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We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.
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Welcome to the Retail Journey where we will cover important topics, interview industry stakeholders, and address emerging trends as we journey through our mission of helping our listeners thrive in retail. Your hosts for this show are CEO James Harris and CGO Charles Greathouse.
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Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advan ...
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The Revenue Insights Podcast is your one stop shop to unlock a wealth of knowledge shared by the brightest minds in RevOps. Tune in for exclusive interviews on strategy, thought-leadership and industry secrets to take your understanding of RevOps and Revenue Intelligence to the next level.
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"Can I get that software in blue?", a podcast by and for people engaged in technology sales. If you are in the technology presales, sales, support or professional services career paths then this show is for you! Your hosts Steve Mayzak and Chad Tindel will take you on a hot-air balloon ride exploring the whimsy and caprice of enterprise software marchitecture sales. https://softwareinblue.com
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Catalog and Cocktails is an honest, no-BS, non-sales-y conversation about data and analytics. This is your unfiltered chat about everything interesting in data and metadata management, DataOps, architecture, and beyond. Join Juan Sequeda and Tim Gasper to explore emerging topics and hear from visionary leaders across the data space.
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If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interview ...
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As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrati ...
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Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/p ...
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Douglas Karr Interviews Business, Marketing, and Sales Leaders
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Cory Bray, 8x author and co-founder of CoachCRM, digs into hot sales management topics.
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This is a podcast covering training topics and experiences related to new convenience store sales associates that others in your store don't have time to cover. So, dive right in and learn about your job and how things work in the industry.
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Funnel Vision - For Performance-Driven Agencies & Marketers
Mikael Dia - Performance Marketing Expert
2
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Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually. We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients. Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by succe ...
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Hosted by Al Martin, WW VP of Technical Sales at IBM, Making Data Simple cuts through the hype to reveal how data and AI reshape the modern enterprise. Thought leaders, researchers, and innovators share firsthand lessons on leading teams, scaling analytics, and driving real-world impact—delivered in Al’s signature straightforward, witty style. Tune in to Making Data Simple today. From data and AI breakthroughs to leadership hacks, top experts drop actionable gems that help businesses thrive ...
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Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so- ...
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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of th ...
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Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
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Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong. If you're in the world of marketing, learn tips and tricks ...
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Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t bu ...
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.
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Hey there! I’m Kerry Curran—revenue growth consultant, industry analyst, and your host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top marketing and sales experts to bring you actionable strategies that drive measurable revenue growth results. We’ve had over 800K downloads, so if you’re serious about scaling your business, hit subscribe to stay ahead of your competition! Revenue Boost: A Marketing Podcast is a must-listen for business leaders, marketers, and sales p ...
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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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Cisero Ai is a transformative force in the realm of sales meetings, delivering limitless scalability with minimal human effort. Utilizing a state-of-the-art internal ad platform, Cisero Ai drives organic growth and unprecedented efficiency, reshaping sales strategies. By seamlessly integrating AI and automation, Cisero Ai optimizes workflows, boosts productivity, and maximizes sales potential. Empowering businesses to achieve peak performance, Cisero Ai provides real-time analytics and targe ...
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Digital Marketing This Week - Analytics, Conversions, and Internet Marketing (DMTW)
Chris Mercer
379
Digital Marketing This Week Covers Internet Marketing Topics from an Analytics and Conversions Standpoint focusing on how users can get marketing insights from analytics tools. Plus other marketing strategies and tools.
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"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
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Startup life is brutal.There are so many mistakes.Doing that in the call centre industry is even harder - it's an industry of tight margins, productivity and well-established competition.Join Jimmy Hosang, CEO and Co-Founder at SaaS Startup MOJO-CX©, and his Co-Host, and Senior Solutions Consultant, Paul Banks as they discuss everything from recent events, to SaaS Startup fails and wins, Technology, and contact centre myths and truths.
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Unlocking the Future of Sales & Marketing with AI Visionaries The SaleSage Podcast dives into the transformative world of artificial intelligence, sales, and marketing, featuring in-depth conversations with industry leaders, AI experts, and innovative entrepreneurs. Hosted by Brooks Canavesi, each episode unpacks how cutting-edge AI technologies and data-driven strategies are reshaping the way we sell, market, and grow businesses. Join us to discover the personal journeys behind today’s tech ...
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The Teaching Startups To Fish podcast provides the most impactful information to startup founders on the art of sales and how to scale their startups. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Marc and Christian invite you to join them in their coffee break with guests to discuss their experience in the always-growing data field. From technical discussions to tangible impacts made by data, this podcast guides you in your journey to thrive as a data sales engineer, solution architect, or data analyst/consultant. LinkedIn - https://www.linkedin.com/company/the-data-coffee-break-podcast/ Website - https://www.thedatacoffeebreakpodcast.com/This podcast represents our views and not the ...
