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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Welcome to the CMO Chapter Podcast, where we dive deep into the dynamic world of Chief Marketing Officers. Join us as we explore the careers, insights, and strategies of top marketing executives who shape the brands we know and love. Whether you're a seasoned marketer, aspiring CMO, or simply curious about what it takes to step into the shows of a CMO. This podcast is your backstage pass to discovering what it’s like to lead and innovate in the ever-evolving landscape of business and consume ...
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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
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The most important stories in business & tech, explained through the lens of a senior marketer. A podcast about growth, business, and power. Hosted by Vincent Phamvan—a member of the Forbes Council and 40 Under 40 recipient.
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The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.
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Biotech—it's complicated. A successful product launch requires grit, determination, and clear direction. But let’s be real, the path to launch isn’t a straight one. There are curves, hard turns, and dead ends. Here’s the good news, you don’t have to navigate the complexities alone. Welcome to The Emerging Biotech Leader, where we help biotech leaders maximize the value of their therapeutics from clinical development to product launch.
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The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changi ...
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Career CMO, David Scott, interviews sitting CMOs about challenges and opportunities facing their role in the ever-changing world of marketing.
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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.
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Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career ...
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We live in dynamic times — not just in Marketing, but in business, global politics, and technology. Consumer desires have fundamentally shifted, and CMOs face not only stalling growth, but a mandate to reinvent business at every level. Our role has never been more important. At Future Ready CMO, we’re on a mission to help marketers become a force for change. We explore the ideas and innovations we can apply to shape the future of our economy, our social structures, and our planet.
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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand i ...
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The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
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The marketing department as you know it is dead. I spent my career leading marketing for the world’s biggest brands and scrappy startups alike. But when ChatGPT hit the scene, I walked away from my global executive role because I knew everything was about to change. I’ve immersed myself in the AI transformation, and I’m here to bring you the strategies, tools, and real-world examples shaping the future of growth. On Your AI CMO with Pallavi, I talk with visionary business leaders who have su ...
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Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and exper ...
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The Website Intelligence Podcast brings together leading marketers and digital entrepreneurs from around the globe to discuss all things website - outreach, onsite, in sync. Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business ow ...
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Every week, join Rob Twells, agency owner, as he explores the key topics that affect marketing. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of being a Marketing Director or CMO. Whether you are just starting out or you run an established marketing team, this is the podcast for you. Follow Rob on Twitter/Instagram: @RobTwellsUK.
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Welcome to The Quiet Mark Podcast. Hosted by Simon Gosling CMO at Quiet Mark, the global award programme associated with the UK Noise Abatement Society, this series uniquely explores the vital role acoustics will play in the future of global living, building and product design sharing conversations with thought-leading designers, architects, and sound experts. The World Health Organization (WHO) recognises environmental noise as the 2nd largest environmental health risk in Western Europe aft ...
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Welcome to Ctrl+Alt+Marketing, the podcast that spills the tea on building a successful marketing career. 🍵 Join host Mita Mandawker as she chats with seasoned marketers who share real career stories, wins, fails, and the unfiltered advice they wish they'd had. Newbie or experienced, if you're looking to level up your marketing career and stay ahead of the curve, this podcast is packed with no-BS career advice and actionable insights. Because with the right insights and inspiration, you can ...
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Looking to push the marketing envelope? Want to find new ways to evolve your brand? Or simply want to hear those best in market speak to communications? Tune in to one of Canada’s top marketing and communications podcasts with host Ken Evans as he speaks to innovators, brand guru’s, PR pros, and industry experts.
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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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The CIO role is more challenging than ever. Strategic CIOs are pivoting their IT organizations to leverage data and drive business innovation. In this podcast, Informatica CIO Graeme Thompson and other experts discuss the strategies and tactics behind data-driven transformation. Sponsored by Informatica
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As CMO, Monica is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded social media and reputation management marketplace. Monica’s tenure in the industry includes nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), whe ...
