Download the App!
show episodes
 
"Set Up To Scale" is the go-to podcast for entrepreneurs ready to simplify their marketing while prioritizing authenticity. Hosted by marketing strategist Kristin Korn, this show dives into evergreen strategies, automation, and faceless marketing systems to help you build a sustainable and profitable brand – without the constant pressure of being "on." Tune in weekly for actionable insights and fresh perspectives on scaling smarter, not louder. Build Your Brand. Scale Your Systems. Stay True ...
  continue reading
 
Loading …
show series
 
When social media is buzzing with algorithms, trends, and shiny bio tools, it’s easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, …
  continue reading
 
In the fast-paced world of online business, it’s easy to mix up terms like followers, subscribers, and leads. After all, they’re all part of your audience, right? While that’s true, these three groups represent different stages of the customer journey, and understanding the distinction can make or break the success of your business strategy. If you…
  continue reading
 
Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online! Clients mentioned in this episode: https://alisonbellphotographer.com/how-to-move-your-business https://www.homesweethomebaker.c…
  continue reading
 
The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy. That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dea…
  continue reading
 
This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode…
  continue reading
 
Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions. Content marketing can be a powerful …
  continue reading
 
Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas! Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've alrea…
  continue reading
 
As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day! However, there are some hacks and tips that working moms can use to stay organized and efficient. By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and…
  continue reading
 
If you're just getting started with SEO copywriting, then this episode is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers. Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From…
  continue reading
 
As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no. In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors. In this episode, I cover what is a brand, w…
  continue reading
 
As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here's the thing: your small business needs a blog. No matter what industry you're in or how new you are, a business blog can h…
  continue reading
 
So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy? If you sell a product or offer a service, does that immediately mean you can add "Entrepreneur" to your portfolio of job titles? Well, yes and no. There are clean dis…
  continue reading
 
Marketing yourself is essential for any business, especially when starting out. This episode will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert! BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com…
  continue reading
 
Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency? It can be hard to know, especially if you're not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a mar…
  continue reading
 
As a solopreneur, you know that branding and marketing are essential to growing your business. But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we’ve developed a 4-phase version called the Digital Branding Roadmap™, which we use with each …
  continue reading
 
Starting a business is hard work. It's even harder when you're doing it alone. Unfortunately, many solopreneur businesses fail within the first few years. This can be due to various reasons, but most often, it's because of one (or more) of the mentioned five mistakes. In this episode, we'll look at these mistakes and provide tips on avoiding them. …
  continue reading
 
Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. What is digital marketing? In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and emai…
  continue reading
 
As someone who started and is running your business single-handedly - you know that being a solopreneur has many benefits and drawbacks. Based on my 20+ years of experience in this role, you'll be better equipped to survive and thrive as a solopreneur by following these five tips. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebran…
  continue reading
 
What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition. In t…
  continue reading
 
Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it's important to post fresh and interesting content regularly to keep followers engaged. If you're like most small business owners, you're always looking for new and innovative ways to boost engagement on Instagram. But what happen…
  continue reading
 
As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules. This episode will explore some of the most common mistakes people make when using social media for marketing and how to avoid them. We'll also look at some of the best practices for social media marketing and h…
  continue reading
 
Do you want to get your brand in front of more people? If so, you're in luck! In this episode, we will discuss three ways to achieve this goal. We will also talk about the importance of having a marketing plan and sales funnel. Having a well-oiled marketing machine is essential for any business looking to grow brand awareness online. Let's get star…
  continue reading
 
Are you a small business owner who's been thinking about personal branding but hasn't taken the plunge? Do you think the investment isn’t worth it? When it comes to building your business, you can't afford to ignore personal branding. Besides other benefits, it helps you stand out from the competition and connect with your target audience. Inside t…
  continue reading
 
As a personal brand, you know that it's important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you're not yet using digital marketing tactics to promote your personal brand, you're missing out. Inside this episode…
  continue reading
 
When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it. The truth is that no one knows how to do something until they've done it. When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses th…
  continue reading
 
Do you want to build a personal brand on Instagram and use it for business? I've compiled five quick tips for building the perfect personal brand on Instagram. You'll learn how to choose the right username, write a bio that reflects your personality, and post content that's relevant for today's social media audience! Most people don't realize how i…
  continue reading
 
As the platform changes, so have the Instagram algorithm signals. The changes have impacted how you see posts, who sees your posts, and what content gets more exposure on Instagram. It's essential to know the latest indicators to get ahead in this marketing game. Inside this episode, I share some of the most important things you need to know about …
  continue reading
 
We live in a world where more and more people are starting their own businesses, but building a brand can be difficult. There are so many tools out there that will help you get started with various aspects of your social media marketing, graphic design, and more. But which marketing tools do you really need to begin with? With that said, there are …
  continue reading
 
