On the Business Your Way podcast, we'll help you ditch the constant hustle for Unstoppable Scalable Growth so you can streamline your business operations, convert high-quality clients, boost your profits and unlock the success you deserve. New episodes drop every two weeks which will provide you with helpful tips and advice from both Sandra Julian and guests to help you on your journey to a successful business your way.
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The Chill Guide to Knowing It’s Time to Hire | Ep 145
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23:44If your workload is overflowing, your team is maxed out, and your pipeline’s heating up, it’s probably time to hire. With the right plan, it doesn’t have to be scary. You know that feeling. Business has been ramping up. You’re doing well, but it’s also getting “a bit much”. You’re wondering if maybe, just maybe, it’s time to hire someone. 👀 But the…
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Service & Digital Product Business Model: Pros, Cons & Must-Know Tips | Ep 144
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54:32💰 Making money while you sleep sounds like the ultimate business dream, right?! We’ve all heard the success stories: people selling templates, courses, or e-books and supposedly raking in cash while they’re out surfing 🏄♀️, sipping cocktails🍹, or living their best laptop-free life. But is it really that simple? 🤔 Not quite. Megan Elliott (also kno…
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The Transition From Doing to Leading: Why it's Hard & How to Nail It | Ep 143
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23:55Scaling your business isn’t about piling more onto your already full plate. It’s about stepping into your role as a leader; bringing in the right people and empowering them to take ownership. But making that shift? Easier said than done. Why Is It So Hard to Move from Doing to Leading? Ever feel like you’re the glue holding everything together? You…
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Digital Nomad Family - Balancing Work & Travel | Ep 142
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48:10Karen King, founder of Gold Star Pro, shares her journey of building a business while embracing the digital nomad family lifestyle. Meet Karen King, the adventurous entrepreneur behind Gold Star Pro! An Aussie, a mum of two, and a full-time traveller for nearly a decade, Karen traded the 9-to-5 grind for a business that lets her work from anywhere.…
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4 Common Project Proposal Mistakes That Cost You Clients | Ep 141
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28:45We explore 4 easy ways to strengthen your proposals by avoiding some key project proposal mistakes that confuse clients and delay decisions. Ever sent a proposal bid and heard … nothing? Or maybe you got a response, but it was full of questions instead of a clear yes? Or how about the “I’ll think about it”? If that sounds familiar, your proposal mi…
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Are Clunky Business Processes Draining Your Revenue? | Ep 140
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32:40Clunky business processes create chaos, waste time, and cause missed opportunities. In this episode, I will explain how to streamline your business in simple steps. Is your business paddling smoothly—or are you splashing around? Running a business is like paddling a waka (canoe). When your team is in sync, you move forward with speed and purpose. B…
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Your Guide to Essential Business Tools with AI | Ep 139
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40:41In this episode, we'll explore essential business tools with AI integration and how they can help you in your business. You'll also get practical advice on how to choose the right tools, ensuring they meet your needs, integrate seamlessly, and grow with you. There is no denying that AI is shaking up the business world. Increasingly, AI is integrate…
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Quarterly Business Plans Work Like Magic | Ep 138
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24:25The Main Takeaway Quarterly business plans are the bridge between your annual goals and daily tasks. They turn intentions into actionable steps that drive meaningful progress. Ready to Make 2025 Your Best Year? Let’s Talk PLANNING 🚀 Planning isn’t tedious—it’s your secret weapon for achieving the “impossible.” Years ago, I avoided planning, consume…
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How to Plan For Your Best Year in Business Yet? | Ep 137
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23:21The Main Takeaway Of This Episode: We discuss the five key ingredients that will help you plan for your best year in business yet. Each ingredient is a building block for success, and when combined, they create a solid foundation for scaling your business and enriching your life. This time of the year, many of us have business growth on the brain. …
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Surviving the Emotional Rollercoaster as a Business Owner | Ep 136
