Ray Ortega Professional Podcast Producer. Teacher public
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Podcast Quick Tips

Ray Ortega - Professional podcast producer. Teacher and avid listener.

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Single, actionable tips to help you improve and grow your podcast. Plan, record and promote better podcasts one tip at a time.
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ID3 artwork is your podcast’s logo (see mine on the right) that gets inserted into every episode( mp3) file you create (see below for the differences between show level artwork and episode level (i.e. ID3)). When designing your show’s artwork there are special specifications to be aware of. 1. Image size should be square (300 […]…
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When you insert a link to a hosted audio file into Facebook’s link section above the status box, Facebook will automatically create an audio player. Below this audio player is a couple areas of information about any particular audio file you link to. They don’t make it obvious that you can actually edit the information […]…
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If you use WordPress to create your podcasting RSS feed then you may have noticed that only ten or less of your most recent episodes are showing up in podcatchers such as iTunes. There’s a simple fix. Simply adjust the default syndication setting (10) in the Reading section of your WordPress settings. Click here to […]…
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Resources for tracking statistics for your podcast and website. By using some simple resources, you can get a clear picture regarding how many people are listening to your podcast as well visiting your website. File hosts such as Libsyn, Blubrry, and Blip.tv all keep statistics about the number of people downloading your show as well […]…
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Promote your podcast by contacting the people and or companies you mention in your show. Many times those people will respond by passing on your content to their community. Whether it’s through a simple tweet or facebook post, your content gets exposed to infinite amounts of new listeners when it’s passed on by someone else. […]…
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[UPDATE] I no longer recommend this method unless you have some compelling reason to do so. The approval process is usually complete within 24 hours now and you will benefit more by having at least three episodes ready to do publish when you submit your podcast. When creating a podcast, before you even publish it […]…
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Using an ITPC link to create a one-click subscribe button for your podcast on your website will exclude itunes from knowing you have a new subscriber. Don’t be cheated out of your stats and thus hurting your show’s ranking in the itunes podcast directory. Learn how to use native itunes links to make each subscriber […]…
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When you create a new hyperlink on your website it’s always good to set the link to open in a new window or tab so that the person visiting your site is not taken away from your page prematurely. right-click to download Subscribe to Podcast Quick Tips Here’s some bonus video that I’ve placed on […]
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Learn how to make your podcast rank higher in search results via google, bing, yahoo, etc. By titling your episodes using relevant keywords (words that are contained within your episodes content), you are more likely to show up on the first page of search results when someone is looking for your niche focused content. right-click […]…
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Visitors to your podcast’s website may leave within the first few seconds of arriving if they don’t see that you have a podcast that can be played easily. Make sure you place a podcast player on your website and at the top of each individual podcast episode post so that there is no confusion about […]…
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Use twitter to get more mileage out of your content by tweeting about the various topics covered during an episode. For example, if on your most recent episode you talked about three different topics, you essentially should break up those topics into their own individual tweets. By doing so, you will be able to tweet […]…
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I talk about the various different online platforms you can use to produce a live stream of your podcast. Are you interested in letting people watch you live while you record your show? If so then you can use various different sites to accomplish this. Sites such as Ustream, Livestream and Justin.tv are just a […]…
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