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CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We' ...
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The Jabot

Kathryn Rubino at Above the Law

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We are an offshoot of the Above the Law legal blog. But we are focused on the challenges women, people of color, LGBTQIA, and other diverse populations face in the legal industry. Let's be real -- it can suck out there. So we want to create a space where our community can come together share stories, find support and devise strategies. Our name comes from none other than the Notorious Ruth Bader Ginsburg and the jabot (decorative collar) she wears when delivering dissents from the bench. It' ...
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show series
 
Tune into The Jabot Podcast for a must-listen episode with Anna Kirkland, a professor at the University of Michigan. Discover how her new book reveals the complexities and failures of discrimination law in healthcare. Unpack how civil rights shape healthcare access, and learn about the impact of algorithmic bias. Essential for those keen on healthc…
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Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and …
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On the latest episode of the Jabot Podcast, host Kathryn Rubino welcomes attorney Laura Cowan, author of “Lifestyle Lawyer Revolution.” Discover why Laura transitioned from CPA to law, her journey of starting an estate planning firm, and the insights from her lifestyle-focused law practice. Laura shares invaluable tips on balancing career success w…
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In this episode, host Kathryn Rubino chats with Marnie Dale Ragan, Ariella Gutman, and Kara Olesky. They share insights on their unique journeys in the legal field, focusing on the intricacies of condominium law, litigation, and business. Explore how they balance professional growth with personal life, tackle high-stakes disputes, and the dynamics …
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Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to …
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In this episode, host Kathryn Rubino chats with Cecilia Poullain, an international executive coach and former lawyer. Cecilia shares insightful career transitions from law to coaching, focusing on empowering women to become partners in law firms. The episode uncovers the hidden challenges of partnership, the importance of confidence, and striking a…
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What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets …
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Have you ever noticed how your mid-tier product seems to sell the best? That’s not an accident. This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific "tier" of membership from all the choices. And although it wasn't cheap, I still felt good about spending that much. There’s a fasc…
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Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..."…
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Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept …
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Kathryn Rubino chats with Olga Berson partner at Thompson Coburn. Olga shares her journey from a scientist to a top patent attorney, tackling AI’s impact on patentability and the evolving biosimilar litigation. Her unique insights and balance between law and ballroom dancing make it an inspiring episode! Highlights Path from science to patent law. …
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What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from…
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Kathryn Rubino chats with Padideh Jafari founder and CEO of Jafari Law and Mediation Office. Discover Padideh’s inspiring journey from a five-year-old aspiring lawyer to a successful family law practitioner and advocate. With fascinating insights into handling high-conflict divorce cases, Jafari offers valuable advice for budding lawyers on balanci…
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What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? In this episode, I sit down with Beth DeClerq, a self-taught homesteader who started out just wanting to be self-sufficient—and ended up creating a profitable farm business that’s now helping her family bu…
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Kathryn Rubino chats with Cayce Lynch, the new national managing partner at Tyson & Mendes. Discover Cayce’s inspiring journey from paralegal to managing partner, the unique culture at her firm, and how they’re innovating in defense law. An uplifting listen for aspiring legal professionals! Highlights Deciding to go to law school. Mentors and law s…
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May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset …
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Kathryn Rubino chats with Jesse-Justin Cuevas, partner at Susman Godfrey, about her inspiring journey from high school debater to a successful litigation partner. Discover her insights on balancing a high-stakes legal career with personal life and why mentorship is crucial. A must-listen for aspiring lawyers and anyone curious about the legal profe…
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When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consi…
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Kathryn Rubino chats with Peter Bruland, a Senior Managing Associate at Sidley, who is set to argue before the Supreme Court! Discover his inspiring journey from law school to tackling crucial, high-stakes legal issues. Don’t miss this captivating episode filled with insights into Supreme Court advocacy and the balance between pro bono work and car…
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Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had…
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Kathryn Rubino chats with Corinna Lain who reveals the chilling realities of lethal injection as detailed in her new book, “Secrets of the Killing State.” This episode exposes the grim processes hidden from the public eye, challenging perceptions on the death penalty. A must-listen for insights into a controversial legal practice! Highlights Legal …
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It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went fr…
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Kathryn Rubino chats with Joann Rezzo who shares her unconventional journey from aspiring CIA agent to law school, through big law, and eventually to mediation. Joan highlights the power of empathy, her knack for negotiation, and how varied experiences helped shape her career, enriching both her mediation skills and her personal growth. Hear Joann’…
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Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because…
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Kathryn Rubino chats with David Enrich, business investigations editor at The New York Times and author of “Murder The Truth.” They explore the powerful influence of big law firms and the current landscape of defamation law that threatens journalistic freedom. With insights on media regulations and Sullivan’s landmark case, this episode sheds light…
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Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting fir…
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Kathryn Rubino chats with Lisa Landy, a Principal at Therrel Baisden. Discover Lisa’s journey into law, her passion for probate litigation, and insights on mentoring and firm growth. Perfect for aspiring lawyers! Highlights Transition to probate litigation. Key personality traits for probate practice. Mentorship’s role in law firms. Legacy of a cen…
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March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?" Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest …
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Kathryn Rubino chats with Harvard Law’s Prof. Mark Tushnet, exploring his new book, “Who Am I to Judge?” Tushnet critiques the Supreme Court’s originalism and questions the narrow experience of justices. A must-listen to rethink judicial norms and hear Tushnet’s engaging perspectives on ideal court nominations and even the question of favorite book…
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Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. I…
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Kathryn Rubino and personal injury attorney Edward Ortega dive into the nuances of legal careers. From unexpected courtroom experiences to the role of technology in modern law practice, Edward shares his journey from family law to the largest personal injury firm in North Carolina. Discover the highs and lows of lawyering and learn why finding your…
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Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without …
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Kathryn Rubino chats with special guest Alreen Haeggquist, an attorney and author of “Fired Up! Fueling Triumph from Trauma.” Discover Alreen’s inspiring journey of turning personal trauma into a powerful legal career advocating for abuse survivors. It’s a heartfelt discussion on resilience, the therapeutic power of speaking out, and finding balanc…
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Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing y…
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Kathryn Rubino chats with Talia Rosen, the lawyer-turned-board game creator. Her game, “First Monday in October”, offers a strategic dive into U.S. Supreme Court history. Discover her creative process and how it brings legal history alive in an engaging way. Tune in for behind-the-scenes insights into her 10-year journey from concept to a playable …
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Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer actio…
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Kathryn Rubino chats with Rebecca Haw Allensworth, a Vanderbilt Law School professor and author of “The Licensing Racket”. Discover the untold stories behind professional licensing, the unexpected impact on various careers, and why these regulations might not always serve the public. Rebecca’s firsthand research brings intriguing insights into how …
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It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview …
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Kathryn Rubino chats with Jackie Gardina, Dean and Chief Academic Officer of The Colleges of Law, about systemic change, legal education, and the hurdles to entering the legal profession. Gain insights on LGBTQ rights, bar exam reform, and advice for future law students. A must-listen for those interested in modern legal challenges! Highlights From…
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Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm …
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Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about…
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Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt reli…
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Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you cre…
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Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive f…
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January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitme…
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Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to …
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As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and …
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What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well? Tune in as I reveal the st…
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Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday. In this episode, I’m sharing how I turned a simple promo post for my Fish Holiday Sampler Boxes into a full-blown 7-da…
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Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy? In this episode, we’re diving into the B.A.N.T. formula—Budget, Authority, Nee…
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