Best Beth Baker Podcasts (2025)

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#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28

15h ago23:28

23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at …

1
#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach 25:26

3d ago25:26

25:26

If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice? Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand v…

1
SOTS: Ari Matti, Fahim Anwar, Creeper, Craig Conant, Dean Delray & Jeremiah Watkins | Ep 74 1:38:59

4d ago1:38:59

1:38:59

Stand-Up On The Spot! Featuring completely improvised sets from Ari Matti, Fahim Anwar, Creeper, Craig Conant, Dean Delray & Jeremiah Watkins. No material. Comedians create Stand-Up On The Spot off audience suggestions. Everything is covered from 100 men vs Gorilla to How Mexicans Whistle, Kissing Guys in Estonia & more! Jeremiah Watkins you know f…

1
#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin 25:54

5d ago25:54

25:54

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization? Joining me today is Emily Ward, VP of Glob…

1
#680: Agile is about more than velocity, with Gabrielle Wieczorek 27:12

8d ago27:12

27:12

This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrummasterssummit.com What if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard? Today’s guest believes data may be the most underused lever for agili…

1
#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water 23:23

10d ago23:23

23:23

There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to wel…

1
#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse 23:56

12d ago23:56

23:56

Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’re focusing on the wrong data and missing the emotional connections that truly drive consumer behavior? Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldb…

1
#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast 36:19

15d ago36:19

36:19

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise? Today’s guest has a few thoughts on that—and more. Ben Shapiro, host of the MarTech Podcast, has had fron…

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#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX 36:22

17d ago36:22

36:22

The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the custom…

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SOTS Austin: John Goblikon, Orny Adams, Gianmarco Soresi, Austin Nasso Liza Treyger & Jeremiah Watkins| Ep 73 1:30:09

18d ago1:30:09

1:30:09

Stand-Up On The Spot! Featuring completely improvised sets from John Goblikon, Orny Adams, Gianmarco Soresi, Austin Nasso, Liza Treyger& Jeremiah Watkins. No material. Comedians create Stand-Up On The Spot off audience suggestions. Everything is covered from Best Friends, Couples Massages, to Africa, Usher & more from the Moontower Comedy Festival …

1
#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys 30:10

19d ago30:10

30:10

Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at…

1
#674: The continued evolution of e-commerce with Eitan Koter, Vimmi 36:57

22d ago36:57

36:57

With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies becoming obsolete? Today, we’re joined by Eitan Koter, Co-Founder and Co-CEO of Vimmi, a shoppable video SaaS company revolutionizing e-commerce. Eitan is also the host of the "Mastering eCommerce Marke…

1
#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco 28:51

24d ago28:51

28:51

Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies truly meeting these expectations, or are they still stuck in reactive customer service models? What if AI could completely transform the customer experience into something proactive, predictive, and ev…

1
#672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section 37:46

26d ago37:46

37:46

AI is no longer just a tool—it’s reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared to treat AI as a strategic thought partner, or are they still viewing it as just another tech trend? Joining us today is Greg Shove, CEO of Section, an AI education company on a mission to train the next …

1
#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels 22:27

29d ago22:27

22:27

How do you take something that's iconically local and make it feel authentic—everywhere? That’s the challenge facing every regional brand trying to scale. When your name is practically synonymous with a place—like H&H is with New York City—growth isn’t just about expansion. It’s about staying true to what made you iconic in the first place. Today, …

1
#670: Embracing Chaos to Get Better Results with Mark DeCarlo 41:39

1M ago41:39

41:39

We talk a lot about agility, and today, we’re going to talk about how lessons of agility can come from unexpected places - like the set of Seinfeld - where - for those superfans like me - our guest played Alec Berg - which should be said in more of a Jon Houseman manner, and while guest starring there (plus other shows like Curb Your Enthusiasm, Tr…

1
SOTS: Jeff Ross, Dusty Slay, Shapel Lacey, Greg Fitzsimmons, Katherine Blanford & Jeremiah Watkins | Ep 72 1:40:16

1M ago1:40:16

1:40:16

Stand-Up On The Spot! Featuring completely improvised sets from Jeff Ross, Dusty Slay, Shapel Lacey, Greg Fitzsimmons, Katherine Blanford & Jeremiah Watkins. No material. Comedians create Stand-Up On The Spot off audience suggestions. Everything is covered from Katie Perry in Space to Chicken in Kenya to Algebra, Lotion, Chat GPT, Tourette's & more…

