))
Small Business Marketing is a podcast designed for small business owners who want to make marketing easier, hosted by Prati Kaufman, founder of Small Biz Marketing and co-owner of New Inn Kennels. With over 25 years of marketing experience, Prati and her global team are dedicated to helping businesses like yours succeed without the stress. In each episode, Prati breaks down marketing concepts into simple, actionable steps that you can implement right away. From building a strong brand to cre ...
…
continue reading
1
Why Intuition Is the Most Underrated Marketing Skill | Prati Kaufman | Small Business Marketing Tips
10:45
10:45
Play later
Play later
Lists
Like
Liked
10:45
Send us a text In this episode, we explore a side of marketing that's rarely measured but often makes the biggest impact - intuition. While data, analytics, and performance metrics dominate the headlines, most breakthrough campaigns, trend-spotting, and brand decisions often come down to one thing: a gut feeling. Whether you are a marketer, content…
…
continue reading
1
What It Takes To Become Successful with Suzanne McColl
35:06
35:06
Play later
Play later
Lists
Like
Liked
35:06
Send us a text In this episode, we talk with Suzanne McColl about the real side of entrepreneurship - What it take to become successful? We begin with the importance of self-worth, how it impacts confidence, decision-making, and your ability to handle the ups and downs of business. Suzanne shares her personal journey of starting and running a busin…
…
continue reading
1
Why Boring Messaging Works As A Best Marketing Strategy? - Prati Kaufman |
6:12
6:12
Play later
Play later
Lists
Like
Liked
6:12
Send us a text Most small businesses think they need fancy logos, viral ads, or complex messaging to stand out. But the biggest brands in the world - like McDonald’s, Dove, and Tiffany & Co., keep it simple. And that’s exactly why they win. In this episode, we talk about: - The biggest mistake small businesses make: trying to be too creative - Why …
…
continue reading
1
Why Viral Marketing Strategy is Overrated? | Prati Kaufman | Small Business Marketing
10:18
10:18
Play later
Play later
Lists
Like
Liked
10:18
Send us a text We hear about businesses going viral all the time. But is that really the goal? In this episode, we talk about why small businesses shouldn’t focus on chasing trends and quick spikes in attention. Viral success can bring a flood of visitors, but most of them won’t turn into loyal customers. Instead, we’ll explore how businesses that …
…
continue reading
1
How To Build A Very Strong Financial Foundation For Business Success with Jaye Subramanian- CPA, CA, Founder- Consult Vera
31:47
31:47
Play later
Play later
Lists
Like
Liked
31:47
Send us a text A thriving business isn’t just about great ideas, it’s about financial discipline, strategic planning, and smart decision-making. In this episode, I had a pleasure to talk with Jaye Subramanian - CPA, CA & Founder- Consult Vera, an expert in business finance, to break down the key steps entrepreneurs need to take to build a strong fi…
…
continue reading
1
How to scale your business with existing customer with Prati Kaufman
7:15
7:15
Play later
Play later
Lists
Like
Liked
7:15
Send us a text Most businesses focus so much on acquiring new customers that they forget the goldmine sitting right in front of them—their existing customers. Growth doesn’t always mean chasing new leads; sometimes, it’s about deepening the relationships you already have. In this episode, we scrabble around into the Power of One Customer—how a sing…
…
continue reading
1
How To Build A High Converting Marketing Funnel with Prati Kaufman
7:58
7:58
Play later
Play later
Lists
Like
Liked
7:58
Send us a text Struggling to convert leads into paying customers? A high-converting marketing funnel is the backbone of any successful business, helping you attract the right audience, nurture leads, and drive consistent sales. In this video, I'll walk you through the exact process of building a results-driven sales funnel that works on autopilot. …
…
continue reading
1
What Common Marketing Mistake Do to Your Business Growth with Prati Kaufman
7:26
7:26
Play later
Play later
Lists
Like
Liked
7:26
Send us a text Ever wondered why your marketing isn’t working? The answer lies in truly understanding your audience and aligning your efforts with their needs. Join Prati Kaufman in this episode of Small Biz Marketing as she dives into what common marketing mistake do to your business growth and how knowing your ideal customer can transform your ap…
…
continue reading
1
How to use Artificial Intelligence in Business For 10x Growth with Tammy Ferris, CEO - FounderShare
39:01
39:01
Play later
Play later
