This is RAW Spotlight podcast, where we feature inspiring leaders in the B2B space and share their unique stories.
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Pasadena City College presents The Future Of Work. We are leading the conversation of how to begin closing the gap between what our students are learning and what the demands of the workforce will be once they enter. We’ll be talking to policy makers, business owners, educators and the students we are advocating for. We’ll explore topics like how education can partner with industry, how to be more equitable and how to attain one of our highest goals, more internships. This conversation impac ...
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How Smart Digital Strategy Helped an HVAC Brand Grow in the US With Victor Huynh
25:37
25:37
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25:37Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role e…
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Leading a Thriving Region for All: How the LA Chamber is Reimagining Economic Growth with Maria S. Salinas, President & CEO of the Los Angeles Area Chamber of Commerce Episode 151
39:39
39:39
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39:39What does it take to rebuild one of the most complex regional economies in the world, while also preparing for the 2028 Olympics and a rapidly evolving workforce? In this episode of Future of Work, Dr. Salvatrice Cummo sits down with Maria S. Salinas, President & CEO of the Los Angeles Area Chamber of Commerce, to explore how LA’s business communit…
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Empowering Communities and Clients Through Smarter Real Estate With Alfredo Mejia
30:02
30:02
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30:02Alfredo Mejia is a Principal at CIBA Real Estate, a commercial real estate firm that provides brokerage, property management, leasing, and development services across California’s San Gabriel Valley. He co‑founded CIBA in 2004 to deliver professional yet personal service rooted in family values and long‑term client relationships. Alfredo entered re…
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When Goods Move, the Economy Works: Rebuilding L.A. Through Ports, Policy, and People with Dr. Noel Hacegaba, Chief Operating Officer at the Port of Long Beach Episode 150
26:26
26:26
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26:26When global tariffs go into effect, how long before the impact hits workers in Los Angeles? In this episode of Future of Work, Dr. Salvatrice Cummo welcomes back Dr. Noel Hacegaba, Chief Operating Officer at the Port of Long Beach, to discuss how one of the country’s busiest ports is helping to rebuild L.A.’s economy. He unpacks how the supply chai…
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Why Generative AI Is Changing SEO for B2B Companies With Victor Huynh
32:21
32:21
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32:21Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his c…
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Inside the Branding, Tech, and Strategy Behind LA’s On-Demand Transit Revolution With Victor Huynh
25:42
25:42
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25:42Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his c…
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Building Belonging: How the YMCA Shapes Community Recovery with Victor Dominguez President and CEO of the YMCA of Metropolitan Los Angeles Episode 149
29:14
29:14
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29:14What if rebuilding a community starts with belonging? In this episode of Future of Work, Dr. Salvatrice Cummo sits down with Victor Dominguez, the first Latino President and CEO of the YMCA of Metropolitan Los Angeles, to explore how the Y is redefining itself as a Center for Community Well-Being. With over two decades of service, Victor shares how…
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How Smart Design Helped Reimagine Public Transit for Equity and Impact With Victor Huynh
19:38
19:38
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19:38Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role e…
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Scaling an Ethnic Wellness Brand Through Smart Email Flows and CRM Tactics With Victor Huynh
28:54
28:54
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28:54Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his c…
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Why Thousands Overpay in Taxes and How To Fix It With Martin Gamez
36:14
36:14
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36:14Martin Gamez is the Founder of Tax Formulations, a firm that helps businesses and CPA firms unlock millions in tax credits while reducing audit risk and streamlining compliance. With over 25 years of experience in federal and state incentives, he is particularly adept at navigating the often misunderstood R&D tax credit. Martin has collaborated wit…
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Inside a Digital Makeover for a Multi-brand Automotive Distributor With Victor Huynh
28:03
28:03
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28:03Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role e…
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Mindset Over Skillset: Preparing Students for an AI-Powered Future with Tara Chklovski, founder and CEO of Technovation Episode 147
29:43
29:43
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29:43What if the biggest barrier to success in tech isn’t access, but mindset? In this episode of Future of Work, Dr. Salvatrice Cummo talks with Tara Chklovski, founder and CEO of Technovation, about what it truly takes to thrive in an AI-driven world. Tara unpacks why resilience and adaptability are just as vital as technical skills, how simulation-ba…
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Helping Entrepreneurs Grow With Systems, Coaching, and Grit With Jake Hanes
28:41
28:41
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28:41Jake Hanes is the Founder and Owner of Action Tax Service, LLC, a Washington-based firm specializing in tax preparation, bookkeeping, payroll, business coaching, and QuickBooks training for individuals and small businesses nationwide. A Certified Public Accountant and Certified Speaker, Jake is also the author of the Amazon #1 bestseller The 7 Stra…
