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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society ...
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Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA (Ep. 310)
1:01:43
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📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discover if you are actually scaling or just spending more. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Yo…
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Actress to International Surgeon — with Sheila Malek Kassir, MD (Ep. 312)
44:03
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📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Sheila Malek Kassir, MD went from being an actress to becoming an international surgeon. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m …
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Pros and Cons of Joining Established Practice — with Meredith Kugar, MD (Ep. 311)
42:30
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📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll explore the pros and cons of joining an established practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "…
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31 Years Solo, Built Without Compromising — with Geoffrey Kwitko, MD (Ep. 309)
41:15
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📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll talk about how Doctor Kwitko built his solo practice of 31 years wtihout compromising. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Cat…
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From Hustle to Empire — Doctor Karimi’s Blueprint — with Kian Karimi, MD (Ep. 308)
46:53
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📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll talk about Doctor Karimi's blueprint on going from hustle to empire Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, autho…
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Inside the Aesthetic Society Presidency — with Kiya Movassaghi, MD (Ep. 307)
39:29
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll talk on the topic of "inside The Aesthetic Society presidency." Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, …
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How She Built a Thriving Practice on Park Avenue in 2 Years — with Anna Frants, MD (Ep. 306)
50:20
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll talk with Anna Frants, MD, and how she built a thriving practice on Park Avenue in 2 years. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m …
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Can AI Help or Hurt Your Cosmetic Practice? — with Clark Mackey (Ep. 305)
51:48
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss if AI can help or hurt your cosmetic practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of…
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1
Family Practice to Thriving Partnership — with Joseph L. Hill Jr., MD (Ep. 304)
37:23
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1
Walking Away from Private Equity — with Stephen Prendiville, MD (Ep. 303)
50:51
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss building a practice from scratch. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthe…
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1
Building From Scratch — with Claire Melancon, MD (Ep. 302)
33:49
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss building a practice from scratch. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthe…
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One Room, One Woman, $1 Million Gross — with Sinehan Bayrak, MD (Ep. 301)
57:08
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss running a one-room, one-woman, $1 million gross practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley…
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1
The 10 Most Powerful Business Lessons — with Catherine Maley, MBA (Ep. 300)
20:16
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss the 10 most powerful business lessons. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your A…
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1
Brand Yourself for Exclusivity — with Ramtin Kassir, MD (Ep. 299)
43:54
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how to brand yourself for exclusivity. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your A…
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Juggling Recon and Cosmetic Patients — with Kristopher Day, MD (Ep. 298)
1:04:30
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss juggling recon and cosmetic patients. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Ae…
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1
Straight to Private Practice — with Saba Motakef, MD (Ep. 297)
54:29
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss going straight to private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aest…
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1
Regroup After Disaster — with Kate O’Connor, MD (Ep. 296)
45:58
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how to regroup after a disaster. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthet…
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Building a World-Class Team — with Manuel A. Lopez, MD (Ep. 295)
1:04:37
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss building a world-class team. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic P…
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1
Mastering Surgery AND Business Growth — with John Vartanian, MD, FACS (Ep. 294)
38:54
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss mastering surgery and business growth. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your A…
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Multiple Revenue Streams — with Gregory A. Buford, MD, FACS (Ep. 293)
1:07:08
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss multiple revenue streams. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Prac…
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1
How One Bold Move Doubled Revenues — with Derek Ford, MD, FRCSC (Ep. 292)
52:21
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how one bold move doubled revenues for Dr. Ford. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author …
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1
Challenging Journey to Private Practice — with Karol A. Gutowski, MD, FACS (Ep. 291)
56:55
56:55
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss Karol Gutowski, MD's challenging journey to private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine M…
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1
Does an MD Need an MBA? — with Cory S. Goldberg, BSc, MD, MASc, FRCS(C), FACS, MBA (Ep.290)
55:10
55:10
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss the topic of "does an MD need an MBA?" Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your A…
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1
4 Game-Changing Shifts to Thrive in 2025 — with Catherine Maley, MBA (Ep. 289)
15:58
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where you'll learn my 4 Game-Changing Shifts to Thrive in 2025. Additionally, we'll discuss the general business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Y…
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1
Turning One-Time Patients Into Lifelong Fans — with Catherine Maley, MBA (Ep. 288)