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Business Fabulous is for passionate entrepreneurs who want to make a difference and grow their business--in less than 30 minutes! Each episode is filled with actionable content and EASY to apply strategies to take your business from right now to FABULOUS! Get ready to take notes and get Business Fabulous.
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Welcome to Strategy Next, a podcast that explores the latest trends and strategies in business, technology, and leadership. Join our host as they interview industry experts, entrepreneurs, and thought leaders to gain insights and inspiration for your own strategic planning. From scaling startups to managing large enterprises, Strategy Next delves into the tactics and tools you need to stay ahead of the curve. Tune in each week for valuable insights and actionable advice to drive your busines ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Welcome to "The Sales Edge," the podcast exclusively designed for B2B sales professionals seeking to excel in the rapidly evolving business landscape. Join us as we delve into engaging interviews with industry experts, thought leaders, and seasoned professionals who possess invaluable insights into the world of B2B sales. In each episode, we explore the dynamic nature of B2B sales and uncover the latest trends, strategies, and transformations that are reshaping the industry. "The Sales Edge" ...
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Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs.
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Ramp is the SaaS analytics podcast that explores the stories of how people use data to transform and rapidly grow their business. Host Cara Hogan interviews thought leaders, sales experts and data analysts to understand how analytics can ramp up your SaaS business. Learn more at insightsquared.com/podcast
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Welcome to the Machinery Pete Podcast hosted by Greg Peterson, known to the industry as Machinery Pete. For over 30 years, Greg has been a trusted source of knowledge in the farming equipment industry. Starting with a gut feeling, Greg set off to bring more and better data to the agriculture space. He’s been a voice you can trust, no matter where you’re listening or reading. In this podcast, Greg will be sharing stories and conversations from around the industry. The kinds of conversations t ...
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The Python podcast by edureka! will help you in understanding the various fundamentals of Python programming with examples in detail and why you must learn Python. You will also learn about various libraries in python like Pandas, Numpy, Matplotlib, Scipy, Scikit and master advance concepts like Python machine learning, scripts, sequence, web scraping and big data analytics. Website: https://www.edureka.co/python Please write back to us at [email protected] or call us at IND: 9606058406 / US: ...
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Join the Kinetica-ticians for conversations on the future of data, analytics, GPU databases and AI.
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2019 is the year for podcasts. With over 6 million adults listening to podcasts every week in the UK, I am proud to announce the new DCF Experience podcast. I have recently founded DCF Digital as a niche recruitment company focused on solving client’s hiring needs within SaaS Software Sales, Data Analytics and Design. I have successfully taken 3 recruitment businesses to $2 million NFI within 2 years and on this podcast you’ll find a mix of client interviews, thought leadership discussions a ...
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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
526
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast ...
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Podcast Your Data! is an ongoing collaboration between InterWorks and the data community. We talk to leading experts and up-and-coming talent about the latest trends and other interesting topics. With a flexible format and conversational tone, each show offers a new look into the world of data.
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Exploring the art and science of conversion in digital marketing. Expert guests join host Aaron Weiche to discuss turning lurkers to leads, and browsers to buyers. Learn about SEO, local SEO, SMS, email, content, social, analytics, and more to win right now.
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AI is revolutionizing real estate investment with predictive analytics and market forecasting, offering investors valuable insights to minimize risks and identify lucrative opportunities. Through dynamic pricing and property valuation, AI ensures competitive pricing and accurate valuations, maximizing returns. These advancements streamline processes, enhancing decision-making and efficiency in the real estate industry.
