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Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Sequestered Stories with Louie

Code Internet Media Company

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Monthly Podcast where I talk to talented and creative people and find out a little about their goals, their mindset, and what drives them. If you want to be our next guest let us know. Message me on Twitter @Storieswithlouis or email me. Thanks
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So, How Was Work?

Code Internet Media Company

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Lisa and Kay Jay talk about the fun and the struggles of their 9 to 5s with weekly guests who provide their input on their jobs. Join in this hilarious venting session full of laughs, emotions, and all around relatable stories told by two of the funniest podcasters around.
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Speaking Of Wealth with Jason Hartman

Jason Hartman with Dan Millman & Pat Flynn

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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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David vs. Goliath

Dolman Law Group Accident Injury Lawyers

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After an accident, minutes matter. Your words and actions matter even more. You need help and you need it now. This is David vs. Goliath, brought to you by Dolman Law Group Accident Injury Lawyers, a boutique personal injury law firm with a reputation for going head-to-head with the insurance company giants and putting people over profits. With 15 offices in Florida; Clearwater, St. Petersburg, New Port Richey, Sarasota/University Park, Aventura, Boca Raton, North Miami, Fort Lauderdale, Dor ...
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Hey everyone, it’s Nilay. Decoder is on a short summer break right now, but we’ll be back starting June 23 with new episodes, and we’re very excited for what we have on the schedule. In the meantime, we have an episode from the excellent podcast Stay Tuned with Preet, with host and former U.S. Attorney Preet Bharara. Last month, Preet sat down with…
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Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatabl…
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Ep. 334 For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business. Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, …
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Today, I’m talking with Taskrabbit CEO Ania Smith. Taskrabbit is an interesting company; it’s known best for being a platform for hiring people to put together your furniture, so much so that Ikea acquired it in 2017. But Taskrabbit is still operating as a mostly independent company all these years later, and Ania is now in charge of maneuvering a …
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Today, I’m talking with Runway CEO and co-founder Cris Valenzuela. This one’s special: Cris and I were live at an event in New York City last month hosted by Alix Partners, so you’ll hear the audience from time to time. Runway is a leading AI video generation platform, and it’s getting better all the time. That puts Cris and his company on the same…
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Ep 333 In five years will the majority of social video will be AI-generated? Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism …
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Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team st…
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Today, I’m talking with Airbnb CEO Brian Chesky. This is Brian’s fourth time on the show, and he’s one of my favorite guests because he’s so clearly obsessed with things like company structure, design, and decision making. You know, Decoder stuff. This time, Brian came on to talk about the company’s new services product and the full-scale redesign …
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Today, I’m talking with journalist Megan Greenwell about her new book Bad Company: Private Equity and the Death of the American Dream. It comes out June 10th. It's fantastic and maddening in equal measure. I highly recommend it. In this episode, we discussed the genesis of Megan’s interest in the subject and its genesis in media — including her tim…
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Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations. Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketi…
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In what's become a bit of a Decoder tradition, I spoke with Google CEO Sundar Pichai in person after I/O. The conference this year was all about AI, particularly a slew of actual AI products, not just models and capabilities. To Sundar, this marks the beginning of a new era for search and the web overall. So I had to ask: what happens to the web wh…
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Ep. 330 What if you could create a world-class presentation with just two AI prompts? Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in t…
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Today, I’m talking with Uber CEO Dara Khosrowshahi. We recorded this conversation on the same day Uber announced a big set of product updates, including new options for shared rides. Dara was in New York for all that, so he came to our studio and we did this one together, which always makes for a great episode. If you’ve been listening to Decoder r…
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Ep. 329 What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free? Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-…
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Ep. 328 Could an AI model be the world’s best creative director? Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns,…
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Today, I’m talking with Kevin Scott, the chief technology officer of Microsoft, and one of the company’s AI leaders. Kevin is one of my favorite repeat Decoder guests, and he joined the show this time to talk about the future of search. Microsoft just announced an open-source tool for websites to integrate AI powered natural language search with ju…
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Today, I’m talking with Gerrit Kazmaier, the brand-new president of product and technology at Workday. Gerrit’s new on the job, maybe a little bit braver than most, and to his credit he came on the show and took the heat. We spent a lot of time talking about what enterprise software really is, what it does and why it has a reputation of being so de…
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Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics. Mentions Want our PDF-to-Prompt Engineer Prompt? Get it here…
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Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that…
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We’re doing something a little different today — I asked my friend John Gruber of Daring Fireball to come on the show and talk about the future of Apple, and, importantly, the App Store. I wanted to talk about the most recent ruling in the Epic v. Apple legal saga. But I also wanted to talk about the big picture at Apple, and why the company seems …
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Today, I’m talking with Paul Bascobert, who is the president of Reuters, as part of a special Thursday series we’re running this month to explore how leaders at some world’s biggest companies make decisions in such a rapidly changing environment. Reuters is a great company for us to kick off with, because it’s been around since 1851, when the hot t…
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Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and bui…
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Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark …
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Hey everyone, it’s Nilay. We’re off today, but we’ll be back Thursday, so stay tuned. In the meantime, we have an excellent episode from Business Insider Chief Correspondent Peter Kafka, who hosts the media podcast Channels. In this episode, Peter sat down with one of the biggest names in journalism: New York Times publisher AG Sulzberger. It’s a f…
