Have you ever watched a movie and wondered, "What if this happened in real life?" That's what this show's about! New episodes every Wednesday. Support: patreon.com/reelinrealpod
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Welcome to the Pod and Reel podcast, presented by the New Zealand Sport Fishing Council, a national body with over 50 affiliated clubs across New Zealand, and over 37,000 members. Since 1957, NZSFC has focussed on setting standards for responsible fishing practices, collating records, organising events like the Nationals, and supporting its affiliated fishing clubs. This podcast dives deep into the history, the people, and the clubs that make up our fishing community. We'll explore the highs ...
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Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce bu ...
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Marketing, Career, Networking, Small Business spotlights, and much, much more! This is like your podcast form of happy hour, where you can catch up with friends and top leaders in different industries, with an unfiltered take on today's creative landscape. Hosted by Tiffany Callahan and featuring guests covering a variety of topics from PR and Advertising, to Small Business Specials, Building a Brand, Understanding Your Customer, Growing Your Social Media Following, and more! We'll be cheers ...
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In a world where dreams become reality and the workingman lives for the weekend. Two unlikely heroes will risk it all to find the party of a lifetime. From the city that brought you The Room, comes a new adventure, of hilarious stories and a semi-regulated rating system, Matt Mentele and Betsy Hayes are like an audio yelp. Join our two comedians as they venture out into the city of Los Angeles looking for the greatest night out on the town. Real. Honest. Opinionated. Everything from bar serv ...
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We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she’s read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership. These aren’t long reads, but they pack a punch—and t…
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277: Should You Hire Someone to Make Your Reels?
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43:05Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is. You’ll hear simple, practical ways to start creating videos that connect with your audience, showcas…
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276: Create a Successful, Stress-Free Video Strategy
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29:06Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out. You’ll hear what each video should incl…
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275: Jen’s Framework for Hiring and Training the Right People
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43:51
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43:51Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing. In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and bu…
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274: Find your future Buyers - using SEO for Ecommerce
25:21
25:21
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25:21Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales fu…
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273: Golden Advice from a Multi-6 Figure Maker
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35:08When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first emplo…
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272: How Natalie Built Her Multi-7 Figure Shop
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32:51Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a sys…
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271: How Raquel generated 900 leads a week (and what happened next)
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45:29Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she finally built a report to track where her new customers were coming from, what she found changed everything. In this episode, Raqu…
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270: Digital Product Sales of $5K in the Last 30 Days—Here’s How
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24:54If your customers are asking the same questions over and over—it might be time to start charging for the answers. That’s exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience needed help building confidence on the golf course. So she created a $39 digital bootcamp to guide them—and now that one simple produc…
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Send us a text New Zealand's fishing and boating world is being transformed by women who are taking leadership roles, challenging stereotypes, and creating inclusive spaces for everyone on the water. • Mercury Bay Game Fishing Club women describe how clubs should focus on fishing opportunities rather than just becoming social drinking venues • The …
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What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return promo using print-on-demand. She sold 367 blankets in just 10 days using clear messaging, waitlist strategy, and zero up-front inve…
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Episode 8: Breaking Boundaries: Wahine Leading the Way in NZ Fishing
1:02:24
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1:02:24Send us a text New Zealand's maritime landscape is changing as women step into leadership roles on the water, bringing fresh perspectives and challenging outdated assumptions about who belongs at the helm. • Lisa Noble shares her journey from hairdressing to commercial cray fishing, and charter operating while emphasising how determination matters …
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268: 2 Simple Steps to a Better Conversion Rate
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21:23
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21:23If you’ve ever had a sneaky suspicion that your conversion rate could be better—you’re probably right. In this episode, we’re sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You’ll Learn in This Episode: ✔️ The …
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Episode 7: One Mistake Is All It Takes: Real Stories from NZ's Deadliest Waters
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47:15Send us a text The West Coast of New Zealand offers world-class fishing but demands extreme respect, with veterans sharing hard-earned wisdom on staying safe in these challenging waters. Five local legends reveal how they've survived decades fishing this untamed coastline while witnessing the sometimes fatal consequences of poor preparation and dec…
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267: What Every Store Owner Needs to Know About Business Debt
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29:17Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break down the 5 types of debt, how to know if you actually need one, and how to avoid the biggest mistakes store owners make when borr…
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Episode 6: Launching Through Surf: West Coast Wisdom and Warnings
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43:14Send us a text Our journey takes us to New Zealand's wild west coast, where experienced local fishers share crucial knowledge about surviving the unforgiving surf, beach launches, and bar crossings that make these waters so challenging yet rewarding. • Five west coast legends with decades of frontline experience reveal their hard-earned wisdom • Ma…
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266: Advice from a Multi-Million Dollar Store Owner
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45:25
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45:25Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she’d do differently if she were starting today—and the hard decisions she’s made to keep her business profitable. From building a team to shutting down a second brand, this episode is packe…
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Episode 5: The Tragedy Off Gisborne: Lessons from a Fatal Bluefin Expedition
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55:31Send us a text The tragic loss of three fishermen off the Gisborne coast last year sent shockwaves through New Zealand's fishing community. What began as a promising day with a forecast of just five knots of wind quickly deteriorated into a nightmare scenario of 20-knot winds and dangerous sea conditions. Roger Faber, president of the Gisborne-Tata…
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265: How to Stay on Track in Uncertain Times
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22:28
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22:28When things feel uncertain— tariffs, rising costs, economic shifts—it’s easy to spiral or freeze. But uncertainty doesn’t mean failure. In this episode, we’re sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn’t clear. Listen in and learn: ✔️ Why uncertainty leads t…
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264: Jen’s Coaching Call: The Plan for $20K Months
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36:56
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36:56Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she’s using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model. What You’ll Learn in…
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263: What To Do When You Need New Customers
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19:38
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19:38Getting new customers shouldn’t feel like throwing spaghetti at the wall. In this episode, we’re digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you’ve been relying on loyal customers for too long and you’re ready to grow, this one’s for y…
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262: Coaching Call: What to Do When You Have More Time Than Money
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39:57
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39:57When you're wearing all the hats in your business, it’s easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself? That’s exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-…
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261: Growing your sales: what you must know first
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21:44I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it’s time to shift, your sales could stall. Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus ho…
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260: Do This If You Aren’t Reaching Your Goals
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26:36Episode 260: Do This If You Aren’t Reaching Your Goals If you’ve ever felt like everyone else is growing while you’re stuck, this episode is for you. You’re not failing—but the way you’re setting your goals might be. In this episode, I’m sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—witho…
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259: How Trisha Built a High-Converting List for Her Product Launch
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31:10
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31:10What if you could grow your email list, create viral content, and sell more—without spending on ads? That’s exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236). In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-in…
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258: The piece of the puzzle you’ve been missing
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19:24
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19:24I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted. I just wrapped up some live sessions with new students on zoom. And listening to them describe their situa…
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257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views
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42:51Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodi…
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256: How Pivoting and Consistency Doubled Sales for Wendy
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35:39In this episode, we’re learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy’s successful strategies and learn: 📈 How Wendy cr…
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