Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advan ...
…
continue reading
Entrepreneurs speaking to people they think are interesting about anything from product design over social engineering to how launch new ventures while staying sort of sane. This podcast includes conversations between entrepreneurs from Prehype and people they find interesting. Prehype co-create new ventures and incubation programs with VCs and corporations. Produced by: Henrik Werdelin
…
continue reading

1
How the Chief Creative Officer of an Award-Winning Ad Agency Prompts the Perfect Pitch
42:13
42:13
Play later
Play later
Lists
Like
Liked
42:13In this episode, Jeff Benjamin, Global CCO of Tombras, shares how AI helps him get unstuck, build confidence, and push bold ideas forward—even when self-doubt creeps in. From romcom scripts to Arby’s pitches, he shows how AI acts as a sparring partner: sharpening thinking, stress-testing ideas, and keeping momentum alive. We get into what separates…
…
continue reading

1
Chief of Staff for the Masses: How Meta’s Joshua To Designs Wearables with AI
1:00:37
1:00:37
Play later
Play later
Lists
Like
Liked
1:00:37In this episode, Joshua To, VP of Product Design at Meta, shares how AI is reshaping how—and where—we interact with technology. He walks us through Meta’s evolving approach to AR and wearables, why notifications are still the killer use case, and how AI is becoming the “brain behind empathy.” We dig into what it means to build interfaces that under…
…
continue reading

1
The AI Implementation Audit: What Section’s CEO Learned in 18 Months
1:08:27
1:08:27
Play later
Play later
Lists
Like
Liked
1:08:27In this episode, Greg Shove, CEO of Section and founder of Machine and Partners, joins us for a "where are they now" follow-up—and doesn’t hold back. Greg walks through the rise of Pro AI, his new AI-powered coach, and why traditional upskilling is already obsolete. We explore the overlooked friction points in AI adoption, from cultural taboos (“it…
…
continue reading

1
Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team
52:29
52:29
Play later
Play later
Lists
Like
Liked
52:29In this episode, John Waldmann, CEO of Homebase, shares how the 10-year-old SaaS company blew up its roadmap and rebuilt around AI—from culture to code. He walks us through the shift from 20-page PRDs to lightning-fast demos, reclaiming product leadership, and pushing teams into their “oh shit” moment with AI. We explore the leadership reckoning, c…
…
continue reading

1
Why HR not CTOs Will Lead AI Augmentation - with Joshua Wöhle
1:02:10
1:02:10
Play later
Play later
Lists
Like
Liked
1:02:10In this episode, Joshua Wöhle, co-founder and CEO of Mindstone, shares how AI can go beyond automation to truly augment thinking, strategy, and workflows. He walks us through the personal rituals and frameworks he uses to spot high-leverage opportunities, and why iteration—not speed—is the real unlock. We explore how non-technical teams can build c…
…
continue reading

1
What AI Can't Replace – How The Atlantic Deals with Disruption
1:00:45
1:00:45
Play later
Play later
Lists
Like
Liked
1:00:45In this episode, Nicholas Thompson, CEO of The Atlantic, shares a personal and expansive look at how AI is reshaping creativity, leadership, and human connection. From using ChatGPT in marathon training to rethinking journalism in the age of agents, Nicholas explores AI not just as a tool—but as a thought partner. We dive into cognitive offloading …
…
continue reading

1
Prompting for Originality: How Devin McNulty Is AI-Enabling His Workshop Business
55:50
55:50
Play later
Play later
Lists
Like
Liked
55:50In this episode, Devin McNulty, founder of Funmentum Labs and creator of Funware, shares how he’s turning fun into a serious engine for creative work. After 15 years of running workshops for Fortune 500s, Devin built an AI-powered facilitation tool that helps hybrid teams generate better ideas—without needing a pro in the room. We explore how he tr…
…
continue reading

1
How Mihir Shukla Is Reimagining Work With 300 Million AI Agents (and Counting)
48:47
48:47
Play later
Play later
Lists
Like
Liked
48:47In this episode, Mihir Shukla, CEO and Chairman of Automation Anywhere, shares how he’s building an autonomous enterprise—where AI doesn’t just assist work, but performs it. With over 300 million AI agents in action, Mihir argues the future of work is already here. We dive into how Automation Anywhere automates everything from tax to customer servi…
…
continue reading

