Best canmarketingsavetheplanet Podcasts (2025)

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Episode 107: Navigating the Complexity of Sustainability Focused Sponsorship with Kerry McDonald, CEO - Orchard 52:40

8d ago52:40

52:40

In our final episode of Can Marketing Save the Planet? before we take a break for the summer, we sit down with Kerry McDonald, CEO of Orchard to explore the intersection of marketing, sustainability, and sponsorship. We delve into the complexities of sustainability focused sponsorships, where the line between meaningful partnerships and greenwashin…

1
Episode 106: 12 Motivations to Drive Sustainable Choices - with Tom Ellis, CEO, Brand Genetics 51:18

1M ago51:18

51:18

“If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?” In this episode of the Can Marketing Save the Planet podcast?, we’re joined by Tom Ellis, CEO at Brand Genetics where we explore the psychology behind sustainable behaviour change, specifically digging into motivations, but …

1
Episode 105: Can Marketing Drive the Sustainable Transition? - with Leo Rayman, Founder - EdenLab 47:46

2M ago47:46

47:46

Reimagining Business in a low-carbon economy… In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of EdenLab, talking about marketing’s potential to reshape business for sustainability. Leo shares his journey into the sustainability space, sparked by a moment of clarity when his son asked him what he did for a li…

1
Episode 104: Marketers … ‘What will your legacy be?’ Sangeeta Waldron, Author, Founder, Serendipity PR and Media 49:30

2M ago49:30

49:30

If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival before it’s too late? In this episode of Can Marketing Save the Planet? we welcome back Sangeeta Waldron, a communications expert, three times published author, and Founder of Serendipity PR and Media. …

1
Episode 103: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 4 - Adrian Ma, Founder, Fanclub PR 40:10

3M ago40:10

40:10

Agencies and green claims – Walking the talk or just talking? In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands …

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Episode 102: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 3 - Katie-Scarlett Wetherall, Lawyer, ClientEarth 39:27

4M ago39:27

39:27

In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and taking a deep dive into the world of plastics, packaging and recycling. It’s no secret that marketing tactics in this area …

1
Episode 101: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA) 41:12

4M ago41:12

41:12

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability. Guy explains that the ASA’s mission is to, “make sure that ads are legal, decent, honest and truthful. We care about ads n…

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Episode 100: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority 39:37

4M ago39:37

39:37

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA). Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving lands…

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Episode 99: The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation 32:32

5M ago32:32

32:32

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitat…

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Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native 45:59

6M ago45:59

45:59

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect th…

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Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery 1:06:59

6M ago1:06:59

1:06:59

“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”… “AI allows us to do the art of marketing without marketing” … A slightly longer episode this week, but boy is it an interesting one! …

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Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar 48:29

6M ago48:29

48:29

“90% of Marketers agree that sustainability agendas need to be more ambitious.” We are back to 2025 with a bang and a full-on schedule of fantastic guests and riveting conversations. In our first episode of the year we’re joined by Ozlem Senturk, Senior Partner at Kantar’s Global Sustainable Transformation Practice. Ozlem shares so many interesting…

1
Episode 95: The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space 40:30

8M ago40:30

40:30

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….” In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultanc…

1
Episode 94: ‘The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability 51:42

8M ago51:42

51:42

Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges. We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there’s always something new to learn. Hence why we really…

1
Ep 93: ‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People 38:38

8M ago38:38

38:38

“We don’t ’speak for young people, we let them be the voice and share their perspective.” We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of business, both in how they operate and what they are doing for society. In this episode of the podcast we…

1
Episode 92: Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West 42:21

9M ago42:21

42:21

“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.” To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amo…

1
Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’ 42:48

9M ago42:48

42:48

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experi…

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Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global 36:09

10M ago36:09

36:09

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley, Chief Sustainability Officer at HH Global. Kevin’s passion for what he does is crystal clear and we loved …

1
Episode 89: ‘A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group. 44:14

10M ago44:14

44:14

Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the acti…

1
Episode 88: ‘Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever 43:17

11M ago43:17

43:17

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term…

1
Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet 35:16

11M ago35:16

35:16

In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agr…

1
Episode 86: Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now 32:11

12M ago32:11

32:11

“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable foo…

1
Episode 85: Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs 32:53

1y ago32:53

32:53

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Fou…

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Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend 38:58

1y ago38:58

38:58

Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without comprom…

1
Episode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver 30:34

1y ago30:34

30:34

Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda…

1
Episode 82: Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting 50:19

1y ago50:19

50:19

Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…

1
Episode 81: Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn, Founder, Loless Blue Water Co. 52:33

1y ago52:33

52:33

The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…

1
Episode 80: The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan 37:47

1y ago37:47

37:47

We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Pa…

1
Episode 79: Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director 47:17

1+ y ago47:17

47:17

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpo…

1
Episode 78: Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novelli 38:57

1+ y ago38:57

38:57

“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We’ve wanted to talk to Sandy for some time since we came across their research on the ‘Intention – A…

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Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues 59:45

1+ y ago59:45

59:45

“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business mo…

1
Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club 41:39

1+ y ago41:39

41:39

Did you know that 20% of the world's fish and meat is consumed by our pets? We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact. Food security, the impact of food pr…

