A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Clie ...
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Welcome to TFR: This Feels Right podcast, where we share impactful communication skills to enhance your professional and personal life. Hosted by Joel Silverstone, communication skills expert and founder of TFR: This Feels Right training & coaching. Each episode features top experts in the field, offering practical tips and real-world applications to improve your leadership and influence abilities. Tune in every other week for actionable advice and engaging conversations. Don’t forget to vis ...
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Are Podcasts the Future of Marketing for Accountants? w/ Christina Lenkowski
35:46
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35:46this episode of Building the Premier Accounting Firm with Universal Accounting Center President Roger Knecht, podcast publicist Christina Lenkowski explains how accounting professionals can leverage podcast guest appearances to position themselves as authorities, build trust, and grow their businesses. Learn the strategies to educate potential clie…
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Rewind : Offering Quality Accounting Services With Confidence w/ Jennifer Capener
14:54
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14:54Join us as we revisit this conversation from 2021! Jennifer works with and advises many accounting professionals as they start and build their business. Listen as she shares suggestions and best practices to help accelerate your success. There are two key elements she feels are necessary, confidence and competence. What does that mean? Understand h…
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Fix Your Sleep Debt: Ultimate Guide for Business Owners w/ Dr. Bijoy John
50:09
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50:09In this episode of Building the Premier Accounting Firm, Dr. Bijoy John, a board-certified sleep specialist, joins Roger Knecht to discuss the vital connection between sleep and mental health for business owners. He shares actionable strategies to improve sleep quality, manage anxiety, and boost overall well-being, crucial for thriving in the deman…
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Join us this Wednesday for a new episode where Roger discusses sleep with Bijoy John.By Roger Knecht - Universal Accounting Center
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Rewind : From Accountant to Hero w/ Rhett Gagon
38:53
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38:53Join us as we revisit this conversation from 2021! What a great topic and value add to an accounting firm. Rhett joins Roger to discuss services that can be offered to distinguish any accounting business as the one working to work with owners of real-estate. Consider this in-depth conversation regarding Cost Segregation and how it can make you the …
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Achieve Your Goals: Train Your Brain for Peak Performance w/ Robb Zbierski
41:54
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41:54In this episode of “Building the Premier Accounting Firm,” host Roger Knecht and Robb Zbierski, professional speaker and coach with Freedom Personal Development, explore the critical role of mindset and mental health in achieving business success. They discuss practical strategies for rewiring your brain for optimism and resilience, offering action…
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Rewind : Are you Wired for Success w/ Erin Moger
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47:40Join us as we revisit this conversation from 2021! Listen in as Roger and Erin discuss the psychology that can frustrate our efforts to be successful and profitable in business. Consider the things so many of us do that sabotage our individual success and learn the formula to help make profit deliberate and intentional. Dream big enough and start s…
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'From HVAC with CARE' Building Trust where it matters most- with Jeff Schwartz
24:51
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24:51In this episode of TFR: This Feels Right, Jeff Schwartz, CEO of Go Lime Inc, shares how HVAC and empathy—um, two words you don't usually hear together—can become a foundation for trust, leadership, and customer loyalty. With over two decades of leadership experience in the Telcom industry (and young entrepreneur DJ) - now at the helm of Go Lime, Je…
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5 Key Words to Find Accounting Success w/ Becky Kemp
1:27:07
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1:27:07In this episode of Building the Premier Accounting Firm, host Roger Knecht welcomes motivational speaker and business coach Becky Kemp to explore the power of words in both personal and professional success. Discover actionable insights and the importance of intentional communication for entrepreneurs seeking to improve their businesses and lives. …
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Join us as we revisit this conversation from 2021! Working with business owners often presents opportunities to educate and perhaps inspire. But what does this look like in a professional setting, in fact in a more formal relationship that may involve compensation? Learn the levels that exist for accounting professionals to offer more than quality …
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Tech Stack Secrets to Build a Profitable Accounting Firm w/ Randy Johnston
54:10