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Educating and Protecting Small Businesses Through Insurance and Mentorship With Amy Loh
33:54
33:54
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33:54Amy Loh is a State Farm agency owner, providing personalized insurance and financial services to individuals, families, and small businesses. With nearly two decades of experience, she specializes in auto, home, life, and business insurance. Amy holds advanced industry designations, including Chartered Financial Consultant (ChFC) and Chartered Life…
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Workforce, Reimagined: Building Inclusive Economies, Region by Region with Parina Parikh, Associate Vice President at Jobs for the Future Episode 146
26:57
26:57
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26:57What if volunteering, raising kids, learning on the job, and real life experience counted just as much as a college degree? In this episode of Future of Work, Dr. Salvatrice Cummo talks with Parina Parikh, Associate Vice President overseeing Job for the Future’s strategic presence in California, about what it really means to create a workforce that…
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How Local Businesses Grow With SEO, Branding, and Paid Ads
42:04
42:04
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42:04Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role e…
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Revolutionizing Autism Care Through a Play-Based ABA Therapy Model With Cristina Cordeiro
35:01
35:01
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35:01Cristina Cordeiro is the Founder of Dream Big Children's Center, a California-based organization offering play-centered Applied Behavior Analysis (ABA) therapy for children with autism and developmental needs. Dream Big was inspired by Cristina's dual experiences as a behavior therapist and a mother seeking inclusive, joyful spaces for her own chil…
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Careers After Incarceration: How Entrepreneurship Drives Successful Reentry with Quan Huynh Episode 145
36:09
36:09
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36:09The school-to-prison pipeline is a complex and damaging system that disproportionately affects marginalized communities, particularly people of color. This pipeline refers to the policies and practices that push students out of school and into the criminal justice system, creating long-term impacts on individuals and communities. Quan Huynh, Execut…
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Transforming Numbers Into Business Narratives With Hoss Alamir
39:03
39:03
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39:03Hoss Alamir is a Partner at Alamir CPA & Associates, Inc., a California-based firm providing accounting, tax, and CFO services to small and midsize businesses across various industries, including entertainment, manufacturing, and professional services. After graduating with honors from California State University, Los Angeles, he began his career a…
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The Big Reveal: Ready Artwork’s 7-Step Proven Website Blueprint
44:35
44:35
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44:35Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role e…
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How Educators Can Guide & Inspire Students to Thrive In An Evolving Workforce with Jasmine Star Episode 144
40:29
40:29
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40:29What will it take to prepare today’s students for leadership in a workforce that’s evolving faster than ever before? Jasmine Star, CEO of Social Curator, challenges educators and leaders at the Pasadena City College Future of Work Conference to rethink traditional teaching methods and embrace a paradigm shift. She underlines the importance of equip…
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Smarter Business, Stronger Communities: Strategies That Move People Forward
8:20
8:20
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8:20Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role e…
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Contracts, Crises, & the Cost of Survival: LA’s Hospitality Fight with Kurt Petersen, Co-President Unite Here Episode 143
27:38
27:38
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27:38What if the 2028 Olympics didn’t just bring medals, but a housing revolution? In this episode of Future of Work, Dr. Salvatrice Cummo sits down with Kurt Peterson, Co-President of Unite Here Local 11, to explore the mounting pressures facing hospitality workers in Los Angeles, and the explosive opportunity that the 2028 Olympics might represent. Pe…
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[She’s Got Hustle] Building Trust Through Public Engagement With Trisha Murakawa
41:03
41:03
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41:03Trisha Murakawa is the Principal and Chief Problem Solver at Murakawa Communications, a strategic communications and public affairs firm. With over 25 years of experience, she specializes in public outreach and community engagement for environmental and infrastructure projects, earning accolades such as the Mike Watanabe Leadership Award. In 2020, …
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Championing Women Entrepreneurs in Male-Dominated Industries with Corinne Goble, CEO of Association of Women's Business Centers Episode 142
32:16
32:16
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32:16Understanding women entrepreneurs’ diverse funding needs is essential and women’s business centers play a vital role, especially in times of crisis. More than just financial support, these centers offer guidance, community, and critical resources to help women navigate challenges and grow their businesses. Corinne Goble, CEO of the Association of W…
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Leadership Strategy and Resilience in the Construction Industry With Rocky Castro
49:11
49:11
