Best Sockjig Podcasts (2025)

1
Not Part of the Marketing Plan 1:00:51

11d ago1:00:51

1:00:51

In this episode, I cover Dick’s Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A’Ja One signature sneaker and Tourmaline Rodeo Dunk SB and how…

1
Stay Relevant or Get Stale, and Why All New Sneaker Brands Have to Be Persona Based 1:05:23

2M ago1:05:23

1:05:23

In this episode I talk about how sneaker brands can get stale and what do they need to do to stay relevant in light of the lack of hype for recent A Ma Maniere releases, and even Bodega store closures. I also discuss how newer brands and releases must be more persona based in this day and age, particularly looking into UnheardOf's recent releases.I…

1
Top 10 Signs Sneakers Are Back - Episode 78 1:22:30

3M ago1:22:30

1:22:30

In this episode, I do a Top 10 Signs That Sneakers Are Back List. I also do release recaps of Bred 1 and Union Jordan 1 release. And cover sneaker news over the recent month. A fun show as always so check it out~! Timestamps 00:00 Intro 02:21 Skips: Haven Asics Gel Nimbus 10.1 03:01 Black Toe 1s and Sneakerhead Math 04:38 Undefeated Spiridon Needs …

1
Bred 1s and the 5 Stages of Sneakerhead Grief - Episode 77 51:01

4M ago51:01

51:01

In this episode, we talk about the release of the Bred 1 85 High and if the marketing fit the low stock numbers and distribution. We talk about the community resentment and take a look at the 5 Stages of Sneakerhead Grief. Other topics covered include Corteiz’s design contest, sneaker retailers hurting and the recent fires in Los Angeles. Timestamp…

1
Fandom vs Tribalism in Sneakers - Episode 76 56:15

5M ago56:15

56:15

In this episode I talk about the making of sneaker of the year lists and the criticism they get and why I believe that anyone creating lists like this should embrace the debate. That leads to the main segment which is about how fandom is changing in sneakers and all other niches. I talk about how it's becoming more tribalistic and how that affects …

1
The Zone of Conflict - Episode 75 59:26

6M ago59:26

59:26

In this episode, I discuss my spat with the Editor in Chief of Complex, criticism vs hating, how past history affects harshness, the backlash, and a lot more. It's not intended as a rant, it's intended as a reflection. Also, Sneaker Guy of the Week returns, plus the debut of a new segment: We Are So Back / It's So Over. 00:00 - Intro 05:40 - Pickup…

1
Winning Isn't For Everyone - Episode 74 1:17:42

8M ago1:17:42

1:17:42

In this episode we talk about James Whitner not getting charged by feds and apparently signing with adidas and speculate if his relationship with Nike and Jordan will continue. We also talk about the Nike CEO John Donahoe stepping down and who’s really to blame for Nike’s decline in these last 5 years. Some other topics, we talk about StockX sneake…

1
Sit Down With Sniper | S3 Ep. 16 feat. OG 1:02:54

8M ago1:02:54

1:02:54

Shoot SDWS a message! Sit Down with Sniper - Season 3 - Episode 16 (Special Guest: OG or @OG_CrookedWest)By Sniper

1
EQL's Customer Privacy Incident and Shoe Surgeon Mass Producing Counterfeit Sneakers, Allegedly - Episode 73 1:12:18

9M ago1:12:18

1:12:18

In this episode I cover EQL's recent customer privacy incident in full detail and explain what happened, and why it shouldn't be considered as no big deal because incidents like this could potentially be company ending events. I also talk about Nike suing The Shoe Surgeon and how coverage of the story seems to be ignoring that he's being accused of…

1
How To Release A Collab Sneaker Part 3 - Navigating Sneaker Drops with Corey Whatever 1:06:17

9M ago1:06:17

1:06:17

The series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle during and after sneaker drops. You can find Corey Whateve…

