The Art of the Pivot brings you an executive perspective on the trends, challenges and triumphs experienced by today’s most transformative business leaders. Our conversations will take listeners into the mind of decision-makers at their most critical - or shall we say, pivotal - moments. Subscribe today and learn business transformation lessons you won’t hear anywhere else. Learn more about Signavio here: https://bit.ly/2IMD7Am
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The SAP Business Technology Platform Podcast
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Welcome to Unicorn Bakery: The podcast for the most ambitious founders & teams. Learn the tactics and lessons learned from the world's best founders and their teams to find out what it takes to start your startup, successfully scale, or support a founder turning their vision into reality. Unicorn Bakery is the founder's podcast about the essential questions and topics when starting a startup. We interview founders to cover every phase of the startup process, from idea generation and strategy ...
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Episode 118: Become a SaaS provider of multi-tenant applications with SAP BTP
28:35
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28:35In the April 2025 episode of SAP BTP Talk, we explore how existing and potential SAP partners can build, run, and integrate scalable full-stack cloud applications using the SAP Cloud Application Programming Model (CAP) and adhering to the development recommendations set out in the SAP BTP Developer’s Guide. We would touch upon including an ERP-agno…
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Nir Eyal: How to Build Products People Love Without Losing Focus
54:02
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54:02In this episode of Unicorn Bakery, Nir Eyal, bestselling author of "Hooked" and "Indistractable", joins Fabian Tausch to discuss how to design habit-forming products, balance personal focus, and build a life free from distractions. Nir shares his unique insights on the psychology of habits, why most people misunderstand distraction, and how founder…
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Cloudflare Growth Playbook Revealed: How Cloudflare scaled to $1 Billion AR | Growth & Go-to-market-strategies | Chris Merritt, Former Cloudflare Chief Revenue Officer
1:30:53
1:30:53
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1:30:53Chris Merritt, former CRO of Cloudflare, shares how the company scaled from single-digit millions to $1 billion in ARR and built a foundation for long-term, sustainable growth. Chris unpacks the strategies behind scaling go-to-market teams, aligning product and sales for maximum impact, and creating strong customer relationships based on trust and …
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Episode 117: Discovering Knowledge Graph within SAP HANA Cloud
44:26
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44:26In this new episode Niklas Siemer, Product Specialist for SAP Business Technology Platform, is talking to Shabana Samsudheen, Senior Product Manager for SAP HANA Cloud. We’re making a deep dive into the new Knowledge Graph engine of SAP HANA Cloud: talking about what knowledge graphs are and what they’re used for, typical use cases of knowledge gra…
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How Clay Scaled from 0 to $30M ARR in 2 years with Product-Led Growth with Co-Founder & CEO Kareem Amin
1:14:22
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1:14:22Clay is one of THE success stories of the last years. But in early 2022, after 5 years of building, Clay did close to 0 in revenue. Two years later, Clay did approximately 30 million in ARR (Annual Recurring Revenue). Kareem Amin, co-founder and CEO of Clay, shares the journey of building one of the most innovative AI-powered tools for go-to-market…
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Vanta CRO on building a $100M+ ARR Revenue Engine – and how you can do, too | Predictable Sales Engine | Hiring Sales Talent | Selling to SMBs with Vanta CRO Stevie Case
1:23:03
1:23:03
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1:23:03Stevie Case, CRO at Vanta, explains how the company surpassed $100 million in ARR in just five years by building a predictable and scalable revenue engine. From founder-led sales to structuring a global sales organization, Stevie shares actionable insights for designing a repeatable go-to-market strategy and scaling effectively. She breaks down the…
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How Strava built a Global Fitness Community with 100M+ users | Expanding a consumer app to 196 Countries | Why Strava never intended to be a Venture Case | Hiring Young Potentials instead of Senior Staff ...