1
Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.
56:20
56:20
Play later
Play later
Lists
Like
Liked
56:20In this episode, Eric Porres, Global Head of AI at Logitech, shares how he’s working to turn a 7,000-person company into an AI-fluent organization. From running a GenAI survey to personally training 800+ colleagues in his first 100 days, Eric lays out the foundations of a practical, human-centered AI strategy. He discusses building a culture of “au…
…
continue reading

1
How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos
56:15
56:15
Play later
Play later
Lists
Like
Liked
56:15In this episode, Blair Vermette, founder of Rabbit Hole, shares his journey from traditional TV production to becoming a pioneer in AI-powered storytelling. Once frustrated by the rise of AI in creative work, Blair chose to lean in—leading to the creation of Floral, a viral Adidas spec ad that transformed his career. He talks about scaling his crea…
…
continue reading

1
BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography
44:09
44:09
Play later
Play later
Lists
Like
Liked
44:09Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated image…
…
continue reading

1
Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek
42:42
42:42
Play later
Play later
Lists
Like
Liked
42:42AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income. She breaks down how to build a strong personal brand, expand your netw…
…
continue reading

1
How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship
1:02:21
1:02:21
Play later
Play later
Lists
Like
Liked
1:02:21In this episode, Nicholas Thorne, co-founder of Audos, shares his mission to help a million entrepreneurs build sustainable, AI-powered businesses. He introduces the concept of the “Donkey Corn,” breaks down the Five P’s framework for spotting opportunity, and explains why AI makes entrepreneurship more accessible—and more urgent—than ever. Nichola…
…
continue reading

1
Why your organization needs to embrace AI—Or get left behind, with Brad Anderson
1:11:28
1:11:28
Play later
Play later
Lists
Like
Liked
1:11:28In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft exec, shares how AI is transforming how businesses operate—from internal culture to customer experience. He reflects on Microsoft’s shift from a “know-it-all” to a “learn-it-all” mindset, and how that same curiosity is driving change at Qualtrics. From …
…
continue reading

1
Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring
36:55
36:55
Play later
Play later
Lists
Like
Liked
36:55Anvisha Pai, founder of Dover, takes us inside how her team is using generative AI to transform recruiting—automating everything from job descriptions to candidate outreach for over 500 companies. She shares lessons from her early AI experiments at MIT, and how building a fail-fast culture has helped Dover stay ahead of the curve. We dive into how …
…
continue reading

1
How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel
1:08:38
1:08:38
Play later
Play later
Lists
Like
Liked
1:08:38In this episode, Brice Challamel, Head of AI Products and Platforms at Moderna, pulls back the curtain on how AI is transforming not just workflows but entire organizational cultures. Brice introduces the concept of the AI "catalyst" - a role focused on accelerating safe, effective change - while sharing practical strategies for fostering widesprea…
…
continue reading

1
How You Can Leverage AI for Big Decisions – Insights from Geoff Woods
43:35
43:35
Play later
Play later
Lists
Like
Liked
43:35In this episode, Geoff Woods, bestselling author of The AI Driven Leader and founder of AI Leadership, reveals how leaders can leverage AI to tackle big decisions and strategic challenges. Geoff introduces a transformative mindset shift: stop asking, “How can I do this?” and start asking, “How can AI help me do this?” Through real-world examples, h…
…
continue reading

1
How Peter Hollens uses AI to build a successful YouTube channel with 3m followers
56:39
56:39
Play later
Play later
Lists
Like
Liked
56:39In this episode, we explore how Peter Hollens has leveraged artificial intelligence to grow his YouTube channel to over 3 million followers and sustain his success in the creator economy. Peter shares how AI tools have streamlined his production process, sparked new creative ideas, and even enhanced his ability to connect authentically with his aud…
…
continue reading

1
The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier
1:01:45
1:01:45
Play later
Play later
Lists
Like
Liked
1:01:45In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of ha…
…
continue reading

