Welcome to STYLE—Salon Talks You'll Love Every Time! We’re dedicated to uplifting beauty industry professionals by blending business expertise with self-improvement tools to help unlock your full potential. Whether you're a seasoned salon owner or just starting your beauty career, you'll find inspiring interviews, strategic insights, and actionable steps to grow both personally and professionally. This podcast is your go-to resource for elevating your life and business—one empowering episode ...
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A retrospective look at the culture, traditions, legacies, and legends of the fire service. Where we came from, how we got here, and the people who led the way.
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The Danger of Distraction: Why Commitment Changes Everything!
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12:56In this episode, we're diving deep into a truth that quietly shapes our lives: Those who commit to nothing are distracted by everything. If you've been feeling pulled in every direction, stuck in overwhelm, or unsure where to focus — this conversation is for you. Learn why commitment isn’t about locking yourself in — it’s about setting yourself fre…
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HOW TARIFFS ARE DRIVING UP SALON COST (and what you can do about it)
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31:17In this episode of STYLE: Salon Talks You’ll Love Every Time, we break down how rising tariffs are impacting salon owners and stylists—from supply shortages to increased costs. Plus, I’ll share 3 practical ways to protect your profits without losing client trust. https://a.co/d/iYUUqQoBy Tonya Stokes
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In this honest and unfiltered episode, I open up about a personal bias I’ve never shared with my clients—my discomfort with braids in Corporate America. I talk about where that belief came from, how it clashes with my support for natural hair, and what it means to "play the game" while staying true to yourself. This is a real conversation about per…
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Salon/Real Estate-Is History Repeating Itself? Mother's Day Message
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56:26In this episode of STYLE – Salon Talks You’ll Love Every Time, Tonya shares a heartfelt Mother’s Day message and opens up about the eerie similarities between today’s economy and the 2008 downturn. If you’re feeling a slowdown in the salon or wondering what to do next in real estate, this episode offers six actionable tips to help you stay ready—no…
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This podcast is about small thinkers — who they are, how they operate, and the impact of their mindset. https://a.co/d/iYUUqQoBy Tonya Stokes
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Episode 74: "I felt a rumble . . . " With Keith Bryant
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43:13Thirty years ago, Keith Bryant was a firefighter in Oklahoma City, Oklahoma when the Alfred P. Murrah building was blown up. Today, he serves as the State Fire Marshal in Oklahoma but not before service as the US Fire Administrator. Comments or suggestions? Contact us at: Email - [email protected] Twitter - @FDLogbook Instagram - @FDLogboo…
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In this episode of STYLE — Salon Talks You’ll Love Every Time — Tonya Stokes poses a powerful question: Are you performing your business at a lower register? Through a heartfelt story about singing at weddings and the quiet power of mentorship, Tonya draws a bold connection between playing it safe and rising to your potential. If you’ve been showin…
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In this bite-size episode of STYLE: Salon Talks You’ll Love Every Time, Tonya Stokes reflects on the power of unlimited potential. She shares why staying consistent with marketing—even during slow seasons—is key to long-term success. If you’ve ever felt stuck waiting for clients to return, this one’s for you. It’s a quick reminder to keep showing u…
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Episode 73: "Never say never, just say yes" With Tonya Hoover
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1:17:35Tonya Hoover started her fire service career as a cadet firefighter in Shippensburg, PA and rose to serve as the Deputy Administrator for the US Fire Administration. She was a local and state fire marshal along the way and believes in staying connected to the people who are doing the job day in and day out. After an eight month stint of being retir…
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Name 5 Things You Did Today to Advance Your Business
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12:39
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12:39Are you truly making progress in your business, or just staying busy? In this bite-sized episode, let’s talk about the power of focused productivity. Inspired by a well-known challenge, I asked myself: “Tonya, name five things you did today to move your business forward.” The answer was eye-opening. Tune in to hear why shorter, intentional to-do li…
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Setting boundaries isn’t just about saying no—it’s about protecting your time, energy, and business. In this episode of STYLE – Salon Talks You’ll Love Every Time, I dive into why boundaries are essential for salon owners and stylists who want to avoid burnout and create a stress-free work environment. Learn three key strategies to set and enforce …
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Episode 72: The Next Gen Volume II with Hailey and Brianna
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49:04We did a series of "next generation" episodes a few years ago and it's a good time to revisit the state of the future of the fire service. And if these two ladies are any indication, the profession is in great hands. Their paths to the fire service are different, but their passion and love for the job is identical. I can't wait to see where they wi…