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Smarter Targeting, Stronger Growth: How ICP + GTM Rigor Unlock Scale
27:47
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"It’s not just about getting a deal closed; it’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” Lee AhoIn this episode of Revenue Boost: A Marketing Podcast, titled Smarter Tar…
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392: Analytics Don’t Close Deals. Answers Do with Ajay Bam
19:37
19:37
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Marketers didn’t have time to review their own content. Consumers clicked random thumbnails. And most of the videos, over 90%, never got watched. Viryll was built to fix that. The insight wasn’t about creating better video. It was about making existing video useful by making it searchable. Highlights include: Imagine You're Buying a Car (02:20), We…
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Maximize Your Instagram Growth: Getting More of The Right Followers
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Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? To discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuel…
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Ep. 125: Hiring Smart in Tech: Outcomes Over Unicorns with Mike Kyle
36:52
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In this episode, we sit down with Mike Kyle, Managing Director of Technology Recruitment, who’s been placing top IT talent across the U.S. since 2006. Mike pulls back the curtain on what’s broken in today’s hiring process—and how companies can shift their mindset from chasing mythical “unicorn” candidates to building outcome-driven, high-performing…
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Introducing High Impact’s Private Brand Hub: A Conversation with Simone Parry
24:45
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In this episode of The Retail Journey, Simone Parry, former Vice President of Private Brands for Consumables at Walmart, joins us to discuss how private brands are evolving in today’s retail environment. She reflects on her time at Walmart, where she worked across cross-functional teams to build private label strategies, improve supplier partnershi…
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In case you missed it....The Future of Risk, Powered by AI with Kathy Stares, EVP of North America at Provenir
35:29
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Send us a text 🎧 REPLAY ALERT: The Future of Risk, Powered by AI In case you missed it the first time — we’re bringing back this incredible conversation with Kathy Stares, EVP of North America at Provenir. Kathy dives into how Provenir’s AI-powered risk decisioning software processes over 4 billion transactions annually across 50+ countries. From f…
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Episode 39 | Alex Jukes | Fractional CTO | Former CTO @ Intropic
1:15:27
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Episode #39 of "Can I get that software in blue?", a podcast by and for people engaged in technology sales. If you are in the technology presales, solution architecture, sales, support or professional services career paths then this show is for you! Today Chad and Steve are talking with Alex Jukes, formerly the CTO of Intropic and now a Fractional …
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117 - Good Deal or Bad Strategy? The Right Way to Use Loss Leaders
11:53
11:53
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Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive in-game revenue, not every deal is a good deal. Jeremy explains how smart promot…
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How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy
21:31
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Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship.…
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Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results
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"It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion not just better targeting.” Kristina Jaramillo In this episode of Revenue Boost: A Marketing Podcast, titled Beyond ABM Platf…
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The Future of Growth Is Compound Marketing with Chris O’Neill of Growthloop
35:48
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Chris O'Neill, CEO of GrowthLoop and former leader at Google and Evernote, reveals how AI is creating an entirely new marketing paradigm through what he calls "compound marketing." This fascinating conversation explores how marketing is shifting from slow…
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Creative Talk with art and video director, Alicia Jordan
32:27
32:27
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This week on the Brand Shorthand podcast, Mark interviews Alicia Jordan, our Art and Video Director here at Innis Maggiore. Tune in to hear how Alicia and the agency’s creative department work to bring campaigns to life and to get a behind-the-scenes look into the work we do. Learn more about video production and the design process as Alicia dives …
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From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion
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Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. Hit PLAY to hear: 🎯 How Possum Play hit 40,000 customers with just a 3-person …
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Operationalizing Marketing for Revenue Growth: Cut the Drag, Scale the Impact
27:52
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"If people show up to a meeting and they’re just on their laptop the whole time, they probably don’t need to be in that meeting. Let’s call it out and give them permission to opt out.” Matt HeinzIn this episode of Revenue Boost: A Marketing Podcast, titled, Operationalizing GTM for Revenue: Cut the Drag, Scale the Impact, Kerry Curran is joined by …
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For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources…
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The Future of AI in Marketing: How Smart Teams Are Upskilling Now
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"If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation." Pam BoirosAI isn’t coming, it’s already transforming how marketers work. In this episode of Revenue Boost: A Marketing Podcast, titled, The Future of AI in Marketing: How Smart Tea…
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Season 9 Finale with Tim Gasper and Juan Sequeda
52:50
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As Season 9 of Catalog & Cocktails comes to a close, Tim and Juan reflect on the conversations, breakthroughs, and trends that shaped the past episodes. From rethinking data governance to building trust in your data, this recap dives into the standout moments, key lessons, and recurring themes from our incredible guests. Tune in for an honest, no-B…
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David Anderson on Using ABM to Overcome Indecision & Win More Enterprises Deals
55:36
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Send us a text David Anderson (Co-Founder and COO at SellingInnovations) joined Eric Gruber and Kristina Jaramillo to discuss how GTM teams can drive greater stage progression and avoid accounts going dark - an issue that many companies like Uniphore struggle with today. Listen to this podcast to see how you can enable buyers to overcome their fear…
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391: Give the People What They Ask For with Walt Maclay
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In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all. But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten. Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer pers…
