The idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make a case for 1:1 coaching. People are a lot less frivolous with where their dollars are going right now which means those that are buying, really want results. Y’all already know that the best way to do…

I speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it. You’ve got to test it. What works in your head may not be landing to an audience without the context you have, or maybe you just need to fine tune the way you’re teaching. Either way, testing your of…

Cancellations are an inescapable part of running an online business, and if you care about what you do, they’re most likely going to hurt a little bit. A cancellation can feel like a knock to your self-worth and the value of what you do (not to mention the financial impact of a cancellation) but when you think about your own cancelling and unsubscr…

Starting over is never really starting over—you always carry your past experiences with you. So when you’re feeling the urge to start over, lean in. I’ll never advocate for burning your life down without any safety precautions, but if you’re craving something new, you’ll never know if it can turn into something more unless you try it out. When some…

Lex and I are back from our trip to Gstaad, where we spent a week watching a professional beach volleyball tournament, and what a trip it was! If you’re here just for business advice, you might want to tune out for this episode, but y’all know I always have a few life lessons and reflections to share. Going to Gstaad was definitely a bucket list it…

Everything you say—even if you’ve said it a million times—will always be new to someone. It’s a simple enough statement, but it’s so easy to forget just how true it is. When you’ve talked and talked about a concept or idea for a while, it feels obvious to you, but every single one of us started out as a newbie in whatever we’re an expert on now. Re…

I love getting ads online, but when I say ads I mean the kind showing me some shorts I’d like to buy, not the kind that tell me my business sucks and I need to hire a coach to make it suck less. Coaching is great—I am one!—but there are people out there that sow insecurity with their ads and promise a magic pill that will fix all your woes if you j…

When the work is as shitty as it is right now, how the hell do you get the people around you to start caring? Well, you don’t. You can’t! It’s frustrating and at times demoralizing, but y’all know I’m all about taking ownership of what you CAN control, instead of allowing yourself to become a victim of circumstance. So you can’t make anyone care, b…

In the same way that history is written by the victors, the social narrative gets decided by the best storyteller. The way the story gets told changes the way that the story is received, which directly effects the outcome of any given situation. When liars, racists, or any other genre of assholes are telling the story, we get a shitty outcome. When…

Running an online business sometimes feels like like walking to and from your destination uphill, both ways. This shit takes a hell of a lot of work and—especially at the beginning of your journey—often the amount of work you’re putting in doesn’t feel commensurate with the amount of money you’re making. I won’t lie, all of those feelings you might…

It’s summer and if there’s one piece of advice you should take from me, it’s this: your work can wait. Every summer, things start to slow down, and I think you should be one of them. Summer is for being present and savoring all the little moments. So maybe put a pause on your next launch, get outside, and eat some damn fruit. Let’s chat. Welcome to…

Whoever came up with the idea to “charge your worth” didn’t know what the hell they were talking about. I’m it’s well intentioned and it’s a saying to encourage others to charge more for their services, but “worth” is something ill-defined and highly subjective. Wouldn’t it be better to charge what you need? Because damn it, well deserve to make en…

So you’ve launched your product for the first time… now what? Knowing what to do next after a launch depends on a ton of different factors—namely, was it even successful? I can’t pretend to know the exact strategy your business needs (you can book a one-on-one call with me to figure that out), but for the most part, if it ain’t broke, you don’t got…

In your business, in your activism, and in your life, you can’t do it all. As a business coach, I’m always telling people to niche down and to focus on one thing at a time, and I know how impossible that feels. When you do a lot of things and you care about a lot of things, focusing on just one thing at a time feels limiting. But when we spread our…

The world doesn’t need another Joe Rogan. But that doesn’t mean podcasts are dead, and it doesn’t mean what you have to say is unimportant, either. There are plenty of podcasts out there, but only a small portion of those are actually GOOD, and an even smaller portion of those ever make it past 100 episodes. The world doesn’t need just another podc…

You might have heard of the military or the prison industrial complexes, but they aren’t the only of their kind. I used to think an industrial complex was just a fancy way of saying a large or pervasive system, but what it really is is a self-justifying, self-reinforcing system. These systems purposely create problems just so they can solve those p…

I see a lot of people thinking that starting a Substack is somehow the secret to finding new clients and making good money in your online business, but y’all should know by now that it’s never that easy. Yes, there are people making good money with that platform, but they typically already have an audience they’ve built some other way—not to mentio…