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20:19The holiday season can be a lot for us business owners—full of joy, stress, excitement, worry and all the feels in between. In this episode, I share how I’ve learned to thrive on the wild, emotional rollercoaster of it all. 🎢💪 Here’s what we cover in this episode: 🌗 The Duality of Life: We explored how opposites—like light and dark, tapu and noa, d…
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Your Guide for Work-Life Balance as a Business Owner | Ep 135
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23:45Be honest, how often do we juggle work and life responsibilities, especially during the holiday season 🎄✨, and how easy it is to feel torn between the two? (Trust me, I’ve been there.) That’s why this week’s podcast and blog episode, Your Guide To Work-Life Balance During The Holiday Season, is so close to my heart. 💖 This episode dives into how we…
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How to Grow Your Business Without Burning Out? | Ep 134
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24:38Growing your business should be exciting, not exhausting. 💥 Unfortunately, the reality is often different. 😩 BUT you don’t have to feel like you’re burning the candle at both ends. 🕯️ Believe me, I’ve been there. And I also worked very hard on ways to avoid it. In this podcast episode, I share simple yet powerful tips so you can maximise your effor…
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Simplicity as a Strategy for Business Growth | Ep 133
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28:38
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28:38It’s not exactly a secret that complexity creeps in as our business grows - more tools, more processes, higher client demands - until suddenly, it feels like your business is running you! BUT WHAT IF IT DIDN’T HAVE TO BE THAT WAY? I’m sharing three actionable strategies to help you streamline, reduce the overwhelm, and focus on what truly fuels gro…
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The Power of Different Thinkers: Neurodiversity in the Workplace | Ep 132
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42:51
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42:51Natasya Jones is the co-founder and Managing Director of Divergent Thinking and the guest on this podcast. After the podcast episode with Katie Brown where we talk about what it’s like to run a business when you have ADHD (you can find it here https://sandrajulian.co/business-owner-with-adhd/), I REALLY wanted to build on this during my kōrero with…
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9 Reasons Why Your Business Isn't Growing (and How to Fix Them!) | Ep 131
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28:43
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28:43Just recently, I helped a client who was struggling with her business. She did really well in growing the business to a certain point. Then… EVERYTHING STALLED, despite long hours and lots of efforts. She was ready to throw in the towel and contacted me in a last resort effort. Once I had a closer look at her business and offered some solutions, SH…
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Business Owner with ADHD: Turning Challenges into Wins | Ep 130
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57:45
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57:45Sometimes, things don’t quite go as planned. And that’s exactly what happened with this podcast episode! 🤯 I had everything set up perfectly—research done, questions ready, and a clear vision of where the interview with Katie Brown would go. But shortly after we had the introductions out of the way, our conversation took an unexpected turn. Turns o…
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Embracing Māori Values is Good for Your Business | Ep 129
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50:12CULTURAL HERITAGE + JOY = BUSINESS SUCCESS 💼✨ This pretty much sums up our latest podcast episode with Scarlet Mokaraka.🎧 Scarlet talks about how going back to her Māori roots created the foundations for a business that's not just profitable but also deeply fulfilling. But even if you haven’t got a Māori bone in your body, you may find Scarlet’s st…
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Why Selling Services on Etsy is a Genius Idea | Ep 128
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45:30If you think you know everything about Etsy, think again! 🤔 If you’re like me, you probably see Etsy as the go-to online marketplace for crafty, handmade products, right? That was until I connected with Etsy expert Dylan Jahraus. She completely shifted my perspective on the untapped opportunities this platform holds for business owners like you and…
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Why I Was Wrong About 10X Thinking | Ep 127
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25:59You know me, I’ve always been a bit lukewarm about business theories from people who haven’t walked in a business owner's shoes. They can feel so disconnected from the real world, right? 🤷♀️ But my scepticism doesn’t stop me from diving into books. Some are meh, but then there are rare gems that truly make you think differently. 💡 I’ve just finish…
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Can You Double Your Business Income in Just 3 Months? | Ep 126
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26:28
