show episodes
 
"Smoke Break" is a weekly micro-podcast designed specifically for independent convenience store owners looking to maximize their business potential. In just 5-10 minutes – the length of a typical break – host Mike Hernandez delivers actionable strategies and practical insights to help you thrive in the competitive convenience store market. Each episode tackles essential topics like store layout optimization, visual merchandising, inventory management, competitive analysis, and building stron ...
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Wear Wag Repeat: From Passion to Profit in the Pet Industry

Tori Mistick | Pet Business Growth Expert, WWR Society Founder

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Ready to transform your pet passion into a thriving business? The Wear Wag Repeat podcast is your roadmap to building a sustainable, profitable pet business without the overwhelm. Hosted by Tori Mistick, digital marketing expert and founder of Wear Wag Repeat Society, each episode delivers actionable strategies specifically for independent pet entrepreneurs who want to stand out online and create meaningful impact. WHAT YOU'LL DISCOVER: 🐾 Monthly Expert Interviews: Deep-dive marketing worksh ...
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The Redesign Your Life podcast is an exploration on how to change your life, one imperfect step at a time. In each episode, your host Lynn Grogan will help you tap into your own wisdom, creativity, and resourcefulness, so you can take steps toward creating a fulfilling life. Visit lynngrogan.com to learn more.
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Crazy Smart Asia

Tatler Gen.T

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Crazy Smart Asia lifts the lid on the unexpected stories behind some of Asia’s boldest disruptors. Every week we talk with a young leader about the crazy-smart approaches they’re taking to achieve success and tackle some of the biggest issues facing Asia today. Hosted on Acast. See acast.com/privacy for more information.
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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Award-winning image consultant, author and personal branding pioneer Jon Michail spent over 32 years helping executives, entrepreneurs and changemakers to build, grow and monetise their personal brands. As he helped them, now it's time to help YOU with this podcast. This platform will introduce leading-edge concepts and tools to maximize your career, business and personal life. The show has two types of episodes: one based on conversations with personalities that will share their stories and ...
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show series
 
Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?" From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your soc…
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Send Gina a text We made it to the Season 1 finale of 7-Figure Copy—and I couldn’t be more grateful to have you along for the journey! In this special Q&A episode, I’m answering some of the most common questions I get about copywriting and website messaging as you scale your business from six to seven figures. If you’ve ever wondered how to tell wh…
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Smoke Break - Episode 17: Word of Mouth - Your Most Powerful Marketing Tool Episode Duration: 8 minutes Join host Mike Hernandez as he reveals strategies for turning satisfied customers into your most effective marketing team. Learn how to create experiences that inspire customers to spread the word about your store without spending a fortune on ad…
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Today I’m sharing a helpful analogy for anyone who struggles to rest. If you’re the kind of person who keeps going until you’re wiped out, or believes you can’t take a break until the to-do list is done…this episode is for you. I’m introducing the idea of Low Power Mode—not just for your phone, but for you. Because sometimes, you're not at full cap…
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Wondering what it’s really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I’ll show you exactly what happens when you join my petpreneur community. From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn’t just a membership, it…
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Send Gina a text As your business grows, your story needs to grow with it—and your About Page should reflect the expert you’ve become, not just where you started. In this LIVE copy audit, I sit down with Michelle Stuenkel, founder of Your Media Squad, to help her rework the story on her About Page so it aligns with her growth, her expanded services…
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Smoke Break - Episode 16: The Power of Customer Loyalty Episode Duration: 8 minutes Join host Mike Hernandez as he reveals strategies for transforming casual shoppers into devoted customers who drive business growth. Learn how to build meaningful customer relationships that increase sales, encourage word-of-mouth marketing, and create a community a…
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From a visual development artist who’s worked on major Hollywood animations to a horror filmmaker terrifying audiences without the jump scares, season 11 of Crazy Smart Asia presents powerful lessons on work and life from Asia’s film industry leaders. Listen for five of the most powerful mindbombs from the season’s guests, designed to help you thin…
