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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. You can also find us on YouTube, X, and everywhere you listen to podcasts! ...
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Welcome to the Heart and Hustle Podcast, the ultimate destination for entrepreneurs to empower their businesses and life! Every Thursday, tune in to our weekly podcast where we dive deep into a plethora of topics ranging from branding strategies to managing stress as an entrepreneur. Join your hosts Angelica Yarde, a seasoned designer, developer, and public speaker, and Charisma O'Keefe, an accomplished social media and branding consultant, and award-winning photographer, as they share their ...
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Ep #3: The problems with marketing an AI company
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Welcome to Episode 3 of The Factory Floor! - AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3. In this episode, we break down the five biggest problems w…
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Ep #2: The Top 3 Things Bugging CMO's Right Now
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Discover the Brutal Truth Behind B2B SaaS Marketing Challenges! Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We…
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Ep #1: Copy-First vs Design-First Websites
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Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers! In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling copy is the ultimate strategy for building a website that truly converts. Learn how to: Clarify Your Website’s Purpose: Understand how to communicate …
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#243 - Self-Care for Entrepreneurs ft. Sharon D. Brown of Self-Care You Academy
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Welcome to the two-hundred and forty-third episode of the Heart + Hustle Podcast!Today, we’re joined by Sharon D. Brown, founder of Self-Care You Academy, to explore how self-care is a vital foundation for sustainable success. Sharon shares her powerful journey "From Heartbreak to Breakthrough," unpacks common misconceptions about wellness for fema…
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#242 - Mindful Social Media Marketing ft. Andréa Jones of OnlineDrea
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Welcome to the two-hundred and forty-second episode of the Heart + Hustle Podcast!Today, we're chatting with social media strategist and Mindful Marketing Podcast host Andréa Jones about creating a mindful social media strategy. With over a decade of experience, Andréa shares how success metrics have shifted over the years, what to watch for when y…
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#241 - Content + Travel Influencing ft. Brian Kirkwood - @BrianTreks
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Welcome to the two-hundred and forty-first episode of the Heart + Hustle Podcast!Today we're talking to creator and entrepreneur Brian Kirkwood (https://instagram.com/briantreks) about his journey into content creation, the platforms he uses, and how he chose them based on their strengths and challenges. He walks us through six essential steps for …
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Welcome to the two-hundred and fortieth episode of the Heart + Hustle Podcast!Today, we're exploring how retreats can spark creativity, reduce burnout, and strengthen team connection. Whether you're going virtual or meeting in-person, you'll get practical tips to help you plan a retreat that fits your team’s goals and sets everyone up for success.F…
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Welcome to the two-hundred and thirty-ninth episode of the Heart + Hustle Podcast!Today we're sharing practical steps to help you connect with your audience, tell engaging stories, and manage those pre-speech nerves. Whether you're presenting on stage, leading a meeting, or recording a podcast, these tips will help you communicate clearly and leave…
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Welcome to the two-hundred and thirty-eighth episode of the Heart + Hustle Podcast!As podcasting continues to thrive in 2025, staying ahead requires adaptability and innovation. In this episode, we explore essential strategies to elevate your podcasting game, from defining a niche and incorporating video elements to engaging with your audience and …
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Welcome to the two-hundred and thirty-seventh episode of the Heart + Hustle Podcast!Spring is the perfect time to refresh your business. In this episode, we share a step-by-step guide to decluttering your digital space, refining your goals, streamlining processes, refreshing your marketing, organizing finances, reconnecting with clients, and priori…
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#236 - Finding Your Brand's Vibe ft. Shay Walker of The Vibe Creative
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Welcome to the two-hundred and thirty-sixth episode of the Heart + Hustle Podcast!In this episode we chat with Shay Walker, founder of The Vibe Creative Studio. Shay shares her journey of establishing a creative space that supports Orlando’s entrepreneurs and creatives. She discusses the common branding challenges faced by clients, the importance o…
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Welcome to the two-hundred and thirty-fifth episode of the Heart + Hustle Podcast!In this episode, we’re sharing our biggest business regrets and the lessons we’ve learned the hard way. From underpricing our services and trying to do everything ourselves to ignoring red flags, neglecting self-care, and letting fear hold us back, we discuss how thes…
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Welcome to the two-hundred and thirty-fourth episode of the Heart + Hustle Podcast!In this episode, we explore simple yet effective ways to unwind after work, including unplugging from devices, practicing guided meditation, and engaging in exercise to release tension and boost endorphins. We also discuss the benefits of creative hobbies, reading fo…
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#233 - Acquiring Funding for Black-Owned Businesses
