This is a podcast about human behaviour in the modern digital world. If you are interested in understanding what drives online behaviour, how we can measure this, and the impact of technology use on the wider world, please subscribe to this podcast. In each episode, Dr Hanne Knight and Dr Tom Bowden-Green discuss the latest academic research in this area and chat to guests about how and why an understanding of human behaviour in the digital world is important.
…
continue reading

1
Digital marketing simulation with Louis Havriliuc
18:52
18:52
Play later
Play later
Lists
Like
Liked
18:52Louis Havriliuc has created an amazing digital marketing simulation tool called Simbound. If you want to find out how to undertake an effective digital marketing campaign, Simbound is a great way to learn. The online platform allows learners to create a range of digital marketing tools and experiment with different techniques to understand their ef…
…
continue reading

1
Social media content for TV shows, with Jenny Novitzky
33:46
33:46
Play later
Play later
Lists
Like
Liked
33:46Jenny Novitzky makes social media content for some of the UK's top TV shows. Her work as a senior digital producer has included content for The Great British Bake Off, The Great British Sewing Bee, The Great Pottery Throw Down and The Piano. In fact, Jenny has appeared on more series of Bake Off than Mary Berry, Mel and Sue! The chances are, many o…
…
continue reading

1
Building (and selling) a digital marketing agency with Jon Payne
41:49
41:49
Play later
Play later
Lists
Like
Liked
41:49We chat with Jon Payne, an entrepreneur in the world of digital marketing. Jon wears various hats, including being the founder of the successful Bristol agency Noisy Little Monkey, a RevOps freelance consultant, the former host of the popular Digital Gaggle events, and now one of the driving forces behind Building Brands. Jon shares some of the les…
…
continue reading
We chat with Stephen Hobbs, an expert in digital storytelling. Stephen is a respected and experienced marketer who has worked with many household brands including Google, Volvo and O2. We discuss the importance of content and storytelling in the age of AI. Stephen tells us that his initial career as a journalist gives him a slightly different persp…
…
continue reading
We chat with Google Analytics expert Jill Quick about the importance of collecting and analysing the right data. Jill tells us why it marketers should take a strategic approach to measurement, and why she called her business The Coloring In Department. You can connect with Jill here: https://www.linkedin.com/in/jillquick01/ You will also find plent…
…
continue reading
In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol. Each guest gave a quick summary of the main points from their presentations, as well as telling us a little bit about what their work in digital marketing involves. Our guests are (in order of appearanc…
…
continue reading

1
Advertising on social media with Vasia Apostolaki
25:56
25:56
Play later
Play later
Lists
Like
Liked
25:56This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands. We discuss why social media advertising is so effective, ethical issues, and areas for future development. As usual we also discuss some inter…
…
continue reading
We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI). James is also a digital marketing lecturer and a PhD student studying the use of artificial intelligence in marketing. James refers to some AI tools that he is currently working with, as well as reflecting on some of the points fr…
…
continue reading
As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines. We then chat to Luke Whitaker, Senior SEO Consultant at Organic, about search engine optimisation (SEO). Luke tells us about his passion for educating people about SEO. We also disc…
…
continue reading

1
Effective websites and ethical behaviour with Ryan Webb
36:48
36:48
Play later
Play later
Lists
Like
Liked
36:48In this episode we chat to a conversion optimisation expert, Ryan Webb, about his work in making websites more commercially effective. With more than 20 years of experience, Ryan is a recognised expert in this field and has worked with a wide range of clients. Ryan shares his 4-point plan for reviewing and improving websites, as well as explaining …
…
continue reading

1
Communicating creatively with Ross Middleham
31:20
31:20
Play later
Play later
Lists
Like
Liked
31:20We chat to Ross Middleham, Creative Lead at the Met Office. How does he encourage the Met Office to engage a wide range of audiences creatively? How can he be creative when communicating online around serious issues such as the weather and climate change? How does he deal with negativity around these issues? Does he have any tips for marketers and …
…
continue reading
In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digital immigrants' and 'digital natives', and Luan's own route to becoming a social media consultant. We begin this…
…
continue reading
By Tom Bowden-Green and Hanne Knight
…
continue reading