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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
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Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester discusses treating in-house studios as media companies. He emphasizes the need for organizational respect, investment in creative teams, and the complexity of media production processes. Daniel shares insights from recent workshops and highlights the challenges f…
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Summary In this episode, Daniel Jester is joined by studio operations and photography manager Brent Maynard, who shares stories and insights from his unique experience managing photo studios for a major pet brand. Brent dives into the complexities of working with animal talent, from cats and dogs to guinea pigs, birds, and even cockroaches, and exp…
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Summary In this episode of the E-commerce Content Creation Podcast, Daniel dives deep into the topic of Digital Asset Management (DAM) systems, exploring their importance yet lack of widespread adoption in the E-commerce space. He discusses the differences between cloud storage solutions and DAM systems, emphasizing the need for metadata, version c…
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Summary In this episode of the Ecommerce Content Creation Podcast, host Daniel Jester discusses the evolving landscape of e-commerce content creation, focusing on the integration of 3D modeling and AI technologies. He explores how these advancements can transform content production, enhance customer experiences, and contribute to sustainability eff…
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Summary In this episode of the eCommerce Content Creation Podcast, Daniel reflects on his personal and professional challenges over the past year, including feelings of burnout and uncertainty in the creative industry. He discusses the impact of these experiences on his work and the podcast, expressing gratitude for the support he has received from…
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Summary Mark Stocker is Senior Creative Manager for The Very Group, a collection of high volume retail brands based in Liverpool England. Mark was a speaker at the Henry Stewart Photo Studios Ops Forum back in October of 2021 and we invited him on this episode to discuss how the proverbial pendulum needs to (and is!) swing away from the lowest cost…
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Summary This is episode 64 of the e-commerce content creation podcast and Daniel is unpacking his terrible fear of changing technology with Conrad Sanderson. If there’s anyone who understands the relationship between change and fear, it’s probably Conrad, while he’s not a licensed therapist or anything, his career has spanned many changes in the te…
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Summary Matthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it grew from just 3 sets, to over 10 times that size across many iterations of studios throughout Southern California. Why is this e…
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Takeaways Linnea's early exposure to photography came from her father's hobby and her own experiences with disposable cameras. She emphasizes the importance of personal work in developing her artistic style. Linnea discusses the challenges and advantages of shooting with digital versus film cameras. The use of grain in photography is highlighted as…
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Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Ryan Lustig, a seasoned photographer who transitioned from skateboarder to professional photographer to studio leader. They discuss the evolution of photography careers, particularly in e-commerce, and how many photographers found their way into the i…
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Summary In this episode, Daniel Jester and Matt Ware discuss the evolving landscape of creativity within the eCommerce and photography industries. They explore the importance of community, the impact of the pandemic on social connections, and the necessity of fostering creativity in all aspects of work. The conversation highlights practical approac…
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Takeaways Matt Licari identifies as a portrait photographer at heart. Celebrity photography often involves quick, high-pressure situations. Building a connection with subjects is crucial for capturing authentic moments. Technical preparation is essential for successful shoots with limited time. Finding creative expression within constraints can lea…
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Summary This week's episode features Caleb Raynor, taking us back to school for studio economics 101. We talk about the mechanics and metrics that determine the financial success of the photo studio and how you can learn to speak that language fluently when making the business case for more investment in your creative teams.…
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Summary Hello and welcome to this week’s episode of the E-commerce Content Creation Podcast, which happens to be Part II of Daniel's recent conversation with Tony Baker. If you haven’t caught part one yet, that was last week’s episode, episode 162 you might want to give that one a listen because in part II Tony is taking us deeper into how he goes …
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Summary Daniel is joined by Tony Baker this week. Tony recently launched his new coaching and mentorship program, aimed at helping creative professionals of all stripes understand their value, and how to incorporate that knowledge in their purpose and goals. This is part one of this two part conversation, they discuss the need for authentic connect…
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Summary The guest for this episode is Monica Baddar. If that name sounds familiar, you might be remembering Monica from Episode 3 of the Flash Drive Files, the miniseries podcast from our friends at VeryBusy.io that drops in this feed. Monica was kind enough to record for both podcasts over the summer, so full disclosure this episode was recorded a…
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Takeaways Paula Watts has a degree in advertising photography from Brooks. She transitioned from general advertising photography to specializing in beauty. Defining a personal style can be challenging for photographers. Building a relationship with retouchers is crucial for successful post-production. Meeting deadlines is a priority in Paula's work…
