"Reimagining our Region" with Amal Larhild and Patricia Keating, is a PwC Middle East podcast that connects the dots in business. Each episode features expert insights on economic transformations, emerging technologies, and sustainable growth strategies, offering a fresh perspective on the forces shaping our region.Tune in for insightful conversations, fresh perspectives, and practical takeaways to help you navigate the region’s evolving business landscape. For the full experience, watch all ...
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PwC partners and thought leaders discuss and provide valuable insights on transfer pricing developments around the world. Our podcasts not only provide you the latest regulatory changes and developments, but also inform you how they can impact your business.
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Join our industry experts in this new monthly podcast series as we share the region’s economic update and help you stay current on the latest updates across the GCC.
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CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. Yet, they remain acutely aware of the huge wave of disruptive change, primarily driven by AI, climate challenges and an intensifying competition over new domains of growth as industry lines blur. Our region’s CEOs are striking a difficult balance - capturing the significant market opportunities today while also reinventing their businesses for tomorrow.
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Join our industry experts in this new podcast series as we take a look at the tax and legal issues in the energy, utilities and resources sector that impact businesses in the Middle East.
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Explore human-led, tech-powered transformation. Welcome to PwC Middle East’s “The Tech-powered” podcast series delivering the latest thinking from across the Middle East technology landscape with our tech leaders. A must-listen for innovators, industry leaders, and the tech-savvy who are eager to discover how tech shapes our digital world and the future.
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In this mini-series, Middle East Transfer Pricing Leader Safae Guennoun and her team take a closer look at BEPS 2.0 and its implications for the region. The show is available in English and in Arabic.
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In our Spotlight on Financial Services Tax series, Tax Partner - Peter Maybrey and Middle East Information Reporting Leader - Bilal Abba, look at the key issues Middle East based businesses need to be aware of and how they apply to the financial services sector.
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The financial services industry continues to face uncertainty with the continuous emergence of disruptive technologies that are changing the face of financial services in the region. Identifying what the future holds and what shift in strategic mindset and execution will be needed has proved to be challenging. How will banking evolve and how will traditional banks rise to the challenge? What is the future of digital only banks in the region? How will Fintechs and emerging technologies redefi ...
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The tax landscape in the Middle East is evolving at an ever increasing rate. Businesses are turning towards technology to help manage reporting requirements and remain compliant. In this series, our Tax Strategy & Transformation team take a closer look at the growing role technology is playing in supporting tax operations, both now and in the future.
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The tax landscape in the Middle East is evolving at an ever increasing rate. Businesses are turning towards technology to help manage reporting requirements and remain compliant. In this series, our Tax Digital Solutions team take a closer look at the growing role technology is playing in supporting tax operations, both now and in the future.
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90% confidence: GCC CEOs bet on resilience amid uncertainty
10:55
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10:55What’s driving GCC CEOs’ confidence amid global uncertainty? In this episode, we break down why 90% expect revenue growth in the next year and how resilience, digital transformation, and economic diversification are shaping the region’s business momentum. Stephen Anderson, PwC Middle East’s Strategy Leader, unpacks bold growth forecasts, evolving w…
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How is Spacetech more than just Mars missions?
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19:45By PwC Middle East
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In this edition of Economy Bites, Jing Teow our Director of Economics, examines Trump's trade policy, its impact on global markets, and investor confidence. With a forecasted 1% drop in global trade volumes, the IMF predicts a half percentage point lower GDP growth. Jing also addresses the GCC countries' exposure to tariffs and risks from lower oil…
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What do consumers want from their retail experiences?
