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Real Creative Leadership

The Stoke Group - Adam Morgan

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Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. Join us as we discuss topics and share strategies that will help us all become better creative leaders. Real Creative Leadership is hosted by Adam Morgan and produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences.
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Real Creative Leadership reaches a landmark as its fifth season draws to a close — but we’re not done just yet. In our season finale, Host Adam Morgan takes listeners on a tour of the season’s most prescient insights and suggestions from our slate of compelling guests, featuring stories from brands like Delta, Paypal, and more. The creative landsca…
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In this latest episode of Real Creative Leadership, Karan joins host Adam Morgan for a discussion about his storied career path and where he sees creative leadership headed in the future. Karan advocates for seeing youth trends as tactics to engage audiences of all ages and sharing ways to nurture your creative teams to perform their very best. He …
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In this episode of Real Creative Leadership, host Adam Morgan talks with Laura Montarroso Daher, founder of Music Collective and a creative visionary when it comes to auditory branding. Laura explains why brands should be incorporating sound and music into their creative strategy (which encompasses way more than catchy jingles) and how to look for …
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In this episode of Real Creative Leadership, host Adam Morgan is joined by Jod Kaftan, head of product and research design at Oracle, for a candid conversation about the future of design in an increasingly automated world. Together, Jod and Adam talk about how creativity is intrinsically tied to the human experience, why building a community of peo…
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Adam Morgan spends this episode of Real Creative Leadership breaking down his five-level creative leadership maturity model, a system designed to help creative leaders at every stage of their career find new ways to engage with their work and spark creative innovation in every aspect of their business. With decades of experience, Adam explores why …
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Adam Morgan chats with Maya Dukes, Managing Director of Global Brand Strategy, Creative & Social Media at Delta Air Lines, for a wanderlust-inducing episode that dives deep into why filing your own “creative cup” is more important than ever before. Together, Adam and Maya discuss ways to lead teams that draw inspiration from unlikely sources, how t…
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Leading from the “sidecar” is the best management strategy you haven’t heard of—until now. Host Adam Morgan chats with guest Jennifer Lai Stern, head of Brand Studio at PayPal, about her extensive industry experience and her favorite ways to lead creative teams with empathy as well as skill.By The Stoke Group - Adam Morgan
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From his work as a fashion designer and music manager to his current role as Director of Operations at Xfinity Creative, Ephraim “Eph” Gerard Cruz is no stranger to pursuing creative endeavors. As a lifelong collaborator and creative innovator, Eph shares how his three pillars of creativity — paycheck, passion, and playground — have paved the way f…
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In this special season five premiere of Real Creative Leadership, host Adam Morgan shares never-before-heard clips from previous guests who answer the question, “What trends are you seeing in 2024?” With insights on everything from hiring to AI, join this powerhouse digital roundtable and learn how to leverage powerful tools and strategies to make …
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Adam Morgan returns to his 2023 Adobe MAX standing-room-only session with an insider’s look into building the ultimate creative dream team and measuring its success. With Adam’s own expert insight as well as interviews with other industry leaders, and proprietary research from Stoke, you’ll get practical applications to transform your organization …
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Building the perfect pitch takes experience and insight, which guest Danny Fontaine has in spades. Host of the popular podcast, “Pitch Masters,” Danny joins Adam Morgan for a conversation about storytelling driven by emotions and vulnerability, all while proving that pitching the client can be anything but routine.…
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Growing your creative career takes a well-developed network and the knowledge of how to navigate a constantly changing industry. Join host Adam Morgan as he talks with executive search consultant Michelle Stuhl about how to become the talent that recruiters are looking for and how to make the biggest impact on the teams you join.…
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“Quiet creatives” bring perspective and insight into creative work that can sometimes go unnoticed or underappreciated. Join Adam Morgan for a conversation with Jeff Paris and learn how to leverage team members currently flying under the radar and start telling stories that surprise and connect. Real Creative Leadership is a video and podcast serie…
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Hustle culture in the creative space doesn’t have to mean burnout. It’s about curiosity, leveraging strategic opportunities for growth, and consistently pushing your own creative boundaries. Check out host Adam Morgan's conversation with Nicolas Mejia, Head of Creative, Shop at Shopify to learn the details. Real Creative Leadership is a video and p…
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Staying connected to the work, the customers, and the team is the recipe for success through change. Check out host Adam Morgan's conversation with Nicole Lopez, Executive Creative Director of Intuit Brand Storytelling and Experiences to learn the details. Real Creative Leadership is a video and podcast series that helps creative leaders make an im…
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Diversity lets you up your ante across the creative work spectrum. Join Host Adam Morgan and Sam Berg, Head of Design at Chime, to learn how inclusive practices increase the capacity, possibility, opportunity, and—yes—outcomes of your teams. Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the bus…