Do I really even need to answer the question this title is asking? If you know me at all, you know I’m a big believer in the idea that our businesses are opportunities for us to build a better world—one where our choices are dictated by our values and not by the whims of someone who cares more about their wallet than your life. Me? I value transpar…

There’s this idea out there that a good subject line is the difference between getting your email opened and getting your email deleted, but is that true? I could have titled this episode something like, “How to write better email subject lines” but that would be making the assumption that subject lines are all that important, and I just don’t thin…

Looking around at the general state of the world might have you wondering if it’s still possible to be successful in your online business. Sure, political and economic uncertainty might have people clutching their wallets a little tighter, but there will always be a market for people looking to buy solutions. I can’t guarantee how long it will take…

When your life, or your business, or the world is falling apart, panic is a common reaction. But panic doesn’t get anyone anywhere, and it certainly doesn’t fix the problem. Even when things are falling apart, we always have a say and there is always something we can do. You can’t save the world, but you can start somewhere, and you can start now. …

Outsourcing has it’s place in business and life, but outsourcing everything can be a slippery slope. There’s a massive difference between outsourcing your food vs. outsourcing your taxes vs. outsourcing your thinking. Us human beings work better in teams, but before you go outsourcing every uncomfortable or inconvenient task in your life, maybe sto…

We’ve got big changes to make in this world, but to actually make change does not include getting our mobs together and pitchforks out for anyone who dares to be imperfect. Everyone is on their own timeline when it comes to opening their eyes to the shit going on around us. Hating on or judging someone for not being as aware and educated as you are…

I don’t know how you’re feeling about the state of things right now, but if you’re thinking, “Fuuuuck, this shit is so annoying and inconvenient, I just want to live my life!” … Me too. We’ve been so heavily trained to outsource almost every little thing in our lives, and now we’re being asked to think about it, defend it, and understand it in a wa…

One thing I love about having my own business is the opportunities I get to connect with some really intelligent, incredibly thoughtful, and all around bad-ass people. In the first (and possibly only!) long episode this year, I’m sharing the light and wisdom of Dr. Jennifer Hutton—aka, Dr. Jpop. What you may or may not realize, however, is the fact…

Yes, I’m still talking about politics because I don’t know if you’ve noticed, but everything in our lives is impacted by politics and it kinda feels like the world is burning down around us. But therein lies the opportunity—just because the government is crashing and burning, doesn’t mean we, the people are. The current system cannot stand, which m…

This shit just keeps getting crazier every day, and I don’t need to be any more specific, and you’ll already know what I’m talking about. Sometimes I get asked whether or not you should be sharing about politics on social media, and I understand why some people might be hesitant to do so. While there’s nothing you absolutely have to do in life, the…

January lasted approximately eleventy-billion years, and it got me thinking. All of this (imagine me gesturing wildly to our lives and the state of the world right now) is a marathon, not a sprint. Life isn’t magically going to get better for us, so if we want to keep going—and we need to!—then it’s more important than ever to pause, to page oursel…

For so many, it would be a dream come true to just be paid to create something that we love. We’ve got to make money to live in this world, so if we want to make money from creating, then we have to professionalize what we do—and not in the boring, traditional, stick-up-your-ass way, but in owning everything you do so that if and when things go sid…

Social media has connected us to more people and more information than we’ve ever had, which means that every day, there’s some new tragedy that we all find out about and it tears people apart. We were never built to be worrying about everything in the world, every moment of the day, but so many of us feel the pressure to give a shit about all the …

There’s this pervasive idea that as you get older, you’ll have no more fucks left to give, but I’ve never had many to begin with. Our time on this earth is already so limited, why wait to give less fucks? Why give any in the first place? Why wait to be happy? You can give all the fucks in the world if you want, but as for me—I’ll keep on not caring…

It’s a new year—is it time for a new you? There’s never any shortage of advice given during the month of January, but before you run and implement everything that everyone tells you to do, there are a few questions I think you should ask to get a little more discerning on what kind of advice you take and who you’re taking it from. There’s plenty of…

Friends, we made it. It’s the final podcast episode of 2024 and it’s been a great year. I’m proud to have built a life I love, and if you’re listening, you’re a part of that. Here’s to a brand new year filled with more of the same! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate mo…

At the end of the year, we have a tendency to look forward to the new year or reflect on the previous year, and it’s not a bad thing. There’s always something to be learned in reflection and in goal setting, but there’s tremendous value in being present. How can you expect to change the future if you haven’t accepted the present? Life is happening …