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Summary In this episode of the e-commerce content creation podcast, host Daniel Jester speaks with Paul Massingill, senior manager of studio operations at David Yurman. They discuss the critical role of studio operations in e-commerce, emphasizing the importance of flexibility, organization, and effective communication within creative teams. The co…
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Summary In this episode, Daniel interviews Alex Davidovich from Squareshot, discussing the evolution of content creation in eCommerce, they explore the shift from in-house studios to somethign more like agency models, the importance of productizing services, and the implementation of value-based pricing to enhance client relationships. Alex shares …
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Summary In this episode of the E-commerce Content Creation Podcast, Daniel Jester shares his takeaways from the Henry Stewart event in Los Angeles, discussing key sessions on building creative communities, future-proofing studios, and the crucial role of sample operations. He highlights the need for better communication between creative teams and l…
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Summary Welcome back to another episode of The E-commerce Content Creation podcast. Our guest today is a special treat, Hanna Sofia, a Canada based multidisciplinary artist joins Daniel to talk about problem solving when you have that vision, but you need to solve some technical problems to get there. Listen, it’s a bit of a stretch, but we are cre…
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Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Joe Lamb, former Director of Technology and Platforms for Nike, about the intricacies of content production in e-commerce. They discuss the importance of building a robust content production system, future-proofing studios against disasters, and the s…
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Takeaways Photography can be a form of escapism and creating a world different from reality. Post-production and retouching are important aspects of photography, and each photographer has their own process and style. File management and communication with clients are crucial for a successful photography business. It is crucial to back up and protec…
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Summary Jordan Petsy, a former photography manager at Kendra Scott, shares her career journey and recent move to New York. She discusses the challenges of managing product photography for a large assortment of jewelry and the lack of technology and systems in place at the time. Jordan also talks about her current focus on working with smaller, miss…
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Takeaways Miscommunication and lack of understanding about photography processes are common challenges within brands. The shift towards agencies and commercial studios can provide more support and creative freedom for photographers. Technology has made photography more accessible, but expertise and specialization are still important. Advocacy and c…
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Takeaways The creative job market is experiencing both busy and slow periods, with some creative teams being dismantled due to layoffs. There is a need to change the way we think about and value creative teams in the industry. Daniel Jester plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast. H…
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Takeaways The relationship between photographers and retouchers is crucial for creating cohesive brand imagery. Clear communication and transparency are key in the creative process. Having a trusted retouching team can help navigate tight timelines and limited budgets. Collaboration and mutual respect are essential for producing high-quality photog…
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Takeaways Flash sale sites like Haute Look played a significant role in shaping the modern e-commerce creative production industry. The early days of e-commerce product photography involved high-volume shooting and the need for a balance between speed and quality. Consistency in imagery, including background color and lighting, became a crucial asp…
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Takeaways The creative job market is experiencing both busy and slow periods, with some creative teams being dismantled due to layoffs. There is a need to change the way we think about and value creative teams in the industry. Daniel Jester plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast. H…
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Takeaways Visual storytelling through photography is crucial for brands to effectively communicate their message. High-quality photography can help brands stand out in a crowded market. Having a clear brand identity and brand guidelines is essential for successful photography. Understanding the target demographic and their preferences is key in cre…
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Takeaways Fair compensation and licensing are crucial for photographers in the e-commerce industry. Freelance photographers working in e-commerce studios often face challenges with usage and licensing. The conversation around fair compensation and licensing in the creative industry needs to continue. Creative Supper Club is a networking event that …
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Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester brings a personal touch by inviting three of his students and teaching assistants from his product photography class at Art Center College of Design. The episode offers a rare glimpse into the educational journey and aspirations of budding photographers within th…
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Summary In this episode, Daniel discusses the upcoming Henry Stewart Photo Studio Operations event and highlights the theme of change in the event agenda. He explores the potential impact of AI and 3D in creative content production, emphasizing the power of 3D to transform the industry. Daniel reviews several sessions from the event, including disc…
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Summary In this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their students and adjusting their teaching accordingly. They also discuss the focus of their classes, including the importance …
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Chapters 00:00 Introduction and LinkedIn 03:06 Niche Down in Photography 08:30 Defining the Niche 10:10 Choosing the Niche 14:45 Finding Clients in the Niche 17:43 Underrepresentation of Men in Portfolios 19:23 The Value of E-commerce Photography 25:23 Photography as a Job vs. Creative Fulfillment 28:08 The Anxiety of Shooting 29:37 The Emotional H…
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