Best DigiMarCon Podcasts (2025)

1
Fractional CMOs and The Evolution of Marketing Leadership 29:13

6M ago29:13

29:13

Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketi…

1
What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina 20:09

7M ago20:09

20:09

How can content marketing change your future fortunes? In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and st…

1
DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies 15:42

10M ago15:42

15:42

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated M…

1
Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs 9:57

11M ago9:57

9:57

Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a …

1
BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI 1:00:34

12M ago1:00:34

1:00:34

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll re…

1
Brands and Podcasting with Brandon Birkmeyer, Brands on Brands 32:41

1y ago32:41

32:41

Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media. Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conve…

1
The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution 9:28

1y ago9:28

9:28

Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible …

1
The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report) 5:26

1y ago5:26

5:26

95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought…

1
Activating Your AWESOME with Michelle Mckown-Campbell 36:23

1y ago36:23

36:23

Have you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transform…

1
Rewriting the Brand Marketing Playbook for Customer Loyalty 31:07

1y ago31:07

31:07

How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential wo…

1
Cultivating Commerce Experience Communities and Personal Brands 27:45

1y ago27:45

27:45

Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands? In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences. Elena brings a unique perspective shaped by nearly a decade in marketi…

1
A ChatGPT Content Creation Master Class - Leah Faul, 15000 Cubits 1:06:30

1+ y ago1:06:30

1:06:30

| Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, adverti…

1
497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO - Ryan Brock, Demand Jump 44:04

1+ y ago44:04

44:04

| Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that g…

1
Let’s Get Ph-igital - Mike Silver, IMA-HOME 32:04

1+ y ago32:04

32:04

| While Covid got us more digitally reliant than ever before, it also reminded us of the power of live physical experiences- with flights and concerts now commanding eye watering prices in 2023. How can brands address this healthy tension through crafting connected experiences that intertwine tactics and drive consumer interest and action?…

1
Events Reimagined: How Digital Transformation is Revolutionizing the Event Industry - Allison Scalza, Cvent 25:42

1+ y ago25:42

25:42

| In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing …

1
PR for Podcasters - Tonya McKenzie, Sand & Shores 31:07

1+ y ago31:07

31:07

| elevating and optimizing your digital footprint | reputation management | crisis communications online.By DigiMarCon

1
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Jon Wuebben, Content Launch 46:09

1+ y ago46:09

46:09

| The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussi…

1
Winning Hearts & Minds at the Intersection of Digital & Experiential Marketing - Kimberly Whinna Cottrell, Amazon Web Services 28:46

1+ y ago28:46

28:46

| When marketers layer digital marketing strategies on top of experiential activations, magic happens. Hear how you can win the hearts and minds of your customers by expanding your marketing mix to bring the digital and physical worlds together. Topics covered will include social media marketing, influencer marketing, event marketing, content marke…

1
Smart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPT 29:31

1+ y ago29:31

29:31

What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to k…

1
Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel 26:57

1+ y ago26:57

26:57

What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgon…

1
Unpacking the Future: 10 Top 2024 Trends for Travel Marketing 11:33

1+ y ago11:33

11:33

In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the f…

1
PR Trends in News Consumption: New Insights from Pew Research Center 5:17

1+ y ago5:17

5:17

Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption? In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here's the question: Are your public relations strategies evolving with it? In the latest episode of "Growing Social Now New" hosted by the…

1
Decoding the LinkedIn Network Impact: Harvard Business School Study Findings 5:49

1+ y ago5:49

5:49

How does LinkedIn power relationships and impact companies? Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. com…

1
Connecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart Marketers 28:10

1+ y ago28:10

28:10

Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀 🤔 Ever struggled to define CX or understand its role in marketing? Shelly breaks it down—CX is about the customer's journey, emotions, and exp…

1
Future of Work: AI, Microsoft CoPilot, Kindness 27:49

1+ y ago27:49

27:49

From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgo…

1
How a Fractional CMO Fuels Fast and Healthy Growth 7:11

1+ y ago7:11

7:11

The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions. What is a Fractional CMO? A fractional CMO provides on-demand guid…

1
What would they recommend it for? : Beyond the Net Promoter Score - Max (Maor) Roytman, Studio.init() 47:42

1+ y ago47:42

47:42

| Companies often use simple metrics to understand how their product is doing including word-of-mouth metrics like the Net Promoter Score. These simple metrics are attractive because they are easy to collect and promise a clear way to track a team’s success in the market over time. Unfortunately products & services these days are often complex & mu…

1
Overcoming Strategic Challenges in Content Marketing - Jennifer Apy, Chief Outsiders 34:38

1+ y ago34:38

34:38

| How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow…

1
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan, Amsive Digital 45:01

1+ y ago45:01

45:01

| When it comes to search traffic, evidence shows running on brand SEM keywords drives incremental traffic vs. organic listings by themselves.By DigiMarCon

1
The Stories You Didn't Know You Had - Chad Illa- Petersen, The Story Catcher LLC 54:55

1+ y ago54:55

54:55

| Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to …

1
How to Re-Think Email Marketing to Create Better Results - Dennis Shiao, Attention Retention LLC 48:10

1+ y ago48:10

48:10

| Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel. The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive. What if you could re-think how B2B email marketing is done? How about t…

