Logan Pletz is back for more rifle talk! But before that we have a lot more to discuss: - In the intro: Ziggy Mazet announces his departure from Norwegian team after this season + Blink Festival action and Lisa Vittozzi's return! - Logan talks about his 2024-2025 season and what he learned from it - His summer training and dodging cows - Olympic ho…

E771: Are you still making the biggest SEO mistake of 2025? It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t even realize they’re doing it. You’ll discover: - The subtle difference between writing for search engines vs. writing for searchers - How to spot this ranking-killing habit in your own content - Why modern a…

E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topical authority in your niche. This is a repeatable system that turns industry experts into content contributors who help grow your traffic, brand awareness, and search rankings. You’ll discover how to: -…

E769: Three powerful marketing exercises that will significantly improve your SEO, boost your copywriting, and strengthen your overall digital marketing results. These exercises are used by top marketers to increase visibility, build authority, and drive long-term business growth. In this episode, you’ll learn how to: - Structure your website for b…

E768: A single $6 press release can hijack ChatGPT’s results, Perplexity’s answers, and Google’s AI Overviews - and hardly anyone is talking about it. I break down a way to influence AI search rankings with bulk press releases, why it works, and how brands could exploit it for SEO gains. You’ll learn: - The exact tactic used to game AI - How AB New…

E767: The juiced-up next-level parasite SEO tactic that’s helping marketers rank #1 on Google - fast. I break down how savvy SEOs are gaming high-authority user-generated content platforms like Reddit, Medium, and LinkedIn Pulse, then juicing those posts with backlinks to dominate competitive keywords. You’ll learn: - What Parasite SEO is and why i…

E766: Real SEO tips and hacks that bring traffic. I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, creative, and proven to work - from boosting rankings with image file names to clever backlink hacks you’ve never heard of. You’ll learn: - How to structure your site for maximum credibility with Google …

E765: Grok seems to be quietly indexing all shared chats by default - as Google is showing them to the world. I dig into: - How I discovered Grok chats ranking for thousands of keywords on Google - The massive privacy risk - from leaked API keys to sensitive corporate strategies - Parasite SEO tactics marketers are using to hijack Grok for Google r…

764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but. I explain what reciprocal backlinks are, how to do them, what not to do, and why they may actually carry SEO value. You’ll learn: - What reciprocal backlinks actually are - Why Google says they’re risky - and when they’re not …

E763: Are longer page titles better? This is how 200+ character title tags actually boosted Google rankings and improved organic traffic, despite the traditional 60-character limit. I share SEO case studies showing these crazy results. You’ll learn: - Why ultra long title tags can outperform short ones for SEO - Example ultra long page titles - How…

E762: I share a link-building strategy for earning hundreds of backlinks by posting photos on Unsplash and Pexels. You’ll learn: - How one person generated 100-200 backlinks per photo - Tracking where your photos are being used - Crafting outreach messages that get results - Can you automate parts of the process to save time If you’re looking for p…

E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today. Google uses EEAT as a major factor to decide which sites deserve top spots in search results. But here’s the good news - you don’t need to be a giant brand or spend a fortune to build it. I’ll walk you thr…

E760: A recent discovery shows 110,000 ChatGPT conversations are still available on the Wayback Machine, even after OpenAI's recent actions to deindex shared ChatGPT conversations. Here’s what we cover: - 110,000 leaked ChatGPT chats - and what they reveal - How shared ChatGPT chats ended up on Google and the Wayback Machine - Sensitive confessions…

Judges, I’m not a Renton serial villain. Do you seriously think I’d post a job application if there remained the slightest chance of you affecting its outcome? I did it thirty-five minutes ago. Join Bryan, Charles, and Marcos as we go over something so small from the outside that caught the Magic Judge Community by surprise: A Hasbro job posting fo…

E759: OpenAI just killed one of the wildest SEO tricks we’ve seen this year - and it happened fast. For a brief moment, marketers discovered a loophole: by using ChatGPT’s shared conversation feature, they could rank high-authority pages on Google for competitive keywords - all with minimal effort. This “Parasite SEO” method blew up, going viral ac…