12:18
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where you'll learn my proven method of turning one-time patients into lifelong fans. Additionally, we'll discuss the general business and marketing side of plastic surgery. As always, I'm your host, Catherin…
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1
Stop Discounting! — with Catherine Maley, MBA (Ep. 287)
14:40
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we'll discover if you are a one-hit wonder, and if there's a better way. Additionally, we'll discuss the general business and marketing side of plastic surgery. As always, I'm your host, Catherine Male…
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1
From Academia to Independence — with Shabnam Ghazizadeh, MD (Ep. 286)
36:45
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss going from academia to independence. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aes…
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1
Brazil to Thriving Austin Practice — with Marcelo Antunes, MD, FACS (Ep. 285)
1:05:36
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discusshow Marcelo Antunes, MD, FACS, immigrated from Brazil to a thriving Austin practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m …
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1
Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez (Ep. 284)
49:29
49:29
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic…
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1
Journey From Iran to Oregon — with Reza Najafian, MD (Ep. 283)
56:09
56:09
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss Reza Najafian's journey from Iran to Oregon. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "…
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1
6 Months in Private Practice — with Collier Pace, MD, FACS (Ep. 282)
44:06
44:06
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss being 6 months in private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aest…
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1
Differentiate with Awake Surgery — with Joubin Gabbay, MD (Ep. 281)
59:26
59:26
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how to differentiate with awake surgery. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your…
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1
Happy Staff, Happy Patients — with Adam J. Rubinstein, MD, FACS (Ep. 280)
55:26
55:26
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how happy staff equal happy patients. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Ae…
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1
Rented Office to 7K Sq. Ft. Facility — with Erez Dayan, MD (Ep. 279)
55:11
55:11
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Erez Dayan, MD, went from a rented office to 7K sq. ft. facility. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Cat…
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1
South Africa to America — with Avron H. Lipschitz, MD (Ep. 278)
56:04
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Avron Lipschitz, MD, came to America from South Africa. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Mal…
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1
Finding Space to Operate — with Adam Schaffner, MD, FACS (Ep. 277)
41:04
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss finding a space to operate. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Pr…
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1
The Ultimate Facial Surgery Practice — with Janice Pastorek, BSN, RN (Ep. 276)
41:35
41:35
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how to create the ultimate facial surgery practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, auth…
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1
90 Percent Referral Practice — with Michael R. Schwartz, MD (Ep. 275)
51:00
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll answer the question of 'why do so many partnerships fail?' Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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1
Why do so Many Partnerships Fail? — with Steve Look, CEO (Ep. 274)
58:40
58:40
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll answer the question of 'why do so many partnerships fail?' Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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1
Fastest Path to More Patients & Profits — with Catherine Maley, MBA (Ep. 273)
29:21
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about the fastest path to more patients & profits. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “…
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1
Aloha Vibe Practice — with Brandyn Dunn, MD (Ep. 272)
53:18
53:18
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about Brandyn Dunn, MD's 'Aloha' vibe practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Y…
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1
Pros and Cons of Hospital Employee — with Diana M. Flis, MD (Ep. 271)
35:07
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about the pros and cons of being a hospital employee. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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1
Same Staff for 38 Years — with George Sanders, MD (Ep. 270)
48:14
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how George Sanders, MD, has had the same staff for 38 years. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Ma…
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1
Marketing Mistakes to Avoid — with Catherine Maley, MBA (Ep. 269)
14:25
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about marketing mistakes to avoid. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic P…
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1
Air Force to Private Practice — with Jose E. Barrera, MD (Ep. 268)
1:06:09
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how Jose Barrera, MD, went from being an Air Force Master Surgeon, to going into private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. …
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1
Is Satellite Office Worth it? — with Sarah Saxon, MD (Ep. 267)
39:25
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about if a satellite office is worth it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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Live Surgery = 100K Views — with Scott Boden, MD (Ep. 266)
47:45
47:45
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how live surgery can = 100k views. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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30 to 300 Competitors — with Boris M. Ackerman, MD (Ep. 265)
1:00:15
1:00:15
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about Boris Ackerman, MD having 30 competitors, 30 years ago to now having 300. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host,…
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Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA (Ep. 264)
17:16
17:16
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll explore hiring, training and paying a great coordinator. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of …
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Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS (Ep. 263)
47:38
47:38
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine …
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