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Modern Agent Marketing Girls

Chelsea Petersen & Kayla Fox

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Weekly
 
Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable i ...
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Feelings...and Other Inconveniences

Sarah Dosanjh / Stefanie Michele

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Feelings...and Other Inconveniences is our honest, curious, and sometimes humble look at the things we carry, why we carry them, and how we start putting some of it down. We’re Sarah Dosanjh, psychotherapist, and Stefanie Michele, life coach—two women on our own growth journeys, exploring what makes us who we are. Inspired by Carl Jung’s idea that “until you make the unconscious conscious, it will direct your life and you will call it fate,” we're on a mission to turn the light on inside our ...
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My additional series is called "Stroke of Genius - A Memoir" Stay in touch! Send my an email here [email protected] I have had a stroke in early November and have aphasia - language is jumbled up in speaking or writing. My podcasts will sound different, but it stills me!) My name is Tara and I’m coming to you from somewhere near the Rocky Mountains. I like to see myself as middle aged but my chances of ever becoming a centenarian are very, very remote, so I’ve accepted that I have man ...
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Want to be both a parent and a business owner — and actually enjoy it? Then let's play! I’m on a mission to make business ownership as fun as child's play for moms and dads. I interview mompreneurs who are rocking this double gig of parenting and business ownership — with some even throwing homeschooling into the mix. We'll talk about playful productivity, tools and tech for online businesses, sales, marketing, copywriting, and the playful life. You're in the right place if you want to build ...
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I get this question a lot, “How do you figure out what makes you feel like yourself? Is it even possible when you’re wearing all the hats and pulled in all the directions?” I’ve always said yes it is. You just have to find the things that make you feel like you. Well, when I started working on this episode and made my list of things, I found a leve…
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Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop. Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that wi…
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Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite. In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the…
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What do we do when we’re hit with something out of our control within our own bodies, in the bodies of people we love and live with, or from the world itself? What do we do when we are forced to pivot away from what we planned because our energy or our attention can’t function the way they were when we made that plan? That’s what I want to consider…
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Simpsons fans —THE VAULT IS OPEN! I’m Nancy Cartwright, the voice of Bart Simpson for 35+ years, and I’m finally taking you inside Springfield. Simpsons Declassified is your all-access pass to the world’s most iconic, animated series. Each week, we crack open wild predictions, eerie coincidences and fan conspiracies and stories from 36 seasons (tha…
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When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll? In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn't get buried under 47 videos of your kids making "movies.” They're sharin…
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October through December sometimes feels like a really fun roller coaster but you don’t always feel like you have time to buckle your seatbelt. This episode is going to help you not just survive a busy season but really enjoy it. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. Our digital products…
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Mid-episode, Chelsea and Kayla get the most exciting news ever and the best interruption in the history of podcasts!!! And after composing themselves, they break down how to uncover the personal brand you already have through their signature "brand menu quiz.” From figuring out what your best friend would say about you to identifying your little lu…
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In today’s episode, I’m giving you five questions to ask to help you get your to-do list in a place that feels way more doable. It’s a simple process you can follow that takes less than five minutes, and I promise it’ll help. Then I’m sharing what my own personal to-do list routine looks like because sometimes hearing ideas from other people helps …
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At what point does sharing turn into oversharing? Is it when you tell a near-stranger about your mother’s complicated relationship with salad? When you explain your latest existential crisis to the Uber driver who only asked if you wanted the radio on? Or when you admit to a friend that you sometimes rehearse conversations in your head before you h…
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Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!) In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see resu…
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We have been a genius about the things that matter and lazy about the things that don’t for an entire decade! We are a fourth grader. It’s amazing. Today, I’m celebrating this ten year mark with a top ten list of things I’ve learned along the way. uld I Read Next podcast Get on the Latest Lazy Letter list to get the newsletter once a month! Sign up…
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It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions. We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives. I…
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August is in full swing, and for many of you, that means your lives are, too. You might have some itchy planning energy or feel like you should have planned more by now. Either way, I’m going to share with you five things to avoid when planning a busy season. That way you can get the right things done, enjoy where you are, and not feel like you nee…
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Think you’re lazy? In this episode of Feelings and Other Inconveniences, therapists Sarah Dosanjh and Stefanie Michele pull apart one of the most loaded labels we give ourselves: laziness. Is it a real trait—or just a label we slap on something deeper? From resistance to overwhelm, passive rebellion to the emotional weight of impossible expectation…
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Ever feel like you're doing ALL the things with your marketing but still not seeing the results? In this episode, Chelsea and Kayla are doing a deep dive into exactly how to audit your own marketing to find those sneaky gaps that might be holding you back. They're breaking down the most common missing pieces they see when agents DM them asking "wha…
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I love these episodes, and y’all do, too. If you’re new here, this is a question created awhile back by Barbara Brown Taylor, and it’s such a lovely way to be where you are, note what’s giving you joy, and mark the goodness of the season, no matter what’s happening. Here’s my list! I hope it inspires you to make your own. Helpful Companion Links Or…
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Let's settle this once and for all: you don't need a client to create content. You need content to get clients. In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you…
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Summer is by no means over, but as Lazy Geniuses, we do care about living in our season and marking moments well. One of my favorite ways to do this is with opening and closing ceremonies. So today, I’m simply going to share a bunch of my favorite ideas that came from y’all about how to end the summer. Helpful Companion Links Order my new book The …
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What if your biggest regret at the end of your life was never truly living as yourself? In this episode, Sarah and Stef crack open the #1 regret of the dying—wishing they’d had the courage to live authentically, not just follow the script written by others. With raw honesty and a dash of humor, the hosts swap stories about breaking free from expect…
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Between the boob sweat, brain fog, and "wait, what day is it?" summer chaos, marketing right now might feel like you're clawing your way to the finish line, but it doesn’t have to feel that way. In this episode, Chelsea and Kayla are breaking down what "easy" really means when it comes to social media marketing during the summer. They're sharing th…
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It’s the last Monday of July, so the energy is about to shift to getting back to school. August is a vibe. Even our Lazy Genius of the Week this week is about August, and she calls the month “one long Sunday night.” That tracks for a lot of people, whether you have kids in school, whether you’re an educator yourself, or whether you’re just official…
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You're scrolling through Instagram at 10 PM, saving every real estate reel you see, thinking "I should post more content like this." Meanwhile, your camera roll is full of screenshots, your brain is full of everyone else's ideas, and your business feels like you're running on a hamster wheel that never stops. What if we told you the problem isn't t…
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On the average day, we’re already at least a little bit overwhelmed by our personal problems, and what I’m going to share today will actually apply to that pretty effectively. But what about when we’re dealing with the world at large, with the news and the onslaught of information and the desire to do what we can? I want to take our tried and true …
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Do our good deeds really count if they also make us feel good? In this episode, psychotherapist Sarah Dosanjh and coach Stefanie Michele unpack the messy middle between selflessness and self-interest. From love languages to financial guilt, they explore how early conditioning, ego, and the need for connection shape our most generous acts. With pers…
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Your broker is wrong about what "professional" looks like in 2025. While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses. In this episode, Chelsea and Kayla are tackling a ques…
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These are quarterly episodes where I take the questions y’all shared with me on Instagram and answer them here. Today, we’re talking about resetting after a weekend away, using patios more, deciding what wellness trends to try, meal planning with different family preferences, solo parenting while a partner is away, morning sickness while parenting …
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