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Don't miss this episode of Real Creative Leadership all about the ways calculated risks and sharing your work can open doors when you least expect it. Join Adam Morgan, Senior Director of Brand & Creative at Splunk, and Shachar Aylon, Creative Director at Amazon Music AMP, as they dissect what it takes for creative leaders and teams to thrive when …
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We kick off Season 4 of Real Creative Leadership with this roundtable discussion that’s sure to add a few more ideas to your creative and leadership arsenal. Adam Morgan is joined by Jess Ivy of Samsung Ads, Katelyn Mueller of SiriusXM, and Stefan Woerle of Sherwin-Williams. Real Creative Leadership is a video and podcast series that helps creative…
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Creative leaders face both management and design challenges. In this bonus episode of Real Creative Leadership, Jess Kirkman of Taco Bell, Andy Vitale of Rocket Companies, and Nathan Dill of Digitas discuss what it takes to meet difficulties with creative solutions. Recorded live at Adobe MAX 2022. Real Creative Leadership is a video and podcast se…
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You know you've got a solid creative team when you're confident in the way they represent you. Learn how to build your own winning group from Bridget Esposito, VP, Group Creative Director, Prudential. This special episode of Real Creative Leadership was recorded live at Adobe MAX 2022. Real Creative Leadership is a video and podcast series that hel…
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This special episode of Real Creative Leadership is a session host Adam Morgan presented at Adobe MAX 2022. As a popular virtual session at the conference, we're excited to share it with you here, including Adam's timely insights on how creative leaders can seize this marketplace tipping point and give creative its very important seat at the busine…
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Building a company culture your employees want to be a part of is easier said than done. Join this episode of Real Creative Leadership to hear author and advisor Todd Henry's thoughts on how to make culture-building an effective venture that gives remote creative teams success. Real Creative Leadership is a video and podcast series that helps creat…
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Voice isn't just what makes you unique, it's what makes you a meaningful creative leader. Discovering and cultivating that voice takes work, but it's also how you become someone worth listening to. In this episode of Real Creative Leadership, Liz Oh, Head of Brand Design at Grammarly, discusses her journey of finding her voice and how it led her to…
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Brand differentiation in B2B is the way forward, and it requires a partnership of marketing and creativity to reach success. In the latest episode of Real Creative Leadership, get insights from Co-founder and CEO of Rival Eric Fulwiler about how to build a brand that turns heads. Real Creative Leadership is a video and podcast series that helps cre…
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Creatives benefit the most when their leaders show up with transparency and empathy. In this episode of Real Creative Leadership, get ideas about how to be an authentic self from the advertising legend, author, and consultant Luke Sullivan. Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the busi…
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Measuring creative ideas matters to the company, the execs, and the whole creative team. Make sure you're getting it right with real-world strategies and advice from Adam Morgan. With the latest episode of Real Creative Leadership as your guide, you can learn how to use the proper metrics, gather the correct data, and empower your creative teams in…
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You can make a career pivot make all the difference in your professional trajectory. In the latest episode of Real Creative Leadership, get advice from George Hammer, Global Head of Marketing at Tripadvisor, about what a career looks like when you choose to tell your own story. Real Creative Leadership is a video and podcast series that helps creat…
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Consumer and brand relationships are built on a foundation marketing creates. In this episode of Real Creative Leadership, Sandra Lopez, General Manager of Global Marketing at Microsoft Advertising, shares her secrets for unlocking your full brand potential using marketing as your superpower. Real Creative Leadership is a video and podcast series t…
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Creative teams need creative leaders. In the latest episode of Real Creative Leadership, learn the tricks of the trade from Kevin Frank, ECD at LinkedIn, and see how your deliberate approaches to organization and relationships make all the difference. Real Creative Leadership is a video and podcast series that helps creative leaders make an impact …
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You get as much as you give to a mentorship, no matter your role. In the latest episode of Real Creative Leadership, get advice from real-life mentor/mentee Jess Kessler of Audible and Ashley Walsh-Lopez of Reprise Digital to make your experience successful and productive from day one. Real Creative Leadership is a video and podcast series that hel…
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Mentorships move careers forward and make better creatives, but they're about so much more than just sending an email and crossing your fingers for a one-time connection. The right mentor/mentee relationship happens because you've done the work to make it happen. Let Adam Morgan teach you how to build and navigate the whole arc of a mentorship in t…
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The prescribed career path for creatives has often been to pick one of two routes: work in-house or choose an agency. But not anymore, argues Jess Kirkman. Today, the skills learned from both places are the way to build a foundation for decades-long creative success. In this episode of Real Creative Leadership, Kirkman explains how to get the most …
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Creative people, says Jim Antonopoulos, haven’t been taught to sit comfortably in an ambiguous problem space. Instead, creatives are trained to focus on execution, often sacrificing strategic thinking in the process. In this episode of Real Creative Leadership, Jim shares his process for unleashing “strategic creativity” — and delivering creative s…