1
How to Release a Collab Sneaker Part 2: A Case Study 1:05:40

10M ago1:05:40

1:05:40

Premise You own a fictional skateshop in San Francisco called Ice Age Skate and you're getting 10k pairs of a Dunk SB to release in-store and online. Let's create a release strategy plan for a hype collab sneaker, and decide how we want to release in-store, to fnf/vip, and online. We'll also do some Backdoor Math and decide if that's an option we s…

1
Sit Down With Sniper | S3 Ep. 15 feat. White Walls 59:32

10M ago59:32

59:32

Shoot SDWS a message! Sit Down with Sniper | Season 3, Episode 15 feat. White Walls - On this episodes, we jumped into a great conversation with the Co-Founder of White Walls, Devon Figures.By Sniper

1
Sit Down With Sniper | S3 Ep. 14 feat. Brycent 52:14

10M ago52:14

52:14

Shoot SDWS a message! Sit Down with Sniper - Season 3, Episode 14 feat. BrycentBy Sniper

1
Sit Down With Sniper | S3 Ep. 13 feat. Connor Grasso 1:01:46

10M ago1:01:46

1:01:46

Shoot SDWS a message! Sit Down With Sniper | S3 Ep. 13 feat. Connor GrassoBy Sniper

1
Sit Down With Sniper | S3 Ep. 12 feat. Co-Museum 48:38

11M ago48:38

48:38

Shoot SDWS a message! Sit Down with Sniper, Season 3 - Episode 12 feat. Co-MuseumBy Sniper

1
Nike Re-Releasing Grails 1:36:56

11M ago1:36:56

1:36:56

This is a special edition Sockjig x Loose Laces Crossover episode all about Nike re-releasing grails like Wu-Tang Clan Dunk Highs and potentially Undefeated Jordan 4s. Listen and Subscribe to Loose Laces Podcast Apple https://open.spotify.com/show/7irgYwZjswyrUFCBtdio4T Spotify https://podcasts.apple.com/us/podcast/loose-laces/id1623728170 YouTube …

1
How To Release a Collab Sneaker Part 1: Brand Theater 1:20:13

11M ago1:20:13

1:20:13

This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a lo…

1
Sit Down With Sniper | S3 Ep. 11 feat. Cory Van Lew 49:41

11M ago49:41

49:41

Shoot SDWS a message! (Season 3 - Episode 11) On this episode we hear from a very talented artist that has worked with people such as Mike Tyson, Jake Paul, Disney and many others and his name is Cory Van Lew. Join us as we sit down with Cory to speak on everything he has coming up, who he is, and what he's been up to lately.…

1
Sit Down With Sniper | S3 Ep. 10 feat. Jake Fried Pt.2 1:56:00

12M ago1:56:00

1:56:00

Shoot SDWS a message! On this episode we sit down with returning guest and artist, Jake Fried. Join us as we dive into the intricate world of animation and catch up with the brilliant artist. Known for his mesmerizing hand-drawn animations, Fried talks to us about everything that he's been doing since out last encounter, and we hope you enjoy the e…

1
Sit Down With Sniper | S3 Ep. 9 feat. Sockjig 41:00

1y ago41:00

41:00

Shoot SDWS a message! Season 3, Episode 9 - SockjigBy Sniper

1
State of the Sneaker Game 2024 1:32:49

1y ago1:32:49

1:32:49

An in depth look at sneaker brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2024. Timestamps 00:00 - Entrance 02:01 - Intro 04:33 - Opening Remarks 15:49 - State of Sneaker Market 17:41 - The Rise of EQL 19:30 - State of Reselling: Resell is Dead, Long Live Resell 21:24 - Stat…

1
Sit Down With Sniper | S3 Ep. 8 feat. Joe Cardamone 35:20

1y ago35:20

35:20

Shoot SDWS a message! On this episode, join us for an exclusive sit-down with the enigmatic Joe Cardamone. Get ready for a candid conversation where we dive deep into his world, exploring everything from his creative process to his personal life. Don't miss this unfiltered interview packed with insights, laughter, and maybe even a few surprises!…

