CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We' ...
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We are an offshoot of the Above the Law legal blog. But we are focused on the challenges women, people of color, LGBTQIA, and other diverse populations face in the legal industry. Let's be real -- it can suck out there. So we want to create a space where our community can come together share stories, find support and devise strategies. Our name comes from none other than the Notorious Ruth Bader Ginsburg and the jabot (decorative collar) she wears when delivering dissents from the bench. It' ...
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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business
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1:12:20What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? In this episode, I sit down with Beth DeClerq, a self-taught homesteader who started out just wanting to be self-sufficient—and ended up creating a profitable farm business that’s now helping her family bu…
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Climbing Through The Law Firm Ranks To Become Managing Partner with Cayce Lynch - Episode 199
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26:34Kathryn Rubino chats with Cayce Lynch, the new national managing partner at Tyson & Mendes. Discover Cayce’s inspiring journey from paralegal to managing partner, the unique culture at her firm, and how they’re innovating in defense law. An uplifting listen for aspiring legal professionals! Highlights Deciding to go to law school. Mentors and law s…
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311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)
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1:21:34May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset …
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What It Really Takes To Be On The Path To Biglaw Partnership with Jesse-Justin Cuevas - Episode 198
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24:58Kathryn Rubino chats with Jesse-Justin Cuevas, partner at Susman Godfrey, about her inspiring journey from high school debater to a successful litigation partner. Discover her insights on balancing a high-stakes legal career with personal life and why mentorship is crucial. A must-listen for aspiring lawyers and anyone curious about the legal profe…
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310 Selling Flowers to Florists with Abundant Blooms Flower Farm
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1:11:16When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consi…
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The Sidley Associate Arguing At The Supreme Court with Peter Bruland - Episode 197
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21:23Kathryn Rubino chats with Peter Bruland, a Senior Managing Associate at Sidley, who is set to argue before the Supreme Court! Discover his inspiring journey from law school to tackling crucial, high-stakes legal issues. Don’t miss this captivating episode filled with insights into Supreme Court advocacy and the balance between pro bono work and car…
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309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks
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1:03:31Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had…
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The Reality Of The Death Penalty Is Even Worse Than You Think with Corinna Lain - Episode 196
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26:36Kathryn Rubino chats with Corinna Lain who reveals the chilling realities of lethal injection as detailed in her new book, “Secrets of the Killing State.” This episode exposes the grim processes hidden from the public eye, challenging perceptions on the death penalty. A must-listen for insights into a controversial legal practice! Highlights Legal …
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308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days
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51:27It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went fr…
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Charting The Path To Mediator with Joann Rezzo - Episode 195
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25:32Kathryn Rubino chats with Joann Rezzo who shares her unconventional journey from aspiring CIA agent to law school, through big law, and eventually to mediation. Joan highlights the power of empathy, her knack for negotiation, and how varied experiences helped shape her career, enriching both her mediation skills and her personal growth. Hear Joann’…
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307 Five Signs It's Time to Raise Your Farm Prices
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42:54Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because…
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The Battle For The Heart Of The First Amendment Is Heating Up with David Enrich - Episode 194
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26:51Kathryn Rubino chats with David Enrich, business investigations editor at The New York Times and author of “Murder The Truth.” They explore the powerful influence of big law firms and the current landscape of defamation law that threatens journalistic freedom. With insights on media regulations and Sullivan’s landmark case, this episode sheds light…
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306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!)