1
Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt
52:30
52:30
Play later
Play later
Lists
Like
Liked
52:30In this special episode, we begin with a conversation from Crafted featuring Paige Costello, Head of AI at Asana, on how tools like AI-generated status reports and bug triaging are eliminating busywork and unlocking creativity. Then, Jeremy and Henrik continue the conversation with Paige—digging into user testing, model choices, and the challenge o…
…
continue reading

1
How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn
1:00:19
1:00:19
Play later
Play later
Lists
Like
Liked
1:00:19In this episode, Stephen Kosslyn—former Harvard professor and leading voice in cognitive science—shares how AI is reshaping the way we learn. He explains why “learning by using” leads to deeper understanding, and how AI can amplify memory, critical thinking, and creative problem-solving. Kosslyn also explores where AI still falls short, the endurin…
…
continue reading

1
Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion
54:27
54:27
Play later
Play later
Lists
Like
Liked
54:27In this episode, Diarra Bousso, founder of DIARRABLU, shares how she went from math teacher to fashion-tech entrepreneur—using generative AI and algorithms to create sustainable, scalable fashion while dramatically reducing textile waste. She talks about treating AI as a creative partner, why transparency is key to growth, and how sharing her proce…
…
continue reading

1
Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)
1:10:31
1:10:31
Play later
Play later
Lists
Like
Liked
1:10:31Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to res…
…
continue reading

1
Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch
1:12:55
1:12:55
Play later
Play later
Lists
Like
Liked
1:12:55The 31 GPTs in 31 days project: Lab31 - https://lab31.xyz/ Jenny's website — https://queenofswords.co Jenny's linkedin — https://www.linkedin.com/in/jenny-nicholson-4b01383/ And Jenny said this Medium article might be of interest! — https://medium.com/@missjenny/your-ai-task-force-is-missing-the-point-14078a4ef9c1 00:00 Introduction to Jenny Nichol…
…
continue reading

1
A sobering talk about the need for ethical data for AI models with Phoebe Yao
31:15
31:15
Play later
Play later
Lists
Like
Liked
31:15In this episode, we talk with Phoebe Yao, founder and CEO of Pareto.ai, about fair and ethical data labelling platform aimed at advancing support for AI researchers. The episode addresses data labelers' challenges and stresses the need for higher standards and worker empowerment. We talk about the critical role of domain experts in AI training, the…
…
continue reading

1
How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects
45:48
45:48
Play later
Play later
Lists
Like
Liked
45:48Join us as we chat with Shir, the engineering lead of Notion AI, about her journey into AI, from her early fascination with Apple's speech-to-text technology to her impactful contributions at Google and Waymo. Shir shares insights into her current role at Notion, the innovative AI projects she's leading, and the unique culture of experimentation an…
…
continue reading

1
The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs)
48:38
48:38
Play later
Play later
Lists
Like
Liked
48:38Steven Johnson, author of 14 books on the history of science and technology, discusses Google’s new writing and research tool, NotebookLM. He elaborates on how walking influences creativity, the importance of play in innovation, and shares insights into using AI for augmenting thought and memory. The conversation covers his role in co-creating Note…
…
continue reading

1
Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer
36:54
36:54
Play later
Play later
Lists
Like
Liked
36:54In this episode, Juan Carlos shares his extraordinary journey from being a documentary filmmaker to becoming a product leader and app developer. He discusses his transition from film school at NYU to directing notable documentaries like 'Second Skin,' which explored the lives of individuals deeply integrated into online video games. Juan Carlos div…
…
continue reading

1
Kevin Kelly’s Mind Bending Predictions of Our Fascinating AI Future
55:20
55:20
Play later
Play later
Lists
Like
Liked
55:20In this insightful conversation, Kevin Kelly, co-founder and senior maverick at WIRED, explores the transformative impact of AI on society and creativity. Kelly discusses the philosophical and practical implications of AI, highlighting its potential to accelerate all other technologies and likening its impact to the Industrial Revolution's shift fr…
…
continue reading