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28:31The retail landscape in the Middle East is evolving rapidly as consumer demands shift. Hosted by Patricia Keating, episode 1 of Reimagining our region, looks into the key forces driving this transformation: trust, data security, sustainability, and AI. Our guests, Roy Hintze, Partner at PwC Middle East and Ayman Beydoun, CEO of Brands for Less (BFL…
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Episode 113: Tax Policy in Transition: From D.C. to the OECD — What to expect in 2025
39:26
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39:26In this episode of TP Talks, Kristina Novak sits down with Brett York, a Principal in PwC’s NTS Mergers and Acquisitions practice and former Deputy Tax Legislative Counsel at the US Treasury Department. Kristina and Brett discuss Brett’s experiences at Treasury, the implications of the Trump administration’s regulatory freeze, and how political app…
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In this month’s episode of Economy Bites, PwC’s Middle East Global Chief Economist Richard Boxshall delves into the impact of Trump's tariffs and how US economic policies are reshaping global trade dynamics. He highlights the global reaction to these shifts and in addition provides an analysis of the latest data from Saudi Arabia.…
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In this special edition of Economy Bites, Global Chief Economist Richard Boxshall shares the latest economic trends in the region from our recently launched Middle East Economy Watch: GCC strong growth and ambition, balanced with fiscal prudence.By PwC Middle East
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Episode 112: Special Edition – Financial Transactions Transfer Pricing
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20:01In this TP Talks Special Edition podcast, David Ledure (Global Financial Transactions Transfer Pricing Leader, PwC Belgium) is joined by Shereen Osman (Financial Services Assurance Director and PwC’s Global Islamic Finance practice co-leader, PwC UAE) and Zachary Noteman (PwC’s Middle East Financial Transactions TP Leader). They discuss aspects of …
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In this episode we share the five key themes shaping regional trends as we explore the forces set to define our evolving geoeconomic landscape in 2025. With a focus on fiscal prudence, tax reforms, AI innovation and urban transformation, the GCC is ready to navigate key economic shifts in the year ahead.…
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Qatar’s transformation into a diversified, knowledge-based economy is fuelled by a forward-thinking strategy of digital growth, and a strong focus on sustainability and capitalising on industry convergence. CEOs are confident of revenue growth and expect to increase headcount in 2025. However, the urgency to reinvent their businesses to ensure futu…
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As Egypt begins to show signs of economic recovery, supported by reforms and international investments, we see its business leaders driving reinvention through strategic AI adoption, addressing skills shortages and tackling climate challenges. They are also capturing new growth opportunities through industry convergence, positioning themselves ahea…
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Saudi Arabia’s bold economic diversification strategy is yielding tangible results, fuelling confidence among business leaders about the Kingdom’s future. Acutely aware of the twin forces of technological transformation and climate, alongside the blurring of traditional industry boundaries as companies compete over new domains of growth, CEOs are r…
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Jordan’s CEOs have a cautious outlook on economic growth, with over half expecting their companies to be ‘highly’ or ‘extremely’ exposed to geopolitical risks in the coming year. Despite this, they are prioritising reinvention, viewing AI and GenAI as key drivers for growth. By leveraging data-driven insights and diversifying into new sectors, they…
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Confident about economic growth and revenue prospects for the coming year, CEOs in the UAE are actively pursuing reinvention strategies, by accelerating AI adoption and making climate-friendly investments. Despite challenges like cyber risk and key skill shortages, they want to radically transform how they create, deliver and capture value, and pos…
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CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. Yet, they remain acutely aware of the huge wave of disruptive change, primarily driven by AI, climate challenges and an intensifying competition over new domains of growth as industry lines blur. Our region’s CEOs are striking a difficult balance -…
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Episode 111: Navigating transfer pricing, trade and tariffs in a protectionist world
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23:10In this TP Talks episode, Kristina Novak is joined by Kristin Bohl to discuss the transfer pricing aspects of the current customs and trade environment. Support the showBy PwC
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In this month’s Economy Bites episode PwC’s Middle East Director of Economics Jing Teow reflects on the global performance of 2024 and the global outlook for 2025 outlining stable yet flat growth and she shares how this compares to the forecast for the Middle East.By PwC Middle East
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In this month’s Economy Bites episode PwC’s Global and Middle East Chief Economist Richard Boxshall highlights the challenges and opportunities for the Middle East on the likely implications of the recent US presidential election highlighting three key areas: energy policy , a strong dollar and a potential trade squeeze from proposed universal tari…
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Episode 110: Transfer Pricing in the Middle East: Opportunities abound
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34:58In this TP Talks episode, Kristina Novak sits down with Steven Cawdron and Zachary Noteman to discuss the evolving transfer pricing environment in the Middle East. Support the showBy PwC
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Episode 109: Brazil’s big shift: The new transfer pricing reality
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17:16In this TP Talks episode, Kristina Novak sits down with Marcelo Vieira to discuss the progress of Brazil’s overhaul of its transfer pricing regime. Support the showBy PwC
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Episode 108: Special Edition – Financial Transactions Transfer Pricing
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44:28Debt capacity In this TP Talks Special Edition podcast, David Ledure (Global Financial Transactions Transfer Pricing Leader, PwC Belgium), Stan Goldenberg (M&A Transfer Pricing Director, PwC US), Andrew Cotterill (Transfer Pricing Senior Manager, PwC UK), and Ben Pietersen (Eurasian Transfer Pricing Director, PwC Georgia) discuss debt capacity from…
