Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
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Every week Ivan sits down and talks with Marketing and Business leaders across continents and industries to bring entrepreneurs, founders, and marketers practical knowledge to implement in your projects and get the most from your marketing efforts. Join the Blackfiles Marketing Community on WhatsApp: https://chat.whatsapp.com/J9v0RLcFzXe0YQjaIYIaqG Connect with Ivan on LinkedIn: https://www.linkedin.com/in/fedoseevivan/
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Episode 23 | Deep Dive | Reaching The Right Audience | Brands In Play
46:40
46:40
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46:40What platforms make sense for your brand? In this special deep dive episode of Brands In Play, Nic Hill (Sawhorse) and Albane Prioux (GEEIQ) answer the top questions brands keep asking about gaming, virtual worlds, and virtual identity. On this episode they explore the challenges brands are facing with fragmented audiences in gaming and provide ins…
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Episode 22 | ft. Joe Pace | ASICS | ASICS Steps Into Virtual Sporting | Brands In Play
53:59
53:59
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53:59This week, Nic Hill and Albane Prioux are joined by Joe Pace, VP of ASICS Ventures, to unpack how the legacy fitness brand is building an entirely new virtual sport, from scratch. DISC is now live on MetaQuest, and it's not a one-off campaign, it’s a long-term strategy rooted in movement, community, and real brand equity. We explore what it means t…
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Episode 21 | ft. Nate Spell | Squid Game Robloxified | Barrier Four | Brands In Play
53:04
53:04
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53:04In episode 21 of Brands In Play Albane Prioux & Nic Hill put the spotlight on Nate Spell, founder and CEO of Barrier Four. His team rebuilt the entire Squid Game Season 3 recap video inside Roblox shot-for-shot. Every dorm bunk, every merry-go-round frame, every contestant mask, using the platform’s own animation tools. Nate explains why they insis…
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Episode 20 | ft. Gino Roy | Sawhorse | "How to Train Your Dragon" on Roblox | Brands in Play
51:39
51:39
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51:39In episode 20 of Brands In Play, Nic Hill and Albane Prioux sit down with Gino Roy, Art Director at Sawhorse. He’s behind the visual direction of some of the best-looking branded games on Roblox like Beetlejuice, Wicked, Kung Fu Panda, Tommy Play, and most recently, How to Train Your Dragon. But this conversation goes deeper than art. We get into h…
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Episode 19 | ft. Uri Marchand | Overwolf | Reaching Core Gamers | Brands in Play
56:17
56:17
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56:17On Episode 19 of Brands In Play, Albane Prioux and Nic Hill speak with Uri Marchand, CEO of Overwolf, discussing how his company serving 100M+ monthly users is being leveraged by brands to engage with notoriously hard-to-reach gaming communities. Founded in 2010, Overwolf's mission is to empower creativity in gaming and help in-game creators make t…
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Episode 18 | Marketing With AR Panel | AWE 2025 | Brands in Play
58:04
58:04
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58:04This week, Nic Hill and Albane Prioux take us to AWE 2025, where Nic hosts a live panel about marketing with augmented reality, joined by three standout voices shaping the spatial future: 🔸 Raag Harshavat, AR Developer Relations at Snapchat. Raag works at the intersection of AR technology and creative enablement at Snapchat, helping developers and …
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Episode 17 | ft.Erik Londré | Karta | Karta Speaks On Making Brands Playable | Brands in Play
1:04:41
1:04:41
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1:04:41In Episode 17 of Brands in Play, Nic Hill and Albane Prioux sit down with Erik Londré, founder of Karta. His journey? From managing global eSports events at Fnatic to building branded Fortnite maps for Lavazza during the pandemic and eventually launching one of the most creative studios in the space. Topics Covered: Why Roblox’s “3D internet of sub…
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𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟲 | 𝗚𝗮𝗺𝗲𝘀𝗕𝗲𝗮𝘁 𝗥𝗲𝗰𝗮𝗽 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟱 | 𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆
57:15
57:15