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49:11Rocky Castro is the Owner and CEO of Golden State Grating (GSG) Inc., a family-owned business specializing in the manufacturing and fabrication of steel, aluminum, stainless steel, and fiberglass gratings. Under his leadership, GSG has expanded its product line to include expanded/perforated metal, wire mesh, and safety grating, serving clients ac…
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Empowering Individuals Through Hands-On Work Experience with Tim Aldinger, Vice President of Workforce and Climate Innovation Episode 141
44:01
44:01
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44:01How can work-based learning shape the future of education and careers? Tim Aldinger, Vice President of Workforce and Climate Innovation at Foundation for California Community Colleges (FoundationCCC), explores how combining real-world experience with classroom learning boosts talent development, retention, and industry collaboration. Initiatives li…
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Emily Au x Victor Huynh: Partner's Dialogue #2
30:06
30:06
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30:06Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role e…
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Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role e…
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Building a Sustainable Future: The Role of Clean Energy Economy Construction with Kate Gordon, CEO of CA FWD Episode 140
34:50
34:50
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34:50What does it take to build a clean energy economy? Kate Gordon, CEO of CA FWD (California Forward), believes it’s about more than just new technology—it’s about putting communities first, preparing for the emerging career opportunities, and making sustainability a part of everyday decision-making. Creating a greener, more resilient future requires …
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[She’s Got Hustle] Leading With Authenticity in Public Sector Communications With Mary-Joy Coburn
45:22
45:22
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45:22Mary-Joy Coburn is the Director of Communications at the Orange County Employees Retirement System (OCERS), a public pension fund that provides retirement, disability, and survivor benefits to employees of Orange County and participating agencies. In January 2025, she was honored with the Public Pension Communicator of the Year – Rising Star award …
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Driving Diversity & Equity in the Sports Tech Industry with Albert Basilio, CEO & Founder at Launchball Episode 139
29:05
29:05
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29:05What drives innovation and diversity in sports and technology? Albert Basilio, founder of Launchball, is merging these industries to create immersive experiences while championing inclusion. He sheds light on the barriers Latino founders face in securing capital and discusses the power of support networks in entrepreneurial success. Basilio also ex…
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Rebuilding After The LA Fires: A Comprehensive Guide to the SBA’s Disaster Support with Julie Clowes, Director, Los Angeles District Office, U.S. Small Business Administration Episode 138
28:24
28:24
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28:24How can small businesses rebuild after a crisis like the recent LA fires? The Small Business Administration (SBA) plays a crucial role in recovery; offering financial assistance, business counseling, and disaster relief. Many independent contractors and home-based businesses don’t realize they qualify for SBA loans, but resources are available for …
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[Ops Series] Building Operational Harmony With Diane Mentzer
38:10
38:10
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38:10Diane Mentzer is the Founder, Business Operations Advisor, and COO Coach at Diane Integrates, LLC, a consulting firm that helps businesses create structure, scale effectively, and enhance operations. With over two decades of experience as a second-in-command, she specializes in role definition, delegation strategies, and leadership alignment to imp…
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Unapologetic Leadership: Driving Positive Change Through Diversity in Higher Education with Dr. Keith Curry, President of Compton College & CEO of the Compton Community College District Episode 137
47:00
47:00
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47:00What does it take to transform higher education and create lasting change for underrepresented students? Dr. Keith Curry, President of Compton College and CEO of the Compton Community College District, shares his passion for equity, detailing how initiatives like Black Student Success Week and Senate Bill 1348 are redefining what it means to suppor…
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[Ops Series] Scaling With Systems and Relationship-Driven Growth With Dr. Jeremy Weisz
45:00
45:00
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45:00Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. He has been involved in podcasting for over a decade and was a senior producer for one of the early business podcasts; he assisted in putting all…
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Stay Ahead of the Game: Aligning Education with Industry Demands with Monique Reaves, Chief Revenue Officer of the Rose Bowl Stadium Episode 136
24:09
24:09
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24:09What skills will students need to lead the charge for events like the LA28 Olympics and the FIFA World Cup? Monique Reaves, Chief Revenue Officer of the iconic Rose Bowl stadium and the first Latina in an executive role at the Rose Bowl Operating Company, discusses the importance of aligning educational programs with industry demands to prepare fut…
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[She’s Got Hustle] Creating a Greener World Through Zero Waste and Food Recovery With Kelli Farmer
33:57
33:57
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33:57Kelli Farmer is a Sustainable Materials Management Professional at SCS Engineers, a company specializing in environmental consulting and engineering solutions. She focuses on zero waste planning, edible food recovery programs, and compliance with California’s Senate Bill 1383, which mandates organic waste recycling. Kelli works closely with cities …
