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The Standard Deviations podcast is a weekly production that looks at money, mind and meaning, all through a psychological lens. Each week, psychologist and New York Times bestselling author Dr. Daniel Crosby interviews a fascinating new guest, experts in everything from finance to literature to wellness. Each guest provides listeners with three concrete ways to apply what was learned that week, ensuring that weekly listening becomes part of a path to a richer life. Episodes are brief, resear ...
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Standard Deviation Podcast

Juliana Jackson, Simo Ahava

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Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.
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Standard Deviations

Junction Journalism

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We’ve all been told that there’s a “proper” way to speak English. What if that wasn’t true? There are thousands of dialects of English that are “non-standard”, but still carry cultural and historic significance. Join Nicola Brayan as she explores English dialects around the world and how language shapes identity, communities, and, too often, discrimination. This story challenges us to think before we judge the way others speak.
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Standard Deviation is hosted by Yves Brown - Registered Nurse, writer, mother, health/wellness/healing advocate, intuitive reader, and authenticity champion. We’re going to have meaningful, authentic, and at times, unfiltered conversations over a variety of issues that uniquely affect us such as, toxic relationships, raising special needs children, being a caregiver, friendships, and maintaining your sanity on the job. These conversations are intended to help you embrace your authenticity an ...
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Tune in to hear: Why should we take heed of our internal anxiety that expresses that something is not quite right in our lives? Why do Existential Philosophers think of anxiety as a potential catalyst for personal growth rather than a hindrance? How can passion help us give our anxiety form and function? How did the philosopher Heidegger think abou…
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This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. Latest content from Juliana & Simo S…
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Tune in to hear: What is Rudyard Kipling’s poem “If –” about and what can it teach us about remaining poised in the face of chaos? What are some qualities of the investors who fare best in turbulent markets? What roles does EQ (Emotional Intelligence) play in investment decision making? What are some practical steps for remaining calm in a churning…
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This month BBC Radio 4's Bookclub, presented by James Naughtie, speaks to the writer Michel Faber about his debut novel, Under the Skin. Published in the year 2000 by Canongate it went on to be shortlisted for the Whitbread Award that same year. The book follows the female protagonist of Isserley who roves the A9 in the Scottish Highlands looking t…
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Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. Latest content from Juliana & Simo Juliana just launched her newsletter - Beyo…
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This month, Bookclub, presented by James Naughtie, speaks to the author Christopher Brookmyre, as he takes questions from a live BBC audience about his debut novel, Quite Ugly One Morning. The book is a pacey crime thriller, not so much a 'whodunnit', as a 'whydunnit', and it introduces us to the wily, wise-cracking journalist Jack Parlabane - a ch…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Latest content from Juliana & Simo #GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo Ahava Send App Data To Server…
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This month, BBC Bookclub, presented by James Naughtie, speaks to the writer Sara Collins, as she takes questions from a live audience about her award-winning debut novel, The Confessions of Frannie Langton. Sara was the Costa Book Awards First Novel Winner in 2019. She has also adapted the book for television. Producer: Dom HowellEditor: Gillian Wh…
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Tune in to hear: What insight did Joe have that prompted him to start applying Behavioral Finance in practical ways while much of the industry was focused elsewhere? Why are so many firms relying on the old-fashioned educational approach when building client-centric tools and technology seems to be the way forward? What is an example of a compellin…
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Tune in to hear: What does Dimensional see about the future of the industry that encouraged them to launch something like ‘Life Invested.’ Why does a “human first” investment model have the power to endure in a way that other investment models, such as those centered around sales, have not? How can we give the “human first” approach more definition…
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Award-winning writer Alan Warner takes questions from Radio 4's Bookclub audience about his first-person, pacey novel, Morvern Callar, which was written in 1995 when Warner was in his late twenties. Morvern is a twenty-one year old foster-child whose life takes an irreversible turn when she discovers her boyfriend's dead body. The book was later tu…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. PS: Huge BlackFriday discounts on courses are available until November 30th. Latest content from Juliana & Simo Cookie Access W…
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Tune in to hear: Examples of when emotional connection can play a decisive role in sales. How, practically, can advisors shift their focus a bit from the technical to fostering deep, emotional connections with their clients? What is motivational interviewing, what is based on and what does it look like in practice? Where does the discovery process …
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Tune in to hear: Get a better sense of the size and scope of the racial wealth gap problem in the US. Should financial advisors play a role in addressing these inequalities? Also, do historical factors, such as systemic discrimination and redlining, largely to blame for the genesis of this disparity? What sort of systemic inequities and injustices …
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: Cookie Access With S…
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Tune in to hear: What elements do “tulip mania,” the roaring twenties and the .com bubble share and what should be our biggest takeaway from these historic market events? What is the "affect heuristic" and how should we be thinking about it in relation to our investment decision making? How do the emotional states of euphoria and despair effect our…
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Tune in to hear: From Michael’s vantage point, what did he observe during this recent market downturn? How can those nearing retirement overcome the tendency to have knee jerk responses to major negative market events? How can we better inoculate people against volatility before it happens? During a significant financial downturn is it more effecti…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: GA4 to Piwik PRO Usi…
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Tune in to hear: Relative to all the other behavioral experts out there, what stands out about Greg and his work? How did he arrive at this unique point of emphasis? How has Behavioral Finance come full circle in recent years? What have been the biggest shifts in Behavioral Finance in the past decade? Also, how does he anticipate it might change in…
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Tune in to hear: What was Megan’s favorite finding in the deep research she did for this book? Learn about Truman’s financial anxiety and how this impacted him. Why is it harder to pivot and recover from financial pitfalls than it used to be? What advice did Calvin Coolidge get from his stock broker? How did George Washington make his money and wha…