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The Elite Edge is a weekly podcast that explores the strategies behind building and leading elite teams. Host, Kristy Nilsson, dives deep into the topic of elite teams, what businesses can learn from the elite teams of the military, and how leaders can maintain control during times of change. Successful business and military leaders will share their team-building and leadership secrets so listeners can learn what sets elite teams apart from others, the importance of support, and the role of ...
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Welcome to Paying It Forward, Lessons From The C-Suite. This is the trailer that introduces you to the podcast. If you want to attain a C level position in your career, you need to understand what it takes to achieve that level of leadership. When you have access to successful entrepreneurs and senior executives who want to help you develop the skills and traits to become a great leader, it’s like having your own mastermind group to mentor and guide you. In a nutshell, that’s our podcast. Ea ...
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Interviews, analysis and research into the role, implementation, integration and usage of technology in retail. Covering Online including e-commerce, mobile and social commerce as well as Offline, local commerce and the merger of all Commerce. Interviewing CEOs and founders of retail startups and helping inform retailers on what is happening in #retailtech and how to navigate the waters.
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Brought to you by PerfusionEducation.com. These programs are replays from our live PerfWeb series programs. The programs discuss all topics related to Perfusion and perfusion related topics. The ultimate podcast designed for perfusion, perfusionists, ECMO specialists, anesthesiologists and critical care nurses. This podcast is a grate source of knowledge for Critical Care Nurses, CRNAs, NPs, PAs, and Physicians. Our Apps: Critical Care App: https://mediweb.us/critical-care-app/ The ultimate ...
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Hey there! I’m Kerry Curran—revenue growth consultant, industry analyst, and your host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top marketing and sales experts to bring you actionable strategies that drive measurable revenue growth results. We’ve had over 800K downloads, so if you’re serious about scaling your business, hit subscribe to stay ahead of your competition! Revenue Boost: A Marketing Podcast is a must-listen for business leaders, marketers, and sales p ...
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
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Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands. We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting? From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next. Expect smart conversations, practical takeaways, and a fresh pe ...
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My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
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Advertising Influencers: Conversations with Marketing Thought Leaders
Instapage: The Most Powerful Landing Page Platform | Ander Frischer
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Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
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Project A is a European venture capital investor. With 500m Euro under Management, the company focuses on early-stage startups. In addition to capital, Project A provides operational support to its portfolio companies through their 100 functional experts across the startup building stack. The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. We know it can be a long and hard journey. Chal ...
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Expanding the CMO Role: The Value of Difference
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In this episode of The Emerging Biotech Leader, Chief Business Officer Kim Kushner and Dr. Carrie Brownstein, SVP Medical at SSI Strategy are joined by Dr. Chrystal Louis, Chief Medical Officer at TScan Therapeutics, to discuss how different professional experiences shape leadership approaches in the biotechnology sector. Dr. Louis brings extensive…
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High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
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#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and eng…
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#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design
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When consumers can get AI-generated designs completely customized to their needs, what does this mean for the future of brands and the customer experience? I have two guests on my show today: one is the founder of one of the world’s most iconic shoe brands, and the other is the co-creator of the first AI-designed commercial shoe. Today we’re going …
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Operationalizing Marketing for Revenue Growth: Cut the Drag, Scale the Impact
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"If people show up to a meeting and they’re just on their laptop the whole time, they probably don’t need to be in that meeting. Let’s call it out and give them permission to opt out.” Matt HeinzIn this episode of Revenue Boost: A Marketing Podcast, titled, Operationalizing GTM for Revenue: Cut the Drag, Scale the Impact, Kerry Curran is joined by …
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The Real Reasons Growth Stalls in Professional Services
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Jeff and Jason kick off a multi-part series on the CEO’s Guide to Differentiation, Growth, and Scale by unpacking the three major hurdles to sustainable growth in professional services firms. The post The Real Reasons Growth Stalls in Professional Services appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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In this episode, Chief Business Officer Kim Kushner talks with Dr. Carrie Brownstein, SVP Medical at SSI Strategy, about how to think through the fit between a biotech leader and their company’s stage of development. Carrie shares lessons from her own path from large pharma to biotech and how different kinds of experience shape what a CMO can offer…
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#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
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My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at …
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The Future of AI in Marketing: How Smart Teams Are Upskilling Now
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"If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation." Pam BoirosAI isn’t coming, it’s already transforming how marketers work. In this episode of Revenue Boost: A Marketing Podcast, titled, The Future of AI in Marketing: How Smart Tea…
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6 Steps to Building a Customer Insights Program with Shoshana Kordova
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#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and template…
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Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere
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This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (A…
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How FP Movement Builds Impact w/ Courtney Weis
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In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing. Courtney offers valuable …
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#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach
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If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice? Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand v…
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Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave?