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54:10In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Randy Johnston, a leading figure in accounting technology, about tech stacks, AI, and the future of the accounting industry. Johnston shares his expertise on choosing the right technology, integrating AI seamlessly, and leveraging tools for optimal efficiency and …
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Join us this Wednesday for a new episode where Roger discusses technology with Randy JohnstonBy Roger Knecht - Universal Accounting Center
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Rewind : Relationship Selling With Confidence w/ Clay Neves
36:01
36:01
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36:01Join us as we revisit this conversation from 2021! Selling accounting services can be a challenge, in fact frustrating, but it doesn’t need to be that way. Listen in as Clay and Roger discuss some essential elements of the process that can make it easier and more effective for you as you work to bring on new clients. There are some key parts of the…
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Tax Planning: Maximize Client Value, Expand Services w/ Kirstin Reeder
44:28
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44:28In this episode of Building the Premier Accounting Firm, Kirstin Reeder, founder and CEO of Purple Sapphire Business Solutions, shares her journey from stay-at-home mom to EA, offering specialized bookkeeping and tax services. Discover how she balances family and business, sets boundaries, and leverages networking to grow her firm. Key Takeaways: 🤝…
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Join us this Wednesday for a new episode where Roger discusses tax planning with Kirsten ReederBy Roger Knecht - Universal Accounting Center
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Rewind : Becoming a Progressive Accountant w/ Twyla Verhelst
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47:45Join us as we revisit this conversation from 2020! As we work with our clients, do they see us as forward thinking? Are the meetings with us inspiring and engaging to help them use the accounting information they are receiving to make well informed business decisions? Are we leveraging technology to provide our clients the cutting edge services tha…
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Accidental CFO? How Charles Leikauf Escaped the Corporate World
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47:45In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Charles Leikauf, known as the accidental fractional CFO, about transitioning from corporate finance to helping accounting firms offer CFO services. They discuss key strategies for marketing, pricing, and delivering high-value CFO services, plus how to avoid scope …
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Join us this Wednesday for a new episode where Roger discusses fractional CFO with Charles Leikauf.By Roger Knecht - Universal Accounting Center
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Rewind : Are We Really Helping Our Clients? w/ Geraldine Carter
50:17
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50:17Join us as we revisit this conversation from 2020! Roger and Geraldine each have a similar belief when it comes to working with accounting clients. Are we really giving the business owners timeline information to help them make more informed business decisions? The passion they both have to help business owners is obvious. Listen in and see what mo…
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Learner Personas- How thinking like a marketer can transform learning with Bianca Baumann
24:32
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24:32What happens when you design learning like a marketer? In this episode of TFR: This Feels Right, we explore how applying marketing principles—like audience personas, messaging, and content strategy—can lead to more engaging and impactful learning experiences. Our guest, Bianca Baumann, is the VP of Learning Solutions & Innovation at Ardent Learning…
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Marketing vs. Sales: Where Accountants Go Wrong w/ Kenny Harper
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46:41In this episode of Building the Premier Accounting Firm, Kenny Harper of Growth Amplifiers joins Roger Knecht to discuss the nuances of marketing and sales, emphasizing the importance of niching, understanding the customer journey, and sharing value to attract and retain ideal clients for accounting, bookkeeping, and tax businesses. Kenny shares ac…
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Join us this Wednesday for a new episode where Roger discusses marketing and sales with Kenny HarperBy Roger Knecht - Universal Accounting Center
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Rewind : Life Changing Moments That Make Us Pivot w/ Veronica Sagastume
47:18
47:18
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47:18Join us as we revisit this conversation from 2020! For some starting an accounting business is out of necessity. Perhaps it is unexpected or even wanted but when life happens we sometimes need to make the most of the situation. With that in mind listen as Veronica shares her story and how she can look back with gratitude. Roger and Veronica discuss…
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5 Steps to Financial Transparency in Your Business w/ Greg Kyte
2:01:20
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2:01:20In this episode of Building the Premier Accounting Firm, host Roger Knecht sits down with guest Greg Kyte to explore the intricacies of fractional CFO work, fraud prevention, and the unexpected intersection of accounting and comedy. Greg shares his unique career journey and provides actionable insights for accounting professionals looking to protec…