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26:28If you're running a B2B service business making NZD100,000 a year (give or take), YOU CAN DOUBLE YOUR INCOME IN JUST 90 DAYS. Easy? Of course not! Otherwise we’d all be doing it. 😉 But once you know what steps to take, YOU CAN ACHIEVE THIS REMARKABLE GOAL. No gimmicks, no fluff involved—just good old logic, a listening ear, persistence (and a bit o…
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How To Overcome Fear In Business? | Ep 125
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23:31
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23:31Today I’m doing something scary. I’m stepping out of my comfort zone to share something quite personal with you. I’m doing it because I believe that by being vulnerable, we can truly support and uplift each other. Ironically, this episode is about HOW FEAR CAN HELP OR HURT US IN OUR BUSINESS JOURNEY. Fear is a natural part of any journey, especiall…
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Game On: Win the Business Mental Game! | Ep 124
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32:22I know so many of us are feeling the weight of business challenges right now. It’s tough, and it breaks my heart to see so many amazing business owners struggling. That’s why I’m sharing something super important that could be a game-changer for you: YOUR MINDSET. Because, ultimately, SUCCESS IN BUSINESS IS ABOUT WINNING THE MENTAL GAME. We often f…
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How Do I Market My Small Business on Social Media? | Ep 123
1:13:53
1:13:53
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1:13:53🎤 Ready to level up your small business's social media game? Meet Jodine, the confidence booster you've been looking for. 💪 Sure, there's no shortage of social media strategists out there. But Jodine brings something different to the table. She understands that having a strategy is pointless if you lack the confidence to execute it. And who better …
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Daily Routines at Work: Flip, Twist, Evolve! | Ep 122
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33:42
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33:42Swapping jandals for snuggly blankets? Yep, it's routine refresh time! See… Daily routines rock! They can boost productivity, speed things up, and prevent mistakes. Routines help make the boring stuff second nature, leaving more brainpower for the fun, creative tasks. Without a routine, you're more likely to slip up, miss details, or forget importa…
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How This Indigenous Business Bridges Worlds | Ep 121
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57:16
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57:16ARA Journeys is a digital technologies studio that's redefining the landscape of immersive experiences, bridging the gap with the past. If you ask young Māori, it scores pretty high on the cool factor scale. 👉 Think real-life connections with Māori ancestors through interactive storytelling, geo-location challenges, and tangible rewards. But it’s n…
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Pros and Cons of Working as a Husband and Wife in Business | Ep120
55:52
55:52
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55:52Meet Ian and Talia Musson from Toru Whā, the dynamic duo behind this episode of Business Your Way. They spill the beans on the perks of tag-teaming in the business arena. From doubling up on brainpower to juggling the workload like seasoned pros. But equally, they don’t avoid the fact that it’s not always sunshine and rainbows. Ian and Talia also d…
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From Gut Feeling To Great Decision: The Intuitive Entrepreneur | Ep 119
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32:34
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32:34There are some lessons to be learnt from a dog's 'great escape'. 🐶 💥 INTUITION Interestingly, it’s not just a useful pet trick; it's a game-changer in the business world. But we entrepreneurs have a little issue. Intuition doesn’t shout; it whispers. And to hear its little voice, you've got to silence the noise of busy-ness, ego, and self-doubt. Th…
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How To Manifest a Successful Business? | Ep 118
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36:23In this second episode of the mini-series THE INNER GAME OF BUSINESS, we dive deep into the transformative power of entrepreneurial manifestation. BUT before you dismiss it as some woo-woo magic, let me assure you, it's far from that! Manifestation, in the context of business success, is about aligning your thoughts, beliefs, and actions with your …
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Success in Business is a Mind Game | Ep 117
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37:59
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37:59“It’s not the mountain we conquer, but ourselves.” I’m sure you’ve heard these words from Sir Edmund Hillary before. The reason they resonate with so many of us is because they apply to all aspects of life. Business included. 👉 Above all, SUCCESS IN BUSINESS IS A MIND GAME. 🧠 Because,…your mindset, thoughts, beliefs are the silent architect behind …
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Lessons Around Acquisition as a Growth Strategy | Ep 116
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52:55