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing
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In this episode, we get into a few different areas we've been working through recently, from campaign performance to org structure to how we’re using AI in our day-to-day. We dig into how recent promotions performed across our DTC brands, including Mother's Day and Memorial Day campaigns, and share what we’ve seen work (and not work) when it comes …
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#38 - The Future of eCommerce: Lessons from Shopify & What’s Next with Dennis Yao Yu
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In this episode, I’m joined by Dennis Yu, Co-Founder and CEO of The Other Group, a strategic advisor helping eCommerce brands go to market & scale. He’s a former Shopify leader who managed an $8B GMV portfolio and helped mid-market and enterprise merchants grow. In this episode, we’ll break down the fundamentals of eCommerce, how the industry has e…
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AI, Leadership & the Future CMO with Tony Gruebner
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In this forward-thinking episode of CMO Chapters, Lucy Bolan chats with Tony Gruebner, former CMO of Pepperstone and author of AI for CEOs. With a background in data analytics and senior marketing leadership, Tony brings a fresh perspective to the future of marketing, the rise of AI, and the evolving skill sets marketers need to succeed. Tony explo…
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Cold Email: Lessons from Real Outbound Campaigns in 2025
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#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound a…
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#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin
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With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization? Joining me today is Emily Ward, VP of Glob…
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Send us a text Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you …
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#680: Agile is about more than velocity, with Gabrielle Wieczorek
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This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrummasterssummit.com What if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard? Today’s guest believes data may be the most underused lever for agili…
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M&A activity is down, as is private equity investment, and companies are facing a range of new geopolitical tensions. Still, there is a path to growth through M&A for those companies that maintain an active acquisition strategy, understand their capabilities, and avoid certain assets, says McKinsey Senior Partner Jake Henry. On this episode of The …
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The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei
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#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scale…
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Beyond Google & Meta: The Future of Search, Media, and Customer Behavior
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"Marketers are being told to do more with less, so they retreat to what’s safe and attributable Google, Meta, the tried and true. But attribution doesn’t equal impact. If you’re only investing in channels that show direct ROI, you’re ignoring the way today’s buyers actually behave. You’re not capturing demand, you’re just reporting on what’s easy t…
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Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)
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Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company? On this show, we've heard compelling arguments on both sides of the debate. So today, we're bring…
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Building Trust with Data: Inside Indiana DWD’s Governance Journey
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Data governance depends on data management and vice versa. You need both working together to make data reliable, usable, and secure. In this episode, Jess Carter talks with Diana Barrett and Stephanie Semaan from the Indiana Department of Workforce Development (DWD). With data management already in place, they recognized the need for data governanc…
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#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
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There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to wel…
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Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the Data
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A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and wh…
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E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches
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In this episode, we break down how we plan, execute, and analyze our go-to-market (GTM) campaigns. We walk through the full product launch process for our DTC brands, from the initial product brief to strategy development, creative asset production, cross-functional collaboration, and post-mortem analysis. We share how we tier our launches, how dif…
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The Lead Nurture Email Playbook: What Works and What Doesn’t
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#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear…
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#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
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Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’re focusing on the wrong data and missing the emotional connections that truly drive consumer behavior? Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldb…
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The Death of Industry-First Segmentation?