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Welcome to episode 13 of Economy Bites. In this episode we are joined by Jing Teow, PwC Middle East's Director of Economics. This month Jing explores the factors driving the current muted response in the oil market, highlights the GCC’s expanding trade agenda and the diversification of trade relations beyond the traditional partners. Jing concludes…
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Episode 107: Pillar One Amount B: A fragmented future written in the tea leaves
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32:24This TP Talks episode addresses Amount B of Pillar One, focusing on the OECD’s February 2024 final report and subsequent June guidance.1 Support the showBy PwC
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Welcome to episode 12 of Economy Bites. In this episode we are joined by Richard Boxshall, PwC's Global Chief Economist. This month Richard shares the latest OPEC+announcements and the implications of these on the oil sector and the economy. In addition he shares highlights from our newly launched Middle East Economy Watch. In our latest September …
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Episode 106: CbCR: The evolving landscape
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35:29This TP Talks episode addresses the evolution of country-by-country reporting (CbCR) as it relates to the OECD’s Pillar Two Transitional CbCR Safe Harbor and Public CbCR. Support the showBy PwC
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Welcome to episode 11 of Economy Bites. In this episode we are joined by Jing Teow, Pwc Middle East's Director of Economics and Sustainability. This month Jing shares the latest OPEC+ announcements and the implications of these on the GCC oil sector and economy. In addition, we provide an update on inflation across our region and the latest on data…
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Episode 105: Special Edition – Financial Transactions Transfer Pricing
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40:59This TP Talks Special Edition podcast focuses on recent legislative developments and audit trends in Germany, Australia, and Canada. Support the showBy PwC
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Welcome to episode 10 of Economy Bites. In this episode we are joined by Jing Teow, PwC Middle East's Director of Economics and Sustainability. This month Jing shares her view on the global economy and the impact this is having on our region. With moderate growth predicted in MENA over 2024 this is expected to strengthen in 2025.…
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Episode 104: Who bears the risk? Navigating HMRC’s guidance
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29:24In this episode of TP Talks, Kristina Novak sits down with Ian Dykes (Transfer Pricing Partner and Global Disputes Leader with PwC UK) to discuss the recent guidance issued by HMRC on identifying and pricing contributions to risk control by decision-makers. Support the showBy PwC
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Welcome to episode 9 of Economy Bites. In this episode we are joined by Richard Boxshall, PwC Middle East's Chief Economist. This month Richard shares highlights from our latest Economy Watch report including the impact oil cuts are having on our region, the growth in the non oil economy and alternative trade routes.…
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Episode 103: Pricing intercompany loans: why implicit support matters
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30:03This TP Talks episode features a discussion of the recent IRS administrative guidance regarding implicit support and its impact on the pricing of intercompany loan transactions, both from a US and global perspective. Support the showBy PwC
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Welcome to episode 8 of Economy Bites. In this episode we are joined by Richard Boxshall, Partner and Chief Economist in our Economics & Sustainability team at PwC Middle East. Richard takes a look at the regional Purchasing Managers' Index (PMI), the Oil Markets and the 2023 Fiscal outturn for KSA.By PwC Middle East
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Cognitive Cities: The next frontier in urban evolution
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2:49Explore the transition from smart to cognitive cities with Varun Paul, Director at PwC Middle East. Discover how cities like the Line in Saudi Arabia, Telosa in the USA, and Seoul in Korea are leveraging data, AI, and next-gen digital infrastructure to become intelligent ecosystems. These cognitive cities are not just about technological advancemen…
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Giga projects in the Kingdom: Challenges and lessons learnt
2:36
2:36
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2:36Explore the ambitious endeavors like NEOM, Qiddiya City, Red Sea Global, Diriyah, and AL Ula, each designed to elevate the Kingdom's global standing in entertainment, sports, arts, and culture. Hesham Ghaleb, Smart Destinations Partner, at PwC Middle East discusses the technological heartbeats of these projects, uncovering the challenges and strate…
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Revolutionising Healthcare: AI's Role in KSA's Vision 2030
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3:49
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3:49Amidst Vision 2030's ambitious goals, we dive into how AI and GEBAI are revolutionising patient care, drawing inspiration from the innovation-driven Formula 1 industry. Discover with Janahan Tharmaratnam, Healthcare, Life Sciences & BioTech Partner at Strategy & how accountable care organisations leverage AI to simulate and optimise care pathways, …
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Consumer tech: Tech trends to drive the local Saudi consumer experience
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2:23
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2:23Delve into how Saudi Arabia is aligning with Vision 2030 through its ambitious digital transformation agenda with Oliver Sykes, Technology Consulting Partner at Pwc Middle East. This episode explores the innovative use of new tech trends to enhance local consumer experiences and propel future giga projects into the forefront of global innovation.…
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How GenAI is a game changer for the electric mobility ecosystem
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2:17
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2:17This episode unlocks the full potential of GenAI as it is revolutionising electric mobility with Heiko Seitz, eMobility Leader at PwC Middle East. Exploring its role in vehicle design, personalisation, and digital experiences. From optimising battery development to enhancing in-car interactions, discover the groundbreaking applications and the crit…
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Will GPT5 supercharge the digital transformation agenda in the Kingdom?