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57:15In this episode, Nic and Albane continue their conversations with experts at the GamesBeat Summit and unpack this week’s top stories in the industry, and what it means for your brand: Netflix is developing a Clash of Clans animated series, would it be successful? Let us know your thoughts Google revealed new smart eyewear powered by their Android X…
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Episode 15 | ft. Dean Takahashi | GamesBeat | Live From GamesBeat Summit | Brands in Play
44:57
44:57
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44:57Brands have been engaging with gaming since the 90s, but in recent years there’s been a noticeable rise in the number of brand activations, and the models and opportunities have also evolved significantly. In Episode 15 of Brands in Play, @Nic Hill and @Albane Prioux speak with Dean Takahashi, Editorial Director at GamesBeat. Dean is a long-time ex…
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Episode 14 | ft. Winnie Burke | Roblox | Roblox Activates Merchandiser Program | Brands in Play
1:08:20
1:08:20
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1:08:20𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟰 | 𝗥𝗼𝗯𝗹𝗼𝘅 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗳𝘁. 𝗪𝗶𝗻𝗻𝗶𝗲 𝗕𝘂𝗿𝗸𝗲 | 𝗥𝗼𝗯𝗹𝗼𝘅 This week on Brands In Play, Nic Hill and Albane Prioux are joined by Winnie Burke, Global Group Director of Fashion & Retail Partnerships at Roblox and someone who's been shaping brand experiences on the platform for nearly a decade. 𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: How Robl…
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𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟯 | 𝗳𝘁. 𝗝𝗮𝘀𝗼𝗻 𝗦𝘁𝗲𝘆𝗮𝗲𝗿𝘁 | 𝗦𝗸𝘆𝗹𝗶𝗴𝗵𝘁 𝗠𝗲𝗱𝗶𝗮 | 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗥𝗼𝗯𝗹𝗼𝘅 | 𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆
1:01:28
1:01:28
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1:01:28𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟯 | 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗥𝗼𝗯𝗹𝗼𝘅 𝗳𝘁. 𝗝𝗮𝘀𝗼𝗻 𝗦𝘁𝗲𝘆𝗮𝗲𝗿𝘁 | 𝗦𝗸𝘆𝗹𝗶𝗴𝗵𝘁 𝗠𝗲𝗱𝗶𝗮 This week we unpack what integration looks like: from building persistent, data-driven brand placements in top games like LiveTopia, to understanding when not to launch an owned experience. In episode 13 of Brands In Play, Nic Hill & Albane Prioux sit down wit…
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Episode 12 | ft. Harry Bienenstock | Voldex | NASCAR Inside Driving Empire | Brands in Play
47:32
47:32
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47:32𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟮 | 𝗡𝗔𝗦𝗖𝗔𝗥 𝗜𝗻𝘀𝗶𝗱𝗲 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗘𝗺𝗽𝗶𝗿𝗲 𝗳𝘁. 𝗛𝗮𝗿𝗿𝘆 𝗕𝗶𝗲𝗻𝗲𝗻𝘀𝘁𝗼𝗰𝗸 | 𝗩𝗼𝗹𝗱𝗲𝘅 In this episode of Brands In Play, Nic Hill and Albane Prioux are joined by Harry Bienenstock, Head of Growth at Voldex, the powerhouse behind some of Roblox’s top games including Driving Empire, NFL Universe, and most recently, Brookhaven, one of the most pla…
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Episode 11 | ft. Bruna Soares | Ubisoft | Assassins Creed Shadows Unlocked | Brands in Play
54:19
54:19
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54:19𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟭 | 𝗔𝘀𝘀𝗮𝘀𝘀𝗶𝗻’𝘀 𝗖𝗿𝗲𝗲𝗱 𝗦𝗵𝗮𝗱𝗼𝘄𝘀 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱 | 𝗕𝗿𝘂𝗻𝗮 𝗦𝗼𝗮𝗿𝗲𝘀 𝗼𝗻 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝘁 𝗨𝗯𝗶𝘀𝗼𝗳𝘁 What does it take to bring brands into a universe as iconic and narratively rich as Assassin’s Creed, without breaking immersion? In Episode 11 of Brands In Play, Nic Hill and Albane Prioux sit down with Bruna Soares, Director of Global …
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Episode 10 | ft. Stu Royall & Phil Holbrook | BBH London | Mentos Fizzooka Enters Fortnite | Brands in Play
51:44
51:44
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51:44How BBH Turned a Childhood Experiment Into a Fortnite Icon | The Fizzooka Campaign with Mentos What happens when a classic science experiment meets the chaotic brilliance of Fortnite? In this episode of Brands In Play, we’re joined by Stu Royall and Phil Holbrook, Creative Directors at BBH London and the minds behind the viral Fizzooka campaign for…
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Episode 9 | ft. Tom Emrich | The Next Dimension | Marketing With Augmented Reality | Brands in Play
47:36
47:36
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47:36EPISODE 9 — Tom Emrich: The Next Dimension What if your next marketing edge wasn’t a new channel, but a new dimension? In this episode of Brands In Play, we sit down with Tom Emrich, one of the world’s most respected voices in augmented reality and spatial computing. He’s a journalist, investor, product leader and now the author of The Next Dimensi…
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Episode 8 | ft. Laurie Keith | Ad Council | Mental Health In Gaming | Brands in Play