1:34:46
1:34:46
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1:34:46w Strava started as a "virtual locker room" in 1995 and why it didn’t work The role of timing, technology, and social media in Strava’s eventual success Building a Community-Driven Platform: Why Strava focused on engagement over growth and how this approach led to organic scaling Creating joy and reducing friction for users is important to keep the…
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From Building Products that Create Billions in Revenue to Running a Selffunded Venture Firm - Hunter Walk, Homebrew
51:16
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51:16In this episode of Unicorn Bakery, Hunter Walk, co-founder of Homebrew, joins Fabian Tausch for an in-depth conversation about his journey from product management at Google and YouTube to building one of the most respected early-stage venture capital firms in Silicon Valley. Hunter shares the story behind Homebrew’s evolution, why he and his co-fou…
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Master Educational Short Form Content: How HarperCarrollAI won 400k Instagram Followers in 13 Months without losing content depth
59:48
59:48
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59:48In this episode, Harper Carroll, one of the most prominent voices in AI education, joins for a deep dive into the art of creating educational content, and how she built an impressive following of over 400,000 people in just one year. She reveals the behind-the-scenes strategies that helped her viral content stand out in a world dominated by flashy,…
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Episode 116: Enhance developer efficiency using SAP Integration Suite and SAP Build for enterprise automation scenarios
31:19
31:19
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31:19Explore how the enterprise automation framework enhances developer efficiency and streamlines connectivity to underlying data sources. In the February 2025 episode of SAP BTP Talk, we explore how SAP accelerates enterprise automation with SAP Build and SAP Integration Suite offering a unique and comprehensive AI-powered solution to integrate applic…
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Episode 115: Develop apps, automate processes, and design engaging digital workspaces with SAP Build
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35:44Get a holistic understanding of how SAP Build accelerates development and automation with low-code, pro-code, and generative AI tools. In the January 2025 episode of SAP BTP Talk, we explore how SAP Build accelerates development and automation with low-code, pro-code, and generative AI tools. Discover how businesses can build cloud-ready extensions…
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Investor in 1000+ Marketplaces: Fabrice Grinda (FJ Labs) on 2025 Trends for B2B and B2C Marketplaces
37:51
37:51
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37:51Fabrice Grinda, co-founder of FJ Labs and one of the world’s most prolific marketplace investors, joins the Unicorn Bakery podcast again to share his marketplace outlook for 2025. With more than 1,100 investments and 355 exits, Fabrice is uniquely positioned to discuss the trends shaping the future of startups, marketplaces, and venture capital. In…
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Episode 114: Configure and manage BTP landscape with your AI digital assistant – Joule within SAP BTP Cockpit
28:47
28:47
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28:47Learn how Joule revolutionizes the way you interact with your SAP Business Technology Platform landscape through SAP BTP Cockpit. In this episode of SAP BTP Talk, December 2024, we will talk about how Joule – the AI copilot from SAP – truly understands your business. And when this intelligence is infused in SAP BTP Cockpit, how it transforms produc…
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From University Project to Billion-Dollar Exit: SIGNAVIO - Together As One – with Signavio Co-Founder & CEO Gero Decker
1:33:03
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1:33:03On March 5th, 2021, SAP acquired Signavio for a billion dollars – this marks one of the largest Tech Exits in the German market to date. How does a university side project become a billion-dollar acquisition? In this episode, Gero Decker, co-founder of Signavio, shares the incredible journey of building the company – from its roots as an open-sourc…
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Episode 113: Event Driven Architecture with a Power Couple – SAP Integration Suite and Advanced Event Mesh
48:04
48:04
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48:04In this episode, Niklas Siemer will have a conversation with Gautham Krishna, Product Manager SAP Integration Suite, and Karsten Strothmann, Lead PM Event-Driven Integration, about the world. As we all know the world is event-driven, right? So, let’s talk about what EDAs are and what use cases have made it to day-to-day life. Learn how Event-Driven…
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Episode 112: Streamlining success with SAP BTP Service Catalog and embedded SAP Business AI capabilities
26:28
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26:28Explore how SAP Business AI features along with SAP BTP service catalog and estimator work together to enhance business productivity. Discover how embedded SAP Business AI capabilities can drive solutions to real-time challenges, with hands-on tools and resources available at the SAP Discovery Center. In the 10th episode of SAP BTP Talk for 2024, w…
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Episode 111: Exploring Clean Core and the Power of AI in ABAP Cloud
32:43
32:43
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32:43In this new episode, Niklas Siemer, Product Specialist for SAP Business Technology Platform, is talking to Sonja Liénard, Head of SAP BTP ABAP. Together they will make a deep dive into ABAP Cloud and its relation to clean-core. The use of artificial intelligence-based capabilities for developers will completely influence the world how ABAP develope…