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Stop worrying about finding clients in your new city! This episode provides actionable steps to build a loyal following. www.magicmind.com/TONYAJAN https://a.co/d/iYUUqQoBy Tonya Stokes
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Tired of chasing the wrong clients? On this episode of Salon Talks You'll Love Every time 'STYLE,' we dive deep into the art of attracting your ideal client. Learn how to define your dream customer, leverage your unique strengths, and build a powerful online presence to bring in more of the clients you love to work with. Stay Focused in 2025 use my…
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In this episode of STYLE, Salon Talks You'll Love Everytime, we explore what it means to be a visionary leader in the salon industry. Discover how to create a bold vision for your business, inspire your team, and turn your dreams into actionable goals. With three simple tips, you’ll learn how to define your “why,” paint a clear picture of success, …
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Episode 71: Hot Air Balloonatics with Henry Rosenbaum
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30:34Henry and I have been involved in hot air ballooning for quite a while now, and it has literally shaped what we are doing today, including starting a new business venture, Old Dominion Air-Ventures. Check us out a www.olddominionair-ventures.com. This episode tells the stories behind two of the balloons we fly - the American Football and Tiny the F…
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Finding Freedom, Setting intentions, and Embracing Imperfection 2025
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29:08Happy New Year! 🎉 In this episode of STYLE, we’re diving into the power of setting intentions for 2025. What is your word for 2025....Breaking free from restrictions can open doors to a more fulfilling life. You’ll hear practical advice on overcoming social media struggles, leveraging Google Maps to attract qualified clients, and embracing imperfec…
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Episode 70: Kaitlyn Batten 18 Months Later
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24:34
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24:34Kailyn Batten joined me for a conversation 18 months ago just days before she started Recruit School 67 with Chesterfield County. Today, fully qualified and off probation she joined me again to talk about her six month recruit academy and her first year on the job. Don't forget to follow us on Facebook and Instagram! Questions or comments, email fi…
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Episode 69: 2025 Reboot and Tribute to Robert Talbott
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1:01:25It's been a while, but now with a new Podcast Studio and a new year, here we go! It was great catching back up and getting John Crosby and Henry Rosenbaum back behind the microphones, but ended the day with some sad news. It was a bit surreal given some of the topics we touched on in this episode. Donate to support the Talbott Family by visiting th…
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Before You Walk Away:Ask Yourself 3 Simple Questions.
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35:29Thinking about leaving your hairstylist or salon career behind? Before you make the jump, tune in as I break down three key questions to ask yourself. This episode will help you reflect and decide if it’s time to move on or reignite your passion for the industry. WWW.THEACADEMY4U.COM https://a.co/d/iYUUqQo…
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"Turning Rejections Into Growth: The Power of Persistence"
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13:39
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13:39This episode focuses on the power of asking for what you want, even when faced with rejection, and learning to be at peace with the responses you receive. Over time, those "no's" will turn into "yes's," and your business will thrive. It’s all about embodying, taking action, and achieving everything you’ve dreamed of. You’ve got this! Share your tho…
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The hidden cost of Emotional Discounts: What you should do instead.
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23:46In this episode, I look into the concept of emotional discounts and why they can be detrimental to your beauty business. Learn why offering discounts based on emotions can undermine your value, set unclear boundaries, and impact your bottom line. I also share practical tips on what to do instead, so you can maintain your professionalism, build trus…
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In summary, engaging in conversation is not just about being friendly—it's about building relationships, understanding needs, creating a positive atmosphere, and building trust. These elements are key to providing an exceptional client experience and ensuring long-term success in this industry. I hope this episode helps you. Please share it with a …
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Exceptional Customer Experience and Service in the Salon!
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32:59
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32:59Customer Experience and Service are vital elements that can make or break a hair salon business. In this episode, we explore the pivotal role they play in your business. From the importance of first impressions to the art of effective communication and attention to detail, we uncover the secrets behind creating memorable experiences for salon clien…
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ARE WEIGHT LOSS MEDICATIONS CAUSING HAIR LOSS?