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Welcome to the two-hundred and thirty-third episode of the Heart + Hustle Podcast!In this episode, we explore the challenges Black women entrepreneurs face in securing funding, with less than 1% of venture capital allocated to them. We break down the key documents needed to attract investors, from business plans to pitch decks, and highlight grants…
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#232 - Celebrating Black History Month in Your Business
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36:26
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Welcome to the two-hundred and thirty-second episode of the Heart + Hustle Podcast!In this episode, we explore impactful ways to honor Black History Month beyond social media posts. From supporting Black-owned businesses to amplifying Black voices within your organization, we share practical strategies to make a lasting difference.We discuss how to…
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#231 - Implementing DEIA Practices in Your Business
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Welcome to the two-hundred and thirty-first episode of the Heart + Hustle Podcast!In this episode, we break down the essential steps for fostering Diversity, Equity, Inclusion, and Accessibility (DEIA) in the workplace. Learn how to assess your current state, develop a strategic plan, and implement diverse hiring practices. We also explore the impo…
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Welcome to the two-hundred and thirtieth episode of the Heart + Hustle Podcast!In this episode, we discuss our plans for the podcast, our business objectives, and our personal goals for the year ahead. We share updates on our new release schedule (now on Mondays), highlight upcoming episodes and live events, and outline the diverse range of topics …
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Welcome to the two-hundred and twenty-ninth episode of the Heart + Hustle Podcast!In this episode, we take a trip down memory lane to the very beginning of our podcast journey. We share where we were in life when this show first started, how our ideas and goals have grown, and the incredible evolution of both our businesses and this podcast. Join u…
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Welcome to the two-hundred and twenty-eighth episode of the Heart + Hustle Podcast!In this episode, we dive into our favorite movies, books, and the healthy habits we've adopted in 2024. From inspiring films and must-read books to the practices that keep us grounded and energized, we share what’s been making a positive impact in our lives this year…
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#227 - Five Steps Towards Reaching Your Financial Goals
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Welcome to the two-hundred and twenty-seventh episode of the Heart + Hustle Podcast!In this episode, we unveil a five-step blueprint to financial goal mastery. We start by emphasizing the importance of setting clear goals and writing them down. Then, we delve into creating a detailed budget and building emergency funds to weather any storm. Next, w…
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Welcome to the two-hundred and twenty-sixth episode of the Heart + Hustle Podcast!Get ready to ace your client interviews with our expert tips! In this episode, we break down the key steps to prepare for a successful client meeting. From thorough research to establishing clear objectives, learn how to set the stage for a productive conversation. Cr…
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#225 - Managing Career Shifts ft. Charisma O'Keefe
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Get ready for a captivating episode as Angelica sits down with her multi-talented co-host, Charisma O'Keefe! We dive into her artistic roots as a kid and explore her early foray into event planning. Charisma shares the pivotal decision to become a photographer and reveals how blogging became a game-changer for her career. Learn how consulting seaml…
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#224 - Finding the Right Contracts for Freelancers
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Welcome to the two-hundred and twenty-fourth episode of the Heart + Hustle Podcast!In this episode, we guide you through defining your niche, building a stellar online presence, and leveraging freelance platforms like Upwork. We'll also explore the power of networking, crafting winning job pitches, and tapping into social media to showcase your ski…
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Welcome to the two-hundred-and-twenty-third episode of the Heart + Hustle Podcast!Today we are sharing all of our favorite books, recipes, TV shows, movies, and experiences of 2023.For show notes and a list of everything we talked about, visit www.heartandhustlepodcast.com.Meet the hosts: Angelica Yarde (twitter.com/studio404design) and Charisma O'…
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Welcome to the two-hundred and twenty-second episode of the Heart + Hustle Podcast!We are back from a life-forced hiatus! We are re-introducing ourselves and giving you an update. We are also sharing three things we've learned in 2023 to help you make good choices in 2024 like what busy-ness and profitability mean, finding a good fit for yourself, …
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#221 - Planning Tips for Productivity and Balance ft. Cynthia Velasco of Cynthia Plans
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Welcome to the two hundred and twenty-first episode of the Heart + Hustle Podcast!0:00 - 6:11 - We're just saying hello, welcome to 2023, and sharing some well wishes for the new year and the new podcast episodes to come. 6:12 - 61:01 - Cynthia Velasco of Cynthia Plans joins us today to talk about how she's achieving balance by being in tune with h…
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#220 - Holiday Gift Guide + Things to Leave Behind in 2022
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1:05:02
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Welcome to the two-hundred and twentieth episode of the Heart + Hustle Podcast!Here we are to share the best small businesses to shop from during and after the holiday season. We are also sharing a few things to leave behind in 2022, including negative self-talk, making your life about your career, and some other pivotal pitfalls to keep you from l…
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