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Episode 110: Empower organizations to maintain a secure digital landscape with SAP BTP Security services
31:20
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31:20In this episode of SAP BTP Talk, August’ 2024 we will talk about SAP BTP Security services portfolio and how enterprises can build applications securely and foster a security-first culture in everything they do. We will touch upon topics like secure user access and connectivity, permissions, communications, and encryption. Our expert will also disc…
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Episode 109: Achieve business process excellence with SAP Signavio Process Insights
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48:57In this episode of SAP BTP Talk, July 2024, we will talk about SAP Signavio Process Insights which runs on SAP Business Technology Platform (SAP BTP) delivering data-driven insights into business processes and their usage based on data from one or more source systems. This service helps organizations to achieve business process excellence by helpin…
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Investing in 10+ Unicorns: Kevin Hartz on Finding and Crafting Winning Founding Teams
1:12:06
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1:12:06Kevin Hartz is not only one of the most influential seed investors in Silicon Valley, but also a successful founder. In addition to early-stage investments in PayPal, Uber, AirBnB and SpaceX, he founded Xoom (exit to PayPal for approx. 1 billion dollars) and Eventbrite (IPO). With his current startup Sauron, Kevin is in the process of developing ne…
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Episode 108: Recap of SAP Sapphire and ASUG Annual Conference 2024
39:12
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39:12In this new episode Niklas Siemer, Product Specialist for SAP Business Technology Platform, is talking to Geoff Scott, CEO and Chief Community Champion of the Americas’ SAP Users’ Group (ASUG). Together they will make a recap of the impression and announcements of SAP Sapphire and the ASUG Annual Conference. Geoff is sharing his top moments and his…
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The AI Playbook: Former Salesforce Chief Scientist Richard Socher’s Guide to Building a Successful AI Company (Founder of you.com)
1:10:23
1:10:23
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1:10:23Richard Socher, most recently Chief Scientist at Salesforce under Marc Benioff and one of the most renowned AI researchers in the world, has now founded you.com instead of joining one of the big AI companies. Richard believes that he can have a more positive impact on humanity. you.com now reaches millions of users and gives you as a user the oppor…
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Misconceptions of first-time founders: How to avoid Hiring-Red Flags & the Biggest Fallacies about Finding Product Market Fit - Dan Siroker, Limitless
1:11:43
1:11:43
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1:11:43Dan Siroker built Optimizely to more than 120 million ARR before leaving the company. The company was sold and merged, and then launched, rewind.ai-now limitless.ai, a consumer product that, unlike Dan's previous company, has a software and hardware component. Dan gives deep insights into the transition from software to hardware development and the…
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Why startups fail with Dave Hersh, Founder & Author
1:09:21
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1:09:21Only 10% of start-ups are successful and yet 82% of founders think they will be successful. 78% of start-ups don't even manage to pay back their investors. Dave Hersh scaled a company with Jive to more than 10 million dollars in turnover, took a growth investor on board and Jive later went public. Through his other positions as a coach, board partn…
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Episode 107: Exploring the use of SAP BTP in Esports at Team Liquid
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31:37In this new episode Niklas Siemer, Product Specialist for SAP Business Technology Platform, is talking to Thom Valks, Partnership manager at Team Liquid. Together they will make an exploration into the world of Esports. They discuss typical Esports tournaments, the game League of Legends and the partnership between Team Liquid and SAP. Team Liquid …
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Deeptech: The hurdles of making the first Quantum Computer accessible as a B2B Cloud Product - Alexander Keesling, QuEra
1:09:28
1:09:28
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1:09:28Alexander Keesling researched quantum computers at Harvard and, together with a team, decided to found a company based on his research. Today, QuEra generates tens of millions in revenue, licenses its quantum computer via AWS and is building a new quantum computer in Japan for around 41 million dollars. In the podcast, we talk about the status quo …
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1100+ investments, 40% Annual Realized Return for 26 years: How Fabrice Grinda built FJ Labs, one of the most successful Venture Capital Funds globally
1:26:10
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1:26:10Fabrice Grinda, founder of FJ Labs and extreme athlete, explains how he has made over 1100 investments, primarily in marketplace and network-effect startups, generating an average 40% return over 26 years. Fabrice also likes to simplify a lot in his life by outsourcing things. Find out his recipe for a fulfilling life and managing virtual assistant…
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Episode 106: Infuse intelligence in your business applications with SAP Generative AI Hub
