Best Craig Rosenberg Podcasts (2025)

1
Building a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52 52:32

4d ago52:32

52:32

Most B2B brands (yes, probably yours) think that they’re ‘customer-centric’, and yet none of them ever stop droning on and on about their product and its ‘revolutionary’ features. Lauren Goldstein is the Chief Growth Officer of Winning by Design and Co-Founder, Board Member, Chair of the Board of Directors for Women in Revenue. Lauren joins co-host…

1
Insight-Driven Outreach Beats Personalization with Ana Leyva - Ep 51 52:18

10d ago52:18

52:18

Ana Leyva advises early-stage startups at Pear VC on their go-to-market strategy to help them build stunning sales motions that set them up to scale. Ana provides pre-seed and seed startups with her first-hand experience as a seasoned operator with past roles at tech unicorns Box, ServiceTitan, and Vanta. Ana joins Co-Hosts Craig Rosenberg and Matt…

1
Selling to the Enterprise From the Start with Sheila Stafford - Ep 50 53:17

15d ago53:17

53:17

Sheila Stafford is the Founder and CEO of TeamSense and joins Co-Hosts Matt Amundson and Craig Rosenberg to dig into how to land enterprise clients as a startup, how to build out a B2B sales team from scratch, and why NRR (Net Revenue Retention) is the most important metric for founders to focus on. Shelia also shares why she thinks email is a dead…

1
Double Down on What’s Working & Stay Focused with Eric Spett - Ep 49 49:08

25d ago49:08

49:08

Is your main go-to-market channel driving sustainable growth? Good, double down on it, don’t start splitting up your resources into a bunch of other directions. Eric Spett is the Founder and CEO of Scalebound, providing operator-led coaching that helps CEOs scale with clarity and lead with confidence. Many in the audience may know Eric better as th…

1
Social Selling Secrets to Supercharge Your Sales with Sam McKenna - Ep. 48 56:31

1M ago56:31

56:31

It’s painfully pitiful what passes as personalized prospecting presently. However, we’ve got just the guest to help sales reps get back on the right track. Sam McKenna is the Founder of SamSales Consulting and is the foremost expert on social selling and leveraging LinkedIn to drive revenue. Sam and her team are redefining the go-to-market status q…

1
Steak Dinners Don’t Close Deals with Maria Boulden - Ep 47 58:42

1M ago58:42

58:42

You’ll be hard pressed to find a more energetic and experienced sales expert than our special guest, Maria Boulden! Maria Boulden has spent over 3 decades creating and leading world-class sales teams at leading enterprise organizations like DuPont and Gartner. She brings her incredible experience in multiple verticals and truly unstoppable energy t…

1
Overcoming Epilepsy & How to Hire with Michael King - Ep. 46 56:04

1M ago56:04

56:04

Michael King is one of the leading marketing executive recruiters working today and is also the author of a new book, Be There When I Return, a memoir of epilepsy, love, and success. Michael joins co-hosts Craig Rosenberg and Matt Amundson to discuss his personal journey with both epilepsy and his career, along with crucial career advice for market…

1
Fixing Your Awful Onboarding & Problematic Pipeline Progression with Katherine Andruha - Ep. 45 52:46

2M ago52:46

52:46

Employee churn is a serious problem that is seldom discussed, especially given how much of a detrimental impact it has on even the best companies. To help illuminate this problem and how to fix it at your organization, Katherine Andruha joins co-hosts Craig Rosenberg and Matt Amundson for a much-needed conversation filled with tips, tricks, and a f…

1
The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44 57:16

2M ago57:16

57:16

There are more people than ever involved in deals on both the vendor side and customer side, and it’s having a massively negative impact on B2B growth. Nick Toman is the Chief Product and Transformation Officer at SBI (Sales Benchmark Index) and is the third and final co-author of The Challenger Sale we’ve had on the show. Nick brings some amazing …