Are you still struggling to increase your website traffic? Your business might be at a standstill when it comes to attracting new customers, and that's not where you want to be. It's time for a change! But how do you maintain and grow traffic to your site? In this article, we'll explore 10 proactive techniques that will help you keep growing your w…
  continue reading
 
The best way to stay grounded in your goals is to review them yearly. This process takes the form of an annual check-in with yourself when you take time out from the daily grind and think about what you want to achieve in life and business over the next 12 months. This exercise can be enlightening for many reasons: it helps you set new year’s resol…
  continue reading
 
Working from home can be a time management nightmare. It's easy to get distracted and lose track of time, but it doesn't have to be that way! With these time management tips, you'll never waste time again. Let's explore how to manage your time, create an effective work environment, and unwind in your downtime. You can't just let your day go by with…
  continue reading
 
If you're running a business - you most likely have been faced with the holiday season stress. It can be hard to juggle running a business around this time of year with holiday events and activities. Inside this article, I share 3 Tips For Better Holiday Business Time Management. It's important to know what can be automated and how to set up a plan…
  continue reading
 
SEO Optimization and writing a blog article for maximum SEO can be tricky. It is essential to focus on keywords, but there are other things that you need to keep in mind when writing your post. This episode discusses some of the most valuable tips and tricks you can use while writing your next blog for SEO article. 1. SEO optimization 2. Getting st…
  continue reading
 
We’ve all used social media to sell a product only to be let down no sales were made. But what if I shared with you a fail-proof method to generate sales using social media that didn’t involve selling? Inside this episode, I share the simple steps to make better use of your content on social media that will activate your audience to make a purchase…
  continue reading
 
​​With almost 4B people worldwide using social media, you can understand why brand awareness is a top priority for marketers. Whether you use social media to increase sales, drive awareness, or generate new leads… there are 5 things you can start doing today in your business to improve your social media branding to reach your goals! BRANDING BITES …
  continue reading
 
2021 holiday shopping is gearing up to be a mobile-commerce explosion. But do you know how to take advantage of this holiday retail season for your online business? I have decades of experience doing holiday social media campaigns. Inside this episode, I share the 7 steps you need to execute today to have a successful holiday commerce strategy. Don…
  continue reading
 
When investing in the growth of your business, whether online or offline, there is a series of events that must happen to see significant success. In this episode, I break down the difference between marketing and branding. I also share the reasons your marketing will fail without branding and which should come first. BRANDING BITES FB COMMUNITY: h…
  continue reading
 
The most important thing to acknowledge when branding your business is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them. So when it comes to branding your business, I share the four steps to take so you can influence how clients perceive you. BRANDING BITES FB COMM…
  continue reading
 
You spend a lot of time inside your blog and website to build sales pages and offers. But what are you doing to drive more traffic to your website? Inside this episode, I share six innovative ways to increase website and blog traffic so you can increase leads and conversions. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandingl…
  continue reading
 
By now, you know that you can gain trust and credibility quickly with new audiences with consistent blogging. But what type of blog articles should you be writing about? Not only what content but what style of blogs will your audience want to consume? Inside this episode, I share my number one marketing priority and how it relates to blogging. Plus…
  continue reading
 
Joining a membership have you intrigued? When I was growing my business in the early years, I knew I could take a course to learn a specific skill, but being somewhat of an introvert, the thought of memberships had me timid. I love the flexibility of courses, but joining a membership always interested me. Fast forward to today, and I've been a part…
  continue reading
 
There’s no other subject that I’d rather talk about with you than how to know when it’s time to GO FOR IT and step into a purpose-driven business. When it comes to starting a purpose-driven business, it’s not as easy as choosing a skill or interest, doing that thing to make money, and living happily ever after. But inside this article, I'm sharing …
  continue reading
 
When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement. In this episode, I explain why every size business (from 1 - 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consis…
  continue reading
 
If there’s one thing, we business owners need less of its stress. I share ways to automate your marketing efforts in most episodes, but I want to discuss another stressor... And that’s the stress of your wardrobe. With a busy schedule, you’ll save yourself multiple decisions every day by narrowing your wardrobe down to thoughtfully selected article…
  continue reading
 
Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this episode, I share five …
  continue reading
 
If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebr…
  continue reading
 
Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%. Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours. Inside this article, I share my 3 Part In…
  continue reading
 
As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. By focusing on your personal branding strategy, you can carve out a unique position in the market. Your end goal is to create a memorable impression in a customer’s mind, so they associate something specific and desirable with yo…
  continue reading
 
I’ve worked with hundreds of women one on one over the past decade and what I’ve found is that rather than being taught to ask ourselves who we are and what we want… we are trained to ask others for permission? So why is that, and how can you change your thought process? Inside this episode, I dive into why we’ve been trained to ask others for perm…
  continue reading
 
There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight. In this episode, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods onlin…
  continue reading
 
Loading …

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play