Best benjshap LLC Podcasts (2025)

1
How Agentic AI Will Transform Sales & Marketing 17:18

7h ago17:18

17:18

Co-founder & CEO of Landbase, Daniel Saks, delves into the transformative impact of Agentic AI on sales and marketing strategies. Discover how Landbase, the world’s first agentic AI platform, revolutionizes go-to-market processes with its GTM-1 Omni suite. Gain insights from Daniel Saks on leveraging AI to automate, unify, and optimize sales and ma…

1
Are We Moving To A Constant State Of Change Search? 3:51

7h ago3:51

3:51

Google's algorithm update patterns are evolving rapidly. Sam Torres, SEO expert from Gray Dot Co, examines whether distinguishable core updates will continue or if search is moving toward a constant state of change. Torres predicts distinguishable updates will remain for the next 12-18 months before transitioning to more continuous evolution, simil…

1
PR's Role In Marketing 17:54

1d ago17:54

17:54

Jerry Touslee, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that PR extends brand footprint through earned media, which is crucial for credibility and trust. Touslee stresses the importance of collaboration with PR professionals to craft authentic, humanized stories…

1
Will There Will Be More Official Core Updates In 2025 Than Any Other Year? 1:56

1d ago1:56

1:56

Core updates are becoming more frequent in Google's algorithm ecosystem. Sam Torres from Gray Dot Co predicts 2025 will see more official core updates than any previous year. This lightning round discussion examines the increasing pace of Google's algorithm changes and what SEO professionals should anticipate as these updates become a more regular …

1
Landscape Of PR Tech 19:24

2d ago19:24

19:24

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire fo…

1
How To Approach Traffic Drops 37:18

2d ago37:18

37:18

Traffic drops require a systematic diagnostic approach. Sam Torres, Chief Digital Officer at Gray Dot Co, shares her framework for identifying the true source of organic search performance declines. She outlines a three-step process: validating the business impact of traffic changes, isolating patterns through data analysis, and determining whether…

1
Double Down On A Top-Performing Social Channel Or Diversify Efforts Across Multiple Channels? 6:43

5d ago6:43

6:43

Social channel strategy: focus or diversify? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and consumer social media preferences. Morris advocates for strategic platform diversification based on audience demographics while emphasizing the importance of mastering primary channels before expanding.…

1
Bridging the gap between humanity & AI 33:38

6d ago33:38

33:38

Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. He highlights the rapid changes in technology, such as quantum AI and decentralized energy systems, and the potential for AI to enhance human capabilities. Indset warns of the ethical and societal imp…

1
Responding Quickly Or Providing The Right Answer To Customer Questions? 4:49

6d ago4:49

4:49

Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and consumer expectations. He reveals how AI can handle routine customer inquiries while preserving brand voice, and explains why an immediate empathetic response often outperforms a delaye…

1
What leaders can learn from the Norwegian success mentality 25:32

7d ago25:32

25:32

Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of understanding exponential technology and AI. He introduces the Norwegian mindset, or the Viking code, highlighting its blend of collectivism and individualism. Indset explains how this mindset fosters…

1
Are AI-Generated Influencers A Trend Or Trash? 5:06

7d ago5:06

5:06

Social media marketing faces a growing disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research on how consumer relationships are evolving differently than what platforms intend. He explores the controversial rise of AI-generated influencers, revealing split consumer sentiment while highlighting how younger gener…

1
Improving A Headless CMS 21:10

8d ago21:10

21:10

Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and user experience can significantly boost content management efficiency. Jonathan shares insights on integrating new technologies to streamline workflows and ensure scalability. Show Notes Connect With…

1
Do Consumers Want Brands To Slide Into Their DMs? 3:53

8d ago3:53

3:53

Social media marketing faces a consumer-brand disconnect. Scott Morris, CMO at Sprout Social, shares research revealing the gap between marketer assumptions and actual consumer preferences on social platforms. His data shows consumers expect personalized responses in DMs when they initiate contact, but resist unprompted brand messages, highlighting…

1
The Impact Of A CMS On SEO 23:30

9d ago23:30

23:30

Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how CMS choice affects website SEO performance, key features of SEO-friendly CMS platforms, the role of CMS structure in organic growth and visibility, importance of CMS scalability and flexibility for SEO…

1
Social Disconnect Between Brands & Consumers 24:17

9d ago24:17

24:17

Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, a…

1
Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants 4:48

11d ago4:48

4:48

As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical approaches for maintaining brand presence in generative AI platforms. He recommends implementing monitoring systems to understand how AI crawlers and agents interact with your site, testing whether AI…

1
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash? 5:15

12d ago5:15

5:15

As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a significant market shift away from traditional search engines, requiring ma…