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Is your inbox draining your time, energy, and focus? In this episode, I’m walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!). You’ll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you. 🐾 If…
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What if productivity wasn't really a great measure of how you're actually feeling? In today's episode I reflect on a recent workshop I attended where we looked at the quarter based on how we felt, not what we got done. I talk about: Why task-based reviews leave out the most important information: how you felt How to conduct your own emotional audit…
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Send Gina a text If your copy looks like a wall of text, your audience isn’t going to stick around—no matter how brilliant your message is. In this episode of 7-Figure Copy, I’m taking off my copywriter hat and slipping on my secret designer hat to help you transform your sales pages, website, homepage, email sequences, about page, and launch copy …
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“If you don’t start calling yourself an artist, no one will,” says Singaporean-Taiwanese actor and writer Grace Chow, on Crazy Smart Asia. In conversation with Tatler Gen.T’s Chong Seow Wei, the ‘Good Cop/Bad Cop’ star discusses how to cultivate and protect your creative outlook, how she landed her breakout role in Australian TV series ‘Mystery Roa…
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Smoke Break - Episode 15: Building a Culture of Compliance Episode Duration: 8 minutes Join host Mike Hernandez for the final episode in our compliance series as he shares strategies for transforming compliance from a set of rules into a core part of your store's identity. Learn how to create an environment where doing things the right way becomes …
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Today we’re talking about being in the in-between spaces—those liminal moments when you’re navigating a big life transition. This topic is deeply personal for me right now, and I wanted to share a story that’s still unfolding in real time. Last week, we had to say goodbye to our sweet dog Arya. She had a heart condition, and while we knew our time …
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Send Gina a text If your About Page jumps straight into your backstory without a strong hook, you’re missing one of the most powerful opportunities to grab attention and guide your audience through the rest of your message. In this LIVE Copy Audit with Shannon Boyer—an award-winning educator and course design expert for purpose-driven entrepreneurs…
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Smoke Break - Episode 14: Regular Audits and Reviews - Your Path to Compliance Success Episode Duration: 8 minutes Join host Mike Hernandez as he shares proven strategies for implementing effective audit systems that protect your business and prevent compliance issues. Learn how regular reviews can transform from tedious tasks into valuable tools f…
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“The Projector is a space for people who are curious,” says Karen Tan, the co-founder of Singapore’s only independent cinema, The Projector, on Crazy Smart Asia. In conversation with Tatler Gen.T’s Chong Seow Wei, she discusses the benefits and challenges of disrupting a traditional industry, balancing creativity with business demands and why she l…
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Send Gina a text If you want high-paying clients to trust you and feel connected to your brand, your About Page needs more than a polished backstory—it needs to clearly show why you’re the expert they’ve been looking for. In this episode of 7-Figure Copy, I’ll walk you through how to craft a compelling About Page STORY that strikes the perfect bala…
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Smoke Break - Episode 13: Training Your Team for Compliance Success Episode Duration: 8 minutes Join host Mike Hernandez as he shares proven strategies for developing effective compliance training programs that stick. Learn how to transform procedures from paper documents into daily practices that protect your business and customers. Episode Overvi…
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Ever feel stuck when trying to imagine your future? You’re not alone. Conventional wisdom says that to redesign your life, you need to visualize it first. But what if future thinking feels impossible—or just really uncomfortable? Here’s the thing: our brains are naturally wired to project ahead, whether we’re imagining exciting possibilities or cat…
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Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections. What You'll Learn in This Episode:…
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“Horror is like a rollercoaster ride, it mirrors us as human beings,” says Kenneth Dagatan, the film director behind the Philippines’ first scary film to premiere at the Sundance’s Midnight Section. On Crazy Smart Asia, Dagatan shares with Tatler Gen.T’s Chong Seow Wei his philosophy of horror beyond cheap thrills, the joy of directing with playful…