1
Episode 75: – UpCircule Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman 35:54

1+ y ago35:54

35:54

Proving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built on circular economy principles. The circular economy presents a huge opportunity for both business and the environment so we were really excited when Anna Brightman from UpCircle, a skincare and beauty brand built from waste and, focused entirely on…

1
Episode 74: – Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel 41:59

1+ y ago41:59

41:59

When you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we get a real angle on this? How can we bring people with us along this process? We’ve had a bit of a focus or mini-series on biodiversity and nature over the last few episodes of Can Marketing Save the Planet because i…

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Episode 73: – Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify 42:44

1+ y ago42:44

42:44

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.” Given nature and biodiversity is SO important to the future of humanity, we wanted to dive deeper into this important area. Following our recent episodes with the brilliant Alexandra Pimor, who works with organisations to give nature…

1
Episode 72: – Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach 41:00

1+ y ago41:00

41:00

Are you using your career to fight for the future? In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career coach. Claire works with people who are increasingly looking at where and how they work, questioning the role they can play as climate change, climate action and sustainability continue to rise up the w…

1
Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance 33:53

1+ y ago33:53

33:53

Part 2 - “We have to find the courage to do something different…” Following on from Episode 1, we delve further into the role of law in sustainability. 2023 saw a marked rise in legal cases being brought against businesses and governments, as well as the tightening of regulations and guidelines around not only what businesses can do, but what they …

1
Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance 38:15

1+ y ago38:15

38:15

“What does business have to do with nature? The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones, and go for a wintry walk as we catch up with Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above…

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Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert - Expert, Author, Sustainable Marketer 49:20

1+ y ago49:20

49:20

“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are facing.” Marketing will not save the world, but we will not save the world without marketing. In this episode we talk with Nicolas Lambert, author of, “Can Marketing Save the World”, (we know… a …

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Episode 68: – The Power of Design and Communication for Architects and the Built Environment to drive Climate Action, with Brigette Clements, ACAN. 48:26

2y ago48:26

48:26

“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.” The built environment – it’s a massive subject, a massive industry and a massive contributor of emissions, (buildings and construction are responsible for approx. 40% of global energy related and carbon dioxide emission). There is a lot…

1
Episode 67: – The FList 2023 - Creatives taking responsibility for people and planet. 41:15

2y ago41:15

41:15

“There’s really no way you can say you don’t know this is a dangerous activity at this point” Making a return to the podcast, we caught up with Duncan Meisel, founder of Clean Creatives, so we could talk about the newly published F-List. For anyone unfamiliar, Clean Creatives, is a movement of advertisers, PR professionals, and their clients cuttin…

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Episode 66: – Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets 27:52

2y ago27:52

27:52

Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making the point that, “listening for a business is such a wealth of value which can be done in an automated way, and is the way forward to be commercially successful.” Moving on to metrics and measures a…

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Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets 35:03

2y ago35:03

35:03

“There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for us? Why would anyone want to invest in us? Why would anyone allow us to operate in their community, society?” It’s another two-parter and in this episode (Part 1), we dive into the role of CMOs and leaders when it …

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Episode 64: – Being sustainable - A re-commerce revolution and personal journey rethinking consumption - with Simon Garnett 45:02

2y ago45:02

45:02

“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.” We were joined in this episode by Simon Garnett who has been on a personal journey with consumption, one which he started when he realised his own habits were unhealthy, a journey he continues and has taken into his professional life as well. Sim…

1
Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet! 33:55

2y ago33:55

33:55

“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.” Where better to get the viewpoints from Gen Z about climate concerns and consumption habits than directly from a Gen Z’er. On this podcast were joined by Estella Struck, Founder and CEO of the fi…

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Episode 62: – The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY. 31:52

2y ago31:52

31:52

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as a tool, making sure everyone is upholding those standards.” As regulations and guidelines in and around sustainability continue to evolve, tighten up and support a better future around ma…

1
Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel. 43:30

2y ago43:30

43:30

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits? In this episode we’re joined by Gavin Sheppard and Rob Cheesewright from Pinwheel, an organisation focused on projects that remove carbon from the atmosphere, restore habitats and protect biod…

1
Episode 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals 42:56

2y ago42:56

42:56

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.” We were intrigued and excited to have the opportunity to chat with Sophie Howe, the first and only (for a period of time) ‘Future Generations Commissioner’ in the world! Sophie was appointed Future Generations Commissioner for Wales in 20…

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Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation 37:38

2y ago37:38

37:38

The challenge for the marketing team is, “needing to take what are serious and complex issues and convey them in a format that is easily understandable.” Want to know how marketing can drive a “people powered movement for change?” THIS is the episode you don’t want to miss. We jumped at the opportunity to talk to Jackie Marshall at Fairtrade an org…

1
Episode 58: – ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency. 41:57

2y ago41:57

41:57

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”. Where to start with an overview of this insightful, practical and hugely inspiring conversation. Simon Dawes, environmental professional for over 20 years and working in the field of sustainability for the last 13 years, is generous in…

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