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Why Traditional Pipeline Management Is Dead with Kyle Morden
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In this episode of Revenue Insights, host Guy Rubin speaks with Kyle Morden, VP of Sales at HiHello, Inc., about how AI and data-driven strategies are transforming modern sales. Kyle shares why 44% of sales contacts never make it to CRM—and what that means for pipeline accuracy and team efficiency. They explore how sales leaders can strike the righ…
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Mastering Anything: A New Way to Faster and Better Results
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Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn. Guest: Pat Flynn …
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From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir
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VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just as critical in B2B as in B2C.…
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116 - Data Gold in Youth Programs: What Most Teams Overlook
14:24
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Send us a text In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming. From reading programs to Little League nights and summer camps, teams engage with thousands of families every year… but most fail to collect the right data that fuels future…
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Part 2: Automation Remix: Observability, IBM Concert & the Next Wave of IT Ops
20:26
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Send us a text We’re back for Part 2 of our Automation deep-dive—and the hits just keep coming! Host Al Martin reunites with IBM automation aces Sarah McAndrew (WW Automation Technical Sales) and Vikram Murali (App Mod & IT Automation Development) to push past the hype and map out the road ahead. 🎬 Episode Highlights 00:12 Observability – why seein…
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Why HR not CTOs Will Lead AI Augmentation - with Joshua Wöhle
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In this episode, Joshua Wöhle, co-founder and CEO of Mindstone, joins us to explore how organizations—and individuals—can move beyond basic AI automation to truly augment their thinking and workflows. Joshua shares his personal systems for spotting high-leverage automation opportunities, including his weekly rituals that keep him ahead in the fast-…
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How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha
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Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale. Hit PLAY to …
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115 - “We Miss You”: The Email That Brings Fans Back
11:26
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Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned. With 85% of single-game buyers not returning the following season, teams are leaving massive revenue on the table. Jeremy breaks down a proven, cost-…
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390: Validating Without Burning Out with Jason Moolenaar
36:47
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Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don’t have a tight feedback loop. That’s how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups. He kn…
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Creating Share-Worthy Instagram Content That Outperforms
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Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing of…
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Ep. 124: Revolutionizing Attribution: Jeff Greenfield on AI and the Future of Marketing Performance
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In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies r…
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Beyond Google & Meta: The Future of Search, Media, and Customer Behavior
32:43
32:43
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32:43
"Marketers are being told to do more with less, so they retreat to what’s safe and attributable Google, Meta, the tried and true. But attribution doesn’t equal impact. If you’re only investing in channels that show direct ROI, you’re ignoring the way today’s buyers actually behave. You’re not capturing demand, you’re just reporting on what’s easy t…
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Automation Unleashed: IBM’s Sarah McAndrew, VP & Vikram Murali, VP Chart the Future
26:27
26:27
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26:27
Send us a text Buckle up—automation is shifting into high gear! In Part 1 of our Automation mini-series, host Al Martin VP WW Technical Sales sits down with IBM insiders Sarah McAndrew (VP WW Automation, Technical Sales) and Vikram Murali (VP App Mod & IT Automation, Development) to decode the now and next of enterprise automation. 🔑 What’s inside …
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Advertisers today seem to be focusing too heavily on being efficient when they should be focusing on how to be effective. Join Mark and Lorraine to learn the effectiveness of long-term brand building as the positioning duo follows along with Andrew Tindall’s latest presentation, Effectiveness in an Age of Efficiency. Join Mark and Lorraine for 30-i…
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Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How
34:29
34:29
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34:29
Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. If you're tired of giving away profits and ready to make your offers work smarter, …
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Gartner Data & Analytics Summit UK 2025 Takeaways with Rebecca O'Kill
56:08
56:08
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56:08
Join Juan and Tim as they welcome special guest Rebecca O’Kill (CDAO of AXIS Capital) fresh from their panel at the Gartner Data & Analytics Summit 2025 in London. They'll have an Honest, No-BS discussion on making data catalog and governance work in the real world while sharing key themes and actionable insights from one of the year's most influen…
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TAKEAWAYS - Gartner Data & Analytics Summit UK 2025 Takeaways with Rebecca O'Kill
5:37
5:37
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5:37
Join Juan and Tim as they welcome special guest Rebecca O’Kill (CDAO of AXIS Capital) fresh from their panel at the Gartner Data & Analytics Summit 2025 in London. They'll have an Honest, No-BS discussion on making data catalog and governance work in the real world while sharing key themes and actionable insights from one of the year's most influen…
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The Signal Through the Noise: Rethinking Marketing Measurement with Dennis Behrman, CMO - Agility Recovery
35:22
35:22
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35:22
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever find yourself staring at a mountain of marketing data and still wondering, "Where did this deal actually come from?" You're not alone. Dennis Behrman, CMO at Agility Recovery, brings a refreshingly honest perspective to one of marketing's biggest hea…
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Marketing Impact Unlocked: Prove, Scale, and Strengthen Revenue Contribution
30:18
30:18
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"We need to stop forcing marketing metrics on the business MQLs, click-through rates, web traffic and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” Leslie Alore, SV…
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