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26:46In this episode of SAP BTP Talk, April 2024, we will talk about the new addition made to the SAP Business AI family – ‘Generative AI Hub’. We will discuss: how does it fit into the overall SAP’s Business AI portfolio, the main use cases where it fits for the Generative AI scenarios, and how is this different from other generative AI tools like Chat…
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Consolidation as Strategy: Razor Group's Path to Market Leadership - Razor Group Founder Tushar Ahluwalia
1:05:58
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1:05:58Tushar Ahluwalia founded the Razor Group together with his founding team in 2020. Since then, the Razor Group has received more than one billion dollars in investment and credit, acquired and consolidated many Amazon FBA businesses and most recently some Amazon aggregators, such as Perch. Today, the Razor Group is the largest remaining player on th…
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Misconceptions about pitching early stage investors - with Sequoia Capital Partner George Robson
30:22
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30:22Is the European climate for early-stage start-ups improving again? After the European fundraising ecosystem was somewhat more cautious in the years following the corona boom, the question is: how is it currently developing? Fabian meets George Robson, Partner at Sequoia Capital, probably the best-known venture capital fund in the world. Together th…
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Generative AI Meets Contextual Intelligence
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43:45In this episode, Niklas Siemer is joined by Thomas Hammer, the lead product manager for SAP HANA Cloud, to discuss the newly introduced vector engine feature. Thomas explains its evolution and multi-model data processing capabilities and focuses on how the new vector engine enhances generative AI applications by improving context awareness. Thomas …
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Blitzscaling vs. Bootstrapping: How to choose your founder journey - Casper Rasmussen, Monta
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47:45Monta has raised more than 120 million euros for its software platform for electric vehicles to improve the accessibility of charging infrastructure. Within 3 years, Monta has scaled to around 300 employees, is currently hiring 10-20 employees per month and is multiplying revenue annually. Previously, Monta founder Casper Rasmussen built 500+ mobil…
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How does it feel to make a 100 million dollars with an exit? with GitHub and Gitbutler Founder Scott Chacon
1:17:31
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1:17:31Scott Chachon is one of the co-founders of GitHub, a developer platform that was sold to Microsoft for around 7.5 billion dollars. We talk about the moment he found out about the sale to Microsoft, how much money he made from the sale and whether it made him happy. He is now founding his third startup, Gitbutler, after investing 12 million of his o…
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Cost-Traps that Cost Your Company Millions David Heinemeier-Hansson, 37signals
1:09:14
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1:09:14David Heinemeier Hansson is the inventor of Ruby on Rails and founder of 37signals, a company that has developed products such as Basecamp, Hey.com and more over the last 20 years. However, apart from Jeff Bezos, David and his co-founder Jason Friedman didn't take any money and bootstrapped the company. We talk about the biggest cost drivers for co…
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How AI changes creativity forever, with Adobe’s Chief Strategy Officer Scott Belsky
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38:14What role does creativity play for entrepreneurs? And how is the understanding of creativity changing as a result of artificial intelligence? Scott Belsky founded Behance, sold the start-up to Adobe and is now Chief Product and Chief Strategy Officer there. Adobe is one of the 50 most valuable companies in the world. At Adobe, Scott oversees all ne…
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Episode 104: Unleash next generation hybrid integrations with Edge Integration Cell
35:42
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35:42In this episode of SAP BTP Talk, February’ 2024 we will talk about the new addition made to the SAP Integration Suite family ‘Edge Integration Cell’ that was announced as Generally Available at TechEd last year. We will discuss how Edge Integration Cell offers a hybrid integration runtime which enables enterprises to manage APIs and run integration…
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Why Your Product Launch is Overrated with Superhuman Founder Rahul Vohra
1:05:41
1:05:41
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1:05:41Rahul Vohra sold his first company Rapportive to LinkedIn and then founded Superhuman. Superhuman is a premium email provider that is significantly faster to use than Gmail and other alternatives. Today, Superhuman has raised more than 100 million dollars and has tens of thousands, if not hundreds of thousands of users.But how do you develop a prem…
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Episode 103: Exploring SAP BTP, ABAP environment
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46:28In this new episode Niklas Siemer, Product Specialist for SAP BTP, is talking to Frank Jentsch, Product Lead of the SAP BTP, ABAP environment. You will hear about the SAP BTP, ABAP environment: What it is, use-case scenarios, it’s evolution and more. Frank will explain whenever a company can benefit from using the SAP BTP, ABAP environment in their…
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Episode 102: SAP Build Code, enhancing developer productivity.