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52:55We have had many, MANY conversations on the Business Your Way podcast around SCALING. 👉 BUT WHAT IF THERE’S ANOTHER WAY TO GROW YOUR BUSINESS? 🤔 What if you can just BUY more clients, more staff? I’m talking about ACQUISITION AS A GROWTH STRATEGY FOR YOUR BUSINESS. We’ve never had a conversation about this topic. Not because I haven’t gone down the…
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DIY Content Marketing Tips From The Experts | Ep 115
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55:15In this episode I speak with Callum Armstrong From Paste And Publish. Callum is a thinker, very self-aware and utterly in tune with his environment and his part in it. As for his business, … first, he didn’t want an agency then he started an agency then…. he moved away from the agency. 👉 Because, according to Callum, there’s something deeply empowe…
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6 Unexpected Challenges of Entrepreneurship | Ep 114
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57:30
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57:30Let’s talk hurdles. 🏔️ You know, the challenges you face on your journey as a female service based business owner. NO, ….I’m not referring to the usual suspects. Time management, employee retention, cash flow, brand awareness. I’m not even talking about the red-eyed monster called “burnout”. 👉 I’m talking about us business owner as humans. 👉 I’m ta…
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Powerful Questions for Business Owners | Ep 113
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29:14
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29:14Let’s be honest, …. every pivotal moment in your business journey probably began with a powerful question. I know it’s true for my business journey. Because,… What use is coming up with all these smarty-pants answers, if the questions you asked are not on the mark? Seriously, DO WE SPEND ENOUGH TIME EXPLORING WHAT THE RIGHT QUESTION MAY BE? Or are …
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How Mindset, Intentions & Habits Can Free Up Time | Ep 112
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30:28What needs to change in 2024 to make it better than 2023? The answer I’m coming up with is clear as anything: TIME! I need TIME! ⏰ It’s not really a surprise, considering I’m running a service business. In a service business, ... IF YOU ARE THE MASTER OF YOUR TIME, YOU ARE THE MASTER OF YOUR WORLD. But that extra nugget of time I’m craving,.... Unl…
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To be blunt, I CALL BS ON THE NEW YEAR’S RESOLUTIONS. Because unfailingly it means... playing by some else’s rules. So does it mean you shouldn’t bother with setting goals? Absolutely you should. But, you know what . . . ✔️ Make sure they make sense to YOU ✔️ Make sure they are right for YOUR business ✔️ And most of all, make sure they serve YOUR v…
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How to Set Achievable Business Goals? | Ep 110
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18:29Correct me if I’m wrong, but for every podcast I turn to, “goals” are the topic of the moment. The next thing? We get busy jotting down aspirations, milestones, dreams, and ideals. AND UNICORNS AND FAIRY TALES 🦄 🧝♀️ Let’s face it, without a vision and a plan, a goal is nothing more than a beautiful but lofty wish. Because nobody tells you HOW to d…
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A Business Reflection Guide For Small Business Owners | Ep 109
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25:07
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25:07DISTANCE OFTEN BRINGS THE CLARITY WE SEEK What I mean by that is this: We may feel like we’re busy doing nothing during the Christmas break, BUT in taking a break from the day to day, we’re actually doing an awful lot! 😲 I, for one, try to make the most of this magical process. 👉 I feed my brain the insights it needs to come up with that clarity. Y…
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How to Optimise Service Delivery in a Small Business? | Ep 108
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26:18👉 What makes one business more successful than the other? The answer is not an easy one and there are many factors at play, but surely SERVICE DELIVERY scores high on the list. The thing is, in a small business, you’re juggling many things with a limited amount of hands. Things go wrong Demand fluctuates Challenges arise . . . And you and your team…
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6 Tips for Managing the Busy Season | Ep 107
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25:41Every business battles to survive “the busy season” at some point during the year. I’ve been in the thick of it in the last few months and it was the trigger to collate my 6 Tips For Managing The Busy Season (you can call them “tools” if you like). I’m sharing them with you, so neither of us gets consumed by the overwhelm. Because, personally, I ca…
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My Capacity Forecasting Struggles (and Solutions?) | Ep 106
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34:06This week I want to come to you Raw and Real: I’m struggling with CAPACITY ISSUES in my events business. See, the events industry is seasonal, and right now... it’s crazy time! I mean seriously crazy! To help my events business team, I’ve had my head down. Get on with the work to get us to the other end. But of course, that will resolve nothing in …