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35:12
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35:12In this episode, let's discuss common concerns among those on weight loss journeys: hair loss. We explore the phenomenon of telogen effluvium, shedding light on its connection to rapid weight loss and certain medications like semaglutide (Ozempic or Wegovy). While these medications may not directly cause hair loss, the body's response to significan…
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Join us as we share insightful tips to help you with creativity and personal development. Tune in to discover new perspectives, proven methods, and transformative insights that will help you break free from creative stagnation and unleash your full creative potential." https://a.co/d/iYUUqQoBy Tonya Stokes
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Www.theacademy4u.com https://a.co/d/iYUUqQoBy Tonya Stokes
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Setting S.M.A.R.T Goals and How you can add an additional $30K this year.
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23:26
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23:26In this episode, we're diving headfirst into the world of goal setting. It's January, and we're all about making 2024 your most fabulous year yet. Join us as we discuss the importance of goal setting and explore the different frequencies – from daily to yearly goals. Are you a daily planner or a big-picture dreamer? We've got tips and insights for …
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Episode 68 A Lot of Firsts with Roland Stokes
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52:10
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52:10After serving in the US Airforce and working two jobs in near his hometown of Petersburg, VA, Roland Stokes didn't want to make the move further south with his company so he took the test to become a Chesterfield Firefighter. He was the first African American to become a career firefighter and one of the first career members to be assigned to a tru…
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End of Year Tips to keep you motivated and focused!
28:11
28:11
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28:11As the year draws to a close, join us in the latest episode where we explore invaluable tips to keep you motivated and focused on crushing your year-end goals. Whether you're a goal-setting pro or just getting started, these practical insights from experts and real-life success stories will guide you through the final stretch. Tune in, buckle up, a…
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Episode 67: Coffee at the Firehouse - BONUS Gary Honold Episode
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19:29
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19:29A Bonus episode, the conversation after the conversation with Gary Honold from episode 66 last week. And, come try Jiu Jitsu on November 17 at 6:00pm. Aegis Jiu Jitsu is hosting a public safety only free trial session. Visit www.aegisjj.com and contact them for the details and to save your space on the mat. Support this podcast at https://patreon.c…
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"In 'Specialize to Thrive,' we dive into the power of niching down in your business to make a significant impact in the last quarter of 2023. Discover how focusing on a specific audience can reduce competition, build expertise, and foster strong customer loyalty. Learn from real-life examples, like how a natural hair specialist found their niche th…
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Episode 66: Putting life in perspective with Gary Honold
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1:00:23
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1:00:23Gary Honold spent more than 23 years as a firefighter in Montana and 20 as a career firefighter and captain in the City of Missoula. His experience in working the fire service, along with 27 years volunteering with the Muscular Dystrophy Association, and his on health challenges have provided him a unique perspective on life and how to live. Suppor…
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A very informative 4th Quarter Rant for Beauty Industry Professionals. Press the Gas on your earnings in the last quarter of the year. You're Welcome! WWW.THEACADEMY4U.COM 704-756-2752 https://a.co/d/iYUUqQoBy Tonya Stokes
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Episode 65: "Don't ever let it be NOT part of what you do" with Jeff Hudson, Part 2
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44:28In part 2 of my conversation with Jeff Hudson (make sure to listen to episode 64), Jeff talks about how he became fire chief and the challenges of being the chief in a department where he was a firefighter as well as the lessons learned from a line of duty death. Support this podcast at https://patreon.com/firehouselogbookpodcast Comments or sugges…
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Episode 64: "It's your Obligation" with Jeff Hudson, Part 1
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56:46
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56:46An early morning fire at a neighbor's home started Jeff Hudson on the path to become a volunteer firefighter, career firefighter, fire marshal, and fire chief before joining the National Fire Protection Association as a Regional Sprinkler Specialist advocating for residential sprinkler protection in new homes. This is part one of his journey that t…
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Episode 63: "That call planted the seeds . . . " With Rick Bucher - Scottsdale, AZ
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1:28:14
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1:28:14Rick Bucher is a 27 year veteran of the Scottsdale, AZ/Rural Metro Fire Department who had to retire following his experiences with Post Traumatic Stress and a suicide attempt. Now an writer, advocate, and storyteller, he has published a book on his experiences, "Flame and Fortune - How the Fire Service (almost) Killed Me" and travels to speaking e…
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Episode 62: "Chief, the Secret Service is here to see you" With Greg Cade
1:21:47
1:21:47