1
Identifying & Developing a Champion Buyer with Krysten Conner - Ep. 43 55:56

2M ago55:56

55:56

There’s a lot of confusion about how to find the champion of your product within a buying group. To help sort things out for B2B sellers, we invited Krysten Conner on the show! Krysten is an extraordinary sales coach who is hired by top SaaS revenue organizations to train their sales teams into incredible teams. Krysten has also made a number of co…

1
Positioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42 49:35

2M ago49:35

49:35

Without a real point of view, your company, your product, and all of your amazing features will drift into irrelevance amidst the soothing currents of the sea of sameness we see in the state of SaaS. (Just learned about this thing called alliteration!) To help you avoid that terrible fate and aid you in developing your positioning, we are thrilled …

1
Selling like a Real Human Being with Scott Barker - Ep. 41 56:23

3M ago56:23

56:23

Selling B2B has always been hard. The crazy buying frenzy of the ZIRP era was the exception, not the rule, so if you’re expecting the current buying climate to change any time soon, you need to readjust your perspective. Scott Barker, Partner & Co-founder of GTMfund and Host of The GTM Podcast, joins Host Craig Rosenberg and special guest-host Scot…

1
Reframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40 1:00:14

3M ago1:00:14

1:00:14

When your buyer isn’t confident in the decision they’re making, they will choose not to decide. Meaning, that you’re not going to close that deal, which is a serious problem in B2B. To help solve that problem, we’re thrilled to welcome Brent Adamson, the co-author of The Challenger Sale and renowned sales speaker, to the show. Brent joins hosts Mat…

1
Leading in Your Own Voice with Dia Bondi - Ep. 39 52:32

3M ago52:32

52:32

When you can tell your story in a compelling, confident way, you can change the lens through which everyone views you, your accomplishments, and your potential. Dia Bondi, a TEDx speaker, author of Ask Like An Auctioneer, and executive coach, joins Hosts Craig Rosenberg and Matt Amundson for an exceedingly energetic and entertaining conversation fo…

1
Unlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38 1:06:14

3M ago1:06:14

1:06:14

Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to build more effective and efficient B2B partnership programs, why nothing seems to be working in marketing, and his cheat codes to go-to-market success in B2B. Justin explains how and why…

1
Helping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep. 37 1:03:21

4M ago1:03:21

1:03:21

Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to grow. The founder of multiple companies and a veritable thought leader in his own right, Scott Albro, joins Hosts Craig Rosenberg and Matt Amundson, for a rollicking romp through the…

1
THE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36 1:00:39

4M ago1:00:39

1:00:39

What is your GTM strategy built on? The cool new motion that's popular this minute? Tons of research on users? Well, it should be built from a blueprint and this guest just so happens to know how to create said blueprint. Adam B. Needles, the CEO of ANNUITAS, joins Craig Rosenberg and Matt Amundson for a barn burner of an episode that starts off wi…

1
Your Buyers Are People Too with Mini Peiris - The Transaction - Ep. 35 56:41

5M ago56:41

56:41

If people are the ones buying software, then it’s probably important that your brand appeals to those people. Fresh off a successful Dreamforce, Mini Peiris, the Chief Market Officer of Nintex, joins co-hosts Craig Rosenberg and Matt Amundson for an examination of how a brand should make buyers feel about themselves, the problems they face, and the…

1
Narrow Down Your Damn ICP with David Politis - The Transaction - Ep. 34 50:28

5M ago50:28

50:28

What would you say if your CEO told you they wanted to speak with 100 customers in 100 days? That’s exactly what our guest, David Politis, did and he still thinks it’s one of the best things he’s done in his career. David, the Founder and Executive Chairman of BetterCloud and Host of Not Another CEO Podcast, joins co-hosts Craig Rosenberg and Matt …

1
Startup Stunts & Loving Your Customers with Kyle Porter - The Transaction - Ep. 33 58:19

5M ago58:19

58:19

How do you steal the spotlight from Marc Benioff at Dreamforce? By hiring a Benioff impersonator. Yes, Kyle Porter and the Salesloft team ACTUALLY did that. But they didn’t stop there… Joining co-hosts Matt Amundson and Craig Rosenberg to chat about the amazing stunts pulled in the early days of Salesloft and how to build a healthy company culture …

