Best benjshap LLC Podcasts (2025)

1
Game plan for balancing journalistic quality with search performance 3:54

9h ago3:54

3:54

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that except…

1
Optimizing for search visibility vs reader engagement 2:14

1d ago2:14

2:14

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative bra…

1
One word that describes the relationship between journalistic integrity and SEO success today 2:04

2d ago2:04

2:04

Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the promise of its headline and target keywords to truly rank well. She emphasizes that effective SEO content requires honesty, specificity for the intended audience, and the ability to fulfill user expectat…

1
Is using clickbait ever going to die off? 3:59

3d ago3:59

3:59

Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headlines and content that fails to deliver on its promise. She argues that creating interest-driving headlines is fundamental to publishing success, while emphasizing that the real problem occurs when cont…

1
How many journalism principles that apply to SEO can you name in 30 seconds? 2:21

4d ago2:21

2:21

In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical "who, what, where, why, when, how" framework as fundamental to both disciplines, emphasizing that users need immediate context regardless of their entry point. Rickman explains that effective S…

1
Applying Journalistic Thinking & Principles to SEO 27:54

5d ago27:54

27:54

In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics a…

1
Seeing a drastic decrease in clicks but not impressions? 3:19

7d ago3:19

3:19

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring sy…

1
Top AI Thought Leaders Marketing Should Know 3:58

9d ago3:58

3:58

AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key thought leaders marketers should follow for AI insights, including Matthew Berman's technical yet accessible content and HubSpot's "Marketing Against t…

1
How Google's AI-powered search results will evolve over the next 12 months 3:53

8d ago3:53

3:53

Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for incre…

1
How Marketing Leaders Must Evolve for Agentic AI 4:28

10d ago4:28

4:28

AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for eva…

1
One word that describes the current state of E-E-A-T in AI Search 3:15

9d ago3:15

3:15

E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. She explains why scientific oversight of all content is essential for maintaining authority in pharmaceutical and lab research industries, while noting t…

1
Is optimizing content specifically for AIO a trend or trash? 4:16

10d ago4:16

4:16

AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search results. She discusses how snippets have become the new "zero-click playground," the recent addition of links within AI overviews, and strategies for creating content that both satisfies inform…

1
Will AI Replace Marketing Jobs by 2028? 4:55

11d ago4:55

4:55

Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing automation. He explores how agentic AI is fundamentally changing marketing workflows, team structures, and job functions. Holland also shares insights on staying current with AI developments through cont…

1
Custom AI Agents vs Out-of-the-Box Tools 3:30

12d ago3:30

3:30

Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integratio…

1
Will page speed be less important in AI Search? 5:30

12d ago5:30

5:30

Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results. She argues that while technical performance remains important for crawlers, content quality will continue to be the dominant ranking factor. Donahue also highlights the irony that Google's ow…

1
How to Demonstrate the ROI of SEO 31:22

13d ago31:22

31:22

Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to cross-functional collaboration through effective listening and stakeholder education. She reveals how developing comprehensive content briefs creates pathways to success, transforming reluctant stak…

1
AI Agents for marketing automation 33:01

13d ago33:01

33:01

Nicholas, Head of AI at HubSpot discusses AI Agents for marketing automation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
Game plan for navigating Google's helpful content updates 2:38

16d ago2:38

2:38

Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search priorities. He advocates for starting fresh by understanding how real users interact with search, putting customer needs at the center of strategy, and balancing technical SEO fundamentals with human-cen…

1
Game plan for integrating AI into contextual targeting campaigns 3:51

16d ago3:51

3:51

Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital p…

1
Arguing against the effectiveness of AI in contextual advertising 3:57

17d ago3:57

3:57

AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel…

1
Long-form financial guides or interactive calculators? 3:57

17d ago3:57

3:57

Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as the clear winner, offering users immediate value through manipulable interfaces rather than passive reading experiences. Ali emphasizes that calculators better match user intent, allow for p…

1
Investing more in AI for contextual ad creation vs in human-created media for ads 3:54

18d ago3:54

3:54

AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns without relying on personal data. He discusses how AI's ability to understand content context creates more relevant ad placements, addresses skepticism abo…

1
How will AI search impact the personal finance vertical over the next 18 months? 3:30

18d ago3:30

3:30

AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major finance apps achieving product parity while smaller publishers specialize in niche areas. He predicts AI search will become the default experience within 12-18 months once Google solves ad monetization…

1
Contextual targeting more important than cookie-based targeting? 4:20

19d ago4:20

4:20

Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective advertising without relying on personal data. He discusses AI-powered contextual intelligence tools that analyze content for brand safety and suitability, while sharing how marketers can leverage these te…

1
Will financial literacy content outperform comparison pages in 2025? 3:06

19d ago3:06

3:06

Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial services websites. He predicts LLMs will handle most text-based financial education while comparison pages will maintain their value, and shares tactics for optimizing title tags and thumbnails to improv…

1
AI-powered contextual Ad targeting 18:40

20d ago18:40

18:40

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver mor…

1
Optimizing financial content with SEO 32:52

20d ago32:52

32:52

Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can compete against dominant players in the financial sector. He explains how AI search creates opportunities for content diversification beyond Google, why focusing on user-centric experiences drives high…

1
The Crisis Killing Your Creator Marketing ROI 5:24

22d ago5:24

5:24

Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending human storytelling with paid media precision. He reveals why scaling individual creators (rather than expanding creator volume) delivers better results, and demonstrates how owned media can drive measura…

1
In the age of AI will localized content still hold the same value and weight? 4:54

22d ago4:54

4:54

Will AI diminish the value of localized content? Sebastien Edgar of SEOSeb & Previsible examines why localization remains crucial despite AI advancements. He explains how properly localized content demonstrates market understanding, creates uniqueness, and can increase purchase likelihood by up to 40%. Edgar also highlights the significant opportun…

1
The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy 4:21

23d ago4:21

4:21

Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precis…

1
Will search engines eventually eliminate the need for hreflang tags? 3:50

23d ago3:50

3:50

Will search engines eventually eliminate hreflang tags? Sebastien Edgar of SEOSeb & Previsible examines the future of international SEO signals. Despite advancements in machine learning, Edgar argues that hreflang tags provide essential efficiency for search engines identifying equivalent content across markets. The discussion compares hreflang imp…

1
Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets 4:49

24d ago4:49

4:49

Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how ow…

1
Game plan for launching in five new international markets with limited resources 4:02

24d ago4:02

4:02

Sebastein discusses Game plan for launching in five new international markets with limited resources See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
CMOs brutal truth to describe Content Marketing in one word 3:07

25d ago3:07

3:07

Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistent…

1
One word that describes the current state of global SEO 3:32

25d ago3:32

3:32

Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search diversification is forcing SEOs beyond their traditional comfort zones. He advocates for an omnichannel approach that leverages content across multiple platforms, urges SEOs to take ownership of the full …

1
Data-driven Creative Content Strategy that's transforming marketing 4:27

26d ago4:27

4:27

Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, an…

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