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Send Gina a text Are you making one of the five biggest About Page mistakes that’s costing you high-paying clients? If your About Page feels more like a boring bio than a powerful conversion tool, this episode is for you. In this episode of 7-Figure Copy, I’m breaking down the most common mistakes I see female entrepreneurs make on their About Page…
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Smoke Break - Episode 12: Navigating the World of Regulatory Compliance Episode Duration: 6 minutes Join host Mike Hernandez as he breaks down essential compliance strategies that protect your business, customers, and reputation. Learn how regulatory adherence can become a competitive advantage rather than just a necessity. Episode Overview Master …
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“Animation is a magical thing that can bring ideas and beauty to people who don’t get access,” says visual development artist Desiree Ong on the Crazy Smart Asia podcast. In conversation with Tatler Gen.T’s Chong Seow Wei, Ong shares about the film that sparked her curiosity in animation, being a graphic designer for Guillermo del Toro’s award-winn…
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Have you ever stopped to think about your relationship with time? Today, I’m sharing something I haven’t really talked about on the podcast before—how I personally experience time and why it feels different from the traditional, rigid way we’re taught to structure our days. My hope is that this episode sparks some reflection for you because here’s …
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Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat, I'm walking you through a self-audit to boost your pet business’s visibility and lead generation. This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you—not against you! What yo…
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Send Gina a text You might think your homepage or sales page is your most important asset, but what if I told you that your About Page is actually your secret sales tool? Most business owners treat their About Page like an afterthought, but the truth is, it’s one of the most-visited pages on your website—and if written strategically, it can turn ca…
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Smoke Break - Episode 11: Balancing Short-Term Sales with Long-Term Success Episode Duration: 8 minutes Join host Mike Hernandez as he shares essential strategies for finding the perfect balance between immediate sales boosts and sustainable business growth. Learn how to create promotions and pricing approaches that drive both today's revenue and t…
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The podcast has a new name and focus! For the first 40-ish episodes, this show was called the Courageously Unconventional podcast, where we explored living life on your own terms and staying true to yourself. I loved that theme, but over time, my focus started shifting. I found myself talking more and more about what it looks like to create a life …
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“The more specific you are, the more global you are,” says Tan Si En, an award-winning Singaporean film producer and founder of Momo Film Co, on the Crazy Smart Asia podcast. In conversation with Tatler Gen.T’s Chong Seow Wei, they share why the best producers are like rivers – they flow with the bends, why the best films tell stories that are true…
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Send Gina a text Your homepage is your digital first impression—but is it doing more harm than good? Many entrepreneurs make a common mistake: overloading their homepage with too much information. Instead of guiding visitors toward a clear action, their messaging overwhelms and confuses them. In this LIVE copy audit episode of 7-Figure Copy, I sit …
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Smoke Break - Episode 10: Building Trust Through Honest Pricing and Promotions Episode Duration: 8 minutes Join host Mike Hernandez as he shares strategies for creating transparent pricing and promotions that build lasting customer relationships. Learn how honest business practices can become your store's most powerful competitive advantage. Episod…
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Discover how to align your personal brand with impactful leadership in this episode. Jon shares four actionable steps to define your values, lead with integrity, and harness the power of storytelling. Learn how to build trust, inspire change, and leave a lasting legacy. Ready to elevate your brand? Tune in now! Do you want Jon's help to elevate you…
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“Being a film composer is about how good your instincts are,” says music composer Elliot Leung on the Crazy Smart Asia podcast. In conversation with Tatler Gen.T’s Chong Seow Wei, the Hong Kong native discusses the process of composing big orchestral scores for blockbusters, why the ultimate compliment is the audience humming the main theme song in…
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Send Gina a text In a crowded market, the biggest challenge is standing out. But here’s the secret: Your authentic voice is your superpower—and it’s the key to differentiating yourself and positioning yourself as the go-to expert. In this episode of 7-Figure Copy, I’m joined by Kat Stuerzel, a certified leadership and heart potential coach, who sha…
