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This podcast is about marketing strategy and growth with clear limits. The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.
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Cyclist Magazine Podcast

Cyclist Magazine

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From the team behind Cyclist Magazine, this is a podcast for lovers of all things cycling, whether you’re a sucker for a sportive, a carbon fibre connoisseur or just Bernard Hinault’s biggest fan. Hosts James Spender and Emma Cole bring you in-depth conversations from within the world of cycling by the people that know it best, with new episodes every other Thursday. Guests have included the likes of Greg LeMond, Tyler Hamilton, Sean Kelly, Krishnan Guru-Murthy and more. Make sure to subscri ...
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Do you sometimes think you have “shiny object syndrome”? Do you seem to hop from one thing to another, only to feel disappointed? What if you couldn’t change your mind so often? That’s what the “five-year” lease is all about. You somehow have to make it work. Let’s find out how to use the “five-year” lease concept to your advantage.…
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This week James and Will are Fran Millar, possibly the most influential woman in British cycling. Today Fran is CEO at Rapha, but her long CV includes managing Geraint Thomas and Mark Cavendish; a decade at Team Sky/Ineos, in which she became 'head of winning behaviours'; operations director for Eliud Kipchoge’s sub-2hr marathon record; and then CE…
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On this week's episode James and Will are joined by author and journalist Chris Sidwells to discuss the history of pro cycling's Holy Week, the Tour of Flanders and Paris-Roubaix. We talk about the origins of the races, the working class heroes that rode in the early editions, the legends of the 60s and 70s, and how today's riders compare. Chris is…
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Imagine there are two computers. One computer is a standalone connected to nothing but the electrical supply. The second one is connected to a network of computers. Which of the two is likely to be more useful to you? A similar concept applies to learning. People with a greater database are almost always seen as “more talented”. A database is somet…
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In this week's episode, Robyn and James are joined by Connie Carpenter Phinney, who is 1984 became the first ever Olympic Women's Road Race gold medal winner. Connie charts her career from 14 year-old winter Olympic speed skater to champion road cyclist, a sporting career which saw her win multiple national titles and dominate races such as the Coo…
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How do you get clients? This is one question that repeats itself endlessly. You’d think the answer would be common knowledge by now, and it is. The answer lies in a concept called “groups”. We fail to understand the power of groups, and that’s where the struggle begins. How do you use the power of groups? Let’s find out.…
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“Hard work” has never been considered a problem. If anything, we’re all told to work hard. How do you know when you’ve crossed the line from hard work to overwork? Surprisingly, the answer doesn’t lie within ourselves. Here’s how to use your family as an early warning system.
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This week Will and James are joined by Dr Aron D'Souza, president of the Enhanced Games. Billed as 'the ultimate demonstration of what the human body can do', the Enhanced Games seeks in part to answer that age old pub question, 'What if athletes were allowed to dope, how much better would they be?' It's a divisive topic unlike any other in sport, …
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It’s clearly impossible to avoid using a phone. Which is why software seems to come to the rescue. However, the way to avoid the phone (at least once a week) is simpler than you’d think. What’s more, the habit grows. You start avoiding the phone more than you’d expect. How is it all done? Let’s find out.…
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In this week's episode James is joined by Phil Burt, former head of physiotherapy at British Cycling and Team Sky and the man who literally wrote the book on bike fit. They discuss micro adjusters and macro absorbers, how riders' needs and wants are changing, and the affect of indoor cycling on the body. Phil also explains the theory behind shorter…
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In this week’s episode, James and Will are joined by Spanish ultra-cyclist and runner, Juan Dual. As a teenager, Juan was diagnosed with familial adenomatous polyposis, a rare form of cancer that attacks the digestive system, and in the decades since he’s had his stomach, colon, large intestine, rectum and gallbladder removed. And yet Juan continue…
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In this week's episode, Robyn and Will are joined by ultra-cyclist Lael Wilcox, who set the world record for the fastest circumnavigation of the globe by bicycle in September 2024, cycling over 29,100km in 108 days, 12 hours and 12 minutes. Here Lael explains how to plan such a feat, the highs and lows of solitude on a bike, their fear, resilience …
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This week James and Will are joined by Michael Crawley, doctor of anthropology, sub-2h 20min marathon runner and award-winning author. In this episode, we discuss Michael’s latest book, To the Limit, which explores the meaning of endurance – why we do it and what it means to us culturally – through the eyes of Mexican running tribes, fell runners a…
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This week James and Will are joined by Andy Schleck, Tour de France winner, brother to Frank and victim in the infamous chaingate affair, in which Alberto Contador rode past a stricken Schleck – the yellow jersey wearer having suffered a dropped chain – to snatch the 2010 Tour de France top step. Two years later, Schleck was retroactively awarded t…
