In this episode, Keith Kalfas lays down the honest truth about rejection in business — and how you can transform ghosting and “no’s” into unstoppable momentum for your landscaping hustle. If you’ve ever poured your heart into proposals only to have customers vanish faster than a free donut at a staff meeting, Keith is here to fire you up. He shares…

In this episode, Keith Kalfas reveals how setting a $700 job minimum transformed his landscaping business—and how it can do the same for yours. If you’ve been undercharging, afraid to raise prices, or stuck in the “lowball trap,” this episode is your wake-up call. Keith breaks down the mindset, math, and muscle it takes to confidently set a job min…

In this episode, Keith Kalfas shares a powerful lesson on keeping your emotions in check when running a landscaping business. He reflects on real experiences—like dealing with customer callbacks, weed regrowth after mulch jobs, and mold surprises—and how staying calm, informed, and professional is key to long-term success. Keith breaks down the min…

In this episode, Keith Kalfas shares transformative insights on mastering financial systems based on his personal experiences. Highlighting the importance of having robust systems in place, he discusses James Clear's philosophy on systems over standards and introduces the MVSA (Minimum Viable System). Keith provides a detailed breakdown of the 30% …

In this episode of the Untrapped Podcast, host Keith Kalfas talks with Coach Carroll, a renowned sales coach and entrepreneur from Louisville, Kentucky. They delve into Carroll’s multiple business ventures, including his new AI-driven project. Carroll shares insights on his journey in building multimillion-dollar businesses, his philosophy on time …

In this episode, Keith Kalfas shares his thoughts on living a peaceful, inspired, and motivated life by following one's purpose and staying in a flow state. He discusses the pitfalls of comparison and scarcity mindset, the importance of emotional well-being, and the benefits of maintaining a beautiful state of consciousness. Keith also touches on t…

In this episode of the Untrapped Podcast, host Keith Kalfas talks with Joel Kouski from Kouski Landscaping, who has built a $2 million business with 20 employees. Joel shares his story and talks about why staying emotionally detached in customer service is important, while still building real connections with customers. They discuss overcoming chal…

In this insightful episode of the Untrapped podcast, host Keith Kalfas interviews Erica Krupin, the founder of Kroopin's Poopin Scoopin. Erica shares her inspiring journey from working at the University of Michigan Hospital to creating a multiple six-figure business specializing in poop scooping. She discusses the pivotal moments that led her to en…

In this lively episode, Keith Kalfas hosts Austin Douglas from Ditch The Itch, who has built a six-figure business from scratch by removing poison ivy and offering mosquito treatments. Austin shares his journey from part-time work to significant growth, emphasizing the importance of continuous learning and networking. He discusses his innovative ap…

In this episode, Keith Kalfas discusses the intense work required when starting a business, including long hours, stress, and financial struggles. He highlights the importance of healthy eating, proper sleep, and reinvesting earnings into personal growth and education. Keith also addresses overcoming mental barriers like unworthiness and emphasizes…

In this engaging and personal episode, Keith Kalfas shares his raw and emotional journey of overcoming self-sabotage and insecurity. From his early days as a landscaper with dreams of becoming a musician, to his moment of self-sabotage at a city-wide talent competition, Keith emphasizes the importance of persistence and emotional control. Through r…

In this thought-provoking episode, Keith Kalfas explores the challenging relationship between empathy and achieving extreme success. He argues that highly successful individuals often have to develop skills akin to a 'personality disorder' to manage their emotions and compartmentalize stressful situations. Through various analogies and insights, th…

In this episode, Keith gets real about the tough balance between working for money and chasing what you love. He talks about his journey dealing with jobs that paid the bills versus work that brought him joy. Keith shares some eye-opening insights on whether doing something just for the cash or trying to turn your passion into your paycheck is wort…

In this episode of the Untrapped Podcast, Keith Kalfas gets personal and pretty inspiring as he talks about how even the smallest positive gestures can have a massive impact on the world. He shares some cool stories about passing on the right book at the right time or making a YouTube video when you least feel like it can be life-changing for other…

In this episode, Keith opens up about the rollercoaster ride of building and running his own landscaping business. You’ll hear about why he now schedules all his landscaping quotes for Mondays. It's part of a strategy to bring more sanity into his hectic schedule and ensure that he’s not just drowning in work but enjoying life. Keith dives into tho…

In this live episode, Keith Kalfas dives into the realities of running a landscape business, especially when dealing with customers who try to get free work. He shares hard-earned lessons on setting boundaries, valuing your services, and handling tough conversations with confidence. Reflecting on his journey from solopreneur to business owner, Keit…

In this episode, Keith Kalfas and Mack explores the challenges and strategies of balancing lawn care and landscaping services. It features a discussion between two lawn care business owners on the benefits and fears of transitioning to landscaping, focusing on how to streamline services and manage both effectively. They discuss how to schedule and …

After his recent trip to Atlanta for a speaking gig, Keith's got some fresh insights about how the way we see ourselves can really shape our success. He's breaking down the difference between a scarcity mindset that holds you back and an abundant mindset that drives success. Keith shares some personal stories and drops some knowledge bombs on how s…

In this episode, Keith explored the crucial skill of discernment in business decisions. He shared insights from his experiences in the landscaping industry, emphasizing that saying no can be more beneficial than saying yes to everything. He discussed the importance of focusing on core services, understanding the risks of overextending, and utilizin…

Keeping your landscaping and service business on track can be challenging, but Keith has some great tips and stories today. In this $13,000 project, he and his crew dealt with everything from chopping down massive arborvitaes to detecting hidden PVC pipes. Keith explains the importance of saying "no" to things that aren't in your wheelhouse and why…

In today's episode, Keith dives into a pretty intense story that could really make you stop and think. A few years back, in 2021, Keith had a near-miss that none of us would ever want to face—he almost got seriously hurt while working on a tree job near some high-voltage power lines. And he's shared why that experience serves as a major wake-up cal…

In this episode, Keith Kelfas shares a personal story about cutting corners on a landscaping job due to fear and lack of confidence. He recalls how he started his landscaping business with an obsessive focus on quality and customer care, only to land a wealthy client whose massive property overwhelmed him. Keith recounts undercharging for extensive…

Keith delivers a profound narrative on navigating life's darkest moments in this compelling episode of The Untrapped. He recounts his experiences of financial hardship and emotional challenges, illustrating how he discerned a faint glimmer of hope amidst seemingly insurmountable despair. Keith emphasizes the importance of developing resilience and …

In his inspiring speech at the 2024 Lawntrepreneur Academy, Keith Kelfas discusses the importance of grit in overcoming professional and personal challenges. Drawing from his own experiences in the landscaping business and his faith in God, Keith shares powerful stories of perseverance, emotional growth, and the journey through highs and lows. He e…

On this episode of The Untrapped Podcast, host Keith Kelfas talks with Cornell from Mack Landscaping and Lawn Care, currently attending the Lawntrepreneur Academy event in Novi, Michigan. Cornell shares his journey from Pittsburgh, Pennsylvania, where he grew up learning lawn care from his grandmother to starting his own lawn care business in 2016.…