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Smoke Break - Episode 9: Using Data to Drive Pricing and Promotion Decisions Episode Duration: 8 minutes Join host Mike Hernandez as he reveals how to transform your store's data into powerful pricing and promotion strategies. Learn practical approaches to analyze sales information and make data-backed decisions that boost your profits. Episode Ove…
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Join Jon as he dives deep into the Psychology of First Impressions, uncovering the science and strategies behind how we’re perceived in those critical first moments. From the pillars of image consulting to actionable tips for aligning your appearance with your goals, this episode is packed with insights to help you craft a congruent and compelling …
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At a recent wine tasting, I heard this: “The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region.” And it got me thinking—this is exactly the mindset we need in the pet industry! Too often, petpreneurs feel like they need to guard their expertise. But in reality…
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Send Gina a text When visitors land on your homepage, you have just a few seconds to capture their attention and position yourself as the expert they need. But most female entrepreneurs are missing one crucial element that could instantly establish their authority and make their messaging more compelling. In this episode of 7-Figure Copy, we’re div…
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Smoke Break - Episode 8: Mastering Promotions That Drive Sales Episode Duration: 8 minutes Join host Mike Hernandez as he shares proven strategies for creating promotions that boost sales while protecting profits. Learn how to design and implement effective promotions that build customer loyalty and grow your business. Episode Overview Master essen…
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In this episode, Jon explores how your wardrobe shapes your professional presence in today’s hybrid world. Learn practical tips for aligning your style with your personal brand, adapting for virtual and in-person settings, and using the psychology of colors to leave a lasting impression. Do you want Jon's help to elevate your personal brand? Get in…
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I just wanted to drop in and let you know that the podcast will be on a short break. But don’t worry - I’ll be back on Thursday, March 13th with something exciting! I’m rebranding the podcast. So there will be a new name and new artwork, but you can still expect the same core themes I've been talking about on the show. It’s a little refresh I've be…
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Send Gina a text If your messaging isn’t connecting the way you want it to, there’s a good chance your audience doesn’t feel truly seen, heard, and understood. And when that happens? They don’t take action. In this episode of 7-Figure Copy, I conduct a live copy audit with Becca Boeving, founder of Pelvic Floor Momma, to help her optimize key areas…
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Smoke Break - Episode 7: Smart Pricing Strategies That Work Episode Duration: 8 minutes Join host Mike Hernandez as he shares practical pricing strategies that help maximize your store's profitability while maintaining customer satisfaction. Learn how to implement pricing approaches that work for both your business and your customers. Episode Overv…
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Is your personal brand ready for the future? In this episode, Jon dives into the difference between change and transformation, showing how internal growth fuels career success. Discover how to define your value, adapt to trends, and lead with authenticity. With 75% of professionals calling personal branding essential, it’s time to future-proof your…
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Ever feel like something is too risky, even when you’ve taken all the right precautions? Or maybe you hesitate to take a leap because it still feels uncertain? Today, we’re diving into the Peltzman Effect, a concept that explains how our perception of risk changes when safety measures are in place—and how we can actually use this to our advantage. …
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You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clie…
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Send Gina a text If you want to attract more high-paying clients and establish yourself as the go-to expert in your field, you need to be visible online. But how do you do that effectively—without spending all day on social media? In this guest episode of 7-Figure Copy, I’m joined by SEO expert Glenneth Reed, founder of The Visibility Method. She h…
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Smoke Break - Episode 6: Building Strong Communication and Supplier Relationships Episode Duration: 8 minutes Join host Mike Hernandez as he shares practical strategies for developing effective communication systems and strong supplier partnerships that enhance your store's operations. Learn how to create robust networks that support your business …
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