1
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

1M ago28:52

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today i…

1
#668: The Five Levels of AI with Courtney Baker, Knownwell 33:26

1M ago33:26

33:26

As AI continues to evolve, how can marketing leaders ensure they’re staying ahead of the curve instead of simply keeping up with it? And how do you navigate the complexities of using AI while maintaining a personal, human touch in your campaigns? Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow …

1
#667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera 25:22

1M ago25:22

25:22

When you think of cameras in construction, do you see them as just security tools—or could they be the key to unlocking full jobsite intelligence? Joining us today is Marca Armstrong, Chief Marketing Officer at Sensera Systems, a leader in jobsite intelligence solutions. Over the past decade, Sensera Systems has transformed how construction teams u…

1
#666: Balancing AI-driven efficiency and responsibility with Pasquale DeMaio, Amazon Web Services 27:29

1M ago27:29

27:29

For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing human capabilities, or is it simply replacing them? And how can companies balance efficiency with responsibility in AI-driven CX? Joining me today is Pasquale DeMai…

1
#665: Developing strategies that cut through the omnichannel noise, with Arianna Vogel, Foursquare 28:59

1M ago28:59

28:59

With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement? Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location inte…

1
#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL 24:10

1M ago24:10

24:10

Recorded live at Medallia Experience in Las Vegas. Having a great customer experience is critical for many reasons, but some companies have had a hard time tying their success with CX to tangible ROI. Today we will talk about taking customer experience further and tying CX outcomes to commercial goals. To help me discuss this topic, I’d like to wel…

1
#663: AI in retail marketing with Uldis Baumerts, Bryj 27:23

2M ago27:23

27:23

As AI reshapes the retail advertising landscape, are you leveraging it as a competitive advantage, or are you at risk of being left behind in a data-driven world? Today, we’re joined by Uldis Baumerts, Chief Operating Officer of Bryj Technologies, a leader in driving AI-powered innovations for the retail industry. Uldis has extensive experience in …

1
#662: Making your returns strategy a competitive advantage with Katherine Lehman, ReturnBear 18:24

2M ago18:24

18:24

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. How much are your product returns costing your business—and how much opportunity are you leaving on the table by treating returns as a cost center instead of a competitive advantage? Today, I’m excited to welcom…

1
#661: Creating a world-class student experience with Mike Milliron, IMG Academy 24:46

2M ago24:46

24:46

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. If the student experience is the heart of a world-class academy, what happens when you realize there is room for improvement—and what do you do about it? Today’s guest is Mike Milliron, Chief Operating Offi…

1
SOTS: Pauly Shore, Jodie Sweetin, Ryan Sickler, Blair Socci, Avery Pearson, Jeremiah Watkins | Ep 71 1:17:23

2M ago1:17:23

1:17:23

Stand-Up On The Spot! Featuring completely improvised sets from Pauly Shore, Jodie Sweetin, Ryan Sickler, Blair Socci, Avery Pearson & Jeremiah Watkins. No material. Comedians create Stand-Up On The Spot off audience suggestions. Everything is covered from Mall Santas to Special Ed Dentists & more! Jeremiah Watkins you know from Trailer Tales, Dr. …

1
#660: Enabling and accelerating customer experience improvements using AI with Isabelle Zdatny, Qualtrics 26:56

2M ago26:56

26:56

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. Today we’re going to talk about enabling and accelerating customer experience success by augmenting your teams and processes with AI. To help me discuss this topic, I’d like to welcome Isabelle Zdatny, Head…

1
#659: The current state of the job market with Sue Keith, Landrum Talent Solutions 26:45

2M ago26:45

26:45

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. We’ve talked about volatile job markets before on this show, but has it been anything like what is currently going on? What should marketers looking for employment be expecting, and what should employers looking to hire…

1
#658: Winning retail by reducing customer frustration with Jean-Christophe Pitié, ContentSquare 22:42

2M ago22:42

22:42

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who’s already getting it right? Today, I’m thrilled to be joined by …

1
Danielle Hanvey - Yoga Teacher and Outdoor Enthusiast 17:09

2M ago17:09

17:09

I chat to Yoga Teacher Danielle Haney about her journey to becoming a Yoga Teacher and the benefits, along with how nature and the outdoors aligns with her practice. You can find out more about Danielle's sessions here.