58:02
58:02
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58:02𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 – 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟴: 𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗜𝗻 𝗚𝗮𝗺𝗶𝗻𝗴 𝗳𝘁. 𝗟𝗮𝘂𝗿𝗶𝗲 𝗞𝗲𝗶𝘁𝗵 (𝗔𝗱 𝗖𝗼𝘂𝗻𝗰𝗶𝗹) In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Laurie Keith, Senior Vice President of Emerging Media & Technology at the Ad Council – the nonprofit behind some of the most iconic public service campaigns in history, from Smokey Bear to “Fr…
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Episode 7 | ft. Alvaro G. Velilla | UMG | Universal Music Group on Music In Gaming | Brands in Play
53:57
53:57
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53:57In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Alvaro G. Velilla, Senior Vice President of New Business at Universal Music Group, the world’s largest music company, to explore UMGs strategy for music in gaming. Alvaro has spent two decades working at the intersection of music, tech, and innovation. Today, he’s helping s…
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Episode 6 | ft. Justin Breton | Walmart | Walmart Leads Adaptive Retail | Brands in Play
58:41
58:41
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58:41What does it mean for a global retailer to go from brick-and-mortar to immersive commerce? In our latest episode of Brands In Play, we sat down with Justin Breton, Director of Brand Experiences & Strategic Partnerships at Walmart, to unpack how one of the world’s largest retailers is pushing into the future of immersive storytelling, platform-nativ…
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Episode 5 | ft. Gianna Valintina | Spatial.io | Spatial On The Rise | Brands in Play
50:10
50:10
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50:10In Episode 5 of Brands In Play (yes, already!), Albane Prioux and Nic Hill 🔜 GDC sit down with Gianna Valintina, Global Head of Strategic Partnerships at Spatial, to discuss how brands are using Spatial’s creative freedom to build immersive and interactive experiences. Spatial empowers brands and developers to create entirely unique interactive wor…
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Episode 4 | ft. Pete Basgen | Wavemaker | Do Brands Understand Gamer Culture? | Brands in Play
57:34
57:34
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57:34How Brands Are Embracing Gamer Culture: Walmart, DoorDash & L’Oréal in Gaming | Brands In Play Ep. 4 Description: Gaming is no longer just an entertainment industry. It’s a cultural powerhouse, shaping how people connect, play, and even shop. In Episode 4 of Brands In Play, Nic Hill and Albane Prioux sit down with Pete Basgen, Head of Global Gaming…
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Episode 3 | ft. Arturo Perez | Kluge | Future of VR Storytelling | Brands in Play
49:31
49:31
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49:31What’s the state of VR gaming today? How should brands be thinking about immersive experiences? And what’s the real difference between VR, AR, XR, and all the other Rs? In this episode of Brands In Play, Nic Hill and Albane Prioux sit down with Arturo Perez, CEO of Kluge, the immersive game studio behind Synth Riders and the upcoming Final Fury. Ar…
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Episode 2 | ft. Manon Cardiel | L'Oréal | Brand vs Performance Marketing | Brands in Play
52:28
52:28
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52:28In this episode of Brands In Play, we sit down with Manon Cardiel, Global Director of Entertainment & Innovation at L’Oréal Group, to explore the fine line marketers must walk between performance-driven strategies and entertainment-led branding. Manon shares insights from her entrepreneurial journey, her experience launching groundbreaking projects…
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Episode 1 | ft. Sam Rappaport | Legendary Entertainment | Cinema Meets UGC Gaming | Brands In Play
46:26
46:26
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46:26Welcome to the very first episode of Brands in Play! This is the show where we dive into the intersection of brands, gaming, and immersive experiences. Hosted by Nic Hill and Albane Prioux , we’ll be breaking down the latest industry trends, epic brand activations, and what’s working (or not) in the world of Immersive Marketing and UGC gaming. This…
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The Great Roblox Debate w/ Nic Hill, Head of Interactive @ Sawhorse Productions
1:07:20
1:07:20