1
How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam
48:23
48:23
Play later
Play later
Lists
Like
Liked
48:23In this episode, Russ Somers, who heads marketing for Quantified, shares insights into leveraging generative AI to boost productivity and creativity within sales and marketing roles. Having built a 'GP team' of custom GPTs, Russ has tripled his output, illustrating how AI can serve as virtual team members for tasks ranging from webinar content crea…
…
continue reading

1
I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI
38:08
38:08
Play later
Play later
Lists
Like
Liked
38:08In this episode, Guy Kawasaki, author and Chief Evangelist of Canva, discusses his journey into the world of Artificial Intelligence (AI), specifically generative AI, and its profound impact on his work and personal life. Kawasaki shares how he was introduced to generative AI and his fascination with its capabilities, such as generating precise res…
…
continue reading

1
Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar
39:14
39:14
Play later
Play later
Lists
Like
Liked
39:14In this episode, we explore the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography. It’s a very pract…
…
continue reading

1
What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor)
53:45
53:45
Play later
Play later
Lists
Like
Liked
53:45This is really an “do not miss episode”, as we are joined by Ethan Mollick, professor at Wharton and a leading voice on how artificial intelligence is transforming entrepreneurship and education. As an "accidental AI expert," Ethan shares his unique perspective on the AI revolution and provides practical insights for harnessing its potential in bus…
…
continue reading

1
How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho)
39:10
39:10
Play later
Play later
Lists
Like
Liked
39:10In this episode of Beyond the Prompt, we chat with Kevin Williams from Lytho, revealing how they're leveraging AI to improve their marketing and sales function dramatically. From his roots in software sales to pioneering AI in sales tactics, Kevin shares Lytho's journey toward operational excellence and business expansion through generative AI. Unp…
…
continue reading

1
New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)
1:08:54
1:08:54
Play later
Play later
Lists
Like
Liked
1:08:54Co-production with Beyond the Propmpt and the "You Are Not So Smart" podcast. David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-se…
…
continue reading

1
New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)
1:08:54
1:08:54
Play later
Play later
Lists
Like
Liked
1:08:54"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new…
…
continue reading

1
David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI"
45:54
45:54
Play later
Play later
Lists
Like
Liked
45:54Beyond The Prompt" shines the spotlight on David Okuniev, the visionary co-founder behind Typeform, as he takes us through the labyrinth of innovation at Typeform Labs. Dive into David's eclectic journey from musician to design maestro and entrepreneurial spirit, which paved the way for Typeform's creation. In this episode, David reveals the ethos …
…
continue reading

1
Dan Shipper, Every: "Use AI to make you and your business better"
42:51
42:51
Play later
Play later
Lists
Like
Liked
42:51Join us in this insightful episode of Beyond the Prompt as we explore the multifaceted world of AI with Dan Shipper, Co-founder and CEO of Every. Dan, a pioneer at the intersection of business and technology, shares his unique perspective on using AI as a powerful tool for enhancing both personal life and professional ventures. Discover how custom …
…
continue reading

1
Using AI in your Company - introducing a new podcast
47:42
47:42
Play later
Play later
Lists
Like
Liked
47:42As a happy holiday gift - you can now check out Greg's AI for Business Mini-MBA with a nice 20% off. Use code BEYONDAI.By prehype
…
continue reading

1
JJ Zhuang, Instacart: "How AI can solve the 'Whats for dinner' problem.
40:22
40:22
Play later
Play later
Lists
Like
Liked
40:22In this episode of "Beyond The Prompt," we delve into the fascinating world of AI and its practical applications in business with JJ Zhuang, Chief Architect at Instacart. JJ shares his journey into AI, sparked by the groundbreaking development of AlphaGo by Google DeepMind. He discusses how this event, combined with his experience at Microsoft, sha…
…
continue reading

1
Greg Shove, CEO Section: 'AI is like testosterone for my brain'
47:11
47:11
Play later
Play later
Lists
Like
Liked
47:11In this episode, we speak with Section's CEO, Greg Shove. Greg Shove is the CEO of Section, an educational technology company. Previously known as Section4, the organization was founded in 2019 by NYU Professor and serial entrepreneur Scott Galloway. Section, under Shove's leadership, focuses on being a new type of business school for the tech econ…
…
continue reading
Show launching soon: https://www.beyondtheprompt.ai/ For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…
…
continue reading

