Ireland is the focus of the latest episode of Beyond the Noise. Beyon…
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What's changed in the all-new PRWeek Power Book?
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28:20The PRWeek editorial team review the newly launched 2025 Power Book, discussing how big it's become, preparations for the party and some of the (often surprising) answers given by leading comms professionals this year. The Power Book, which lists the most influential people working in UK communications today, went live this week. Click here to acce…
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‘Brands: up your game’ – YouTuber Josh Pieters on viral PR stunts
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33:06YouTube sensation turned brand marketer Josh Pieters is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast. Having amassed 1.5m subscribers on his YouTube channel – by pranking the likes of Katie Hopkins, Carol Baskin, Anne Widdicombe, and Molly Mae Hague – Josh Pieters discusses his formula for internet fame. Now creatin…
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‘DEI-hushing will happen’ – Trump-era DEI rollback
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41:58The rollback on diversity, equity and inclusion (DEI) by big corporations is the subject of PRWeek’s latest Beyond the Noise podcast. Joining the podcast this week are Avril Lee, head of health and wellness, Europe, at Zeno Group, and chair of the DEI Network at the CIPR; and Zaiba Malik, director of Coppergate Communications and an author, crisis …
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Tony’s Chocolonely and PR: 'People want to catch you out'
31:27
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31:27Nicola Matthews discusses success that Tony’s has had with disruptive PR campaigns, including its hijacking of the recent Cadbury’s ‘Made to share’ work. She talks about Valentine’s Day campaigns, and how important wider calendar hooks are as part of the PR strategy for an up-and-coming brand. Beyond the Noise looks at some of the biggest issues af…
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How prepared is UK PR for the AI revolution? PRWeek’s latest Beyond the Noise podcast episode takes a look. Our guests this week have been looking at that question as part of a major study: Jo Sutherland, MD at comms agency Magenta Associates; and Dr Tanya Kant, senior lecturer in media and cultural studies (digital media) at the University of Suss…
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Will DeepSeek shake-up AI in PR? PRWeek podcast, with Omnicom PR Group
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18:07What does DeepSeek's dramatic entry to the AI market mean for the comms industry - and should PR professionals embrace the platform? PRWeek's Beyond the Noise podcast takes a look. The latest episode features guest Erin Lanuti, chief innovation officer at Omnicom PR Group (OPRG), who has been leading AI policy at the division whose agencies include…
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‘Burnout is not a coffee-cup slogan’ – CALM CEO on PR’s approach to mental health
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42:46Warning: this article and podcast contains references to suicide. How do you create a compelling Mental Health campaign? As part of PRWeek’s Mental Wellness month, the latest podcast discusses mental health in PR – from the perspective of PR pros taking care of themselves, and the campaigns PR teams produce to help raise awareness. This episode of …
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Is WFH now under threat? The WPP debate rages on
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21:48What do comms leaders think of WPP’s decision to mandate staff to work a minimum of four days a week in the office? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. WPP’s decision to mandate that employees work in the office four days a week, Edelman’s 2025 Trust Barometer, and Trump’s second Inauguration are among the t…
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EasyJet and Taylor Herring on PR campaign secrets
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45:21How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency. This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring. Beyond the Nois…
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‘ESG will go out of the window’ – 2025 predictions with MSL and W
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33:52What’s in store for the industry in 2025? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. Gazing into their crystal balls this week are Jo Grierson, managing director at MSL UK, and Warren Johnson, founder and CEO of W Communications. Beyond the Noise looks at some of the biggest issues affecting communications and PR. …
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The evolving world of PR & Comms, with Pilaar Terry
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40:38As part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner and COO of POV Agency and the conversation covers her experiences as a founder, client relationships, advice to those starting out and more. A production…
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'AI is petrifying!' - GK Barry's manager on influencer trends
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33:16Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform – leading her to become the first TikTok creator to land a spot on ITV's I'm A Celebrity...Get Me Out Of Here! this year. Talent manager Holland also talks about her approach to brand partnerships, and how social media…
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Lush Saltbomb to McDonald’s ‘pre-nug’ – 2024 campaign gems
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36:04PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast. Campaigns for McDonald’s, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry’s are among those under the microscope in this episode. PRWeek’s weekly Beyond the Noise podcast looks at some of the biggest i…