1
Sit Down With Sniper | S3 Ep. 7 feat. Tana Marie 1:03:57

1y ago1:03:57

1:03:57

Shoot SDWS a message! Season 3 - Episode 7: Tana MarieBy Sniper

1
Big in Japan: Sneaker and Clothes Shopping in Japan, Nike's Marketing and Innovation Problem - Episode 67 1:17:06

1y ago1:17:06

1:17:06

In this episode, I talk about Nike’s marketing and shitty products problem. I also talk about my trip to Japan, how Instagram is a key for vacation planning, what I wore and what Japanese were wearing. I also talk about shopping and a give a brief history Ginza, the birthplace of Japanese Fashion. Other topics include the Bode Astrograbber release …

1
Sit Down With Sniper | S3 Ep. 6 feat. David Lawrence 47:55

1y ago47:55

47:55

Shoot SDWS a message! Join us on this episode of "Sit Down with Sniper" as we delve into the world of photography and creation with special guest David Lawrence. David, a seasoned photographer known for his captivating imagery and unique perspective, shares insights into his creative process, the challenges and joys of capturing life's fleeting mom…

1
No Country For Old Heads - Episode 66 49:23

1y ago49:23

49:23

In this episode, I talk about Live Streaming and how future sneaker influencers will more likely emerge from this space. I also share my thoughts on all these overly dramatic takes about the Death of Sneaker Culture because Trump appeared up at SneakerCon. Plus a lot more! Timestamps 0:00 - Cold Open: Thurston Moore 02:51 - Pickups 04:17 - Skips 07…

1
Tradeblock CEO and Cofounder Mbiyimoh Ghogomu - Episode 65 1:02:33

1y ago1:02:33

1:02:33

Episode 65 of the Sockjig Sneaker Podcast features an in-depth interview with Mbiyimoh Ghogomu, CEO and Co-founder of Tradeblock, a marketplace app for trading sneakers. Mbiyimoh discusses his personal journey from a sneaker-loving kid to a tech startup CEO, the inception and growth of Tradeblock, and the significance of running a Black-owned start…

1
Sit Down With Sniper | S3 Ep. 5 feat. Lost Files 28:51

1y ago28:51

28:51

Shoot SDWS a message! In this episode of Sit Down with Sniper, we dive into the world of fashion and entrepreneurship with a captivating interview featuring Estevan, the mastermind behind the innovative clothing brand, Lost Files. Estevan shares the remarkable journey of how Lost Files came to be, from its humble beginnings to its current status as…

1
Sit Down With Sniper | S3 Ep. 4 feat. Kipz 43:13

1+ y ago43:13

43:13

Shoot SDWS a message! Join us on this episode of Sit Down with Sniper as we jump into the interesting world of creation and consulting with the incredibly talented creator and founder, Kipz. Kipz has been bringing his ghost characters, abstract creations, and stories to life through his artistic vision and dedication. In this captivating conversati…

1
Lost Episode From 2017 - Episode 64 34:41

1+ y ago34:41

34:41

This is special episode of The Sockjig Sneaker Podcast. I found a pilot episode of a sneaker podcast that I originally recorded on November 30th, 2017. I thought it was lost media but I just found it, cleaned it up and publishing for the first time ever. So let's go back to Nov 2017 when Nike Off White The Ten had just dropped, we used to cop Yeezy…

1
Sit Down With Sniper | S3 Ep. 2 feat. Jeremy Fisher 50:23

1+ y ago50:23

50:23

Shoot SDWS a message! Join us on this episode of Sit Down with Sniper as we dive into the fascinating world of animation with the incredibly talented creator and animator, Jeremy Fisher. Jeremy has been bringing characters and stories to life through his artistic vision and dedication. In this captivating conversation, we explore Jeremy's journey i…

1
Sit Down With Sniper | S3 Ep. 2 feat. Dimithry Victor 35:20

1+ y ago35:20

35:20

Shoot SDWS a message! We're back for another episode of Sit Down with Sniper, on this episode we dive into conversation with a very talented creator and artist - Dimithry Victor. If you're new to the channel be sure to check out all the previous episodes and you can find the guest on social media. Thanks for listening!…