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1:07:20Roblox is the Future OR Roblox is Garbage. Brands are Paving the Way to the Future OR Brands are wasting their time. There are many opinions when it comes to the creation of immersive experiences in Roblox, Fortnite, Decentraland, and other installations. Companies such as Sawhorse Productions have been creating such experiences for companies such …
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How to Automate your Sales Pipeline w/ Niklas Huetzen, Founder of Automindz Solutions
1:00:26
1:00:26
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1:00:26Sales Managers! Business Development Representatives! Beware! Automation is coming. Everybody else - buy larger wallets. Automation is coming. And on today's episode, Niklas Huetzen, founder of Automindz Solutions, discusses: How to build a sales department with 500 dollars Go to tech stack to automate your sales Importance of Relevance when it com…
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Hacking Your Customers Brain with Neuroscience w/ Professor Joseph Devlin
1:24:35
1:24:35
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1:24:35This week we are doing something a little different, we are ditching the usual corporate experts to talk to the Professor of Cognitive Sciences at UCL Joseph Devlin. During this fascinating discussion, we touch upon: How to interpret marketing data Which emotions to use to trigger the audience to action How our biases impact our consumer behavior a…
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How to Build a Community w/ Yassin Bader
1:02:30
1:02:30
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1:02:30This week, a friend and colleague Yassin Bader shares his story and experience in building his agency, and community and shares his plans. We are discussing: How to build a community Growing a community Hardships of building a personal brand Get in touch with Yassin on LinkedIn And find out more about his project Pyltix. Get all Resources and Addit…
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How to Design Effective Tokenomic Model & Tapping Hamster w/ Konstantin Molodykh
56:01
56:01
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56:01This week Konstantin Molodykh, Managing Director at Mezen.io, gives us a tour around building a successful tokenomics model for your startup project. Today you will learn: How to plan your tokenomics model How to have a successful tokenomics model What lead to the success of Hamster Combat and more. Be sure to check out Konstantin Molodykh on Linke…
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How to Build, Price and Grow an Agency w/ Alexander Lazutin, CEO of ICarta Technologies
59:24
59:24
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59:24This week we keep going down memory lane talking to the first guest of the Blackfiles Marketing Podcast - Alexander Lazutin, the CEO and Founder of ICarta Technologies. Today we are talking about: How to build a sustainable business model for your agency Forming an offer of your services How to grow your service based company Get in touch with Alex…
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The Fundamentals of Personal Branding, Personality and Authenticity w/ Sean Delaney
50:26
50:26
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50:26Returning to the podcast is Sean Delaney, a fellow traveler and a friend, but this time with a topic much different to NFTs - Personal Branding and the lessons which Sean learned along the way. Together we are talking about: Getting started with growing a personal brand Overcoming camera anxiety How to correctly show authenticity in your content Wh…
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Gamification, Engagement & Attention w/ Juanma Saez, COO of Nomu Labs
1:08:00
1:08:00
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1:08:00Coming back from our hiatus, we are bringing you another marketing superstar - Juanman Saez, the COO of Nomu Labs and the Host of a Podcast Nomu Hour. Together we discuss crucial marketing topics: Gamification Audience Engagement Driving Customer Attention and the Benefits of Podcasting Also, stick towards the end to find out about the State of the…
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Mastering Repurposing Content w/ Hani Mourra, CEO of Repurpose.io
46:14
46:14
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46:14This week, CEO of Repurpose.io will be helping us master repurposing content for the Social Media. It may sometimes feel overwhelming with dozens of social media and content plans to keep track of. However, automation can save us, and this is exactly what Hani Mourra and his team at Repurpose does. Join in our discussion and master repurposing cont…
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LIVE Podcast Recording, Finding Clients and Staying Positive w/ Lisa Apolinski
53:37
53:37