1
Long-Form Content Vs Social Shorts For Lead Gen 5:24

12d ago5:24

5:24

Paid subscriber growth often stunts organic YouTube engagement. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, differentiates between ad-driven and organic channel strategies. Learn why dedicated channels for paid and organic content are essential, how disruptive ads affect conversion, and how frequent organic uploads dr…

1
Optimizing For Traditional Search Engines Vs AI Platforms 4:56

13d ago4:56

4:56

SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing for both simultaneously is possible by focusing on human-centered content. He reveals how AI models access content in real-time, allowing faster indexing than traditional search engines, and…

1
Too Expensive For Startups To Produce Quality Content For YouTube? 4:12

13d ago4:12

4:12

Early-stage startups struggle to afford quality YouTube content. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, shows how to use smartphone videos, leverage personal expertise, and focus on high-value answers for lead generation. Learn how technical production matters less than clarity, credibility, and relevance. See Pr…

1
Will Traditional Keyword Research Become Obsolete In An AI Search World? 3:36

14d ago3:36

3:36

Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more …

1
YouTube Ads Vs Organic Content Strategies 3:21

14d ago3:21

3:21

Converting YouTube viewers into qualified leads is a persistent challenge. Nate Woodbury, CEO of Be The Hero Studios and expert in YouTube for business, shares how to build conversion-ready funnels, test messaging and landing pages rapidly with ads, and transition to organic strategies for higher-quality lead generation. Learn when to prioritize sp…

1
How AI Search Tools Will Evolve To Handle Complex Queries 6:24

15d ago6:24

6:24

AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are transforming search beyond traditional keyword approaches. He details how AI systems now clarify user intent through validation phases, accommodate different thinking styles through personaliz…

1
Is YouTube Presence Important For Every Brand? 4:35

15d ago4:35

4:35

Converting YouTube viewers into leads challenges many brands. Nate Woodbury, CEO of Be the Hero Studios and expert in YouTube for business, outlines when educational video content drives lead generation, how precise targeting through search queries brings in qualified prospects, and why not every business should prioritize YouTube as a primary chan…

1
How To Win Customers In An AI Search-Driven World 27:48

16d ago27:48

27:48

AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the ful…

1
Extracting Leads From YouTube Views 25:00

16d ago25:00

25:00

Converting YouTube viewers into qualified leads is a persistent marketing challenge. Nate Woodbury, CEO of Be The Hero Studios and producer of over 60 successful YouTube channels, shares his proven approach for using YouTube as a lead generation tool rather than an ad revenue platform. His strategy focuses on creating highly specific search-optimiz…

1
SEO Jobs Week - SEO Salaries 33:45

19d ago33:45

33:45

Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the trends and insights in SEO salaries during SEO Jobs Week. In this episode, Nick shares his perspectives on: red flags in job postings with wide salary ranges, the role of community and knowledge sharing in SEO, impact of economic conditions on tech sector employment, strategies …

1
How AI is impacting influencer marketing & content 16:48

20d ago16:48

16:48

COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI versus a human in an influencer marketing campaign. Show Notes Connect With: Daniel Schotland: Webs…

1
SEO Jobs Week - In demand SEO Skills 25:48

20d ago25:48

25:48

SEO job seekers face intense competition in today's market. Nick LeRoy, founder of SEOjobs.com, shares insights from his comprehensive industry report on the most in-demand SEO skills. Data analytics, technical SEO, and stakeholder management correlate most strongly with higher salaries, while AI expertise and UI/UX knowledge are increasingly sough…

1
Influencer marketing graduating to the boardroom 15:08

21d ago15:08

15:08

COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares his perspective on where we are today with influencer marketing, what is driving the shift of focus toward influencers, and how to evaluate the overall efficacy of an influencer marketing campaign. S…

1
SEO Jobs Week - Does Location Matter In SEO? 21:48

21d ago21:48

21:48

Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO positions are fully remote, with office-based roles increasing to 49% in Q4. The analysis reveals which cities offer the most opportunities for SEO professionals, with Boston showing the highest growth in …

1
Optimizing Organic Marketing Channels 15:08

22d ago15:08

15:08

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing th…

1
SEO Jobs Week - What are the trending roles & titles 24:46

22d ago24:46

24:46

SEO job titles are evolving rapidly in 2025. Nick LeRoy, founder of SEOjobs.com, shares insights from their comprehensive SEO job market study. The data reveals a significant increase in director and VP-level positions primarily in-house, while technical SEO roles are seeing higher demand and compensation than content-focused positions. LeRoy also …

1
Thinking beyond the old way of “bean counting” measurement 18:23

23d ago18:23

18:23

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing e…

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