1
2023 Year in Sneakers - Episode 63 1:29:28

1+ y ago1:29:28

1:29:28

In this episode I discuss bold predictions for sneakers in 2024: Send me your 2024 Bold Predictions. Click Send a voice message button here: ⁠https://podcasters.spotify.com/pod/show/sockjig⁠ I also discuss the recent raid at the Project Blitz warehouse, the Stanley Cups hype and what's important about the Kith Loyalty program. I also look at the Ni…

1
Sit Down With Sniper | S3 Ep. 1 feat. Virda Khalid 47:34

1+ y ago47:34

47:34

Shoot SDWS a message! We are back for a NEW SEASON! And to kick off Season 3, we are interviewing Animator, Character Designer, & Storyteller - Virda Khalid! I'm super excited to kick off the new year with an amazing episode and hope everyone enjoys it! Be on the lookout for more episodes coming soon!…

1
Disruptive Sneaker Marketing and The Collaborator Playbook - Episode 62 1:14:34

1+ y ago1:14:34

1:14:34

In this episode, we look into the disruptive marketing campaigns of Anthony Edwards AE1 and the Travis Scott Cactus Mac sneakers. We also talk about the playbook for collaborators with both new collaborator JaeTips, and contrast that with established collaborator Jerry Lorenzo and his new Fear of God x adidas collection. But before that, I talk a l…

1
Sit Down With Sniper | S2, Ep. 40 feat. Jake Mills 36:56

1+ y ago36:56

36:56

Shoot SDWS a message! On this episode I sat down with Entrepreneur and Founder, Jake Mills. We spoke about his watch brand "Legacy" and what it took to build a company from the ground to a six figure business. Be sure to tune in every episode to keep learning about the many creative minds around the world with Sniper, and we'll see you next time!…

1
Lois Sakany, Snobette Co-Founder and Wall Street Sneaker Analyst - Episode 61 1:02:45

1+ y ago1:02:45

1:02:45

In this episode we welcome Lois Sakany, a Wall Street sneaker analyst and co-founder of women's streetwear blog, Snobette. We discuss the current challenges faced by big brands like Nike and Adidas, the state of women's streetwear. Lois offers an insightful analysis of the impact of marketing, design, and distribution on a brand's success. We also …

1
James Whitner's Backdoor Sneaker Ring Busted - Episode 60 30:23

1+ y ago30:23

30:23

In this episode, we delve into the current money laundering allegations against James Whitner of the Whitaker Group, owner of Social Status and A Ma Maniere. The podcast breaks down the possible scheme which allegedly involved selling Nike product to a Chinese buyer, with proceeds said to have been laundered and traced back to Whitner. We explore a…

1
The Future of Sneaker Retail - Episode 59 1:33:25

1+ y ago1:33:25

1:33:25

In this episode, I take a deep-dive look into the future of sneaker retail amid the generational shift in what we buy, and the technological changes happening everyday. I look into recent store closures, the decline of big box retailers and malls and contemplate the long-term future of retail. Finally, I examine what retailers need to do to save br…

1
Sit Down With Sniper | S2, Ep. 39 feat. David Horvath 1:08:25

1+ y ago1:08:25

1:08:25

Shoot SDWS a message! In this episode, we have the pleasure of chatting with the renowned artist and creative genius, David Horvath. Join as we explore the fascinating world of creativity, as David shares his journey, artistic inspirations, and unique approach to his craft. Known for his iconic characters like Uglydoll and Bossy Bear, David reveals…

1
Sit Down With Sniper | S2, Ep. 38 feat. Ed Balloon 1:17:36

1+ y ago1:17:36

1:17:36

Shoot SDWS a message! In this week's episode of Sit Down with Sniper, we are thrilled to welcome the incredibly talented Ed Balloon to the podcast. Join us as we dive deep into the world of this multifaceted artist, exploring the boundless realms of music, art, and self-expression. And again, thank you to Ed for taking time out of his day to come o…