E758: Google’s June 2025 Core Algorithm Update was one of the biggest updates we’ve seen in years. In this episode, we break down what this update was trying to achieve, who the biggest winners and losers were, and what these changes mean for site owners, SEOs, and marketers. Here’s what you’ll learn: - Why Google rolls out these core updates (and …

E757: Google is indexing ChatGPT conversations - and it could change the SEO game forever. I share a surprising development that has huge implications for search engine optimization, digital marketing, and online visibility. Here’s what we cover: - Why ChatGPT conversations are suddenly appearing in Google search results - The massive number of key…

E756: I break down Google’s Gary Ilyes’ recent comments on generative engine optimization, AI Overviews, and “normal SEO.” We cover: - What Google recently revealed about AI Overviews - How this impacts your current SEO strategy - Why some marketers are chasing the new generative engine optimization (and whether they even should) - A simple approac…

E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic. I explain a common mistake SEOs and site owners make, one that Google says to stop doing immediately. Here’s what we cover: - The one thing Google says NOT to do with your 404 pages - Why a “quick fix” for broken URLs can actually hurt your…

E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my recommendations for the best platforms for long-term search success. Whether you’re debating WordPress, Squarespace, Webflow, Joomla, Drupal, Weebly, Wix, GoHighLevel, or other CMS options, this guide …

E753: I break down the best SEO strategies that are driving results in 2025. From mastering search intent to programmatic internal linking, refreshing evergreen content, and optimizing for Google’s latest ranking systems (including AI Overviews), you’ll learn how to grow your organic traffic, leads, and conversions this year. What you’ll get in thi…

E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype? We dig into brand-new experiments that could change how you think about AI, ChatGPT, and search. Here’s what you’ll discover in this episode: - Two surprising SEO experiments revealing how AI like ChatGPT surfaces answers - What lead…

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor. We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google’s latest updates. In this episode: - How adding 2 H1 tags (instead of one) boosted rankings - Why removing meta descriptions increased CTR - …

E750: Are your SEO pages putting your site at risk? I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty. You’ll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pa…

E749: What is the New York Post doing right with SEO - and where are they falling short? I break down the SEO fundamentals behind one of the internet’s biggest publishers. From page titles and meta descriptions to nofollow links, alt text, and internal linking, we dig into what’s working and what could be improved. In this episode: - The SEO fundam…

E748: Google’s June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, traffic crashes, and unexplained volatility. In this episode, we break down: - Why many believe the update is still ongoing - Reports of traffic drops as high as 60% - The real impact of AI Overviews on…

E747: This is your step-by-step guide to SEO for authors. Most authors ignore search engine optimization - or assume it won’t work for their topic or premise. But it's actually one of the most powerful tools you can use to get readers. I show you how to sell books with search engine optimization, even if your book is ultra-niche. You’ll learn: - Wh…

Join Bryan, Charles, Marcos and possibly Zorak and Moltar as we discuss the newest MTG set, Edge of Eternities. We discuss the new station mechanic, as well as warp, void, landers, and so many other terms you might think we were talking about a Protoss rush. We go over specific cards and interactions you might run into at your prerelease.…

E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some of these tactics are creative, some are questionable (black hat), but all of them have one thing in common: they worked. I break down what made these experiments successful, how you can apply the legi…

E745: I tackle a question straight from Reddit: “Is it okay to use your main keyword in every headline of a blog post?” Sounds simple, but the real answer says a lot about how SEO works today - especially in a world of constant Google updates and AI Overviews stealing clicks. In this episode: - The truth about keyword placement in blog posts - What…

744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything from SEO landing page output to editing, keyword research, and deep digital work. Here’s what you’ll learn: - The exact 4x25 work session structure I swear by - Why short breaks away from screens are the …