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A lot has happened in the first 100 days of Trump's second term. It’s nearly too much to keep up with, really, but we're going to try. Verge policy editor Adi Robertson joins Decoder this week to talk through six of the biggest stories and themes we're covering, from tariffs to TikTok to DOGE. Links: Donald Trump’s first 100 days: all the news affe…
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Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your un…
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Ep. 322 What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk? Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your team…
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A few days ago, I hosted a panel with FTC commissioners Rebecca Slaughter and Alvaro Bedoya at the IAPP Global Privacy Summit in Washington, DC. We recorded the discussion, and we’re bringing it to you today. Normal Decoder stuff, but these are anything but normal times. Becca and Alvaro were FTC commissioners until very recently, when President Do…
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Today we’re talking about the very real possibility that Google might be broken up by the United States government. And to do that, I’m talking to Jonathan Kanter, the former assistant attorney general for antitrust under the Biden administration. Kanter left the DOJ after Trump was elected, but he was the architect of the major antitrust cases the…
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Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour? Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative…
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Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr Ep. 320 Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have? Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use c…
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As CEO of Verizon's consumer division, Sowmyanarayan Sampath oversees the biggest part of the company, which does business with roughly a third of the entire country. He's a longtime Verge reader, so we talked very directly about whether the huge 5G investment had actually paid off, and whether – whether the “race” we were supposedly in with China …
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One of the ways I’ve been trying to sort out the chaos of tariffs and trade wars is by talking to the people behind the software that makes the global trade system go. So today I wanted to bring back one of my favorite Decoder guests: Flexport CEO Ryan Petersen, whose software manages the logistics of moving things around the world, from factory to…
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Ep. 319 How can you go from novice to expert in AI prompt engineering in just 30 minutes? Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing ta…
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Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique algorithm, mastering the art of engagement, and creating content that ali…
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Today, I’m talking with Vlad Tenev, the co-founder and CEO of Robinhood, which started as a way to open up stock trading. But the company’s ambitions have grown over time – and they’re getting bigger. Just a day before Vlad and I talked, Robinhood announced it would soon be offering bank accounts and wealth management services, which would really a…
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Rohit Chopra was the Consumer Financial Protection Bureau head until the end of January, when President Donald Trump fired him and Elon Musk’s DOGE began trying to dismantle the agency. The CFPB has been pretty popular since it was founded in the wake of the 2008 financial crisis to protect consumers, so shutting it down has kicked off a bunch of c…
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Ep. 317 Can you build the world's best landing page with AI in under an hour? Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently. Learn more about leveraging deep research to create comprehensive style guides, applying Gemini 2.5 Pro for strategic marketing insights, and enhancin…
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Ep. 316 Why spend $25K on marketing strategies when you can get the same value for free? Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn more on using deep research to write effective prompts, creating comprehensive marketing campaigns, and utilizing AI models to build out detailed marke…
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Today, I’m talking with Daniel Dines, the co-founder and once again the CEO of UiPath, a software company that specializes in something called robotic process automation. We’ve been featuring a lot of what I like to call full-circle Decoder guests on the show lately, and Daniel is a perfect example. He was first on the show in 2022, and UiPath has …
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Today, we’re diving head first into the AI art debate, which to be honest, is an absolute mess. If you’ve been on the internet this past week, you’ve seen the Studio Ghibli memes. These images are everywhere — and they’ve widened an already pretty stark rift between AI boosters and critics. Brian Merchant, author of the newsletter and book Blood in…
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Ep. 315 The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts,…
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Ep. 314 What if you could create your very own personalized call-in podcast with a simple AI hack? Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setti…
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Unity is one of those hidden in plain sight companies we love here on Decoder, and CEO Matt Bromberg is in many ways the perfect Decoder guest. He's been on the job less than a year and took over in a moment of crisis. He describes the company as being "at war with its customers" before he joined, and he's not wrong. The game industry right now is …
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Today we’re talking about bird flu, but in a pretty Decoder way. Science journalist Lauren Leffer, who recently wrote a piece for The Verge about bird flu and how it’s becoming a forever war, is joining me on the show. We’re going to talk about the systems, structure, and culture that might control bird flu — and those that might make it worse. Lin…
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Ep. 313 Are you maximizing the impact of AI in the simplest ways possible? Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions …
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Ep. 312 Is 2025 the year where a decade's worth of progress will unfold? Kipp and Kieran dive into the rapid advancements in AI, focusing on why Google's DeepMind is poised to lead the charge with Logan Kilpatrick (Google DeepMind). Learn more on how AI's swift evolution is transforming business expectations, the unique advantages Google holds with…
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Today, I’m talking with Kakul Srivastava, CEO of music creation platform Splice, which is one of the biggest marketplaces around for loops and samples. You can just go sign up, pay the money, and download these loops to try to make pop hits all day long. Take, for instance, Sabrina Carpenter’s Espresso, which was composed almost entirely out of Spl…
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Today we're talking about the Tesla Takedown protest movement, which has emerged as a way for people to express how deeply unhappy they are with Elon Musk installing himself as a not-so-shadow president who is tearing the federal government apart, leaving confusion and destruction in his wake. Tesla's stock price is sinking, new car registrations a…
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Ep. 311 What if you could have Steve Jobs and Oprah Winfrey as your personal guides? Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing AI insights to overcome challenges…
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