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Best Podcast Episode for Small Business Owners - Mattie's Pick | Ep 105
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1:04:38After giving the mic to Lynda, my editor, this week it’s Mattie Belsack from Bellbird Writing’s turn to share her favourite BYW podcast episode. Mattie is my content writer. Mattie's and my journey together started before Business Your Way existed. She started writing for Auaha (my business events company) in 2020, at the start of the pandemic. Whe…
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Lynda's Favourite Podcast Episode for Service Business | Ep 104
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47:48Instead of Sandra introducing this week’s episode, you have myself on the mic and I’m talking about my favourite episode of Business Your Way. But before I get into that, let me introduce myself. I’m Lynda Stevenson of LJS Creative Services and a member of Sandra’s podcast team. My role is the podcast editor/manager which involves taking the raw au…
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A Growth Mindset is the Magic Ingredient for Business Success | Ep 103
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33:28
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33:28WHAT IS THE #1 FACTOR IN BUSINESS SUCCESS? ❌ It’s not the products you offer ❌ It’s not the marketing ❌ It’s not the investments ❌ It’s not the hours you work I’m making this sound very black and white, which we all know it isn’t. Because any of these are important. Very important. But without THE RIGHT MINDSET FOR BUSINESS SUCCESS... it’s going to…
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Is Running a Small Business Worth It? | Ep 102
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25:52It’s the number one question on your mind if the talks with my BYW clients are anything to go by. Of course, in all honesty, the answer is up to you. To me, it most definitely is. Although I’m not going to pretend it’s always smooth sailing. But what I do want to say is that you don’t have to remain stuck in the financial challenges of a small busi…
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Investing in Your Business is Non-Negotiable | Ep 101
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33:23Investing in your business can be a scary affair! BUT, I would argue that taking the leap in business investments is non-negotiable. Call it essential. And the alternative is even more frightening! EVEN when the financial road ahead seems bumpy. Of course, ...there are some things to consider. Because just forking out your hard earned cash on a whi…
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100 Episodes of The Business Your Way Podcast! | Ep 100
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16:32WE’VE REACHED EPISODE 100 ON THE BUSINESS YOUR WAY PODCAST, which of course is reason to celebrate! I thought long and hard about how that celebration should look, and here’s what I settled on: If anything, my podcast is there to HELP MY LISTENERS WITH THEIR SMALL BUSINESS. So, I decided this should be at the very centre of our celebration. And I w…
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The (Underestimated) Power of Consistency in Business | Ep 99
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20:46Confession time! "Consistency Creates Efficiency" is one of the mantras that guided me towards the successful business I lead today. In my personal experience, consistency is the unsung hero, the secret ingredient in any well-running business. And while it’s equally important in so many other aspects of business, it’s THE EFFECT OF CONSISTENCY ON T…
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How to Articulate Your Company Core Values? | Ep 98
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25:15Company core values are non-negotiable. A MUST-HAVE. And a couple of nice sounding words featuring in your business plan won’t do! That’s because company core values are the backbone of your business. When you articulate them AND live by them, they will affect ... your goals your decisions company culture staff loyalty customer loyalty the bottom-l…
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How to Price Your Services Just Right? | Ep 97
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35:17Most new service providers set the prices of their services based on ... ✔️ the minimum viable product ✔️ the competition In layman’s terms, they basically cover their cost plus a tiny bit extra. Also, it’s below the competition’s price point. BUT... this pricing strategy for service business comes with A MASSIVE PROBLEM. Because the clients you wi…
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Why I Push For Authenticity in Business | Ep 96
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24:55Compared to a few decades ago, consumer trust is low. Very low. Customer loyalty is equally up for grabs. 😭 For businesses (like YOU!) who genuinely want to distance themselves from the landscape of tricksters, dodgers and mild manipulators of truth, it’s hard to differentiate yourself. BUT IT IS POSSIBLE! And the answer is AUTHENTICITY. See,...AUT…
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