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1:21:47Greg Cade was a member of Recruit School 1 in Prince Georges County, MD. He went on to become the Fire Chief in Hampton, VA; Fire Chief in Virginia Beach, VA; the US Fire Administrator under President George W. Bush, and to positions with the National Fire Protection Association. Greg's experiences in those positions spans more than 50 years. Suppo…
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Episode 61: "If I didn't have a dime . . . " with Harry Baird
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1:04:25
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1:04:25Harry Baird went from small town garage band drummer, to CPA student, then he discovered an EMT book. From that point on, his fate was sealed to become the BLS Program Manager for Chesterfield Fire and EMS. He went on to teach literally thousands of students both basic EMT and ongoing CEU classes. Along the way, he became best of friends with Mike …
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Episode 60: "It's all in the family" with Weet and Caleb Baldwin
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55:27The fire service and families are both filled with traditions. Sometimes they are one in the same. Weet Baldwin - a frequent co-host - joins me in this episode with his son Caleb. At the the age of 10, Caleb was training to fly helicopters and to be a firefighter thanks to his family connection to aviation and the fire service. Now, after attending…
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Weighing the Pros and Cons of Booth Rent vs Commission
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29:15Join our experts in the salon industry as they break down the advantages and drawbacks of two popular stylist arrangements: booth renters and commission-based stylists. Learn how booth renters enjoy independence and higher earnings potential, while commission-based stylists benefit from stability and salon support. Find out which path suits you bes…
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Episode 59: "I'm just excited to start doing this job" with Ben Rutledge
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35:39It seems to have all started at 3 years old when a young New Zealander asked his parents for a fire helmet. After traveling nearly around the world, working in the service industry, turning wrenches on race cars, and doing machine work, Ben will be starting his fire service career with the Henrico County Division of Fire later this month. In this e…
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Episode 58: Truly the "Next Generation" with Kaitlyn Batten
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24:35
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24:35Kaitlyn Batten is one of the absolute newest of recruit firefighters in Chesterfield County. With an official hire date of June 26, she is starting off on her fire service career. In this episode, we explore what started her down this path and her experiences going through the application and testing process. Kaitlyn isn't the only Batten in Cheste…
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How to Increase Clientele in a Recession pt2
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38:37Please send me some feedback. I want to know what you think. [email protected] 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/message https://a.co/d/iYUUqQoBy Tonya Stokes
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How to Increase Clientele in a Recession Pt1
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25:20
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25:20Increasing your clientele can be easily with consistency. Do these four things over the next few weeks and watch your business grow. Www.theacademy4u.com 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/message https://a.co/d/iYUUqQoBy Tonya Stokes
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"Navigating the Salon Recession: 5 Tips to Sustain Your Business"2023 www.theacademy4u.com 704-756-2752
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32:21Navigating the Recession requires a game plan. Many Salon Owners and stylist, fly by the seat of our pants daily. Consider these tips to avoid slow days in the salon. Let me know what you think. Lets connect, email me: [email protected] For Education Click here Lets Chat: 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/p…
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You owe you. Make 2023 your Jordan go hard or get outta the way! www.tonyastokes.com 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/message https://a.co/d/iYUUqQoBy Tonya Stokes
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Entrepreneurship is a lonely road without a Support System
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12:48Who are the people you bounce most of your ideas off of? Are they comfortable correcting or redirecting you? Or do they agree with everything you say? Entrepreneurship can be very lonely at times not to mention difficult. But with the right people around you, it doesn't have to be. This episode is about having a support system. Let me know what you…
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Episode 57: Chief Raymond Lloyd - A Charleston FD Family Tradition
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1:33:30
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1:33:30Before joining Folly Beach SC Fire Department, Chief Lloyd was part of a family tradition with the Charleston, SC Fire Department that has gone on for five generations. In this episode Keith Brower and I talk with Chief Lloyd about his family history, relieving his own uncle on his last day in the fire station, and one of the worst fires in history…
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Episode 56: Retirees Episode Pre-Show and Afterparty
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57:52Episode 55 had some great stories from the 211 years of collective wisdom from CFEMS Retirees. But the stories didn't start or stop there. The record button was pushed and stayed on long after the official end of Episode 55. After some pretty heavy editing, some of those stories can be heard here. Enjoy - Support this podcast at https://patreon.com…
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