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Join us this Wednesday for a new episode where Roger discusses anxiety, failure, and fraud with Greg KyteBy Roger Knecht - Universal Accounting Center
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Rewind : Passion and Gratitude Does Pay Off When Building the Business w/ Natalia Zacharin
1:00:40
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1:00:40Join us as we revisit this conversation from 2020! For some the idea of starting an accounting business is the furthest thing from their mind then life is thrust upon them. Listen as Natalia discusses with Roger her journey from single mother to successful bookkeeper. Realizing the need for grit to build the business peppered with tenacity pays off…
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End Burnout: Andrew O’Brien’s Simple Steps for Accounting Firm Owners
55:03
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55:03In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Andrew O’Brien, the Mindblowing Coach, about stress and burnout management for accounting professionals. They explore the science behind stress, debunk misconceptions, and provide actionable tips for a healthier, more balanced life. 💪 Key Takeaways: Recognize the …
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Join us this Friday for a new episode where Roger discusses mastering your stress with Andrew O'Brien.By Roger Knecht - Universal Accounting Center
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'Answer the Question You Wish You Were Asked' with Jonathon Narvey
31:06
31:06
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31:06What do you do when you're asked the wrong question, but still need to give the right answer? How can you do it in a way that feels prepared AND authentic? In this episode of TFR: This Feels Right, we dive into how to show up with clarity, confidence, and authenticity in interviews, media appearances, and high-stakes conversations. You’ll learn how…
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3 Ways Strong Client Relations Boost Accounting Profits w/ Nolan Bradbury
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47:45In this episode of Building the Premier Accounting Firm, Nolan Bradbury of Bradfield Accounting joins Roger Knecht to discuss the critical importance of strong client-accountant relationships, moving beyond transactional interactions, and leveraging financial reports to drive business growth. They explore the value of providing advisory services, K…
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Join us this Wednesday for a new episode where Roger discusses client relationships with Nolan BradburyBy Roger Knecht - Universal Accounting Center
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Rewind : Being a Disruptor as an Accounting Professional w/ Ryan Lazanis
41:37
41:37
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41:37Join us as we revisit this conversation from 2020! The premise of building the premier accounting firm is based upon the unique services we each choose to offer. Listen as Ryan and Roger discuss why and how you can become a disruptor within the space of accounting to find and retain new clients. Also hear what Ryan has to share about growing an acc…
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Smart Finance: Leveraging Fractional CFOs for Maximum Impact w/ Shena White
39:17
39:17
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39:17In this episode of “Building the Premier Accounting Firm,” Shena White, an award-winning contractor and wealth efficiency expert, shares her journey into accounting after an embezzlement incident, leading her to specialize in CFO and advisory services for small businesses. Discover key strategies for financial management, tax planning, and safeguar…
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Join us this Friday for a new episode where Roger discusses better serving your clients through advisory services with Shena WhiteBy Roger Knecht - Universal Accounting Center
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Are Referrals Enough for Accounting Firms? w/ Apoorv Dwivedi
51:50
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51:50Join Roger Knecht and guest expert Apoorv Dwivedi of Fixyr Marketing as they explore effective marketing strategies for accounting professionals on this episode of Building the Premier Accounting Firm. This episode delves into creating sustainable revenue opportunities, implementing balanced lead generation approaches, and measuring marketing succe…
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Join us this Wednesday for a new episode where Roger discusses marketing and lead generation with Apoorv Dwivedi.By Roger Knecht - Universal Accounting Center
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Rewind : Seeing Abundance When Selling Your Accounting Services w/ Michelle Weinstein
33:49
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33:49Join us as we revisit this conversation from 2020! Michelle is an optimist, seeing opportunity and potential new clients everywhere. Selling accounting services can be fun and when you combine passion with an abundant mindset there is no stopping your potential to build your business. Listen as Roger and Michelle discuss principles you can use to b…
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Get Lifelong Accounting Clients: Relationship-based Secrets w/ Ralph Estep Jr.