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12:43In this episode we talk about SAP Build Code, an application development solution that draws on the capabilities of SAP’s generative AI copilot Joule, by embedding AI-based code generation technologies. In this episode of SAP BTP Talk, December’ 2023 we will talk about the new announcement ‘SAP Build Code’ that was made at TechEd 2023. We will disc…
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Episode 101: Discovering SAP BTP Guidance Framework
34:04
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34:04In this new episode Niklas Siemer, Product Specialist for SAP BTP, is talking to Raphael Schmitz, Chief Development Architect in SAP BTP Engineering, and Konstantin Heine, Product Manager for SAP Business Technology Platform. You will hear about the new released SAP BTP Guidance Framework: What it is, what the targeted personas are, the motivation …
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Episode 100: Anniversary Special with Juergen Mueller, CTO and Executive Board Member at SAP SE
1:02:14
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1:02:14In this 100th episode of the SAP BTP Talk, host Hanna Salamon, Senior Product Communication Specialist for SAP BTP, welcomes Juergen Mueller, Chief Technology Officer and Executive Board Member at SAP SE, as their special guest. The episode covers the evolution of the podcast since its start in 2015, the role of SAP BTP in achieving business goals,…
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Episode 99 – CapGPT, your prompt-based coding companion for developing business apps
37:09
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37:09In this episode of SAP BTP Talk, September’ 2023 we will talk about how SAP is leveraging generative AI technologies into developing code and writing CAP applications. This conversation will highlight how SAP is integrating Large Language Models (LLM) into developer tools to generate CDS models for the SAP Cloud Application Programming Model. You w…
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This investor cold walks into offices to invest in a startup & why he doesn’t build a personal brand – Alex Finkelstein, Spark Capital
35:33
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35:33Alex Finkelstein is a general partner at Spark Capital and has names like Twitter (X), Discord, Snap and Slack in his funds portfolio. But how does a fund like Spark Capital, and Alex in particular, invest? ALL ABOUT UNICORN BAKERY: https://zez.am/unicornbakery What you'll learn: Why is it sometimes useful as a founder:in to not just look at everyt…
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Episode 98 - End-of-life for SAP BTP Neo environment
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41:49In the new episode Niklas Siemer, Product Specialist for SAP BTP, is talking to Christian Fecht, Chief Product Owner of SAP BTP, Neo Environment. You will hear about the end-of-life announcement from SAP BTP Neo Environment, the impact on customers and SAP BTP itself. We will also make a small “time warp” into the history and evolution of SAP BTP. …
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“A Hybrid Setup is the worst” | How to get new hires up to speed during hyper-growth | How to not be the bottle neck of growth as a founder | - Job van der Voort, remote.com
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49:01In the last 4 years Job van der Voort has founded remote.com, raised about $500 million from investors like Sequoia, Accel, Index and General Catalyst, reached a valuation of $3 billion and turned the company profitable last year. Fabian talks to Job about structures that make hyper-growth possible, how remote.com managed to scale without a fixed H…
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Why VCs shouldn't try to tick boxes & focus too much on pattern recognition | Seedcamp's Investment Process after receiving a Pitchdeck - Reshma Sohoni & Kate McGinn, Seedcamp
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50:44Why VCs shouldn't try to tick boxes & focus too much on pattern recognition | How to choose your Fund-Strategy | Importance of the German Market | Seedcamp's Investment Process after receiving a Pitchdeck - Reshma Sohoni & Kate McGinn, Seedcamp Seedcamp has been investing in startups for more than 15 years. A few of the investments include companie…
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Danger of Optimising for Valuation | The problem with large VC funds | Startups stay a high risk business at later stages | New Definition for Unicorns - Micah Rosenbloom, Founder Collective
59:48
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59:48Founder Collective is a New York based fund that has invested in Uber, Trade Desk, Stack Overflow and many more top startups.Fabian talks to Managing Partner Micah Rosenbloom about the risk of using money to magnify problems rather than solve them. "Too much capital at early stages quickly leads to bad habits and inefficiencies," says Micah - but w…
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Episode 97 – Accelerate your digital transformation to the Intelligent Enterprise with SAP & Google Cloud.
28:35
28:35
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28:35In this episode of SAP BTP Talk, July’ 2023 we will talk about Bringing together SAP systems and data with Google Cloud. This partnership unlocks entirely new opportunities for enterprises to derive more value from their full data footprints. This discussion will highlight how SAP enables enterprises to build an end-to-end data cloud that brings da…
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How to win in the AI hype, is Growth Financing back? & European venture ecosystem with Matt Turck, FirstMark Capital
54:39
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54:39In this episode, I talk with Matt Turck General Partner at the New York based Venture firm Firstmark Capital about succeeding as a VC. Firstmark invests in a very focused way, primarily in Series A rounds. Matt himself has been focused on Artificial Intelligence, Machine Learning & Data for more than 10 years. AI Hype: What do companies and founder…
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B2B SaaS Company Building: Learnings from two 9-figure exits & How to build a B2B Logo Machine: Learnings from Scaling MOAT, Jonah Goodhart, Montauk Labs
1:09:01
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1:09:01Jonah Goodhart has had two exits with a total volume of more than $1.5 billion. He was a founding investor in Right Media (sold to Yahoo), but according to insiders, he was much more involved. He sold the advertising management platform MOAT to Oracle in 2017 for about $850 million. That's why we're talking about Jonah's company building for B2B Sa…
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