E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zero oversight from Google are leading to legit businesses being deindexed overnight, sometimes at the worst possible moments (think: product launches, holidays, game days). I break down: - How DMCA take…

E742: Are content sites finally rising from the ashes? I break down the chatter in the SEO world about a surprising comeback for content-driven websites in 2025 - and what it might mean for you. We’ll cover: - What a content site is (and how they work) - The spike in traffic bloggers and site owners are seeing - Real examples and Google Search Cons…

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system. I share how Reddit Answers works, and why it’s quickly becoming a hub for Parasite SEO tactics. In this episode: - What Reddit Answers is and how it generates content from Reddit threads - How Parasite …

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your time. You'll learn: - What keyword cannibalization actually means - When it really matters - and when it doesn't - How to spot it - Why user-generated c…

E739: Most software founders are doing SEO completely wrong - and it's killing their growth. I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark…

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shouldn’t - A simple weekly habit that boosts local visibility - How to tu…

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We’ll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back from the Helpful Content Update - What might be triggering penalties (h…

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We talk about why this works, how to test it safely, and how it differs f…

E735: Are you building too many backlinks… or not enough? I break down exactly how often you should be doing link building - and why most people are getting it completely wrong. You'll learn: - Why overdoing backlinks can actually hurt your SEO - The dangers of doing too little (and looking unnatural to Google) - A simple daily backlink strategy yo…

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly currently working to influence AI-generated recommendations. You'll hear: - The exact tactic being used to game ChatGPT's rankings - Why LLMs are vulnerable t…

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spiking in Google traffic after a smart domain migration and is showing signs of becoming a powerful source for organic reach. I’ll walk you through how to repurpose your content into threads, why it’s (s…

Ukaleq and Sondre Slettemark joined us for a delightful conversation about Team Greenland! We discussed A LOT but maybe the most enjoyable aspect of the time we spent together was seeing them interact as brother and sister. In this interview we discussed: - Reflections on the Lenzerheide Worlds and looking ahead to Antholz 2026 - Their unique skill…

E732: I break down one of the biggest SEO failures in internet history - how 𝕏 (formerly Twitter) lost billions of clicks by mishandling its URL migration and on-page SEO. I also show how Threads and Bluesky are making similar mistakes, and the ridiculously simple fixes that could bring them billions of free monthly clicks. We cover: - The shocking…

E731: Cloudflare just declared war on AI. In what might be the biggest AI x SEO development since the launch of ChatGPT, Cloudflare announced it will block AI crawlers by default and launched a bold new initiative: Pay Per Crawl. What does this mean for websites, content creators, publishers, and the future of AI training? Is this the beginning of …

E730: Google’s June core algorithm update is rolling out - and Instagram might be the next big SEO play. Why? Platforms like Reddit and Instagram offer real-time, high-engaging content that users trust. And Google seems to be rewarding that - Reddit just gained 162M clicks in 10 days, and Instagram content could be indexed far more widely in search…

Join Bryan, Charles, and Marcos as we celebrate our 350th episode by doing…literally nothing special. We discuss one of the least understood and least celebratory aspects of Magic; Loops. We talk about how to recognize a loop and what to do when you have dueling loops. Then we circle back and talk about the loop boogie-men, the Four Horsemen, and w…

E729: Datos - secretly one of the most important companies in the SEO ecosystem. Today’s guest is co-founder and CEO of Datos, Eli Goodman. While many marketers have never heard of Datos, the smartest ones quietly rely on its clickstream data to understand how the world searches, clicks, and behaves online. This episode is a deep dive into how sear…

E728: Google just rolled out its June 2025 core algorithm update - and it’s already shaking up the entire SEO landscape. I break down what’s actually changing, why traffic is dropping, and what we’re seeing so far. From Reddit surges to AI content penalties, thin pages getting deindexed, and trusted domains losing rankings - this update is hitting …

E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, streamline his business, and save dozens of hours every week - using tools like Claude, ChatGPT, Zapier, Google Sheets, and the Limitless Pendant. We talk about: - What happened when AI was given full …