Lists
Like
Liked
39:01
Send us a text In this episode, we sit down with an inspiring guest, Tammy Ferris - Founder & CEO- FounderShare, who shares how small businesses can use Artificial Intelligence to thrive in today’s fast-paced world. We share practical ways to use AI tools to simplify your workload, save time, and grow your business without breaking the bank. From a…
…
continue reading
1
How To Create Marketing That Drives Sales? | Prati Kaufman | Small Business Marketing
12:35
12:35
Play later
Play later
Lists
Like
Liked
12:35
Send us a text Struggling to turn marketing into real sales? In this episode, Prati Kaufman break down simple, effective strategies to help you align your marketing efforts with sales goals. Whether you are a small business owner or marketer, these tips will get your audience clicking and buying! The Key Talking Points: - The Essence of Marketing &…
…
continue reading
1
Top Marketing Trends For 2025 Feat Prati Kaufman
10:50
10:50
Play later
Play later
Lists
Like
Liked
10:50
Send us a text Tired of hopping on marketing strategies which don’t work? On this episode, Prati Kaufman reveals top 3 marketing trends for 2025 along with one BONUS TIP one can use in their business to drive growth. Discover how AI and voice search are reshaping marketing, why authenticity matters more than ever, and how live shopping can give eCo…
…
continue reading
1
Common Branding Mistakes To Avoid When Growing Small Business Ft. Barb Pritchard
36:30
36:30
Play later
Play later
Lists
Like
Liked
36:30
Send us a text In this episode of Small Biz Marketing, Prati Kaufman sits down with Barb Pritchard, the creative force behind Infinity Brand Design, to explore the art of building a strong, soulful brand. Barb shares common branding mistakes, the importance of a cohesive visual identity, and the true cost of not having a solid brand foundation. Fro…
…
continue reading
1
How to tackle imposter syndrome while growing your small business?
7:48
7:48
Play later
Play later
Lists
Like
Liked
7:48
Send us a text Ever wondered how to silence the inner voice telling you you're not good enough? The answer lies in understanding and overcoming imposter syndrome. Join Prati Kaufman in this episode of Small Biz Marketing as she explores how to tackle self-doubt, reframe limiting beliefs, and embrace growth through mistakes. Discover why imposter sy…
…
continue reading
1
One Marketing Tactic: Short on Money, Big on Time
10:07
10:07
Play later
Play later
Lists
Like
Liked
10:07
Send us a text Networking isn’t just about meeting people—it’s about building purposeful connections. In this episode of Small Business Marketing, Prati Kaufman dives into networking—an essential marketing tactic for small business owners on a tight budget but with time to invest. Learn how to maximize your efforts by setting clear networking goals…
…
continue reading
1
Marketing Foundations for Small Businesses with Neha Govil - Leadership Coach & Strategic Facilitator
31:55
31:55
Play later
Play later
Lists
Like
Liked
31:55
Send us a text In this episode of Small Biz Marketing, Prati Kaufman and Neha Govil discuss key elements of creating an effective marketing strategy. From shifting your mindset to finding clarity, understanding your “why,” and creating a roadmap for success, Prati and Neha break down essential steps which every small business owner must apply to sc…
…
continue reading
1
Difference Between Branding, Marketing and Sales
4:02
4:02
Play later
Play later
Lists
Like
Liked
4:02
Send us a text Ever wondered how to turn casual browsers into die-hard fans of your business? The answer lies in the powerful trio of branding, marketing, and sales. This can only happen when you understand when you can spot the difference between these three and effectively use your understanding to grow your small business. Join Prati Kaufman on …
…
continue reading
Send us a text A podcast for small business owners navigating marketing. Host Prati Kaufman shares 25 years of experience and practical strategies to simplify marketing, grow on a budget, and keep the right mindset. Whether starting out or scaling, you'll get actionable tips to make marketing stress-free. Listen and subscribe at Apple Podcasts, Spo…
…
continue reading
1
What Is Marketing And How To Build A Strong Foundation?
5:35
5:35
Play later
Play later
Lists
Like
Liked
5:35
Send us a text Marketing isn’t just about selling—it’s about purpose. Prati Kaufman explains how to build a marketing foundation that aligns with your business’s why, by setting goals, listening to customers, and creating offers that resonate. This episode helps you build an authentic connection success. Tune in to learn what marketing is and how y…
…
continue reading