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53:37The First ever LIVE Podcast Recording with Lisa Apolinski. There are a lot of insights here and a truly great conversation where you will learn: - how to find clients - how to stay motivated and not give up - a lot of personal anecdotes And also the story of success how Lisa and I managed to get LIVE on LInkedIn working through Zoom. Get all Resour…
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Commercial Work with AI, AI Content Workflows w/ Michael Rying, the CEO of Scenes
1:00:43
1:00:43
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1:00:43This week I finally crumble under the pressure of facts - AI is here to stay and you can easily create commercially viable products for just 20$ for top world wide Brands. How you ask? Well dont take my word for it, but hear what Michael, the Founder of Scenes has to say about that. Get all Resources and Additional Insights on Telegram Get in touch…
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Money Making Frameworks for Web3 Marketing in 2024 w/ Vlad Svitanko, Founder of Cryptorsy
1:12:47
1:12:47
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1:12:47What is web3 marketing is something I ask quite often my guests, and as we entering 2024, who is better to answer this question then Vlad Svitanko, the founder of the web3 marketing agency Cryptorsy, Get in touch with Vlad on LinkedIn, Or check out his agency Cryptorsy here. Get all Resources and Additional Insights on Telegram Get in touch with me…
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Web3 Content, Design and User Experience w/ Ramsey Shallal, Founder @ GELO
55:58
55:58
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55:58Kicking off the New Year with Some Web3! My friend and colleague Ramsey Shallal is taking us through the frameworks for creating content and approaching design when it comes to Web3 Projects. Be Sure to Check Out Ramsey on LinkedIn Or to check out GELO agency online Get all Resources and Additional Insights on Telegram Get in touch with me on Linke…
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Power of Personal Brand on LinkedIn, Community Growth, 2024 w/ Zack Deris, CEO of ZDTS
1:06:29
1:06:29
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1:06:29The Merriest of Christmas to all and the Happiest of New Years, as we are concluding our final interview this year with Zack Deris the CEO of ZDTS, a top-rated growth, marketing, and sales training Agency reputable on the LinkedIn Platform. Zack has been working in Sales since 2009. After discovering the secrets and power of LinkedIn in 2014, Zack …
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Content Marketing, LinkedIn, Figuring your Brand Identity w/ Lisa Apolinski
58:31
58:31
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58:31This we are talking to the America Number 1 Digital Content Futurist, who has generated over 1 billion of additional revenue for businesses through her content. Please welcome Lisa Apolinski. Get in touch with Lisa on LInkedIn Get all Resources and Additional Insights on Telegram Get in touch with me on LinkedIn Visit miimu team. at our website.…
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SocialAR, Snapchat, ChatBots, AR in Marketing w/ Daniel Pikl, CEO of Chatbot Agency
1:13:29
1:13:29
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1:13:29The Dark Horse in Marketing Race might be Augmented Reality, as it is one of the instruments, which captures our attention and is one of the instruments which drive us to interact with Brand. Learn this week how Daniel Pikl, CEO of Chatbot Agency has become the largest AR marketing provider in Croatia. Get In touch with Daniel Pikl on LInkedIn Or v…
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Creating a Marketing Campaign with AI w/ Nicole Lontzek
52:46
52:46
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52:46This week we are bringing the AI discussion to a close with marketing director of Dataiku, Nicole Lontzek discussing to create an engaging Marketing Campaign with AI, talking about different approaches and summarising different AI mindsets. Dont forget to connect with Nicole on LinkedIn: https://www.linkedin.com/in/nicolelontzek/ Check out Dataiku:…
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Understanding Data, AI and Implementing New AI Methodologies w/ Sharon Joseph
45:51
45:51
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45:51With over 20 years in marketing, Sharon is the CEO and Founder of CREWASIS, and today we are talking about AI in Marketing and the history of AI from video game industry Castle Wolfenstein, Soviet Space Programs and the way AI is changing the ways we think as marketers and behave on a daily basis. Connect with Sharon over on LinkedIn: www.linkedin.…
