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WTF Gym Talk

Stuart Brauer

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WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
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Fitness hasn’t just been something that has allowed me to lose some weight and be more healthy, it has totally changed the entire outcome of my life and has been the single thing that has lead me to where I am today and put me in the current life situation that I find myself. I am excited to dive into the stories that come along with how fitness has truly changed people's lives, and am even more excited to have the opportunity to share those stories with you !
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show series
 
Don't be a dumbass. Make sure you follow this advice next time you're considering adding classes to your schedule. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (…
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My recent work with an interior designer for my residence made me re-think about the use of an interior designer for your gym. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with …
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Do this next time you have a membership cancellation. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions …
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Some of the on-site conversation I had with Kieran Williams, owner of The Garage Gym in NJ. If you're interested in owning an open gym model (24/7 access specifically), this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more m…
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If you're having problems onboarding new roles within your business, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to…
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My favorite projects are when I get to work with owners who have an idea, a concept gym, and they've hired me to help bring it to life. From the business plan to the commercial real estate all the way to the grand opening and beyond, I've been able to watch two incredible operators (Allie & Nick Rodriguez), turn Oro Athletic from dream into reality…
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When describing your gym, most of you are doing the obvious thing. This episode will share with you a not-so-obvious way to position your brand to potential customers. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. …
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Tell me I'm not alone on this one.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their b…
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I don't give a lot of life advice, but when I do - it's fucking legit. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create ta…
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Sometimes a reset is what's needed... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their b…
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I'll take a half-cooked plan vs. doing nothing any day of the week. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailo…
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Here's an effective exercise you can do right now to help dial in your core customer and better understand how to message to them in your marketing. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I…
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When it comes to signing a commercial real estate lease, there's no room for "I guess it'll work." —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one c…
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If you need to consider renewaing your existing lease, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create t…
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Are you constantly referencing your businesses potential or it's reality? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create…
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This recording is from a live call that I was asked to lead for Active Life to discuss how to simplify and dial in your messaging in terms of WHAT you do, WHO you do it for and HOW you do it. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you …
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Here's why most gym owners get it wrong when they conceptualize their core customer. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to …
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Taylor Evernden is the co-founder of Okra Performance with facilities in both Calgary and Edmonton, Canada. Generating over 7-figures per location is only the start of Taylor's ambition as he set out to change the way training and rehab co-exist for athletes. —-----------------------------------------------------------------------------------------…
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Auditing the client experience can be difficult from an owner's perspective because it's too biased. That's where I come in. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gy…
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If you have a new concept idea or maybe you own an existing business and are thinking about installing a new revenue stream, do this first... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve bee…
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Want less overhead and more revenue per square foot? Then semi-private might be for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting)…
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James Pratt is the founder of Pratt Personal Training in Martinsville, NJ. Through The Gym Real Estate Company, I've had the privilege of working with James to secure additional locations for his brand and watching this monster of a company continue to grow. With two locations, over 900 members and nearly $3MM in annual revenue, James and his team …
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People are hard. This makes the business model less hard. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored soluti…
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Dan and I get to together with no agenda but to talk shop, discuss gym software we'd both like to see get made, discuss our different perspectives on retention and more. Enjoy. www.pushpress.com —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make y…
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You read that right. Give it a listen. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit wit…
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It's simple. The consistent problems within your business are the things you spend the least amount of time on. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high opera…
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This is a conversation and gym visit I've been meaning to do for a while, and we finally got it done. Kieran Williams is the owner of The Garage Gym, with two locations in NJ. He doesn't talk business like most of us are used to - with KPIs, growth strategies and sales psychology. He's much more into the client experience in way that has him fully …
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These 3 subsets of individuals are critical for your development as an owner as you navigate your way through the entrepreneurial journey. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a…
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Getting better at the ability to effectively fire someone is a skill set that will have vast carry over to other areas of your business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been wor…
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A look back at three different conversations I had while on a trip to New Jersey, with three different owners. While each of them thought completely differently about business, they all have found success in business. —------------------------------------------------------------------------------------------------------------- I solve problems in y…
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Are you reaching back out to leads with "Hey, just following up.." or even worse, "Just checking in..." Please stop. Do this instead. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been workin…
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Are you currently on-boarding a new staff member to perform a role in your business that you couldn't get hired for yourself? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with g…
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Understanding how to measure the total spend your business has to acquire new customers is kinda, really important. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners …
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Can we reimagine the way we phrase our Call To Actions within our marketing? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help cre…
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Here's what most of us don't realize about signing leases withing large shopping plazas.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulti…
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TIA (Tenant Improvement Allowance) is a sum of money that a landlord will typically/maybe provide to bring his site up to your acceptable business standards. But, here's where most gym owners get this wrong... —------------------------------------------------------------------------------------------------------------- I solve problems in your busi…
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Yeah, you read that right. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business pro…
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After speaking with Jim Crowell in a recent podcast about his Proof3 concept, I've got some thoughts on where the next iteration of group fitness could go.. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a …
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I don't think you need to always feel like a wartime general when it comes to business, but... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consu…
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Jim Crowell is one of the guys in our industry I trust the most. His experience in the finance industry combined with his tenure within fitness has made him a very popular choice for brands to turn to when they need advice. He's been on the podcast before as the CEO of OPEX Fitness, where he grew their license model to 80+ and again when he started…
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Those who can start to view the CX of their business in granular detail will have the opportunity to deliver a far better experience than those who don't. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a de…
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Here's how I typically view expanding a gym brand into new markets, whether they are a franchise, corporately owned or a license model. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been work…
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This is my recommendation for how you should hire if you're still in the infancy or early sophistication stage of your gym. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym…
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This is a great tool to use when negotiating anyting. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions …
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Here's my suggestion if you want to better understand your existing customer base in a more data-driven way. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via on…
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Let's talk about when we as business owners do something, with the hopes that it will make us more money in the future, but it's not guaranteed. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve …
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If you're referring to your business or service as "better" or "best", we need to have a talk.... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacit…
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Time to show the lifestyle that those who pay for your services live, in order to attract those who don't pay yet. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high op…
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Been thinking about a price raise? This is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka…
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