1
Sit Down With Sniper | S2, Ep. 37 feat. Hayden Clay 47:39

1+ y ago47:39

47:39

Shoot SDWS a message! On the most recent episode of Sit Down with Sniper I was able to speak with the amazing artist - Hayden Clay. While speaking with Hayden we discussed his drop that just recently sold out alongside Transient Labs. You can listen in on Hayden speak about what the drop means to him as we dive into who he is as an artist and so mu…

1
Kith Toronto - Episode 58 48:55

1+ y ago48:55

48:55

In this episode, I recap my trip to Kith Toronto opening night party and the store open and talk about why I was there, how I got invited, and the people I met. I also talk about the Born x Raised Dunk SB drop. Timestamps 00:00 - Sneak Peek 00:06 - Intro 00:58 - On Feet 01:12 - Pickups 03:24 - Misses 04:20 - Nike dotSwoosh TINAJ 08:17 - Born x Rais…

1
Sit Down With Sniper | S2, Ep. 36 feat. Tetra 1:00:29

1+ y ago1:00:29

1:00:29

Shoot SDWS a message! This week on Sit Down with Sniper we tap into a great friend and amazing artist that goes by the name Tetra. And for those that don't know, Tetra is a multidisciplinary artist from NYC known for his unique blend of mediums to create collages. During this episode we cover a great amount and dive deeper into who Tetra is as a pe…

1
Sit Down With Sniper | S2, Ep. 35 feat. JK5 56:33

1+ y ago56:33

56:33

Shoot SDWS a message! On the newest episode of Sit Down with Sniper, I got the chance to talk with a very special artist known as JK5, from tattoo artistry to his unique blend of visual storytelling, Joseph's journey is nothing short of inspiring. I highly encourage everyone to check out the episode as JK5 is more than just an artist; he's a vision…

1
Stolen Sneakers, Fake Sneakers, Backdoored Sneakers - Episode 57 57:52

1+ y ago57:52

57:52

In this episode I talk about early pairs and if they're stolen, fake, or backdoored. I also talk about Kool Kiy, Nightwing's fake apology to me, Tremaine leaving Supreme, and debut a new segment called Size 13 Takes. Timestamps 00:00 - Funkmaster Flex Cold Open 02:30 - On Feet 03:22 - Pickups / Skips / Misses 11:56 - Size 13 Takes 14:03 - Nike v. K…

1
Sit Down With Sniper | S2, Ep. 34 feat. Mariana Makwaia 43:24

1+ y ago43:24

43:24

Shoot SDWS a message! This week we sat down with a very talented musician who shares her love with mixed media art and half of the sister act "Sybling" - Mariana Makwaia! We really jumped into the start for Mariana and what got her into creating. We also highlighted her upcoming drop with Transient Labs on September 12th! Be sure to check out Maria…

1
Sit Down With Sniper | S2, Ep. 33 feat. TEJI 47:26

1+ y ago47:26

47:26

Shoot SDWS a message! On another week of Sit Down with Sniper, we got the opportunity to sit down with such a creative and friendly mind in this space - TEJI! As a friend and follower of his work, TEJI has been creating his own universe and bringing people along. In this episode we talk about so many things he's done and a very special talk about w…

1
Sit Down With Sniper | S2, Ep. 32 feat. Clon 1:06:12

2y ago1:06:12

1:06:12

Shoot SDWS a message! Tune in to our latest episode where we chat with Clon, the creative force behind Cool Cats! Join us as we dive into so much over the hour long conversation including what's coming for the Cool Cats, Clon becoming the new CEO, and so much more! And be sure to follow the Cool Cats on their upcoming journey to the Macys Thanksgiv…

1
Sit Down With Sniper | S2, Ep. 31 feat. Ben Strauss 42:06

2y ago42:06

42:06

Shoot SDWS a message! Discover the world of visual storytelling in the latest episode of "Sit Down with Sniper." Our guest, the visionary photographer and founder of Transient Labs, Ben Strauss, takes us on an artistic journey like no other.By Sniper

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