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2:26This episode with Derar Saifan, Technology Consulting Partner at PwC Middle East explores GPT-5's game-changing abilities into the future as we unravel how GPT-5, the newest AI breakthrough, is revolutionising Saudi Arabia's Vision 2030. We examine how this system is a key tool in digital transformation through its: unmatched reliability, personali…
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How are Web 3 and Virtual Assets re-writing the frontiers of the traditional financial sector?
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3:31Explore the seismic shift brought about by Web 3.0 and digital assets in the banking sector with Serena Sebastiani, Director and Financial Services Advisor at PwC Middle East. This episode unravels the intricate web of blockchain technology, decentralised finance (DeFi), and the transformative role of virtual assets in redefining traditional bankin…
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Can cities predict your next move? Unveiling the shift to cognitive urban life
2:07
2:07
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2:07Explore the shift from smart to cognitive cities in this insightful episode with Hazem Galal, Partner and Global Leader for Cities & Local Government, at PwC Middle East. Delve into how urban landscapes worldwide are evolving to proactively predict and meet the needs of their citizens, businesses, and visitors. Discover the transformative role of e…
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Can GenAI remake education for all? Exploring the frontier of personalised learning
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1:18
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1:18Delve into the transformative potential of GenAI in reshaping education with Roland Hancock, Education Partner and Chief Sustainability Officer at PwC Middle East. We confront enduring challenges like access inequities and variable educational quality, GenAI emerges as a beacon of hope, offering personalised, adaptive learning experiences for every…
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Episode 102: Stock-based compensation: One size does not fit all
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24:44In this TP Talks episode, Kristina Novak (Principal in PwC’s US National Tax Services Transfer Pricing practice), Jennifer George (Principal in PwC’s US Workforce Transformation practice), and Matt Haag (Principal in PwC’s US Transfer Pricing practice), discuss complexities of stock-based compensation (SBC). They start with a broad overview of SBC,…
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Welcome to episode 7 of Economy Bites. In this episode, we are joined by Jing Teow, Director in our Economics & Sustainability team at PwC Middle East. This month, Jing discusses the five prevailing themes across the GCC this year and the wider impact they will have on the region's economies, particularly inflationary changes and the growth of the …
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Episode 101: The time is now: year-end TP adjustments in China
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13:58In this TP Talks episode, Kristina Novak (Principal in PwC’s US National Tax Services Transfer Pricing Practice), Jessica Yin (Transfer Pricing Partner, PwC Shanghai), Rong Zhen (Corporate Tax and Forex Partner, PwC Shanghai), and Nancy Chen (Transfer Pricing Senior Manager, PwC Shanghai) discuss why many MNCs operating in China have been more atte…
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Welcome to episode 5 of Economy Bites. In this episode, we are joined by Jing Teow, Director in our Economics & Sustainability team at PwC Middle East. This month, Jing discusses the impact that the conflict in Gaza has had on oil prices since the onset, and also the wider impact on the region's economies, particularly the tourism sector.…
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Episode 100: Perspectives on China and India
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23:46This TP Talks episode features a discussion of the transfer pricing developments in India and China. Support the showBy PwC
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Welcome to episode 5 of Economy Bites. In this episode, we are joined by Jing Teow, Director in our Economics & Sustainability team at PwC Middle East. This month, Jing discusses challenges within the banking sector, the impact of China’s reopening and growth targets, the overall resilience of the GCC's non oil production sectors and the Kingdom of…
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Episode 99: More pain? A review of the transfer pricing controversy environment
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40:34In this TP Talks episode, Kristina Novak (Principal in PwC’s US National Tax Services Transfer Pricing Practice), David Swenson (Consultant in PwC’s US National Tax Services Transfer Pricing Practice), and Mark Thomas (Principal in PwC’s US National Tax Services Transfer Pricing Practice) discuss the current tax and transfer pricing controversy lan…
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Episode 98: Pillar One Amount B: Reading the tea leaves
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40:37In this TP Talks episode, Kristina Novak (Principal in PwC’s US National Tax Practice), Kartikeya Singh (Principal in PwC’s US National Tax Practice), and Giorgia Maffini (Transfer Pricing and Tax Policy Director with PwC UK) discuss the OECD’s recent Public Consultation document on Amount B of Pillar One and the details of the progress made since …
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Episode 97: Transfer Pricing: Exploring the past, present, and future
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15:29In this TP Talks episode, Kristina Novak (Principal in PwC’s US National Tax Practice) and Greg Ossi (former Principal in PwC’s US National Tax Practice) discuss some of the historical transformative milestones that have reshaped transfer pricing. They also examine the current transfer pricing landscape and take a look forward, exploring some of th…
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