For the past 5 years, I’ve been choosing a word to focus on that guides me through the calendar year. I’m not one for strict goal setting, but I love having an action-oriented word that I can use to direct my decisions and ensure that I’m always moving in the direction I want to be going. There are a million different ways to come up with your word…

We’ve made it to the end of 2024, which makes now the perfect time to plan for 2025. I like to plan out the big parts of the year first (which I spoke about on Monday’s episode) and then I get in to planning how I want my weeks to look. I’m a big fan of batching my tasks, especially by energy output, and while this episode was originally recorded a…

2025 is around the corner, have you planned for it yet? At the end of the year I like to spend time to prepare for what’s next, and the thing I find most helpful when you’re thinking about the future is to look back at the past. Reflecting on 2024 can help you create a plan for 2025, week by week and month by month. Once you have your goals and you…

The last time I released this episode, we were in the thick of summer. Now, the days are short and cold, and while you know I hate the cold, it’s a great reminder to lean in to the seasons of the year—and our lives. Winter is a time to hunker down, stay warm, and reflect on our pasts so we can get ready for our futures. Let’s chat. (This episode is…

You don’t need my permission, but I’ll give it to you anyways: you’re allowed to run your business however the hell you want. There are so many snake-oil salesmen out there telling you the “right” way to run your business, but the real “right” way is just doing what you like doing, in a way that aligns with your values. You don’t have to kill yours…

Happiness is both a practice and a choice. Once upon a time I was asked what I do to avoid bad days and ultimately, it boils down to the fact that I make choices that allow for myself to see and experience the things that bring joy as much as possible. If something goes wrong in one place, I can always find what I’m looking for in another. We know …

If you know, you know: Jeep drivers wave at other Jeep drivers. It’s something I’ve always loved about owning a Jeep and years ago, I made the decision to always wave first, and that’s where the bigger life lesson lies. Will you be the first to wave—metaphorically, or otherwise—or are you waiting for someone else to go first? Let’s chat. Welcome to…

Dr. Ayonna Procter is many things, but one thing she is NOT is afraid. Yonnie has been a traveling PT, personal PT to 2 Chainz, a game-show competitor, a social media master, and general life-enthusiast. She lives every day channeling what she calls #YonnieStyle— expressing herself creatively and completely with the unique perspective only Yonnie c…

It’s been a few weeks since the US general election and I wanted to take an episode to organize and share my thoughts about everything going on. The outcome of the election, though unsurprising, was disheartening. I don’t except any politician to come save me, but when the side built on hate and ignorance wins, it’s hard not feel frustrated, angry,…

On Monday I shared what I do when I run out of ideas for content, so I thought I could share my creation process when I actually have content I want to make. You never know when inspiration will strike, so I’m always jotting down notes with future ideas and the platforms I want to put them on. Let’s chat. (This episode is a re-run. Original release…

When it comes to creating content, usually momentum beats motivation every single time. The more times you post, the easier it gets to keep posting, and ideas often lead to even more ideas… but sometimes life gets to life-ing, and you run out of ideas on what to post next. If that’s you, or it’s ever been you, I’ve got a few tactics up my sleeve to…

Feeling guilty about your success happens to all of us. I LOVE my life, but sometimes I feel so guilty that I get to live the way I do while others can’t. But stopping myself from having these good things doesn’t help anyone, doesn’t bring anyone closer to their own goals. Far MOAR good comes from enjoying yourself and using your privilege to inspi…

Who is your biggest fan? If it’s not yourself, maybe it needs to be. Of course we need others, but when the going gets tough, knowing that you can always count on yourself is what will keep you going. Commit to your own values and your own happiness, so you can show up as your best self and help others do the same. Be your own biggest fan. Let’s ch…

Sometimes the barrier to more success is having *some* success. It’s a champagne problem, but a problem nonetheless—what do you do when you’re so booked and busy that you don’t have any time left to get ahead? Running a business doesn’t have to be chaotic. There are ways to maximize your time and reorganize your product suite. In doing so, you’ll s…

So, you’ve fallen off the proverbial Instagram Wagon. It’s been a week, or maybe a month, or hell, even a year since you last posted. What the hell do you do now?! I hate to break it to you, but it’s highly likely no one even noticed you were gone. If you’ve fallen off the wagon, just hop back on. Let’s chat. Welcome to Maestro on the Mic, a podcas…

Our words send a message, so it’s damn important to pick them carefully. Are you making a sacrifice? Or are you choosing to give something up in exchange for something better? If you’re making a choice, you’re taking ownership of your actions. And if what you’re doing really feels like a sacrifice, is it even something you want to be doing at all? …