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Omnicom-IPG merger - impact on PR agencies
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18:05PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser below or on your favourite platform. The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing co…
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How to run a profitable PR business in 2025 - new report details challenges
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28:34Delving into a new report from the specialist accountants Moore Kingston Smith, PRWeek's latest podcast examines big business performance trends such as agency revenues, profit margins and the costs of employing people. The report contains some worrying figures on average profit margins at agencies that were reported to have fallen from 18.5% the p…
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'Define budget early' – TUI and Ogilvy on perfect pitching
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37:40What makes a good client/agency pitching process? PRWeek's latest podcast examines a recent pitch from the perspective of both the client and the winning agency. This episode of Beyond the Noise features Amy Dowling, head of markets communications at TUI UK&I; and Nicola Dodd, UK managing director at Ogilvy PR. Beyond the Noise looks at some of the…
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AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan
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33:38Episode Summary: New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR indus…
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Measurement: be brave, be bold, sell yourself
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22:43The big lessons from PRWeek's Measurement Conference are examined in the latest episode of PRWeek's Beyond the Noise podcast. This week's edition features PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter). Beyond the Noise looks at some of the biggest issues affecting communications and PR. Downl…
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The Guardian dumps X: ‘Pulling off mass media worries me’ – PRWeek podcast
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29:06The John Lewis Christmas campaign, Budget blues, The Guardian ditching X (Twitter) and what Trump means for UK public affairs are all explored in the latest edition of PRWeek’s Beyond the Noise podcast. This week’s episode features insights from PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news ed…
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Trump will have ‘immediate impact’ in parts of PR – PRWeek podcast
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43:21US PR professionals living in the UK share their take on the 2024 US election results, and the biggest implications for the comms industry, in a special edition episode of PRWeek UK’s Beyond the Noise podcast. For this discussion, we’re joined by David Gallagher, the former Ketchum Europe boss, who is now a partner at Folgate Advisors; and Whitney …
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The story behind John Lewis' 2024 Christmas campaign, and other trends in festive work for this year, are the focus of the latest PRWeek podcast. Our guest on Beyond the Noise this week is Ben Bailey, head of external comms at John Lewis Partnership. Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast vi…
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Strengthening workplace culture through communication, with David Michaelson, PhD
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35:38USC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee …
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Are agencies pitching too much? PRWeek podcast
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23:14Client pitching, Christmas campaigns and the recent performance of PR holding companies are all under the microscope in PRWeek UK’s latest podcast. This edition of the Beyond the Noise podcast features PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Evie Barrett (senior reporter). Beyond the Noise looks at some of the…
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What are the biggest risks for corporate affairs pros? – PRWeek podcast
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36:07What are the biggest risks for corporate affairs pros? – PRWeek podcast Two communications directors debate the biggest challenges and concerns in corporate affairs, in the latest edition of PRWeek’s Beyond the Noise podcast. Mark Hutcheon, a director in the Reputation, Crisis and Resilience practice at Deloitte, who leads their corporate affairs w…
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'Like a school reunion' - PRWeek UK Awards on PRWeek podcast
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27:48The big talking points from the PRWeek UK Awards are the focus of the latest edition of PRWeek's Beyond the noise podcast. More than 800 people from across the industry were at the JW Marriott Grosvenor House in London on Wednesday for UK PR's biggest event of the year - view the winners here. PRWeek's Danny Rogers (editor-in-chief), John Harringto…
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‘PR has too many meetings’ – PRWeek podcast, dispatches from the other side
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33:56Why are the roles of ‘hack and flack’ so interchangeable? PRWeek UK’s latest podcast takes a close look. This week's Beyond the Noise episode features Ali Lyon, a comms professional formerly at FleishmanHillard who is now a reporter at CityAM, and Genelle Aldred, a broadcast journalist who has worked for the BBC, ITV, ITN, and Sky. Her comms career…
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