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Building Community and Navigating Crisis With Dylan Feik
48:43
48:43
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48:43Dylan Feik is the City Manager for the City of Monrovia, a community in Southern California. Appointed in October 2019, Dylan has extensive experience in local government, including budget and finance, labor negotiations, public works operations, and managing capital improvement projects. Prior to his role in Monrovia, Dylan served as City Manager …
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The Modern Marketer: Connecting Stories, Audiences, and Data With Lynette Williams
1:03:46
1:03:46
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1:03:46Lynette Williams is the Head Instructor for Digital Marketing at Podium Education, a platform that builds the world’s leading experiential learning programs to supercharge undergraduate degrees. With over a decade of experience in digital marketing, Lynette specializes in SEO, audience engagement, and brand storytelling. In her role at Podium, she …
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[The Modern Marketer] Building Impactful Nonprofit Marketing With Oceanna Lenon
25:18
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25:18Oceanna Lenon is a Communications Coordinator at the ACE Mentor Program of America, a nonprofit organization that mentors high school students pursuing careers in architecture, construction, and engineering. As an ACE alumni, Oceanna has enhanced the organization's outreach by contributing to a project that garnered a $1.2 million economic impact f…
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Kickstart Your Business With an SBA 504 Loan With Jacky Dilfer
22:31
22:31
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22:31Jacky Dilfer is the Executive Director of Business Finance Capital (BFC), a Small Business Administration (SBA) Certified Development Company (CDC) specializing in the SBA 504 loan program. In her role, she oversees the CDC’s governance and operations, including re-establishing its position in the marketplace and enhancing its economic development …
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[She’s Got Hustle] The Path to Growth and Leadership With Steffanie Rodriguez
30:18
30:18
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30:18Steffanie Rodriguez is a Project Manager at Ready Artwork, a digital marketing agency dedicated to B2B services. She is a certified project management professional (PMP) who excels at leading teams, overcoming challenges, and executing projects efficiently. Steffanie is passionate about collaboration, building strong relationships, continuously lea…
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[She’s Got Hustle] Harnessing the Power of Digital Marketing With Felicity Porter
31:57
31:57
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31:57Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona, where she participated in extracurricular activities l…
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[She’s Got Hustle] Transforming AEC Marketing and Empowering Professionals With Jennifer McPherson
43:19
43:19
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43:19Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC …
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Building a Billion-Dollar Real Estate Empire: Josh McIntire’s Journey From Crisis to Success
48:34
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48:34Josh McIntire is the President and Co-founder of McIntire Kingstone, the private equity division under McIntire Real Estate Inc. It’s a full-service real estate firm based in Arcadia, California, specializing in both commercial and residential real estate, investment management, and quantitative analysis. Under his leadership, the company has manag…
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Building Tomorrow’s Leaders: Transforming Education for the Next Generation with Jasmine Star, CEO of Social Curator Episode 135
40:29
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40:29What will it take to prepare today’s students for leadership in a workforce that’s evolving faster than ever before? Jasmine Star, CEO of Social Curator, challenges educators and leaders at the Pasadena City College Future of Work Conference to rethink traditional teaching methods and embrace a paradigm shift. She underlines the importance of equip…
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[The Modern Marketer] How Storytelling and Personalization Drive Digital Experiences With Celia Hoag
45:48
45:48
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45:48Celia Hoag is a Digital Experience Strategist at Merkle, a company specializing in creating personalized digital experiences across various industries. Celia is known for her innovative marketing solutions, driven by her passion for understanding human behavior and storytelling, and she has co-authored articles on mobile application strategy. Her e…
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Empowering Students for Competitive Industries: What You Missed at PCC’s 2024 Future of Work Conference Episode 134
48:46
48:46
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48:46Pasadena City College (PCC) is enhancing its focus on aligning education with industry demands through partnerships, equity initiatives, and increased internship opportunities, particularly in the sports and entertainment sectors. Emphasizing sustainability and athlete mental health, these efforts aim to prepare students for emerging trends and add…
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Overcoming Challenges and Leading High-Impact Teams in Project Management With Steffanie Rodriguez
24:55
24:55
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24:55Steffanie Rodriguez is a Project Manager at Ready Artwork, a digital marketing agency dedicated to B2B services. She is a certified project management professional (PMP) who excels at leading teams, overcoming challenges, and executing projects efficiently. Steffanie is passionate about collaboration, building strong relationships, continuously lea…
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