1
Defining Metrics & Aligning Goals Between Sales & Marketing with Tricia Gellman - Ep 32 45:35

6M ago45:35

45:35

What does a sales opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tricia Gellman, the Chief Marketing Officer of Box joins hosts Matt Amundson and Craig Rosenberg to explain how to fix the cracks between sales and marketing in B2B. Tricia outlines the importance of hav…

1
AI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31 53:03

6M ago53:03

53:03

Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches using AI for B2B marketing, why LinkedIn influencers present a huge opportunity for B2B brands, and the outsized impact that buildi…

1
Align and Conquer with Carlos Hidalgo - The Transaction - Ep # 30 49:36

6M ago49:36

49:36

Today Matt and Craig open the floodgates to actionable marketing insights with seasoned guest, Carlos Hidalgo Co-Founder and CEO of Digital Exhaust. The episode focuses on the landscape of marketing, shedding light on the challenges and missteps related to AI, new technologies, and the tendency to chase after shiny objects. It examines the struggle…

1
Building Trust and Reputation in Today's Market with Jon Miller - The Transaction - Ep # 029 48:54

6M ago48:54

48:54

In this episode, Matt and Craig welcome Jon Miller, Co-Founder of both Marketo and Engagio, who discusses the evolution of B2B marketing and sales strategies. They critique traditional methodologies like MQLs and programmatic email marketing, stressing the need for creativity and relationship-building. Key themes from this episode include the signi…

1
Advisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28 45:59

7M ago45:59

45:59

In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and CMOs. Carilu shares her insights on the importance of having a skilled team of advisors to support executives, highlighting the need for different types of advisors at various growth…

1
Triple T POV with Dan Gottlieb- The Transaction - Ep # 27 57:06

7M ago57:06

57:06

In this episode, Craig and Matt host Dan Gottlieb, Vice President Analyst at Gartner. They discuss sales strategies, highlighting the need for modern sales organizations to rethink their talent strategies, simplify sales processes, and intelligently apply technology. Dan shares insights from Gartner research on the competencies of high-performing s…

1
Navigating Market Success with AJ Gandhi - The Transaction - Ep # 26 53:52

7M ago53:52

53:52

In today’s episode, Matt and Craig are joined by AJ Gandhi, Chief Growth Officer at Marlin Equity. The discussion is an in-depth exploration of go-to-market (GTM) strategies. They cover the importance of core selling skills, the impact of over-reliant sales enablement tools, and the undervalued power of creative marketing. AJ emphasizes the critica…

1
From Siloed Heroics to Aligned Growth Playbooks with John Common - The Transaction - Ep # 25 57:35

7M ago57:35

57:35

In this episode of 'The Transaction,' Matt and Craig are joined by John Common, CEO of Intelligent Demand, to discuss various aspects of B2B growth strategy. The conversation focuses on the importance of different go-to-market motions, ICP targeting, and the implementation of cross-functional alignment. John stresses moving beyond tactical focus to…

1
Pitching the Promised Land with Andy Raskin - The Transaction - Ep # 24 50:04

8M ago50:04

50:04

Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narratives. They discuss the structure and strategy behind compelling sales decks, leaning on examples like the famous Zuora deck. Andy shares insights on transitioning from founder-led sales …

1
Becoming a LinkedIn Master with Alec Paul - The Transaction - Ep # 23 56:07

8M ago56:07

56:07

In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with the insights of Alec Paul, a LinkedIn strategist and Founder of SalesBrand. Alec discusses the significance of authenticity, audience engagement, and the potential of LinkedIn video. The conversation als…

1
Which Metrics ACTUALLY Matter for B2B Marketers with Ray Rike - Ep 22 56:00

8M ago56:00

56:00

In this episode of The Transaction, Hosts Matt Amundson and Craig Rosenberg are joined by Ray Rike, the Founder and CEO of BenchmarkIt and the Co-Host of SaaS Talk, to delve into the world of metrics. Ray shares his passion for allowing SaaS operators to make metric-informed and benchmark-validated decisions by looking at metrics across the entire …