47:33
47:33
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47:33Join Roger Knecht as he welcomes Ralph Estep Jr. to Building the Premier Accounting Firm. In this enlightening conversation, they explore relationship-based accounting, the integration of faith and purpose in business operations, and strategies for developing a comprehensive accounting practice. Learn how meaningful client connections and a dedicat…
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Join us this Wednesday for a new episode where Roger discusses building relationships with Ralph Estep Jr.By Roger Knecht - Universal Accounting Center
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Fractional CFO Secrets: Scale Your Accounting Firm w/ Sarah Webb
52:33
52:33
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52:33In this episode of “Building the Premier Accounting Firm,” host Roger Knech interviews Sarah Webb, founder of Web CFO, about transitioning from corporate finance to launching a successful virtual CFO and accounting business. Sarah shares insights on marketing strategies, fractional CFO services, and building a client-centric firm. Learn how her div…
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Join us this Friday for a new episode where Roger discusses leaving your current role and going out on your own with Sarah WebbBy Roger Knecht - Universal Accounting Center
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Rewind : We Need To Be More Bold As Accounting Professionals w/ Larry Weinstein
43:23
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43:23Join us as we revisit this conversation from 2020! What is it that we can do, that we can declare that will make our services more compelling and meaningful to business owners? Larry is passionate about the work he does for his clients and it is contagious. Listen and He shares with Roger why he feels we need to be more aggressive in our marketing.…
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Calling vs. Career: Are You Confusing the Two? w/ Scott Maderer
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46:50In this episode of “Building the Premier Accounting Firm,” Roger Knecht interviews Scott Maderer on aligning personal purpose with business goals. Discover how to identify your calling, manage time and finances effectively, and build a fulfilling career in accounting. Gain actionable strategies for self-reflection and achieving authentic success. S…
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Leadership Under Pressure: Overcoming Challenges Amidst War in Ukraine—Leading a Business with Vision and Goals
22:44
22:44
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22:44Alexandr Korshykov is the founder and CEO of DreamX, a Ukrainian design and development company. Starting in his early twenties, he grew DreamX from a two-person team to over 20, all while navigating the challenges of war. Passionate about innovation and impact-driven initiatives, he is committed to shaping the future of design and supporting socia…
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Exit Strategy Secrets: Build an Accounting Firm That Sells w/ Len Bruskiewitz
51:25
51:25
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51:25In this episode of Building the Premier Accounting Firm, host Roger Knecht welcomes Len Bruskiewitz, a seasoned business coach and certified exit planning advisor with extensive experience in helping business owners navigate successful transitions. Drawing from his background in tech and business coaching, Len shares invaluable insights about the c…
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Join us this Wednesday for a new episode where Roger discusses business exits with Len Bruskiewitz.By Roger Knecht - Universal Accounting Center
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Rewind : The Formula to Price Accounting Services Confidently with Vanessa Ugatti
48:36
48:36
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48:36Join us as we revisit this conversation from 2020! Speak peer to peer with your potential clients to get paid what you are worth with a confidence. Listen as Vanessa and Roger discuss the specific things, we each can do to effectively build the company with clients that are paying us more. Why, because we offer quality accounting services and know …
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Remote Accounting Teams: Wendy Barlin’s Tips for Scaling Without the Headache
51:53
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51:53In this episode of Building the Premier Accounting Firm, business strategist Wendy Barland sits down with Roger Knecht and shares her journey from South Africa to building and selling a seven-figure accounting firm, offering insights on acquisitions, remote teams, and the importance of defining accounting services. Discover how to cultivate a thriv…
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Join us this Friday for a new episode where Roger discusses people, processes, and profit with Wendy Barlin.By Roger Knecht - Universal Accounting Center
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5 Excel Mistakes Costing Accountants Time & Money w/ Jeff Lenning
48:31
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48:31Join Roger Knecht and Microsoft MVP Jeff Lenning in this dynamic episode of Building the Premier Accounting Firm, where they delve into Excel mastery for accounting professionals. 🚀 Learn how to transform your workflow with advanced Excel features like Power Query and Pivot Tables, while exploring the revolutionary impact of AI on spreadsheet effic…
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