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55:40Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting fir…
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Finding Your Perfect Spot In The Legal Profession with Lisa Landy - Episode 193
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19:14Kathryn Rubino chats with Lisa Landy, a Principal at Therrel Baisden. Discover Lisa’s journey into law, her passion for probate litigation, and insights on mentoring and firm growth. Perfect for aspiring lawyers! Highlights Transition to probate litigation. Key personality traits for probate practice. Mentorship’s role in law firms. Legacy of a cen…
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305 Top 5 Places to Advertise Your Farm’s Lead Magnet
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33:39March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?" Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest …
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Judicial Philosophies Are Way Overrated with Mark Tushnet - Episode 192
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27:00Kathryn Rubino chats with Harvard Law’s Prof. Mark Tushnet, exploring his new book, “Who Am I to Judge?” Tushnet critiques the Supreme Court’s originalism and questions the narrow experience of justices. A must-listen to rethink judicial norms and hear Tushnet’s engaging perspectives on ideal court nominations and even the question of favorite book…
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304 How to Document Your Farm Promotions So You Can Recycle Them Easily
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36:37Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. I…
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You Can Actually Balance A Legal Career And Family Life with Edward Ortega - Episode 191
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28:14Kathryn Rubino and personal injury attorney Edward Ortega dive into the nuances of legal careers. From unexpected courtroom experiences to the role of technology in modern law practice, Edward shares his journey from family law to the largest personal injury firm in North Carolina. Discover the highs and lows of lawyering and learn why finding your…
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303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate
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57:46Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without …
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A Lawyer's Quest To Help Victims Of Abuse with Alreen Haeggquist - Episode 190
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18:13Kathryn Rubino chats with special guest Alreen Haeggquist, an attorney and author of “Fired Up! Fueling Triumph from Trauma.” Discover Alreen’s inspiring journey of turning personal trauma into a powerful legal career advocating for abuse survivors. It’s a heartfelt discussion on resilience, the therapeutic power of speaking out, and finding balanc…
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302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets
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48:47Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing y…
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Playing Games With The Supreme Court with Talia Rosen - Episode 189
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28:49Kathryn Rubino chats with Talia Rosen, the lawyer-turned-board game creator. Her game, “First Monday in October”, offers a strategic dive into U.S. Supreme Court history. Discover her creative process and how it brings legal history alive in an engaging way. Tune in for behind-the-scenes insights into her 10-year journey from concept to a playable …
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301 Creating Marketing Peaks – The Secret to More Predictable Sales
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53:56Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer actio…
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Who Gets To Call Themselves A 'Professional'? Law Professor Breaks Down The Licensing Scheme with Rebecca Haw Allensworth - Episode 188
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24:55Kathryn Rubino chats with Rebecca Haw Allensworth, a Vanderbilt Law School professor and author of “The Licensing Racket”. Discover the untold stories behind professional licensing, the unexpected impact on various careers, and why these regulations might not always serve the public. Rebecca’s firsthand research brings intriguing insights into how …
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300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business
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46:11It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview …
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The Fight For Rights Continues: The View From Legal Academia with Jackie Gardina - Episode 187
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27:49Kathryn Rubino chats with Jackie Gardina, Dean and Chief Academic Officer of The Colleges of Law, about systemic change, legal education, and the hurdles to entering the legal profession. Gain insights on LGBTQ rights, bar exam reform, and advice for future law students. A must-listen for those interested in modern legal challenges! Highlights From…
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299 Unlock the Power of Product Collections in Your Farm Business
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45:16Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm …
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298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)
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1:24:41Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about…
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297 How to Be the Guide Your Customers Need
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36:43Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt reli…
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296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long
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1:01:44Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you cre…
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295 How to Use Weekly or Daily Specials to Increase Farm Sales
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44:21Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive f…
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294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty
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53:13January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitme…
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293 From Strawberries to Sales: Building Your U-Pick Farm Strategy
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50:28Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to …
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292 My End of Year Housekeeping Tasks for Farm Marketing
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42:05As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and …
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291 Debrief: My CSA Early Renewal Campaign Results!