1
Getting Started in Entrepreneurship with ForThem Founder Kylo Freeman
43:40
43:40
Play later
Play later
Lists
Like
Liked
43:40On this week’s episode, we talk with Kylo Freeman, the Founder of ForThem, a wellness company serving the LGBTQIA+ community. We discuss everything from Kylo’s background, her struggles with entrepreneurship, how she ended up getting started, and how she is able to execute.By prehype
…
continue reading

1
Starting Businesses and Entrepreneurial Resourcefulness with Founding Prehype Partner and BARK Co-Founder - Henrik Werdelin
28:36
28:36
Play later
Play later
Lists
Like
Liked
28:36Henrik Werdelin is the co-founder of BARK (BarkBox) as well as Founding Partner of Prehype, a venture development firm headquartered in New York with offices in London and Copenhagen. His latest book is The Acorn Method - about how companies can grow in an ever-changing environment. Henrik has been part of the startup scene since 2005 as both an in…
…
continue reading

1
Relationship Capital - The durable advantage of defining your business by who you serve (not what you do)
38:25
38:25
Play later
Play later
Lists
Like
Liked
38:25Guests: Mario Gabriele (https://twitter.com/mariogabriele) Ben Bajarin (https://twitter.com/BenBajarin) Produced by Nicholas Thorne - https://twitter.com/thorneny Henrik Werdelin - https://twitter.com/werdelin Prehype also posts on Twitter https://twitter.com/prehype. Please tweet at us for questions or comments.…
…
continue reading

1
Building a new business from within a large one: How Ryder built the Airbnb for commercial trucks.
41:00
41:00
Play later
Play later
Lists
Like
Liked
41:00Building a new business from scratch is hard under any circumstance - adding the complexity of doing it inside a company can be daunting. Through our work at prehype we meet internal entrepreneurs who are attempting to build these new businesses from within a company - this podcast series aims to capture what they did and what they learned. In this…
…
continue reading

1
Why new IA platform GPT3 is worth paying attention to for entrepreneurs and non techs. A blog post summery and discussion.
16:53
16:53
Play later
Play later
Lists
Like
Liked
16:53Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com Manuel Araoz: twitter.com/maraoz and maraoz.com/ Nicholas Thorne: twitter.com/thorneny and medium.com/@thorneny Damion Janski Instagram: d.a.m.j.a.n.s.k.i and http://damjanski.com M.Araoz’s original article: OpenAI's GPT-3 may be the biggest thing sin…
…
continue reading

1
New format: Audio summeries of must read blog posts. First, how to be good at everything from Super Organizers
4:16
4:16
Play later
Play later
Lists
Like
Liked
4:16While Henrik currently cannot walk and talk with people for the podcast, we are shaking things up with a new format. For the next number of weeks, we will be sourcing and condensing interesting blog posts into audio format here, for your listening pleasure. First up, we are taking a dive into Henrik’s 8+1 Method of moving through life with intentio…
…
continue reading

1
How companies can grow in uncertain times - a new book about entrepreneurship inside organizations
11:05
11:05
Play later
Play later
Lists
Like
Liked
11:05As cities shut down and people engage in social distancing, we are taking a new approach to his podcast. In this episode, meet Henrik in the comfort of his own home while he introduces you to his latest project, a book called The Acorn Method. Enjoy a sample of the first few pages of the audio book and begin to explore his concept of building busin…
…
continue reading

1
Best of 2019 - highlights from incredible entrepreneurs building scalable solutions
29:07
29:07
Play later
Play later
Lists
Like
Liked
29:07In 2019 Henrik Werdelin invited you to be a fly-on-the-wall for conversations recorded in the streets of New York with people at the top of their uniquely entrepreneurial game. Revisit the best, biggest, most ridiculous and ‘ear-catching’ moments of Henrik’s 2019 walk and talks. From AI machine learning to meditation and culture hacking to the birt…
…
continue reading