1
Future-Proof Your Consumer Data: How to Replace Cookies with Empathy-Based Personas That Convert - Emily Lyman, Branch & Bramble 29:01

1+ y ago29:01

29:01

| As we move toward a cookieless future, brands must find new ways to connect with their target audience. But to do so, they must first embrace empathetic marketing, which is inherently about conversions. Learn why you should invest in meaningful conversations with consumers, how to identify your customer’s core emotional motivators, and how to use…

1
E-commerce Trends in 2023 - Natalia Zhukova, Semrush 39:05

1+ y ago39:05

39:05

| Presentation Description (150 words max): E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mob…

1
Brands that Win: How to create connection with humans, not data points, and build a truly iconic brand - Megan Prejzner, Hackett Brand Consulting 36:52

1+ y ago36:52

36:52

| I help people transform their businesses by creating powerful brands that create connection with humans, not just data points, as we set into motion both brand and marketing strategies that are built with purpose, for good and for the long term. Audiences will learn how 1.) How to Position Your Brand In A Heart-Centered Way that Stands Out, 2.) H…

1
ChatGPT and Content Creation Masterclass - Leah Faul, 15000 Cubits 53:42

1+ y ago53:42

53:42

| ChatGPT and Content Creation MasterclassBy DigiMarCon

1
Customer Data Junk Food: How your marketing programs are leaving valuable revenue + recognition on the table, and how to start claiming both - Anne Mamaghani, Wisdom Driven UX 22:59

1+ y ago22:59

22:59

| Customer Data Junk Food: How your marketing programs are leaving valuable revenue + recognition on the table, and how to start claiming bothBy DigiMarCon

1
AI Acceleration: How to Leverage AI to Build a Content Creation Machine - Meg Hall, Segment X 48:45

1+ y ago48:45

48:45

| The world of content creation has changed in the last 6 months. In this engaging and hands-on session the Founder of SegmentX.ai will show you how to create 50+ blog posts, ebooks, landing pages, and more in ONE WEEK. You will learn how to tailor the results to your company and fit your brand voice. Key Takeaways: - How to build an automated cont…

1
Building Connections, Boosting Visibility: Mastering the Art of Hybrid Events in Digital Marketing - Lisa Schulteis, ElextraLime Marketing, LLC 48:45

1+ y ago48:45

48:45

| Join us on an exciting journey to explore the world of hybrid events and witness their game-changing potential for your digital marketing strategy. Prepare to be inspired by compelling stories and practical insights that reveal the incredible benefits of seamlessly blending live and digital experiences. Discover practical strategies and valuable …

1
ChatGPT and Content Creation Masterclass - Leah Faul, 15000 Cubits 55:19

1+ y ago55:19

55:19

| Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, adverti…

1
Efficiency in the Age of the “Everything Marketer - Bill Grover, Hānai Marketing Partners 46:00

1+ y ago46:00

46:00

| Marketers have more responsibilities than ever before and a dizzying amount of new tools to fulfill them. In this engaging panel discussion, “everything marketers” Kristen Lau-Grover and Sandra Moerch sit down to share the strategies, tactics, and tools they deploy to stay ahead of their ever-growing list of expectations while driving growth for …

1
SIMPLE Brand: Creating Loyal Customers Through a SIMPLE Customer Experience - Matt Lyles, Matt Lyles & Co, LLC 1:06:08

1+ y ago1:06:08

1:06:08

| The world is evolving at a rapid pace. Customer expectations have never been higher. And customer loyalty has never been lower.As the world becomes more complex, the brands that are winning prove the one thing that most other brands aren’t – simplicity. And they provide it through every marketing interaction and beyond.Just what are customers loo…

1
Unleashing Your Growth - How Marketing Automation Can Streamline & Scale Your Small Business - Sarah Laws, Laws Marketing Consulting 28:09

1+ y ago28:09

28:09

| In today's competitive business landscape, small businesses and marketers are constantly seeking ways to increase sales, improve customer experiences, and optimize their resources. Learn how to effectively plug the gaps in your customer lifecycle and create tailored experiences that resonate with your audience, converting prospects into loyal cli…

1
Activating Purpose in Your Content Marketing Strategy - Sandra Moerch, Autodesk 53:43

1+ y ago53:43

53:43

Moving beyond your brand narrative and into the core purpose-driven journey for your company, will not only eliminate the risk of your brand being perceived as inauthentic or associated with greenwashing, it will most importantly help you scale positive impact for society and the planet as a whole. To help inspire you to adopt purpose into your cor…

1
Outward and Upward - How Mental Shifts Impact Leadership 25:33

2y ago25:33

25:33

What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 - talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life …

1
How to Achieve VR Success in the Metaverse 41:02

2y ago41:02

41:02

Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for…

1
Why Your Social Media Marketing Needs a Challenger Brand Lens 32:28

2y ago32:28

32:28

What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everyt…

1
What is social CRM? Guest: Jon Ferrara, CEO of Nimble 34:19

2+ y ago34:19

34:19

What's the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. You will discov…

1
How to Grow Influencer Marketing in Niche Communities - Growing Social Now 29:44

2+ y ago29:44

29:44

Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi. I first found about Grouped…

1
Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World - Clayton Smith, Columbia College Chicago 42:45

2+ y ago42:45

42:45

Blockchain is about so much more than NFTs and cryptocurrency; it's a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher…

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