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#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42

2M ago22:42

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences …

1
#656: Integrating CX and EX to create better customer outcomes with Sasha Fard, Capital One 27:04

2M ago27:04

27:04

We are here at Medallia Experience at the Wynn in Las Vegas and seeing some examples of amazing customer experience and employee experience and the latest updates from Medallia. Companies often separate Customer Experience (CX) and Employee Experience (EX) into different silos, but what if the real key to competitiveness and long-term success is in…

1
#655: AI and Automation in the supply chain with Nick Stuart, RSM 23:18

2M ago23:18

23:18

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. AI and automation are transforming retail operations, from customer experience to supply chain efficiency. But as we move into 2025, retailers face increasing tariffs, labor shortages, and cost pressures. How can AI not just improve margins bu…

1
Beth Baker - Outdoor Adventure and Vanlifer 20:08

2M ago20:08

20:08

This week I chat to Beth Baker, an outdoor adventurer and vanlifer. Beth was introduced to the outdoors through a friend and has been adventuring ever since with her Border Collie, Marlo. After spending years car camping she finally achieved her dream of getting her own van. You can follow Beth and Marlo's adventures here.…

1
SOTS New Jersey: Paul Virzi, Josh Adam Meyers, Rich Vos, Bonnie McFarlane, Aaron Berg, Watkins Ep 70 1:49:28

2M ago1:49:28

1:49:28

Stand-Up On The Spot! Featuring completely improvised sets from Paul Virzi, Josh Adam Meyers, Rich Vos, Bonnie McFarlane, Aaron Berg & Jeremiah Watkins. No material. Comedians create Stand-Up On The Spot off audience suggestions. Everything is covered from Karate to Wheel Chair K Holes, Bidets, Golden Corral & more! Jeremiah Watkins you know from T…

1
#654: Translating research into cross-functional strategic change with Adam Hagerman, Indeed 22:56

2M ago22:56

22:56

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. It’s important to collect customer experience data, but if it’s not driving change across your organization, is it really helping your business? Today we’re going to talk about making meaningful cross-funct…

1
#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics 30:54

2M ago30:54

30:54

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback …

1
#652: The power of multimodal AI with Dani Yogatama, Reka 22:21

2M ago22:21

22:21

Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s needs in the short and long term? Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Today we’re going …

1
Kim Grant - Founder of Photographic Connections 16:51

2M ago16:51

16:51

Kim Grant is a therapeutic nature photographer, with a passion for the outdoors. I chat to Kim about what the inspiration was behind Photographic Connections, a resource to guide others on their wellness photography journey. Through this she has createdThe Photographic Connections Podcast. Links to Kim's work Website: https://www.photographicconnec…

1
#651: AI and in-house creative teams with Jen Rapp, Superside 29:27

2M ago29:27

29:27

With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function? Today, we’re joined by Jen Rapp, Chief Marketing Officer at Superside. Jen has had key roles at iconic brands like Patagonia, Arc’teryx, D…

1
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard 16:46

3M ago16:46

16:46

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually go…

1
#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune 20:12

3M ago20:12

20:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead? To…

1
Laura Kaciubskyj - Founder of My Urban Trail 20:57

3M ago20:57

20:57

I chat to Founder of My Urban Trail, Laura Kaciubskyj about how she came to discover the outdoors and why she feels that it's so good for mental health. We also find out what inspired the iconic women's outdoors brand, My Urban Trail. You can find out more information on My Urban Trail here.

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SOTS NYC: Mark Normand, Adam Friedland, Jordan Jensen, Ian Fidance, Brian Holtzman & Watkins | Ep 69 1:45:09

3M ago1:45:09

1:45:09

Stand-Up On The Spot! Featuring completely improvised sets from Mark Normand, Adam Friedland, Jordan Jensen, Ian Fidance, Brian Holtzman & Jeremiah Watkins. No material. Comedians create Stand-Up On The Spot off audience suggestions. Everything is covered from Office Romance to Ska Captain Planet, making boy parts in your belly & more! Jeremiah Wat…

1
#648: Breaking down silos between paid and organic search with Matt Shenton, Croud 22:32

3M ago22:32

22:32

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos? In 2025, with search evolving faster than ever, the real question isn’t "which channel is better?"—it’…

1
#647: Achieving retail media success with Ben Dutter, Power Digital 24:40

3M ago24:40

24:40

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway? Today, I’m joined by Ben Dutter,…

1
Potter Dave Partington - Partington's Pots 19:19

3M ago19:19

19:19

I chat to Dave Partington about his journey as a potter, travelling through India and working in secure units across the UK.Find out more about Dave and his workhere.

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#646: AI in e-commerce with Oren Inditzky, Wix 23:14

3M ago23:14

23:14

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Starting an online store is easier than it used to be, but aren’t there still a ton of things you need to know, plus all the coding and API integrations you need to do? Today we’re going to talk about AI in e-commerce and how low-code and no-c…

1
#645: Building brand trust with Aman Advani, CEO of Ministry of Supply 21:02

3M ago21:02

21:02

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers? Joining us today is Aman Advani, CEO …

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