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Tune in to hear: Did Cady’s recent book, The Art of the Sabbatical, come from a place that was very personal and meaningful to Cady? If so, what was it that made this project so personal for her? In Cady’s experience, are many of those hoping to take a sabbatical doing so to just take a break from work or are they in search of a deeper, transformat…
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Tune in to hear: What is the disconnect between selling an advisory business, as it is popularly conceived, and as it usually goes down in the real world? What should people know about the process that they may not currently understand? What are the big things that are missing from the “highlight reel” version of selling a business and how can peop…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo New Piwik PRO Templates In Se…
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Tune in to hear: What got Dr. Eckhart into Psychology in the first place, and how did he end up moving into family wealth consulting? What are some of the significant differences in family dynamics among upper middle class families and ultra high net worth families? What does Dr. Eckart mean, exactly, when he refers to family mythology and how migh…
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Tune in to hear: What does Clare and her team at Essentia Analytics focus on specifically? How can one score the decision making skill involved in stock picking when so much is relative to timing? How does Essentia Analytics score all 7 data points they lay out on their website? One of the trick things about behavioral investing is you can get a go…
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Hilary and Roger discuss Hilary’s Use R! keynote presentation, LLMs and R, and whether R (or any programming language) has a future. Also, a brief preview of Roger’s JSM 2024 talk. Show notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscr…
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Ayobami Adebayo talks to James Naughtie and readers about her novel, Stay With Me, a moving story of loss and motherhood. Set against the backdrop of tumultuous political events in Nigeria, it tells the story of Yejide and Akin, whose marriage is childless. The novel, which is narrated by them both, explores the pressure to have a child, the toll i…
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Tune in to hear: How should we think about the “presidential election cycle pattern” as a forecasting tool? Does it have much merit and how is it playing out so far in 2024? How should we think about time effects in an election year? Also, what is the trend for election year market performance like as you move through the year? What would Tim tell …
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW …
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Tune in to hear: What can Elton John’s stage name teach advisors about how to make and set goals? What can Weezer teach advisors about workflows? What is the DICE acronym that can help advisors create a process around their practice? How can advisors find a partner best suited for their practice and how can this power growth? Also, how should advis…
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Tune in to hear: How did Phil pivot from a financial advisor position to roles focused on marketing? Why is a clearly established marketing strategy so critical as a starting point and what does this look like, practically? How important is it to have an affinity for, or direct tie with, the niche client group you may serve (e.g. first responders o…
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Marlon James answers readers' questions about his award-winning novel, A Brief History of Seven Killings. The novel, which is narrated by multiple characters, opens in Jamaica in the run-up to the 1976 election. Kingston is riven by violence as competing gangs, some supported by the US government, compete for territory and control of the drugs trad…
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Tune in to hear: Why do humans seem to have such limited access to understanding what they want, from a financial perspective? Andy believes that the ethos of financial planning is the marriage of capital and purpose. What, specifically, does he mean by this and why does he think it is so critical? Should we try to expand our clients’ notion of cap…
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Hilary and Roger talk about the commonplace usage of statistics terminology, Apple’s recent AI announcements, and Microsoft’s Recall feature. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find …
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: AUTOMATI…
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Tune in to hear: What drove Nuala to write her new book, Tune In: How to Make Smarter Decisions in a Noisy World ? In her book, Nuala talks about four factors that amplify the risk of noise, obscuring our ability to arrive at the truth. What are these factors and why are they so important? How do we overcome the very entrenched obstacles we face wh…
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Tune in to hear: What was the message that Shawn felt compelled to get out there in his upcoming book, The Advisor Transformation? What distinction does Shawn draw between success and significance? How does Shawn bring vision into his work at Triad in a way that better synthesizes work and life? What is Martin Seligman’s PERMA Model and what can we…
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Hilary and Roger discuss limitations of AI image generation and the possibility of replacing both podcast hosts with robots. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Con…
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Tune in to hear: How should advisors go about optimizing SEO for their practice and why is it so critical? Why do advisors who offer texting as a communication option get 400% more opt-ins? Why is email so powerful and how can advisors build out a list that will serve them well? Emails with video content really outperform, but many people are hesit…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by Simmer Latest content fr…
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Tune in to hear: What are the 3 primary types, or thresholds, of AI and where are we headed next in this burgeoning field? What is "general purpose AI" and how does it differ from models like ChatGPT? What about "artificial super intelligence?" Why is the developing world, on average, more optimistic about AI than the developed world? Will our pess…
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Hilary and Roger discuss the latest AI news, open source Llama, and the prospect of humanoid robots. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Contact us at nssdeviations…
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Tune in to hear: Why is it that we hate uncertainty even more than bad news? How does our dread of uncertainty impact our decision making process? If a client comes in agitated vs. paralyzed, does the means by which we resolve this uncertainty look different from reaction to reaction or do they share a common solution? Is normalization part of regu…
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James Naughtie and readers quiz Nicholas Shakespeare about his book, Six Minutes In May: How Churchill Unexpectedly Became Prime Minister. It chronicles the dramatic political and military events of 1940 which led to the momentous Norway Debate and Chamberlain’s resignation. Upcoming recordings at BBC Broadcasting House in London: Wednesday 15 May …
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Tune in to hear: Why does Dr. Stutman use a behavioral, rather than a psychological, approach to leadership? What are the differences between these two approaches? What are some of the common qualities shared by many of the world’s best leaders? Also, were any of these particularly surprising or unexpected? What role does admiration play in effecti…
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