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59:30What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well? Tune in as I reveal the st…
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290 I Threw Together This Farm Marketing Promo in ONE HOUR
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50:37Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday. In this episode, I’m sharing how I turned a simple promo post for my Fish Holiday Sampler Boxes into a full-blown 7-da…
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289 How to Quickly Qualify a Farm Lead or Prospect
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52:13Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy? In this episode, we’re diving into the B.A.N.T. formula—Budget, Authority, Nee…
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288 How Much Longer?... The Value and Purpose of Waiting in Business
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53:20Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of "waiting" in business and why those seemingly stagnant moments are vital for growth. Drawing from my own journey through a long waiting period, I unpack the hidden benefits that emerge when we embrace the "in-between…
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Criminal Defense Attorney Fights For Clients With Mental Disabilities with Elizabeth Kelley - Episode 186
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23:14Kathryn Rubino chats with Elizabeth Kelley, a dedicated criminal defense attorney fighting for justice for individuals with mental disabilities. Kelley shares her journey from literature student to a passionate advocate in a field needing reform. Her insights into mental health law and her hands-on approach to client representation are inspiring an…
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287 The Corporate Transparency Act Deadline: What Every Farmer Should Know
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34:17Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly "new" (and unknown) legal requirement and I'm discovering that a lot of farm business owners have no idea about it. As a business, you may have to file a report, and you have until December 31, 2024, to do so (or face some big fines). In this episode, I break d…
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286 What's Your Farm Lead Worth? Farm Metrics: Understanding your EPL (Earnings Per Lead)
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54:40November 6, 2024 by Corinna Do you know how much each lead is worth to your farm business? In this episode, we dive deep into the concept of Earnings Per Lead (EPL) and how it can transform the way you approach marketing for your farm. I’ll explain exactly what EPL is, how to calculate it for both paid and organic campaigns, and why this metric is …
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You Have To Change How You Think About Free Speech with Mary Anne Franks - Episode 185
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33:58Kathryn Rubino chats with Mary Anne Franks, a leading voice in Intellectual Property and Civil Rights Law. Uncover the essence of fearless speech and why it’s crucial in today’s world. Explore bold concepts from her new book that challenge conventional First Amendment beliefs. A must-listen for anyone intrigued by legal boundaries and free speech d…
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285 Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine
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1:02:21Are you creating value-added products and selling them in your farm business? After hearing this episode, you may decide to get started! "Value-added" refers to any agricultural products that have been processed or enhanced in a way that increases their market value. This could involve transforming raw farm products into something more convenient, …
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284 Holiday Promotions: How to Prep Your Farm's Online Store for the Holidays
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1:21:46With the holidays coming, are you preparing any farm promotions to finish Q4 strong? If not, this episode is for you. I've invited my friend Christina Marbury (the marketing director of Taste the Local Difference -- a marketing agency for farmers) to share her expertise in building holiday promotions that sell. Christina has the advantage of workin…
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Using Your Law Degree For Good with Dale Margolin Cecka - Episode 184
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28:17In this episode, host Kathryn Rubino interviews Dale Margolin Cecka, Albany Law School professor and director of family violence litigation. Discover her journey in law, challenges in child advocacy, and insights on family law education. Gain a deeper understanding of domestic violence legislation, its impact on survivors, and potential legal refor…
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283 CSA Early Renewal Promotions: My Process
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56:15Are you a CSA farmer that has to get their members to "renew" every year and it always feels like a STRUGGLE? I've got you, my friend, because in this episode, I share my process for setting up my CSA early sign "renewal" promotion every fall in the final week of my CSA. I give them only 7 days to make up their minds. I've used the same sales syste…
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282 The Secret to Turning Small Actions into Big Commitments: How to Make Customers Stick
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50:13In this episode, we dive into the powerful psychology of consistency and how small commitments can lead to bigger, lasting customer actions. Inspired by Robert Cialdini’s principle of consistency from his book Influence, we explore how getting your customers to take small, meaningful steps—like participating in social media posts or attending a far…
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Former Biglaw Partner Writes Biting Novel Dishing On What's Wrong With The Profession with Luba Shur - Episode 183
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24:32Join host Kathryn as she chats with Luba Shur, author of “Rule 23” about her journey from law to novelist. Discover her insights on legal ethics, the myth of class actions, and how she balances writing with a legal career. A must-listen for aspiring lawyer-authors! Highlights Intersection of reality and fantasy in career choice Early reading and le…
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281 When to use Fixed Price v. Percentage Discounts
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23:55Fixed Price discounts. You've seen them. "Save $5 when you spend $25!!" Percentage off discounts. You've seen those too: "Get 20% off when you spend $25 or more!" But which one is more effective? If you were going to build a coupon code in your online store, or offer a promotion at your farm store -- which one will lead to more sales? Well... it de…
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How To Create A Fulfilling Law Practice with Calyssa Zellars and Kya Henley - Episode 182
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25:24Discover the inspiring journeys of Calyssa Zellars Kya Henley, founders of Saint Park Law, on this episode of the Jabot Podcast! Learn how these two dynamic lawyers navigated non-linear career paths, left big law to start their own firm, and stayed true to their mission. Gain insights into their unique approach to crisis management and investigatio…
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