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Pitchforks at the ready. On this week's episode Will is joined by Cyclist's own Ewan Wilson and writer Felix Lowe to review the 2024 pro cycling season and look forward to what may come next. Along the way we find out the lucky winners of some of Felix's annual alternative awards – which you can find in full in Cyclist magazine issue 159, out now –…
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This week Will is joined by two-time Olympic gold medallist and World Champion in three different disciplines Tom Pidcock. After a turbulent season that included highs at Amstel Gold Race and Paris 2024 as well as very public lows after falling out with Ineos Grenadiers management in October. Will sat down with Pidcock in November to talk about his…
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The Power of Analogies (Part 2): How to use everyday life to create stunning analogies Probably the biggest mistake that most of us make is that we try to find analogies. We sit down at a desk and wrack our brains trying to find an analogy that's just right. Instead, we end up with analogies that have been used repeatedly by other people. Or analog…
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When we sit down to write an article, or design a presentation, we tend to slip in an analogy. However, most of the analogies that we seem to come up with a "boring and tired". The reason why we struggle so much is because we're going about it the wrong way. And allergies – in general – should be written backwards. How do you write an analogy going…
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This week Robyn and Will are joined by track superstar Joanna Rowsell. Joanna was picked up in 2004 by British Cycling's Talent Team, which visited her school looking for new talent, and just four years later she won her first World Championships in the team pursuit. Three more team pursuit world titles followed plus a fifth in the individual pursu…
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We start on a learning journey and then we quickly get lost. Why is this the case? We might have systems in place, reminders that keep going off, but we still don’t have a clear understanding of what will get us to a level of fluency. This level of fluency is called “base level of success”. Unless, you and I know the base level, we simply practice,…
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When you go for a meal, you follow a sequence. When you are part of a wedding ceremony, there’s also a sequence. Sequences allow us to follow a thread, but it also gives the client a clear pathway. In this episode we look at the power of sequences, how to implement one and why you may want to change your sequence as technology moves forward. Let’s …
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This week James and Will are joined by Spartacus himself, Fabian Cancellara. Over a career spanning two decades, Cancellara established himself as arguably the greatest Classics rider and time-triallist of his generation, winning multiple Monuments, world, national and Olympic titles and Grand Tour stages. With a cool demeanour and effortless ridin…
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This week Will and James are joined by Peter Sagan. When Sagan burst onto the scene in the early 2010s he was heralded as the greatest talent of his generation, and so he proved to be. 121 professional victories later he'd notched up three World Championships, seven Tour de France green jerseys, multiple Grand Tour stages and national titles plus a…
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This week James and Will are joined by Ned Boulting: commentator, pundit, author, stage performer, part-time comic and all-round superb raconteur. Ned talks about the 2011 season (the star of his new The Road Book 2011 almanac), from a knife-edge Tour de France with Cadel Evans snatching a last gasp victory, to a Vuelta a España that announced a ri…
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This week James and Will are joined by none other than Tadej Pogačar, currently the greatest rider on the planet having this year triumphed - and decimated all-comers - at both the Giro d'Italia and Tour de France, a feat last achieved by Marco Pantani in 1998. Next up the World Championships and a potential Triple Crown - can Pogačar join that eli…
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We all believe that languages should be learned early, and we’re not wrong. However, most adult learning is based on a school system that’s boring and plainly illogical. Why do adults struggle so much? The short answer is that they don’t learn like kids. The question is: what do kids do differently that makes learning so enduring? Let’s find out.…
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This week, James and Will are joined by Nico Roche. Nico was a pro-rider from 2004-2021 during which time he won numerous races including two Vuelta a España stages. His long career saw spells at Team Sky, Saxobank and BMC, though as we learn, it was with French teams AG2R, Crédit Agricole and Cofidis that Nico felt most at home. The Vuelta was Nic…
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In most cases, you can increase your prices by as much as 15% by moving from left to right. But what if you wanted to increase your prices by, say, 20%, instead. Well, then you move from right to left. What does all of this right, left, right mean? Well, listen to the podcast and it will make sense in a few minutes.…
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Giving a presentation is often nerve wracking. You know you need to relax but you are driving yourself up the wall. The usual way to solve the problem seems to be that you need to practise more. You practise, practise, and practise, but the stress won’t go away. So what does reduce the pain? It’s simpler than you’d think.…
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This week Will and James are joined by ex-pro turned DS, Chris Lawless. At just 28 years old, Chris is the youngest directeur sportif in pro-cycling, but he's got a whole lot of experience. Cutting his teeth at Team Wiggins and JLT Condor, Chris went on to ride for Team Sky/Ineos, during which time he won the Tour de Yorkshire. As a no-nonsense rid…
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