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When Reality Labs at Meta’s Global Executive Creative Director Jason Sperling attended art school, his professor burned one of his pieces in front of the entire class — literally. But that didn’t stop him. Tune in to the newest episode of Real Creative Leadership to learn more about Jason’s creative friction, and how he used constraints and critici…
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Nothing confuses your audience more than a mixed message. But it’s common for brands to try to say too much at once — whether that’s on their website, their social channels, or even during a single commercial. In this episode of Real Creative Leadership, host Adam Morgan shares how to simplify your strategic messaging — so your audience will really…
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Changing a beloved company into one that’s a stranger to employees and customers is a daunting challenge. Luckily, there are ways to make the process smoother for all who are affected by the big change. In this episode of Real Creative Leadership, Adam chats with CMO of Momentive (formerly known as SurveyMonkey) Leela Srinivasan about the Momentive…
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Alex Amado is the perfect example of the notion that there is more to a creative career than just your chosen craft. In this episode of Real Creative Leadership, Alex chats with Adam Morgan about the ups and downs of his career journey, how he made the leap from a budding creative to a seasoned business executive — and how you can, too. Real Creati…
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Leaders aren’t perfect communicators. There are three distinct statements Janis Fratamico, Citrix global VP of field marketing, has often heard leaders say insincerely. Adam and Janis unpack these three statements, and why you should only say them if you mean them. Real Creative Leadership is building a community to address the issues, challenges, …
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Building relationships is the third most sought-for skill in potential promotion candidates, according to our recent creative leadership survey. In this episode, Adam Morgan shares five different types of relationships you should actively seek to develop — and six ways to make sure they stick. Real Creative Leadership is building a community to add…
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Your business is growing, and so are your customers’ expectations. As a creative leader, you need to scale your team, and you want to do it right — in a way that accelerates the business and fosters career growth for your team. In this episode of Real Creative Leadership, Adam Morgan and Chris Do, founder and CEO of The Futur, come together to disc…
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Back in 2014, John Johnson never guessed that a friendly chat every quarter would lead to a job as executive creative director at Qualtrics. But here he is six and a half years later, because of the right relationship with the right person. Adam Morgan chats with John about the importance of forming strategic partnerships with people whose perspect…
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Decorative pillows and abstract art can only get you so far in fostering great creative work. Building the right environment isn’t about cool office spaces, or even just about inspiring your team. It’s also making your team members feel safe enough to share their inspiration — and empowering them to bring their ideas to life. Real Creative Leadersh…
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Inspiration won’t show up where it’s not welcome — and sometimes, your company might be discouraging creativity without even realizing it. In this episode of Real Creative Leadership, Adam Morgan chats with John Coyne, award-winning creative leader and global head of branding at Intel, about how to build a culture that not only invites creativity, …
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It’s easy to know what your next career step is, but it’s not so easy to know how to get there. The best way to plan your creative career is to learn from the paths paved by creative veterans. In this episode of Real Creative Leadership, Adam Morgan chats with Joe Esposito, creative director at IBM — and asks him hard-hitting questions to help you …
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Gone are the days of traditional, linear career paths. To build a successful and satisfying creative career, you have to chart your own course — and develop a whole set of leadership and business skills that complement your creative craft. In this episode of Real Creative Leadership, host Adam Morgan shares the top 3 leadership skills you’ll need, …
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To guide you to your next creative career milestone and beyond, Adam Morgan has tailored a new curriculum for Real Creative Leadership Season 2. In this mini-episode, you’ll get a detailed overview of what’s coming up, including where to find an outline of topics Adam will cover this year. Get ready for more intriguing guests and more wisdom from A…
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Artist and entrepreneur Chase Jarvis says planning your creative career isn’t about the map — it’s about the compass. In this episode of Real Creative Leadership, Adam Morgan shows how to plan the next direction in your creative career, reminding us that it’s not a linear journey. You might bounce all over the map as a creative, but it doesn’t matt…
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Content experts will tell you that consumers will only pay attention to short, fast content. But our customers aren’t goldfish. That’s why anomaly matters more than other factors like length and speed, as Adam Morgan explains in this episode of Real Creative Leadership. Memorable marketing content doesn’t have to be fast — but it should be unique. …
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Your journey to become a creative director isn’t easy. But there might be some key practices you’re missing that could make all the difference. In this episode of Real Creative Leadership, learn how to tackle learning strategy, ask the right questions, and have purpose while working toward that promotion. Real Creative Leadership is building a comm…
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We’re about to take away the mystery on how creatives build successful leadership careers. We invested some decent dollars into a survey firm that polled hundreds of creative leaders … and we’re ready to reveal the exclusive results into what it takes to craft a career in creativity. In this episode we explore the research along with a panel of top…
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