1
The New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21 48:28

8M ago48:28

48:28

The Transaction’s guest today is one of many talents. Jen Igartua, who is not only the CEO of GoNimbly but also a side hustler in both comedy and board game designing, provides her insights on the sales and marketing world today. The conversation covers transforming B2B sales strategies using signal-based selling and PLG (Product-Led Growth) insigh…

1
Unlocking Sales Success: Creativity Over Volume with Mark Kosoglow - The Transaction - Ep # 20 52:56

9M ago52:56

52:56

Today Mark Kosoglow, an experienced sales professional and an advisor at HockeyStack, discusses with Craig and Matt his insightful perspectives on sales strategies. He emphasizes the importance of creativity over sheer volume in outreach and the challenges posed by current sales practices. Mark highlights his approach to sales from his time at Outr…

1
People Strategy: Hiring, Firing, and Leadership with Dennis Lyandres - The Transaction - Ep # 19 53:00

9M ago53:00

53:00

This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strategy experience. Along with Craig and Matt, Dennis discusses effective leadership techniques and the importance of relentless learning in the sales and marketing world. He emphasizes the importance of hir…

1
Unlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18 46:41

9M ago46:41

46:41

Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolving strategies being used in marketing. Sydney discusses the shift from account-based to segment-based strategies, and elaborates on how triangulation of data points can enhance targeting and campaign …

1
Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17 54:13

9M ago54:13

54:13

Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can…

1
Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16 46:59

9M ago46:59

46:59

In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win…

1
The Power of Category Design with Kevin Maney - The Transaction - Ep # 15 52:48

10M ago52:48

52:48

In this engaging episode of The Transaction, hosts Matt Amundson and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving spec…

1
Sales Tech Showdown with Alastair Woolcock - The Transaction - Ep # 14 46:18

10M ago46:18

46:18

In this episode of The Transaction, Matt Amundson and Craig Rosenberg are joined by Alastair Woolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterpris…

1
Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13 53:00

10M ago53:00

53:00

In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insi…

1
Diagnosing Sales with Becc Holland - The Transaction - Ep #12 46:13

11M ago46:13

46:13

In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc share…

1
Bold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11 52:08

11M ago52:08

52:08

In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg sit down with John-Henry Scherck, a strategic marketing expert with a knack for bold, game-changing moves. Together, they dive into the evolving landscape of content marketing and the importance of taking risks for big wins. John shares his insights on why dipping your t…

1
Decoding Sales Indecision with Matt Dixon -The Transaction - Ep # 10 55:14

11M ago55:14

55:14

In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundson are joined by Matt Dixon, renowned author and sales expert, to delve into the complexities of sales indecision. Matt Dixon shares profound insights from his book, The Jolt Effect, and discusses the significant challenges salespeople face today. He breaks down his innov…

1
Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9 48:18

12M ago48:18

48:18

As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joins Co-Hosts Craig Rosenberg and Matt Amundson for a…

1
Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8 57:46

12M ago57:46

57:46

Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault Innovation and the author of Naked Sales. Ashley joins hosts Craig Rosenberg and Matt Amundson to discuss the core idea of “Selling by Design”, how to craft a collaborative co-creatin…

1
Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7 52:27

1y ago52:27

52:27

Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Cra…

1
Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6 50:31

1y ago50:31

50:31

To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Principal Analyst at Forrester and is currently advising and coaching multiple high-growth companies. Mary joins Hosts Craig Rosenberg and Matt Amundson to discuss the technology-enabled fut…

1
To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5 57:04

1y ago57:04

57:04

Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris shares his “unqualified” thoughts on when to gate content, how to get deals done on demo cal…

1
Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4 55:00

1y ago55:00

55:00

Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the current poor performance amongst sales reps and what leaders can do about it to increase performance today and in the long run. They also get into why buyers dread demos, whether mark…

1
Remixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3 59:12

1y ago59:12

59:12

Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together …

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Craig Rosenberg Podcasts

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