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In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise. The post The Death of Industry-First Segmentation? appeared first on Rattle and Pedal.…
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#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast
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If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise? Today’s guest has a few thoughts on that—and more. Ben Shapiro, host of the MarTech Podcast, has had fron…
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Marketing Impact Unlocked: Prove, Scale, and Strengthen Revenue Contribution
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"We need to stop forcing marketing metrics on the business MQLs, click-through rates, web traffic and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” Leslie Alore, SV…
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Fixing the Disconnect Between Marketing and Sales with Talya Heller
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#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Togeth…
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Sofia Colucci (Molson Coors) | Uniting People Through Delicious Beverages
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We’re on the verge of summer, so you’re probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She’s the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue. Molson Coors …
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#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX
36:22
36:22
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36:22
The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the custom…
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The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume
30:34
30:34
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30:34
"Deeper ICP understanding solves 99% of your marketing problems including differentiation. Most B2B teams scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience, their pain points, their priorities, and what keeps them up at night you unlock messaging that resonates, content …
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Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing
37:44
37:44
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37:44
A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between mar…
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E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday
1:14:45
1:14:45
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1:14:45
As our unofficial “shadow guest”, Taylor Holiday, CEO of Common Thread Collective, finally joins us to unpack what growing a brand actually looks like in 2025. From shifting Meta performance and rising creative demands to tighter margins and changing consumer behavior, we explore the real constraints shaping how brands operate today. We talk about …
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Resilience, Reinvention & CX Leadership with Anna Samkova
41:39
41:39
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41:39
In this deeply inspiring episode of CMO Chapters, Lucy Bolan sits down with Anna Samkova, founder of Albany Advisory and former GM of Digital & Loyalty at Brand Collective. Anna shares her remarkable journey—from migrating to Australia and learning English as an adult to overcoming a life-changing accident and building a successful career in market…
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B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)
39:29
39:29
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39:29
#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually con…
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#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys
30:10
30:10
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30:10
Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at…
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#674: The continued evolution of e-commerce with Eitan Koter, Vimmi
36:57
36:57
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36:57
With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies becoming obsolete? Today, we’re joined by Eitan Koter, Co-Founder and Co-CEO of Vimmi, a shoppable video SaaS company revolutionizing e-commerce. Eitan is also the host of the "Mastering eCommerce Marke…
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Revenue and Retention: Why Customer Success Is Key to Sustainable Growth
28:29
28:29
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28:29
"Most companies focus on acquiring new customers, but in recurring revenue businesses, 70–90% of revenue comes from existing customers. If you're not investing in retention and expansion, you're leaving your biggest growth lever untapped.” Roee HartuvIn this episode of Revenue Boost: A Marketing Podcast titled, Revenue and Retention: Why Customer S…
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Don’t get stuck in a rut—update how you operate
18:46
18:46
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People are asked to update the operating systems on their phones all the time. What if leaders applied that same kind of polishing and bug fixing to themselves? McKinsey research shows that executives who periodically review and revise their priorities, roles, time, and energy tend to be more productive, work more consciously, and drive change more…
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AI + EQ + GTM: The New Growth Equation for B2B Leaders
35:38
35:38
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"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That’s a quote from Roderick Jefferson and a sneak peek at today’s episode. Hi there, I’m Kerry Cur…
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Reflections on the Journey to Chief Marketing Officer with Jim Stengel
45:29
45:29
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45:29
This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer. We each have our own journey, but today, Jim will take you throug…
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Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
27:37
27:37
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27:37
In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US. Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collabo…
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Where Creativity Meets Data: Inside Asana’s Marketing Strategy with CMO Shannon Duffy
27:27
27:27
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27:27
Marketing is often misunderstood, seen as either all creativity or all data. In truth, it’s both. Great marketing lives at the intersection of bold ideas and sharp analytics, and few leaders navigate that space better than Shannon Duffy, chief marketing officer at Asana. In this episode, Shannon joins Jess Carter to share how she drives marketing t…
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#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco
28:51
28:51
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28:51
Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies truly meeting these expectations, or are they still stuck in reactive customer service models? What if AI could completely transform the customer experience into something proactive, predictive, and ev…
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