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Fostering Creativity with AI, Rising above the Blah w/ Frank Prendergast
58:42
58:42
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58:42Bringing to you this week from Ireland, Frank Prendergast, the Co-Founder of Frank and Marci. Frank has been experimenting with AI to improve the inherent creativity of us humans with our future robotic overlords... Connect with Frank over on LinkedIn: https://www.linkedin.com/in/frankprendergast/ Or visit the website: https://www.frankandmarci.com…
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Copywriting, Brainstorming and Content Generation w/ Matt Creamer, BBDO
46:25
46:25
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46:25This week, the creative director for Redwood BBDO, Matt Creamer takes us through his process and stance on using AI in the process of brainstorming, copywriting and content creation. While the podcast has been recorded couple of weeks ago, the information presented is just as actual as it was back then. Connect with Matt and follow his content more…
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Tokenomics 101, Micropets, NFTs, 200M Market Cap w/ Tony Drummond
1:00:00
1:00:00
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1:00:00This week, Tony Drummond is taking us through Tokenomics 101, helping us understand what exactly it is, and how to grow your projects and values of your tokens. To connect with Tony go to his LinkedIn page: https://www.linkedin.com/in/tonydrummond/ Or visit his website: https://moonboundconsulting.com/ Get all Resources and Additional Insights on T…
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6 Principles of AI Marketing & Podcast Updates Going Forward w/ Ivan Fedoseev
36:06
36:06
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36:06Over three months after the previous episode, we are going LIVE again, this time the Host Ivan Fedoseev is covering the podcast updates going forward, where he has been and how the podcast is going to change, but also the 6 Principles of AI Marketing. Nobody understands how exactly AI for Marketing works... it is all anecdotal and hence we are dist…
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Web3 Marketing Mastermind w/ Joeri Billast
52:04
52:04
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52:04Bringing this season to a close (a lot of big changes happening soon), we are talking with Joeri Billast, a fractional CMO, the host CMO Stories podcast and the host of a Web3 Marketing Mastermind. During our talk with Joeri we cover: - the evolution of marketing from Web2 to Web3 - Usage of AI in marketing and Web3 - Mass Adoption in Web3 and how …
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Secrets of Building B2B Community w/ Guido Jansen
1:04:15
1:04:15
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1:04:15This week Guido Jansen, the Global Brand Evangelist for Spryker is taking us to school about building a B2B community, the most fundamental of the marketing practices. In order to learn more or get in touch with Andrii check out those pages: Guido Jansen on LinkedIn: https://www.linkedin.com/in/gxjansen/ Spryker: spryker.com/community Get all Resou…
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The State of the Metaverse w/ Andrii Shykhman
1:47:09
1:47:09
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1:47:09Throwback to the chat we had with Andrii Shykhman, the CEO of Metaverse Bay back in May. Andrii is a friend, a colleague, and a treasure chest of knowledge for all things Metaverse and Decentralisation. Throughout our casual chat, we cover a variety of topics about the Metaverse, Podcasting, and Marketing, so grab a snack and join us for this rabbi…
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How to build in Web3 Space w/ Jasmine Cheong
56:58
56:58
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56:58This week we are talking with the amazing Jasmine Cheong, Founder of the LuXuré branding agency, an agency aimed at protecting and empowering the rights of creatives around the world, about building in Web3 Space. To get in touch with Jasmine 1️⃣ Luxuré lab LinkedIn: https://www.linkedin.com/company/luxu... 2️⃣ Luxe CreAItives by Luxuré Lab: https:…
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Into the Fashionverse w/ Jens Laugesen
1:03:52
1:03:52
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1:03:52Jens is the creator of //JENS_LAUGESEN and has over 25 years of experience in the Fashion industry. And all those years he has been winning awards and making a name in the industry. This week we are talking about the silent revolution happening in the fashion industry as more and more phygital products are being created and how it transforms the in…
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